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Become A Sales And Marketing Consultant

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Working As A Sales And Marketing Consultant

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $54,000

    Average Salary

What Does A Sales And Marketing Consultant Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Sales And Marketing Consultant

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Sales And Marketing Consultant Career Paths

Sales And Marketing Consultant
Account Manager Director Of Sales Sales Vice President
Executive Vice President Of Sales
13 Yearsyrs
Account Manager Regional Sales Manager Director Of Sales
Director Of Sales & Business Development
12 Yearsyrs
Account Manager Regional Sales Manager
National Accounts Sales Manager
8 Yearsyrs
Sales Manager Owner Marketing Director
Regional Marketing Director
7 Yearsyrs
Sales Manager Regional Sales Manager
Channel Manager
8 Yearsyrs
Sales Manager Store Manager District Sales Manager
Market Development Manager
8 Yearsyrs
General Manager Director Of Sales
Director, Strategic Accounts
13 Yearsyrs
General Manager Owner Marketing Director
Director New Business Development
11 Yearsyrs
General Manager Business Development Manager Business Development Director
Regional Director Of Business Development
11 Yearsyrs
Consultant Marketing Manager National Account Manager
Enterprise Account Manager
9 Yearsyrs
Consultant Marketing Manager Manager, Channel Marketing
Senior Channel Manager
10 Yearsyrs
Marketing Consultant
Senior Marketing Consultant
8 Yearsyrs
Consultant Product Manager Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Business Development Manager Business Development Director
Director, Strategic Partnerships
10 Yearsyrs
Business Development Manager Director Of Sales And Marketing Regional Sales Director
Channel Sales Director
10 Yearsyrs
Manager Marketing Manager Senior Manager Of Marketing
Director, Online Marketing
7 Yearsyrs
Manager Product Manager Senior Manager Of Marketing
Integrated Marketing Director
8 Yearsyrs
Marketing Specialist Senior Marketing Specialist Assistant Vice President, Marketing
Vice President, Marketing & Development
12 Yearsyrs
Product Manager Group Product Manager Group Marketing Manager
Business And Marketing Manager
7 Yearsyrs
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Do you work as a Sales And Marketing Consultant?

Help others decide if this is a good career for them

Average Length of Employment
Sales/Marketing 3.1 years
Top Careers Before Sales And Marketing Consultant
Manager 3.2%
Owner 2.7%
Consultant 2.6%
Top Careers After Sales And Marketing Consultant
Consultant 5.6%
Owner 4.7%
Manager 3.3%

Do you work as a Sales And Marketing Consultant?

How Would You Rate The Salary Of a Sales And Marketing Consultant?

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Top Skills for A Sales And Marketing Consultant

  1. Sales Goals
  2. New Product Development
  3. Company Website
You can check out examples of real life uses of top skills on resumes here:
  • Collaborated with Global Partner and Brand Associates to develop effective marketing strategies, leverage sponsor/exhibitor relationships, and achieve sales goals.
  • Organized internal focus groups and research surveys to gather information on new product development ideas and satisfaction with existing service levels.
  • Designed, developed and created newly-enhanced company website & marketing campaigns, establishing more community awareness/brand identity.
  • Demonstrated an unwavering commitment to customer service, adding new customers while maintaining premium service levels with existing accounts.
  • Coordinated online advertising for cross/up sell products based on inventory and customer purchase history.

Sales And Marketing Consultant Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 5,134 Sales And Marketing Consultant resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Sales And Marketing Consultant Resume

View Resume Examples

Sales And Marketing Consultant Demographics

Gender

Male

51.8%

Female

39.3%

Unknown

8.9%
Ethnicity

White

62.8%

Hispanic or Latino

15.3%

Black or African American

10.9%

Asian

6.9%

Unknown

4.1%
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Foreign Languages Spoken

Spanish

45.1%

French

13.4%

Portuguese

6.9%

German

6.5%

Mandarin

4.0%

Italian

4.0%

Arabic

3.6%

Chinese

2.5%

Hindi

2.2%

Russian

1.8%

Japanese

1.8%

Urdu

1.4%

Vietnamese

1.1%

Danish

1.1%

Cantonese

1.1%

Greek

1.1%

Thai

0.7%

Carrier

0.7%

Hebrew

0.7%

Swedish

0.4%
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Sales And Marketing Consultant Education

Schools

University of Phoenix

18.9%

New York University

6.5%

Michigan State University

5.6%

University of Southern California

5.3%

University of Colorado at Boulder

4.9%

University of California - Los Angeles

4.5%

Arizona State University

4.2%

University of Central Florida

4.2%

Temple University

4.0%

San Diego State University

4.0%

University of Kansas

4.0%

Southern New Hampshire University

4.0%

Iowa State University

4.0%

Kent State University

3.8%

University of Houston

3.8%

Boston University

3.8%

Northeastern University

3.8%

San Jose State University

3.6%

University of Georgia

3.6%

Indiana University Bloomington

3.6%
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Majors

Business

32.6%

Marketing

16.5%

Communication

9.6%

Management

5.9%

Psychology

4.7%

Political Science

3.4%

Finance

3.3%

Education

2.6%

English

2.3%

Public Relations

2.3%

Economics

2.3%

Liberal Arts

1.9%

Journalism

1.9%

Graphic Design

1.7%

General Sales

1.6%

Accounting

1.6%

Specialized Sales And Merchandising

1.5%

Sociology

1.5%

Criminal Justice

1.5%

Advertising

1.5%
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Degrees

Bachelors

53.1%

Other

19.0%

Masters

16.4%

Associate

5.9%

Certificate

3.2%

Diploma

1.0%

Doctorate

1.0%

License

0.5%
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