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The average salary for a Sales and Event Manager in the United States is $50,986 annually, translating to about $25 per hour. This role is pivotal for companies aiming to create impactful events that drive engagement and sales.
Salary figures can vary significantly based on location, industry, and years of experience. For instance, professionals in metropolitan areas often earn more due to higher demand and living costs. States like California and New York report some of the highest salaries for this position, reflecting their robust event planning markets.
Moreover, the career trajectory for a Sales and Event Manager can be promising. With experience, managers may transition into senior roles or specialize in areas such as corporate events or wedding planning, further increasing their earning potential. Understanding these dynamics is crucial for aspiring managers aiming to maximize their career outcomes.
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The highest-paying states for sales and event managers are Hawaii, New York, and New Jersey. The lowest average sales and event manager salary states are Ohio, Kansas, and Louisiana.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York | $60,629 | $29.15 |
| 2 | Connecticut | $58,675 | $28.21 |
| 3 | New Jersey | $59,050 | $28.39 |
| 4 | District of Columbia | $61,498 | $29.57 |
| 5 | Oregon | $56,884 | $27.35 |
| 6 | Illinois | $56,049 | $26.95 |
| 7 | Michigan | $58,120 | $27.94 |
| 8 | Indiana | $56,263 | $27.05 |
| 9 | Nevada | $52,353 | $25.17 |
| 10 | Massachusetts | $55,937 | $26.89 |
| 11 | Virginia | $55,896 | $26.87 |
| 12 | California | $55,051 | $26.47 |
| 13 | North Dakota | $53,627 | $25.78 |
| 14 | Delaware | $51,434 | $24.73 |
| 15 | Rhode Island | $49,349 | $23.73 |
| 16 | Vermont | $50,839 | $24.44 |
| 17 | Missouri | $53,939 | $25.93 |
| 18 | Pennsylvania | $49,412 | $23.76 |
| 19 | Tennessee | $48,437 | $23.29 |
| 20 | Hawaii | $60,896 | $29.28 |
| 21 | North Carolina | $48,502 | $23.32 |
| 22 | Florida | $49,895 | $23.99 |
| 23 | Wisconsin | $49,526 | $23.81 |
| 24 | West Virginia | $49,451 | $23.77 |
| 25 | Texas | $47,327 | $22.75 |
| 26 | Maine | $50,774 | $24.41 |
| 27 | Washington | $49,019 | $23.57 |
| 28 | Minnesota | $48,603 | $23.37 |
| 29 | Kentucky | $47,837 | $23.00 |
| 30 | New Mexico | $48,810 | $23.47 |
| 31 | Maryland | $49,782 | $23.93 |
| 32 | Mississippi | $45,248 | $21.75 |
| 33 | Montana | $46,675 | $22.44 |
| 34 | Colorado | $45,837 | $22.04 |
| 35 | Idaho | $44,510 | $21.40 |
| 36 | Arizona | $44,748 | $21.51 |
| 37 | Georgia | $43,545 | $20.94 |
| 38 | Utah | $41,359 | $19.88 |
| 39 | Alabama | $44,462 | $21.38 |
| 40 | Nebraska | $45,372 | $21.81 |
| 41 | Arkansas | $43,141 | $20.74 |
| 42 | New Hampshire | $44,528 | $21.41 |
| 43 | Ohio | $42,865 | $20.61 |
| 44 | South Dakota | $44,228 | $21.26 |
| 45 | Wyoming | $43,816 | $21.07 |
| 46 | Iowa | $44,208 | $21.25 |
| 47 | Louisiana | $41,784 | $20.09 |
| 48 | Kansas | $42,782 | $20.57 |
| 49 | Alaska | $43,190 | $20.76 |
| 50 | South Carolina | $40,881 | $19.65 |
| 51 | Oklahoma | $40,312 | $19.38 |
The highest-paying cities for sales and event managers are Washington, DC, New York, NY, and Atlantic City, NJ.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington, DC | $61,543 | $29.59 |
| 2 | New York, NY | $60,977 | $29.32 |
| 3 | Atlantic City, NJ | $59,097 | $28.41 |
| 4 | San Francisco, CA | $58,626 | $28.19 |
| 5 | Farmington Hills, MI | $58,216 | $27.99 |
| 6 | Arlington, VA | $57,117 | $27.46 |
| 7 | West Linn, OR | $56,354 | $27.09 |
| 8 | Skokie, IL | $56,292 | $27.06 |
| 9 | Boston, MA | $55,877 | $26.86 |
| 10 | Miami, FL | $50,242 | $24.15 |
| 11 | Baltimore, MD | $50,083 | $24.08 |
| 12 | Tacoma, WA | $49,400 | $23.75 |
| 13 | Chapel Hill, NC | $48,976 | $23.55 |
| 14 | San Antonio, TX | $47,702 | $22.93 |
| 15 | Denver, CO | $45,813 | $22.03 |
| 16 | Phoenix, AZ | $44,889 | $21.58 |
| 17 | Cleveland, OH | $43,676 | $21.00 |
| 18 | Atlanta, GA | $43,558 | $20.94 |
