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Sales and event manager resume examples from 2025

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Updated March 26, 2025
7 min read
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How to write a sales and event manager resume

Craft a resume summary statement

A well-written resume summary is basically an elevator pitch. You are summing up your skills and experience in a few sentences to wow recruiters, hiring managers, and decision makers into giving you an interview. Here are some tips to putting your best foot first with your resume summary:

Step 1: Start with your professional title, or the one you aspire to.

Step 2: Detail your years of experience in sales and event manager-related roles and your industry experience.

Step 3: What are your biggest professional wins? Here is your opportunity to highlight your strongest accomplishments by placing them at the start of your resume.

Step 4: Don't forget, your goal is to summarize your experience. Keep it short and sweet, so it's easy for recruiters to quickly understand why you're a great hire.

These tips will help you demonstrate why you are the perfect fit for the sales and event manager position.

Please upload your resume so Zippia’s job hunt AI can draft a summary statement for you.

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List the right project manager skills

Use your Skills section to show you have the knowledge and technical ability to do the job. Here is how to make the most of your skills section and make sure you have the right keywords:

  1. Look to the job listing. You often need to include the exact keywords from the job description. Take note of the skills listed for the job.
  2. Put all relevant hard and soft skills in your skills section.
  3. Be specific. If you are too broad, you may not be giving the best picture of your skills and leave the hiring manager uncertain of your abilities.
  4. Be up to date. Software names change and companies merge. Don't look out of touch by being careless.
  5. Be accurate. Spelling and even upper or lowercase can dramatically change meanings. Make sure you are correctly listing your skills.
These five steps should give you a strong elevator pitch and land you some sales and event manager interviews.

Here are example skills to include in your “Area of Expertise” on a sales and event manager resume:

  • Event Planning
  • Booking
  • Event Management
  • Guest Satisfaction
  • Wine
  • Trade Shows
  • Audio Visual
  • Sales Efforts
  • Social Events
  • Private Dining
  • Menu Planning
  • Excellent Interpersonal
  • Sales Events
  • Event Space
  • Customer Satisfaction
  • Culinary
  • Fine Dining
  • Caterease
  • Private Events
  • Banquet Event Orders
  • Corporate Events
  • Cold Calls
  • BEOs
  • Client Relations
  • Site Inspections
  • Community Events
  • Repeat Business
  • Event Logistics
  • Group Sales
  • Business Development

Zippia’s AI can customize your resume for you.

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How to structure your work experience

A work experience section is a vital part of your resume because it shows you have the experience to succeed in your next job.

  1. Put your most recent experience first. Prospective employers care about your most recent accomplishments the most.
  2. Put the job title, company name, city, and state on the left. Align dates in month and year format on the right-hand side.
  3. Include only recent, relevant jobs. This means if you're a fairly experienced worker, you might need to leave off that first internship or other positions in favor of highlighting more pertinent positions.

How to write sales and event manager experience bullet points

Your resume is not a list of responsibilities or a job description. Instead, it is your chance to show your accomplishments and show why you're good at what you do.

  • Use the What, How, and Why format. Answering these questions turns a bland job description into an effective showcase of your abilities.
  • What were your responsibilities or goals?
  • How did you accomplish them?
  • Why were your results important? (How did it impact your company? Can you quantify the results in numbers? )

Here are great bullet points from sales and event manager resumes:

Work history example #1

Sales And Event Manager

Holiday Inn Express

  • Entered client information into the Delphi billing system and processed client bills.
  • Entered client event information into Delphi and processed client invoices.
  • Identified new client's contracts within the SMERF markets.
  • Organized and implemented Social Media Marketing campaign using Facebook, Twitter and Constant Contact.
  • Increased SMERF and Tour and Travel Markets through weekend occupancy, shoulder day occupancy and distressed periods.

Work history example #2

Business Development Associate (Part-Time)

Carnival

  • Created response templates both for email and letter formats in order to reduce the time taken to respond to customer inquiries.
  • Conducted market research for Global Business Development Department through various sources, primarily through internet search engines and specific search sites.
  • Created complex proposal language database - Identifying both standard and non-standard RFP/Bid questions and complex requirements.
  • Constructed and continually update 5 regional Account Plans with company review PowerPoint Presentations.

Work history example #3

Corporate Sales Manager

AT&T

  • Worked with clients (C-levels) to create cost justifications and analysis for new projects
  • Booked payments in a Centralized Database.
  • Created and presented a PowerPoint displaying store goals and trends twice a month at each of the two manager meetings.
  • Served as the secondary point of contact for operational and payroll management.
  • Established and supported process for internal executive news communications content.

Work history example #4

Sales And Event Manager

Holiday Inn Express

  • Organized and implemented Social Media Marketing campaign using Facebook, Twitter and Constant Contact.
  • Entered client information into the Delphi billing system and processed client bills.
  • Projected increase for second quarter by 7 % in RevPAR and 10% in occupancy.
  • Booked and organized all rooming blocks and catering for SMERF market groups.
  • Entered client event information into Delphi and processed client invoices.

Zippia’s AI can customize your resume for you.

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Add an education section to your resume

The education section should display your highest degree first.

Place your education section appropriately on your resume. If you graduated over 5 years ago, this section should be at the bottom of your resume. If you just graduated and lack relevant work experience, the education section should go to the top.

If you have a bachelor's or master's degree, do not list your high school education. If your graduation year is more than 15-20 years ago, it's better not to include dates in this section.

Here are some examples of good education entries from sales and event manager resumes:

Bachelor's Degree in business

Ohio State University, Columbus, OH

2005 - 2008

Bachelor's Degree in business

Liberty University, Lynchburg, VA

2004 - 2007

Highlight your sales and event manager certifications on your resume

Certifications are a great way to showcase special expertise or niche skills. Some jobs even require certifications to be hired.

Include the full name of the certification, along with the name of the issuing organization and date of obtainment.

If you have any of these certifications, be sure to include them on your sales and event manager resume:

  1. Certified Manager Certification (CM)
  2. Professional Certified Marketer (PCM)
  3. Certified Hospitality and Tourism Management Professional (CHTMP)
  4. ServSafe Food Protection Manager Certification
  5. Certified Sales Professional (CSP)
  6. Communication Management Professional (CMP)
  7. Certified Master Wedding Planner

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