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Sales activity manager skills for your resume and career

Updated January 8, 2025

1 min read

Quoted experts

Adry S. Clark Ph.D.,

Andrea Dixon Ph.D.

Below we've compiled a list of the most critical sales activity manager skills. We ranked the top skills for sales activity managers based on the percentage of resumes they appeared on. For example, 39.2% of sales activity manager resumes contained customer service as a skill. Continue reading to find out what skills a sales activity manager needs to be successful in the workplace.

6 sales activity manager skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how sales activity managers use customer service:

Job Duties: Customer service, sales, answering phones, knowledge of products, and maintaining company goals
Counter sales, QuickBooks accounting system, inventory, activation of cellular phones, repairs, customer service

2. Integrated Marketing

Here's how sales activity managers use integrated marketing:

Project-managed database and implemented enhancements to company-wide Integrated Marketing Calendar.

3. Trade Shows

Here's how sales activity managers use trade shows:

Managed several special events and trade shows in the Metro NY area.
Attended energy conservation trade shows and provided sales and marketing information to businesses helping individuals conserve energy, and promote sustainability.

4. POS

POS is an abbreviation of "Point of Sale" which is the time and place where a customer completes a transaction. It can either be a physical shop that consists of POS terminals or a virtual shop. A POS system helps simplify the retail functions and track important sales data.

Here's how sales activity managers use pos:

Merchandised all accounts using POS provided by MillerCoors and Manhattan Beer Distributors.
Improved the dynamic capability of promotions and coupons thereby increasing the available promotional opportunities within the POS.

5. Drive Sales

Here's how sales activity managers use drive sales:

Developed quarterly marketing plans to drive sales and traffic and maximize profitability in each assigned market.
Tasked with developing new customer prospects based on referrals and enhancing existing customer relationships to drive sales.

6. Customer Complaints

Here's how sales activity managers use customer complaints:

Handle customer complaints in a timely manner while remaining calm and professional.
Resolved customer complaints and issues by investigating problems, developing solutions and making appropriate recommendations to the store management team.

What skills help Sales Activity Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on sales activity manager resumes?

Adry S. Clark Ph.D.

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all sales activity managers possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for sales activity managers?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What sales activity manager skills would you recommend for someone trying to advance their career?

Kerri Orders

Assistant Professor of Business, Aquinas College

In terms of a gap year, I recommend that international business students acquire tangible skills, relevant experience and/or certifications which will enhance their success in their desired area of interest. For example, a gap year could consist of gaining technical or digital training overseas, which would also further the students' cultural intelligence and language proficiency. These types of enriching gap year experiences will assist students to distinguish themselves in a highly competitive market. Furthermore, students should focus on broadening and maintaining their global network during a gap year in order to be ready for the job market once the gap year is concluded.

What type of skills will young sales activity managers need?

Michael Mikitka

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

Do you want to know more?

List of sales activity manager skills to add to your resume

The most important skills for a sales activity manager resume and required skills for a sales activity manager to have include:

Customer Service
Integrated Marketing

Trade Shows
POS

Drive Sales
Customer Complaints

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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