If you have extensive experience and proven expertise in sales or marketing, you might want to consider a career as a sales and marketing consultant. As a sales and marketing consultant, your job is to help organizations improve their sales and marketing operations by analyzing their current processes, developing strategies for improvement, and facilitating the implementation of these new strategies.

However, there is more to it than that. Your duties will also include gathering data from sales and marketing teams (as well as other relevant departments), conducting research outside and inside of the company, and coordinating with managers to determine the causes of gaps or the lack of progress.

Nevertheless, the job of a sales and marketing consultant is a lucrative one, like most other consultancy jobs. If you want to become a sales and marketing consultant, you must have a degree in business, marketing, communications, or other relevant fields. More than that, you must have at least five or more years of experience to prove your credibility to clients.

What Does a Sales And Marketing Consultant Do

There are certain skills that many sales and marketing consultants have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed creativity, interpersonal skills and organizational skills.

How To Become a Sales And Marketing Consultant

If you're interested in becoming a sales and marketing consultant, one of the first things to consider is how much education you need. We've determined that 74.9% of sales and marketing consultants have a bachelor's degree. In terms of higher education levels, we found that 9.6% of sales and marketing consultants have master's degrees. Even though most sales and marketing consultants have a college degree, it's possible to become one with only a high school degree or GED.

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Sales And Marketing Consultant Career Paths

Average Salary for a Sales And Marketing Consultant

Sales And Marketing Consultants in America make an average salary of $55,455 per year or $27 per hour. The top 10 percent makes over $91,000 per year, while the bottom 10 percent under $33,000 per year.
Average Sales And Marketing Consultant Salary
$55,455 Yearly
$26.66 hourly

What Am I Worth?


Roles and Types of Sales And Marketing Consultant

The role of a sales and marketing consultant includes a wide range of responsibilities. These responsibilities can vary based on an individual's specific job, company, or industry.Here are some general sales and marketing consultant responsibilities:

  • Generate revenue for the station and meet monthly goals through effective outside sales techniques develop new business through selling commercial advertising time
  • 1. Generating sales with marketing strategies using various social media platforms & technical sales. Developing strategic sales project to target specific consumer. Research
  • Establish, develop and manage a prospect list that reflects the segmentation strategies established by the company (segmentation strategy will be provided) spend at least 90% of time prospecting leads or presenting to clients consults local

There are several types of sales and marketing consultant, including:

Sales Consultant


A sales consultant is responsible for meeting with existing and new clients in a sales approach. Your goal as a sales consultant is to effectively sell products. Well, in a way.

The clients you meet with will come to you with certain problems concerning their business, your job is to figure out how to sell those products or services in a way that increases the company's sales as a whole.

To become a sales consultant, you'll want to earn a bachelor's degree. Generally speaking, an advanced degree will help you in the long run, especially when it comes to meeting sales goals. And everyone knows that more sales means more money.

  • Average Salary: $60,135
  • Degree: Bachelor's Degree

Marketing Consultant


Facebook. Instagram. Twitter. LinkedIn. The common thread running through these social media platforms is marketing. Gone are the days of billboards and traditional poster advertisements. Big companies, such as General Motors, Johnson Johnson, and Nestle, are approaching new marketing companies to help run their digital ads on these social media platforms. In fact, small and medium enterprises today are relying on social media to increase sales and brand reach.

In the world of marketing consultancy, we can definitely take a page from the book of Gary Vaynerchuk. An entrepreneur who took his/her dad's wine retail business from 3 million to 60 million a year and founded one of the most influential ad agency, VaynerMedia. According to Gary, the number one principle driving a business is attention. If a company cannot garner attention, then customer value cannot be transferred. On a day-to-day basis, Gary spends his/her time having sit-downs to educate clients, interacting with his/her team in strategizing social media campaigns, directing social media posts, contributing to the content on his/her YouTube channel and helping young entrepreneurs in their business marketing initiatives.

To be a successful marketing consultant, you need to have a vast knowledge of how the social media platform works for marketing a business. Employers generally require a degree in business or marketing for entry-level roles and employees can move up to more senior roles with time and experience. The salary of a marketing consultant is an average of $27 per hour.

  • Average Salary: $70,593
  • Degree: Bachelor's Degree

Media Consultant


Corporations, organizations, and businesses need to portray a positive image in front of the masses. For such services, they contact a talented media consultant. Media consultants take advantage of communication to promote and enhance awareness of the brand image to target audiences. In order to successfully do so, they coordinate with different groups and people. Other than large scale firms, they also offer advice to individuals who seek to promote their concrete vision to the public.

Expert consultants are responsible for directing promotional social media campaigns for various organizations and companies. Plus, they draft magazine articles, press releases, and news for the sake of positive press coverage. They also adhere to media policies and develop media plans and strategies with executives in the companies. Spokespersons ask them to draft their speeches and prepare speaking engagements.

Anyone having a bachelor's degree in business or communications can become a media consultant. They can operate in media consulting firms and areas of public relations. If this isn't attractive enough, their salary of $23.39 per hour will surely be satisfying.

  • Average Salary: $53,443
  • Degree: Bachelor's Degree

States With The Most Sales And Marketing Consultant Jobs

Number Of Sales And Marketing Consultant Jobs By State

RankStateNumber of JobsAverage Salary
4New York2,859$69,846
9New Jersey2,184$75,889
12North Carolina2,080$50,255
21South Carolina1,157$47,852
33New Mexico536$50,959
38West Virginia441$56,227
40New Hampshire422$66,480
41Rhode Island392$73,813
42South Dakota321$50,912
47North Dakota208$51,134

Sales And Marketing Consultant Education

Sales And Marketing Consultant Majors

30.5 %
14.4 %

Sales And Marketing Consultant Degrees


74.9 %


10.1 %


9.6 %

Top Colleges for Sales And Marketing Consultants

1. University of Georgia

Athens, GA • Private

In-State Tuition




2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition




3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition




4. Purdue University

West Lafayette, IN • Private

In-State Tuition




5. Howard University

Washington, DC • Private

In-State Tuition




6. Ohio State University

Columbus, OH • Private

In-State Tuition




7. University of Texas at Austin

Austin, TX • Private

In-State Tuition




8. University of Southern California

Los Angeles, CA • Private

In-State Tuition




9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition




10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition




Top Skills For a Sales And Marketing Consultant

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 15.9% of sales and marketing consultants listed customer service on their resume, but soft skills such as creativity and interpersonal skills are important as well.

Choose From 10+ Customizable Sales And Marketing Consultant Resume templates

Zippia allows you to choose from different easy-to-use Sales And Marketing Consultant templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Sales And Marketing Consultant resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Sales And Marketing Consultant diversity

Sales And Marketing Consultant Gender Distribution


After extensive research and analysis, Zippia's data science team found that:

  • Among sales and marketing consultants, 42.7% of them are women, while 57.3% are men.

  • The most common race/ethnicity among sales and marketing consultants is White, which makes up 74.6% of all sales and marketing consultants.

  • The most common foreign language among sales and marketing consultants is Spanish at 45.1%.

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Top Sales And Marketing Consultant Employers

Most Common Employers For Sales And Marketing Consultant

RankCompanyAverage SalaryHourly RateJob Openings
3Power Home Remodeling$62,580$30.096
5Wells Fargo$62,010$29.819
6Independent Contractor$61,012$29.3312
8Sam's Club$51,141$24.595
9Comcast Technology Solutions$51,136$24.585
10Verizon Communications$50,081$24.0811

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