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Sales and marketing consultant skills for your resume and career

Updated January 8, 2025

6 min read

Quoted experts

Lauren Easom M.Ed, GCDF,

Sung Eun Park

Below we've compiled a list of the most critical sales and marketing consultant skills. We ranked the top skills for sales and marketing consultants based on the percentage of resumes they appeared on. For example, 15.9% of sales and marketing consultant resumes contained customer service as a skill. Continue reading to find out what skills a sales and marketing consultant needs to be successful in the workplace.

15 sales and marketing consultant skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how sales and marketing consultants use customer service:

Collaborate with programming, data management, customer service and graphic design departments to develop and execute desired marketing campaign.
Fostered membership growth by continually exceeding sales quotas, creatively marketing the organization, and providing extraordinary customer service.

2. Sales Process

Here's how sales and marketing consultants use sales process:

Mapped Circulation Field Sales Process when department was eliminated to ensure proper transition.
Implemented Microsoft CRM and developed a repeatable, measurable territory pipeline sales process.

3. Customer Satisfaction

Here's how sales and marketing consultants use customer satisfaction:

Manage and service clientele providing high levels of customer satisfaction, possessing excellent negotiation and business skills.
Maintain high level of commitment to superior customer satisfaction through the entire process of customer relationship

4. Media Sales

Here's how sales and marketing consultants use media sales:

Contacted existing and potential clients for multimedia sales through extensive market analysis and research.
Consult on a variety of media sales development initiatives.

5. Real Estate

Real estate is land that has buildings on it. This kind of property consists of permanent improvements either natural or man-made, which include, houses, fences, bridges, water trees, and minerals. There are 4 types of real estate namely; residential real estate, commercial real estate, industrial real estate, and vacant land.

Here's how sales and marketing consultants use real estate:

Designed and deployed an online knowledge management system that provided real-time information on real estate opportunities within the desired market.
Cayman-based real estate development company with 500 acre mixed-use development of retail, office and residential offerings.

6. Project Management

Here's how sales and marketing consultants use project management:

Utilized exceptional project management skills to effectively handle multiple priorities independently.
Developed project management tool for executive team.

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7. Sales Techniques

Here's how sales and marketing consultants use sales techniques:

Trained representatives on effective sales techniques, business plan presentations and new customer acquisition methods.
Utilized business-to-business cold call consultative sales techniques to sell marketing and online advertising solutions.

8. Customer Relationships

Customer relationships are the interactions and efforts made by a company to improve its customer service. Customer relationships cover not just all of the essential roles performed by customer support, but also the initiatives made before and after the interaction with a customer.

Here's how sales and marketing consultants use customer relationships:

Strengthened customer relationships with accounts resulting in greater revenue streams and increased gross margin by up-selling and servicing existing customers.
Executed operational strategies to reach sales goals and managed customer relationships.

9. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how sales and marketing consultants use crm:

Participated on national committee to streamline business process of CRM database and campaign management.
Designed and implemented automated CRM system.

10. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how sales and marketing consultants use business development:

Created New Business Development by exploring the current market and identifying new channels of distribution for professional and sales information.
Developed and implemented short and long-term business development strategic plans for Latin America with initial focus in Mexico and Brazil.

11. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how sales and marketing consultants use product development:

Organized internal focus groups and research surveys to gather information on new product development ideas and satisfaction with existing service levels.
Assisted in creating strategic corporate marketing solutions for new product development and existing product improvement to better accommodate customer demands.

12. ROI

Here's how sales and marketing consultants use roi:

Gained tangible call-to-action responses on features designed to deliver maximum ROI for participants.
Received outstanding ratings from Voice-of-Customer (VOC) surveys demonstrating a commitment to customers' success and return-on-investment (ROI).

13. Saas

Here's how sales and marketing consultants use saas:

Evaluated the sales segmentation and coverage model for a SaaS based provider of human capital management solutions.
Developed marketing deliverables and custom marketing campaigns for local merchants and SMB's selling our SaaS produce suite.

14. Sales Support

Sales support refers to a variety of functions that help sales reps focus on selling and closing deals. Sales support performs a variety of tasks that result in faster sales cycles, lower costs, and higher revenue. Sales support tasks include interviewing and tracking sales leads, matching offers to sales packages, monitoring sales and sales team performance, collecting sales data, providing training and customer service, and managing customers.

Here's how sales and marketing consultants use sales support:

Provided marketing & sales support to help organization maximize productivity and relationships within existing sales channels.
Achieved 10% new account penetration in academic market, while improving customer experience with personalized after sales support.

