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Become A Sales And Marketing Consultant

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Working As A Sales And Marketing Consultant

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $92,248

    Average Salary

What Does A Sales And Marketing Consultant Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Sales And Marketing Consultant

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Do you work as a Sales And Marketing Consultant?

Sales And Marketing Consultant Jobs

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Sales And Marketing Consultant Career Paths

Sales And Marketing Consultant
Director Of Sales Marketing Consultant Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Marketing Director Sales Consultant Regional Sales Manager
Business Development Sales Manager
9 Yearsyrs
Project Manager Program Manager Business Development Manager
Director New Business Development
11 Yearsyrs
Marketing Consultant Marketing Director Director Of Sales
Director Of Global Sales
13 Yearsyrs
Director Of Sales And Marketing General Manager Director Of Sales
Director Of Sales & Business Development
12 Yearsyrs
Director Of Sales And Marketing Business Development Manager Director Of Sales
Director Of Sales, Americas
13 Yearsyrs
Marketing Director General Manager Director Of Sales
Director, Strategic Accounts
13 Yearsyrs
Sales And Marketing Vice President Business Development Manager Senior Manager Of Marketing
Director, Strategic Marketing
10 Yearsyrs
Project Manager Product Manager National Account Manager
Enterprise Account Manager
9 Yearsyrs
Director Of Sales Senior Project Manager Account Director
Group Account Director
10 Yearsyrs
Business Developer Key Account Manager Account Director
Integrated Marketing Director
8 Yearsyrs
Sales And Marketing Vice President Co-Owner Sales And Marketing Manager
International Sales Manager
7 Yearsyrs
Sales Manager Regional Sales Manager
National Sales Director
11 Yearsyrs
Marketing Consultant Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Sales Manager Marketing Manager Marketing Director
Regional Marketing Director
7 Yearsyrs
Marketing Manager Account Director
Senior Account Director
11 Yearsyrs
Marketing Manager Sales Consultant Marketing Consultant
Senior Marketing Consultant
8 Yearsyrs
Sales And Marketing Manager Program Manager Product Marketing Manager
Strategic Marketing Manager
8 Yearsyrs
Sales And Marketing Manager Product Marketing Manager Director, Product Marketing
Vice President, Products & Marketing
13 Yearsyrs
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Do you work as a Sales And Marketing Consultant?

Help others decide if this is a good career for them

Average Length of Employment
Sales/Marketing 3.1 years
Business Developer 2.6 years
Top Employers Before
Consultant 3.0%
Manager 2.9%
Top Employers After
Consultant 5.4%
Owner 4.3%

Do you work as a Sales And Marketing Consultant?

Sales And Marketing Consultant Demographics

Gender

Male

55.0%

Female

42.7%

Unknown

2.2%
Ethnicity

White

63.0%

Hispanic or Latino

14.8%

Black or African American

10.5%

Asian

7.5%

Unknown

4.2%
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Foreign Languages Spoken

Spanish

42.4%

French

15.2%

Portuguese

6.6%

German

5.1%

Mandarin

4.5%

Italian

4.0%

Arabic

4.0%

Hindi

2.5%

Chinese

2.0%

Japanese

2.0%

Vietnamese

1.5%

Russian

1.5%

Cantonese

1.5%

Greek

1.5%

Urdu

1.5%

Thai

1.0%

Carrier

1.0%

Hebrew

1.0%

Swedish

0.5%

Gujarati

0.5%
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Sales And Marketing Consultant Education

Schools

University of Phoenix

15.4%

University of Colorado at Boulder

6.8%

University of Southern California

6.1%

Iowa State University

5.7%

New York University

5.4%

Michigan State University

5.4%

University of Houston

5.0%

Temple University

4.3%

University of Kansas

4.3%

Southern New Hampshire University

4.3%

University of North Texas

3.9%

University of Central Florida

3.9%

University of Miami

3.9%

Ball State University

3.9%

University of Tennessee - Knoxville

3.6%

Texas A&M University

3.6%

San Jose State University

3.6%

Montclair State University

3.6%

West Chester University of Pennsylvania

3.6%

Boston University

3.6%
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Majors

Business

31.1%

Marketing

16.7%

Communication

10.1%

Management

5.8%

Psychology

4.3%

Political Science

3.5%

Finance

3.3%

Education

3.0%

Public Relations

2.6%

English

2.2%

Journalism

2.1%

Economics

2.1%

Accounting

1.9%

Liberal Arts

1.7%

General Sales

1.7%

Kinesiology

1.6%

Specialized Sales And Merchandising

1.6%

Graphic Design

1.6%

Advertising

1.6%

Electrical Engineering

1.5%
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Degrees

Bachelors

51.3%

Other

19.9%

Masters

17.5%

Associate

5.2%

Certificate

3.6%

Doctorate

1.1%

Diploma

1.0%

License

0.5%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Sales And Marketing Consultant Salaries

Job Title Company Location Start Date Salary
International Sales and Marketing Consultant Aspen Club International LLC Aspen, CO Jun 15, 2011 $47,000 -
$55,000
Marketing Sales Consultant Source International Corp Laredo, TX Nov 13, 2009 $46,738
International Sales and Marketing Consultant Aspen Club International LLC Aspen, CO Jun 15, 2011 $45,000 -
$55,000
Marketing Consultant/Sales International Motor Products, Inc. Miami, FL Dec 27, 2009 $43,188
Sales and Marketing Consultant Swamp Yankee LLC Ledyard, CT Feb 09, 2015 $42,000
Marketing & Pre-Sales Consultant Ungerboeck Systems International, Inc. OFallon, MO Sep 10, 2013 $42,000

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Top Skills for A Sales And Marketing Consultant

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  1. New Product Development
  2. Web
  3. New Clients
You can check out examples of real life uses of top skills on resumes here:
  • Assisted in creating strategic corporate marketing solutions for new product development and existing product improvement to better accommodate customer demands.
  • Maintained dealership's website current with vehicle specifications and availability.
  • Introduced new clients to LatPro, while developing current relationships with Fortune 500 companies, recruiting companies and advertising agencies.
  • Analyzed MedPar data to develop market potential and developed sales strategies to increase referrals and admissions.
  • Designed and deployed an online knowledge management system that provided real-time information on real estate opportunities within the desired market.

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Top Sales And Marketing Consultant Employers

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