| 19 | New Orleans, LA | $41,860 | $20.13 |
| 20 | Salt Lake City, UT | $41,148 | $19.78 |
A sales and event manager's salary ranges from $34,000 a year at the 10th percentile to $76,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $76,000 | $6,333 | $37 |
| 75th Percentile | $62,000 | $5,167 | $30 |
| Average | $50,986 | $4,249 | $25 |
| 25th Percentile | $41,000 | $3,417 | $20 |
| 10th Percentile | $34,000 | $2,833 | $16 |
The highest paying types of sales and event managers are senior sales manager, commercial sales manager, and division sales manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Commercial Sales Manager | $90,126 | $7,511 | $43.33 | 144,012 |
| Corporate Sales Manager | $83,944 | $6,995 | $40.36 | 119,633 |
| Catering Sales Manager | $53,086 | $4,424 | $25.52 | 136,748 |
| Division Sales Manager | $87,731 | $7,311 | $42.18 | 107,201 |
| District Sales Manager | $81,505 | $6,792 | $39.19 | 108,626 |
| Outside Sales Manager | $84,408 | $7,034 | $40.58 | 138,054 |
Top companies hiring sales and event managers now:
Sales and event manager salaries at Darden Restaurants and Legend Holdings are the highest-paying according to our most recent salary estimates. In addition, the average sales and event manager salary at companies like Benchmark Group and Goodwin Recruiting are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Darden Restaurants | $68,012 | $32.70 |
| 2 | Legend Holdings | $60,570 | $29.12 |
| 3 | Benchmark Group | $60,328 | $29.00 |
| 4 | Goodwin Recruiting | $58,688 | $28.22 |
| 5 | Legends Hospitality | $53,016 | $25.49 |
| 6 | Crescent Hotels & Resorts | $52,437 | $25.21 |
| 7 | Four Seasons Hotels and Resorts | $52,068 | $25.03 |
| 8 | City of Austin | $52,002 | $25.00 |
| 9 | Hyatt Hotels | $51,884 | $24.94 |
| 10 | Derse | $51,473 | $24.75 |
| 11 | Rich Products | $51,293 | $24.66 |
| 12 | Proexhibits | $51,071 | $24.55 |
| 13 | 555 International | $51,055 | $24.55 |
| 14 | Worldwide Corporate Housing Lp | $51,032 | $24.53 |
| 15 | Embassy C E S | $50,987 | $24.51 |
| 16 | Tilray | $50,920 | $24.48 |
| 17 | Lines | $50,900 | $24.47 |
| 18 | Atrium Hospitality LP | $50,899 | $24.47 |
| 19 | JLL | $50,867 | $24.46 |
| 20 | Aimbridge Hospitality | $50,837 | $24.44 |
The average sales and event manager salary has risen by $11,813 over the last ten years. In 2014, the average sales and event manager earned $39,173 annually, but today, they earn $50,986 a year. That works out to a 12% change in pay for sales and event managers over the last decade.
Compare sales and event manager salaries for cities or states with the national average over time.
Compare sales and event manager salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $51,000 | $24.51 | +4.3% |
| 2024 | $48,800 | $23.47 | +1.9% |
| 2023 | $47,900 | $23.02 | +2.5% |
| 2022 | $46,700 | $22.43 | +2.6% |
| 2021 | $45,500 | $21.86 | +3.5% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Drive Shack Holdings | Event Sales Manager | Chicago, IL | 06/29/2025 | $67,000 |
| Drive Shack Holdings | Event Sales Manager | Raleigh, NC | 06/29/2025 | $53,000 |
| Drive Shack Holdings | Event Sales Manager | Richmond, VA | 06/29/2025 | $50,000 |
| Dave & Buster's | Sales and Events Manager | New York, NY | 06/28/2025 | $75,000 |
| Redondo Beach Hospitality Company | Wedding & Social Event Sales Manager | Redondo Beach, CA | 06/28/2025 | $75,000 |
| Live Nation Worldwide | LN Venues, Special Events Sales Manager-Northern CA | San Francisco, CA | 06/27/2025 | $76,000 |
| Zislis Group | Wedding & Social Events Sales Manager | Manhattan Beach, CA | 06/27/2025 | $75,000 |
| Medtronic | Sales Opportunities for National Sales Network Career Event-AUG | Memphis, TN | 06/26/2025 | $35,000 |
| Medtronic | Sales Opportunities for National Sales Network Career Event-AUG | Indianapolis, IN | 06/26/2025 | $35,000 |
| Medtronic | Sales Opportunities for National Sales Network Career Event-AUG | Washington, DC | 06/26/2025 | $35,000 |
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