15. Sales Strategies

Here's how sales and marketing consultants use sales strategies:

Analyzed MedPar data to develop market potential and developed sales strategies to increase referrals and admissions.
Developed marketing and sales strategies for demographic technical solutions to political parties nationwide.

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What skills help Sales And Marketing Consultants find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on sales and marketing consultant resumes?

Lauren Easom M.Ed, GCDF

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What soft skills should all sales and marketing consultants possess?

Sung Eun Park

Assistant Professor, Advertising and Marketing Communications, Webster University

In a marketing team, time management and communication will still be valued a lot, given that a lot of projects are contingent on timeliness. These skills are also tied to social skills within a team that ultimately helps the team's performance. Team members spend a lot of time together working on a project, so it is essential that they work in a team that offers support while encouraged to voice their opinion without prejudice. In sum, strong interpersonal skills are critical.

What hard/technical skills are most important for sales and marketing consultants?

Sung Eun Park

Assistant Professor, Advertising and Marketing Communications, Webster University

It depends on the type of work the company does but usually marketing department will benefit from having someone with excellent data analysis skills. Understanding where and how to get the data, analyzing the given data, and understanding the significance of the findings will be crucial in marketing. For example, spotting outliers from data and how the outliers should be interpreted regarding the market situation could play a role for the consultant. Any certificates demonstrating their skills in data and trend analysis would help.

What sales and marketing consultant skills would you recommend for someone trying to advance their career?

Thomas Campbell Ph.D.

Vice Chair, Associate Professor (Playwriting/Dramaturgy), University of Wisconsin - Green Bay

If a graduate needs to take a gap year, what skills would you recommend to enhance, and how should they go about doing it? - Again, I think this depends on your area of expertise; the industry is always evolving and growing, and you need to be evolving and growing with it. So if you're taking a gap year, try to stay involved or engaged in some way. Ideally, you'd be involved in the production and exercising your skills. Still, if that can't happen, you can stay engaged in other ways - help do props for your local community theatre or even volunteer as an usher. If nothing else, you should always be reading about what's happening in the field. Not just Broadway either - what plays and what work is being done in regional cities. Get your hands on and read the new plays coming out, watch the videos released (full productions, interviews, promotional and dramaturgical videos, too), and read the available reviews. Keep your head in the game, even if you're unable to work the way you want to be doing.

What type of skills will young sales and marketing consultants need?

Dr. Stephanie McNulty Ph.D.

Chair and Associate Professor of Government, Franklin and Marshall College

I expect that many of the same skills employers have always sought out will continue to be necessary. These include strong communication skills, working independently and in teams, and the ability to think critically about complex issues and solve complex problems. As a result of the pandemic and ongoing global trends, a strong understanding of and using new or innovative technology to do all of these things is essential. I expect this to continue into the coming years. As the economy shrinks, strong networking skills are also as vital as ever, and I do not wish to change.

What technical skills for a sales and marketing consultant stand out to employers?

Dr. Miguel Olivas-Luján Ph.D.

Professor, Clarion University of Pennsylvania

Of course, there is variation across industries, but the long lockdown months have highlighted the need for skills that make telecommuting and work from home more efficient and effective. The ability to use not just technologies but also work habits that allow collaboration mediated by information and communication tools has only become more valuable. With this, I mean that it is important to use Zoom, Teams, Skype, and similar technologies, but even more than that, scheduling, collaboration, creative, professional-grade, and timely delivery (in the absence of face-to-face interaction) is vital. If a higher proportion of work-from-home becomes predominant (as many commentators expect), these skills are likely to differentiate high-performers from their counterparts.

Do you want to know more?

List of sales and marketing consultant skills to add to your resume

The most important skills for a sales and marketing consultant resume and required skills for a sales and marketing consultant to have include:

Customer Service
Sales Process
Customer Satisfaction
Media Sales
Real Estate
Project Management
Sales Techniques
Customer Relationships
CRM
Business Development
Product Development
ROI
Saas
Sales Support
Sales Strategies
Mobile Marketing

PowerPoint
Revenue Growth
SEM
Market Research
Facebook
B2B Marketing
Sales Training
Search Engine Optimization
Cold Calls
Local Businesses
Healthcare
Trade Shows
Business Plan
Account Management
Sales Presentations
Market Trends

Client Relationships
Search Engine Marketing
Business Sales
Business Relationships
Sales Reps
Product Knowledge
Content Marketing
Press Releases
Product Line
LLC
Media Management
Direct Sales
Retail Sales
Market Analysis
Twitter

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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