Sales administrator vs marketing administrator

The differences between sales administrators and marketing administrators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a sales administrator, becoming a marketing administrator takes usually requires 4-6 years. Additionally, a marketing administrator has an average salary of $68,147, which is higher than the $41,404 average annual salary of a sales administrator.

The top three skills for a sales administrator include customer service, sales support and powerpoint. The most important skills for a marketing administrator are powerpoint, salesforce, and database management.

Sales administrator vs marketing administrator overview

	Sales Administrator	Marketing Administrator
Yearly salary	$41,404	$68,147
Hourly rate	$19.91	$32.76
Growth rate	5%	19%
Number of jobs	82,712	127,569
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 60%	Bachelor's Degree, 70%
Average age	46	37
Years of experience	8	6

What does a sales administrator do?

A sales administrator supports sales representatives to make customer deals. Aside from that, tasks such as answering customer queries, checking stock availability, processing deliveries, sending out invoices, and maintaining records and databases are a sales administrator's duties. Overall, a sales administrator focuses on orders, communicating to customers via telephone or face-to-face, invoicing, targeting sales, and record keeping.

What does a marketing administrator do?

A marketing administrator is responsible for assisting the marketing operations of an organization, promoting the company's goods and services to the public market, and increasing brand popularity on digital media platforms. Marketing administrators help the creative team in designing advertisement campaigns, digital content, and other marketing materials to improve customer awareness. They also identify new business opportunities by analyzing current industry trends and consumer demands, driving more revenue resources to the business, and increasing profits.

Sales administrator vs marketing administrator salary

Sales administrators and marketing administrators have different pay scales, as shown below.

	Sales Administrator	Marketing Administrator
Average salary	$41,404	$68,147
Salary range	Between $29,000 And $58,000	Between $46,000 And $99,000
Highest paying City	San Francisco, CA	Dover, DE
Highest paying state	California	Alaska
Best paying company	KLA	Fox News
Best paying industry	Technology	Finance

Differences between sales administrator and marketing administrator education

There are a few differences between a sales administrator and a marketing administrator in terms of educational background:

	Sales Administrator	Marketing Administrator
Most common degree	Bachelor's Degree, 60%	Bachelor's Degree, 70%
Most common major	Business	Business
Most common college	University of Southern California	University of Georgia

Sales administrator vs marketing administrator demographics

Here are the differences between sales administrators' and marketing administrators' demographics:

	Sales Administrator	Marketing Administrator
Average age	46	37
Gender ratio	Male, 21.0% Female, 79.0%	Male, 21.3% Female, 78.7%
Race ratio	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.4% American Indian and Alaska Native, 0.1%
LGBT Percentage	7%	10%

Differences between sales administrator and marketing administrator duties and responsibilities

Sales administrator example responsibilities.

Manage distributor accounts including inventory management, allocations, and communicating internally with purchasing, logistics, finance and shipping departments.
Work with operations to expedite deliveries, or track shipments as requested by customer.
Confer with sales, shipping, and warehouse to expedite or trace missing or delay shipments.
Publish POS materials and create correspondence to distributors for seasonal promotion items.
Design and produce consumer/distributor incentive programs, POS materials and retail display systems.
Manage distributor accounts including inventory management, allocations, and communicating internally with purchasing, logistics, finance and shipping departments.

Marketing administrator example responsibilities.

Organize and manage a social media campaigns utilizing Facebook, YouTube and other social media platforms for new customer acquisition.
Manage website representation, functionality, and SEO optimization.
Process daily accounting including reconciliation of payable accounts, tracking and managing inventory through QuickBooks.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
Post marketing content on Google+ and LinkedIn business pages.
Create and regularly update web pages on the company website using HTML code.

Sales administrator vs marketing administrator skills

Common sales administrator skills

Customer Service, 37%
Sales Support, 13%
PowerPoint, 5%
Data Entry, 5%
CRM, 4%
Salesforce, 4%

Common marketing administrator skills

PowerPoint, 8%
Salesforce, 7%
Database Management, 6%
Customer Service, 6%
Marketing Campaigns, 6%
Digital Marketing, 5%

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Sales Administrator
Sales Administrator vs Marketing Administrator

Updated January 8, 2025

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