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What is a sales and marketing manager and how to become one
A sales and marketing manager is in charge of generating revenue for their company by marketing a product and cinching sales conversions. They usually supervise two teams of people--the sales and marketing departments. They also develop strategies to attract new audiences through marketing campaigns and generate more revenue through innovative sales plans. A sales and marketing manager needs to be familiar with the latest technologies used in the field, such as Search Engine Marketing (SEM) techniques, management systems such as Delphi, and more. They also need excellent interpersonal skills to build strong client relationships and motivate their team to reach their sales goals.
Sales and marketing managers earn an average salary of $78,019 a year. However, they need to put in many years of hard work before they can be promoted to this position.
Most sales and marketing managers start off by earning a bachelor's degree in business. Some go on to earn a master's. They need several years of experience working in sales or marketing, including some time working in a more junior management position.
What general advice would you give to a sales and marketing manager?
Tobias Sellier
Senior Director, American Public Power Association
Avg. Salary $81,953
Avg. Salary $59,228
Growth rate 10%
Growth rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 40.20%
male 59.80%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Sales and marketing manager career paths
Key steps to become a sales and marketing manager
Explore sales and marketing manager education requirements
Start to develop specific sales and marketing manager skills
Skills Percentages Customer Service 13.06% Digital Marketing 9.97% Customer Satisfaction 7.90% Product Development 7.14% B2C 7.05% Complete relevant sales and marketing manager training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New sales and marketing managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a sales and marketing manager based on U.S. Bureau of Labor Statistics data and data from real sales and marketing manager resumes.Research sales and marketing manager duties and responsibilities
- Qualify leads with Linkedin, Slideshare and Google+, prospect new and define opportunities with existing.
- Develop and execute strategies that help achieve budget and revenue goals, consistent RevPAR growth, and transient business.
- Manage proposals, contracts and client relations resulting in increase room nights, ADR, revenues and loyalty to the brand.
- Review draft and submit RFP responses and manage follow-up communications.
Prepare your sales and marketing manager resume
When your background is strong enough, you can start writing your sales and marketing manager resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a sales and marketing manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable sales and marketing manager resume templates
Build a professional sales and marketing manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your sales and marketing manager resume.
Apply for sales and marketing manager jobs
Now it's time to start searching for a sales and marketing manager job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first sales and marketing manager job
Are you a sales and marketing manager?
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Average sales and marketing manager salary
The average sales and marketing manager salary in the United States is $81,953 per year or $39 per hour. Sales and marketing manager salaries range between $43,000 and $154,000 per year.
What am I worth?
How do sales and marketing managers rate their job?
Sales and marketing manager reviews
Motivating people and helping to create success in each person's day. Honor God serve people in rich people's lives, pursue excellence in service.
Not enough time in each day to get everything accomplished.
I like everything
Coming in contact with people, motivating staff, making the numbers, profitability for everyone
I worked professionally in 7 countries. I speak fluently 4 languages and speak well another 4. Moreover, I love Sales.
Politics, toxic work environment, having to work with real sob.
Updated January 8, 2025
