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Become A Sales And Marketing Consultant

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Working As A Sales And Marketing Consultant

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $128,750

    Average Salary

What Does A Sales And Marketing Consultant Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Sales And Marketing Consultant

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Sales And Marketing Consultant jobs

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Sales And Marketing Consultant Career Paths

Sales And Marketing Consultant
Business Consultant Inside Sales Representative Sales Account Manager
Business Development Sales Manager
8 Yearsyrs
District Sales Manager Sales Manager Director Of Sales
Director Of Enterprise Sales
12 Yearsyrs
Sales Manager Regional Sales Manager
Director Of Sales
10 Yearsyrs
Director Of Sales Director Of Sales And Marketing Business Developer
Director Of Sales & Business Development
13 Yearsyrs
Business Consultant Business Manager National Account Manager
Enterprise Account Manager
9 Yearsyrs
Sales And Marketing Manager Account Manager
Major Account Manager
7 Yearsyrs
Director Of Sales And Marketing General Manager Account Manager
National Account Manager
8 Yearsyrs
Sales And Marketing Manager Marketing Manager Regional Sales Manager
National Accounts Sales Manager
9 Yearsyrs
Marketing Consultant Marketing Manager Regional Sales Manager
National Sales Director
10 Yearsyrs
Director Of Sales And Marketing Operations Director Sales Consultant
National Sales Manager
10 Yearsyrs
Marketing Director Property Manager District Manager
Regional Sales Director
10 Yearsyrs
Sales Manager General Manager Account Executive
Regional Sales Manager
9 Yearsyrs
District Sales Manager Regional Sales Manager Director Of Sales
Sales Vice President
9 Yearsyrs
Marketing Manager Operations Manager Account Executive
Senior Sales Executive
9 Yearsyrs
Marketing Director Sales Consultant Sales Manager
Senior Sales Manager
7 Yearsyrs
Director Of Sales Business Developer Vice President, Business Development
Senior Vice President, Sales
14 Yearsyrs
Marketing Manager Senior Account Manager Account Executive
Strategic Accounts Manager
9 Yearsyrs
Regional Sales Manager Sales And Marketing Manager Account Manager
Territory Account Manager
8 Yearsyrs
Marketing Consultant Operations Manager Assistant Vice President
Vice President & Sales Manager
9 Yearsyrs
Regional Sales Manager Director Of Sales
Vice President Of Sales & Operations
12 Yearsyrs
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Average Length of Employment
Sales Manager 3.6 years
Sales/Marketing 3.6 years
Director Of Sales 3.6 years
Marketing Director 3.1 years
Marketing Manager 3.1 years
Head Of Sales 3.0 years
Sales Officer 3.0 years
Business Developer 2.9 years
Marketing Officer 2.5 years
Marketing Lead 2.4 years
Brand Consultant 2.0 years
Top Employers Before
Manager 2.7%
Top Employers After
Consultant 4.9%
Owner 4.5%

Sales And Marketing Consultant Demographics

Gender

Male

58.0%

Female

39.9%

Unknown

2.1%
Ethnicity

White

81.0%

Hispanic or Latino

9.5%

Asian

6.9%

Unknown

2.0%

Black or African American

0.6%
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Languages Spoken

Spanish

39.7%

French

15.6%

Portuguese

7.1%

German

5.7%

Mandarin

5.0%

Italian

3.5%

Arabic

3.5%

Hindi

2.8%

Chinese

2.8%

Vietnamese

2.1%

Russian

2.1%

Greek

2.1%

Japanese

2.1%

Cantonese

1.4%

Swedish

0.7%

Gujarati

0.7%

Dutch

0.7%

Danish

0.7%

Hawaiian

0.7%

Norwegian

0.7%
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Sales And Marketing Consultant Education

Schools

University of Phoenix

12.8%

University of Colorado at Boulder

8.7%

Michigan State University

6.7%

New York University

6.2%

University of Southern California

6.2%

University of North Texas

4.6%

Iowa State University

4.6%

University of Miami

4.6%

University of Central Florida

4.1%

University of Houston

4.1%

Montclair State University

4.1%

University of Kansas

4.1%

Fashion Institute of Technology

4.1%

University of Southern Indiana

3.6%

Columbia College Chicago

3.6%

Ohio State University

3.6%

Texas A&M University

3.6%

University of Florida

3.6%

Southern New Hampshire University

3.6%

University of South Carolina - Columbia

3.6%
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Majors

Business

32.4%

Marketing

15.8%

Communication

9.4%

Management

5.9%

Psychology

4.1%

Political Science

3.4%

Education

3.3%

Finance

2.8%

Public Relations

2.8%

Journalism

2.2%

Economics

2.1%

Electrical Engineering

2.0%

Kinesiology

1.9%

Accounting

1.9%

English

1.8%

Advertising

1.8%

Liberal Arts

1.7%

Specialized Sales And Merchandising

1.6%

General Sales

1.6%

Real Estate

1.6%
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Degrees

Bachelors

52.8%

Other

19.4%

Masters

17.3%

Associate

4.7%

Certificate

3.4%

Doctorate

1.1%

Diploma

0.8%

License

0.5%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Sales And Marketing Consultant Salaries

Job Title Company Location Start Date Salary
International Sales and Marketing Consultant Aspen Club International LLC Aspen, CO Jun 15, 2011 $47,000 -
$55,000
Marketing Sales Consultant Source International Corp Laredo, TX Nov 13, 2009 $46,738
International Sales and Marketing Consultant Aspen Club International LLC Aspen, CO Jun 15, 2011 $45,000 -
$55,000
Marketing Consultant/Sales International Motor Products, Inc. Miami, FL Dec 27, 2009 $43,188
Sales and Marketing Consultant Swamp Yankee LLC Ledyard, CT Feb 09, 2015 $42,000
Marketing & Pre-Sales Consultant Ungerboeck Systems International, Inc. OFallon, MO Sep 10, 2013 $42,000

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Top Skills for A Sales And Marketing Consultant

ProductDevelopmentNewWebsiteSalesStrategiesOnlineRevenueGrowthCustomerServiceBusinessDevelopmentInternetTerritoryFinancialCRMSalesGoalsNewSalesTradeShowsClientRelationshipsMarketResearchSalesRepsSalesProcessSalesTrainingNewAccounts

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Top Sales And Marketing Consultant Skills

  1. Product Development
  2. New Website
  3. Sales Strategies
You can check out examples of real life uses of top skills on resumes here:
  • Base contact for new product formulation executed to product development and distribution.
  • Managed launch of new website which included layout, content creation, editing and approval.
  • Developed marketing and sales strategies for demographic technical solutions to political parties nationwide.
  • Present Expertly drive new business, new product adoption and sales via online channels, branding, and creative strategic planning.
  • Developed advertising strategies to achieve revenue growth.

Top Sales And Marketing Consultant Employers

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