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Working As A Sales And Marketing Internship

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $28,000

    Average Salary

What Does A Sales And Marketing Internship Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Sales And Marketing Internship

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Sales And Marketing Internship Career Paths

Sales And Marketing Internship
Account Executive Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Account Executive Account Manager Marketing Manager
Brand Marketing Manager
6 Yearsyrs
Account Executive Manager Marketing Manager
Marketing And Operations Manager
5 Yearsyrs
Marketing Coordinator Senior Account Executive Marketing Director
Director Of Marketing And Public Relations
6 Yearsyrs
Marketing Assistant Executive Assistant Event Manager
Events Marketing Manager
5 Yearsyrs
Marketing Coordinator Senior Account Executive District Sales Manager
Market Development Manager
8 Yearsyrs
Marketing Assistant Senior Account Executive Marketing Director
Marketing Operations Director
8 Yearsyrs
Marketing Coordinator Digital Marketing Specialist Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Marketing Assistant Marketing Consultant Sales And Marketing Manager
Business Development And Marketing Manager
7 Yearsyrs
Event Coordinator Marketing Specialist Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Event Coordinator Marketing Consultant Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Event Coordinator Marketing Specialist Marketing Program Manager
Manager, Field Marketing
5 Yearsyrs
Sales Assistant Marketing Specialist Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Brand Ambassador Social Media Specialist Digital Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Brand Ambassador Marketing Consultant Senior Product Manager
Marketing Lead
5 Yearsyrs
Marketing Analyst Marketing Communications Manager Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Production Assistant Writer/Producer Promotion Manager
Manager, Integrated Marketing
7 Yearsyrs
Account Coordinator Marketing Analyst Assistant Marketing Manager
Marketing Services Manager
6 Yearsyrs
Ambassador Editor Senior Copywriter
Brand Strategist
5 Yearsyrs
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Top Skills for A Sales And Marketing Internship

  1. Company Website
  2. Market Research
  3. New Clients
You can check out examples of real life uses of top skills on resumes here:
  • Implemented changes for a new improved company website to promote user functionality and accessible information for current and future customers.
  • Developed marketing plans focused on driving additional revenue opportunities with existing Advertising base and identifying new business prospects using market research.
  • Pursued new clients by directly visiting prospective businesses to develop relationships and establish credibility.
  • Collaborated cross functionally with finance, sales & marketing teams to prepare sales proposals, analyze data & set sales goals.
  • Accompany account managers on face-to-face customer appointments to develop professional rapport, deliver product solutions and implement exceedingly accessible customer service.

Sales And Marketing Internship Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 11,481 Sales And Marketing Internship resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Sales And Marketing Internship Resume

View Resume Examples

Sales And Marketing Internship Demographics

Gender

Female

47.1%

Male

46.8%

Unknown

6.1%
Ethnicity

White

58.5%

Hispanic or Latino

14.7%

Asian

12.5%

Black or African American

10.4%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

39.9%

French

11.1%

Mandarin

9.4%

Chinese

8.6%

Italian

5.3%

Japanese

3.8%

German

3.7%

Korean

3.4%

Cantonese

3.0%

Portuguese

2.1%

Russian

2.0%

Hindi

1.9%

Arabic

1.5%

Gujarati

0.8%

Turkish

0.7%

Urdu

0.7%

Hebrew

0.6%

Romanian

0.6%

Greek

0.5%

Czech

0.5%
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Sales And Marketing Internship Education

Schools

New York University

7.7%

Michigan State University

7.7%

Pennsylvania State University

6.8%

Florida State University

5.9%

Ohio State University

5.7%

University of Texas at Austin

5.5%

University of Central Florida

5.3%

University of Arizona

5.3%

University of Washington

5.2%

Boston University

5.1%

Arizona State University

4.8%

Purdue University

4.4%

Indiana University Bloomington

4.2%

University of Massachusetts Amherst

4.1%

University of Colorado at Boulder

3.9%

University of Alabama

3.7%

Temple University

3.7%

University of South Carolina - Columbia

3.7%

University of Southern California

3.6%

DePaul University

3.6%
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Majors

Business

25.3%

Marketing

21.3%

Communication

10.6%

Kinesiology

5.7%

Management

5.3%

Economics

4.1%

Finance

3.6%

Public Relations

3.5%

Hospitality Management

3.1%

Political Science

2.3%

International Business

2.2%

Psychology

2.2%

Specialized Sales And Merchandising

2.1%

Advertising

1.6%

English

1.5%

Business Communications

1.4%

Accounting

1.2%

Journalism

1.1%

Small Business Management

1.0%

Graphic Design

1.0%
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Degrees

Bachelors

85.6%

Masters

8.7%

Associate

2.4%

High School Diploma

1.6%

Certificate

1.2%

Doctorate

0.2%

Diploma

0.2%
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Updated May 18, 2020