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Working As A Sales And Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $66,000

    Average Salary

What Does A Sales And Marketing Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Sales And Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Sales And Marketing Manager Career Paths

Sales And Marketing Manager
General Manager Director Of Sales
Senior Sales Director
11 Yearsyrs
General Manager Sales Vice President
Executive Vice President Of Sales
13 Yearsyrs
General Manager Marketing Director
Regional Marketing Director
7 Yearsyrs
Business Development Manager Director Of Sales
Vice President Of Sales & Operations
11 Yearsyrs
Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
Director Of Sales
Director Of Global Sales
13 Yearsyrs
Product Marketing Manager Regional Sales Manager
National Accounts Sales Manager
8 Yearsyrs
Program Manager Marketing Manager
Manager, Field Marketing
5 Yearsyrs
Business Development Manager Marketing Director
Marketing And Business Development Director
9 Yearsyrs
Owner Marketing Vice President
Executive Vice President Marketing
11 Yearsyrs
Brand Manager Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Brand Manager
Trade Marketing Manager
6 Yearsyrs
Business Development Manager Senior Product Manager
Director Of Marketing And Product Management
9 Yearsyrs
Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Director Of Sales And Marketing Regional Sales Director
Channel Sales Director
10 Yearsyrs
Senior Manager Of Marketing
Integrated Marketing Director
8 Yearsyrs
Owner/Operator Food Service Director
Director Of Retail Sales
10 Yearsyrs
Product Marketing Manager Marketing Program Manager
Marketing Campaign Manager
5 Yearsyrs
Brand Manager Brand Marketing Manager
Marketing Services Manager
6 Yearsyrs
Business Development And Marketing Manager
Manager Of International Marketing
5 Yearsyrs
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Average Length of Employment
Sales/Marketing 3.1 years
Top Careers Before Sales And Marketing Manager
Manager 4.5%
Internship 3.2%
Owner 3.0%
Top Careers After Sales And Marketing Manager
Owner 4.8%
Manager 4.0%
Consultant 3.4%
President 2.9%

Do you work as a Sales And Marketing Manager?

Average Yearly Salary
$66,000
Show Salaries
$39,000
Min 10%
$66,000
Median 50%
$66,000
Median 50%
$66,000
Median 50%
$66,000
Median 50%
$66,000
Median 50%
$66,000
Median 50%
$66,000
Median 50%
$111,000
Max 90%
Best Paying Company
Trimble
Highest Paying City
Washington, DC
Highest Paying State
Colorado
Avg Experience Level
3.5 years
How much does a Sales And Marketing Manager make at top companies?
The national average salary for a Sales And Marketing Manager in the United States is $66,313 per year or $32 per hour. Those in the bottom 10 percent make under $39,000 a year, and the top 10 percent make over $111,000.

The largest raises come from changing jobs.

See what's out there.

Real Sales And Marketing Manager Salaries

Job Title Company Location Start Date Salary
Soda ASH Marketing and Sales Manager FMC Corporation Sep 01, 2015 $200,845
Sales/Marketing Manager Tomita Pharmaceutical Co., Ltd. Dec 20, 2013 $175,000
International Sale & Marketing Manager Med Auction, Inc. Jan 05, 2015 $162,698
Soda ASH Sales and Marketing Manager FMC Corporation Mar 31, 2014 $160,000
Sales and Marketing Manager RMS North America LLC Mar 01, 2013 $150,000
Marketing and Sales Manager Real Estate Center, Inc. Feb 28, 2015 $148,000
Marketing and Sales Manager Real Estate Center, Inc. Feb 28, 2015 $145,350
Manager, Sales and Marketing Infrastructure Yelp, Inc. Mar 18, 2015 $140,000
Manager, Marketing & Sales RF Micro Devices, Inc. Sep 15, 2016 $135,000
ASP Marketing and Sales Manager Consumers Energy Company Jun 24, 2013 $130,000
Sales and Marketing Manager Chopard Marketing Services, Inc. Jan 04, 2013 $130,000
Technical Sales & Marketing Manager GTC Technology Us, LLC Sep 29, 2015 $129,709
Marketing Manager, E-Commerce Sales & Services Pompano Petro Inc. Jun 20, 2016 $98,384
Sales and Marketing Manager Proviron, Inc. Jun 04, 2016 $95,000
Sales & Marketing Project Manager Sealed Air Corporation (Us), A Division of Sealed Apr 29, 2013 $94,091
Sales and Marketing Manager American Renolit Corporation La Nov 16, 2015 $94,000 -
$104,000
Japan Marketing and Sales Manager Leather Soul, LLC Oct 01, 2015 $92,500
International Sales and Marketing Manager Jenzabar, Inc. Feb 27, 2014 $91,230
Marketing and Sales Manager Top Producers Realty, Inc. May 24, 2013 $91,200
Manager of Marketing Sales Nxivm Corporation Sep 26, 2013 $77,500
Marketing and Sales Manager ROPA Siete Leguas, Inc. Sep 22, 2013 $77,230
International Sales & Marketing Manager Elev8 LLC Aug 01, 2013 $77,000
International Sales & Marketing Manager Elev8 LLC Aug 02, 2013 $77,000
Manager of Marketing Sales Nxivm Corporation Sep 13, 2014 $76,500
Sales and Marketing Manager, Evergreen Division Gas & Air Systems, Inc. Oct 01, 2014 $75,000
Marketing and Sales Manager ISC Industries, Inc. Aug 20, 2014 $75,000

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Top Skills for A Sales And Marketing Manager

  1. New Product Development
  2. Sales Goals
  3. Company Website
You can check out examples of real life uses of top skills on resumes here:
  • Implemented programs and incentives for new business opportunities for new product development and accountability for reaching sales goals.
  • Set annual departmental and individual account manager sales goals based on economic indicators, market analysis and historical sales.
  • Coordinated and developed material with contract advertising agency and regularly updated, modified, and enhanced company website.
  • Supported a national network of producers by providing materials, policy administration and presentations to drive revenue growth.
  • Exceeded sales goals by establishing and fostering large corporate rental car accounts by maintaining excellent customer service and communication.

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Top 10 Best States for Sales And Marketing Managers

  1. Colorado
  2. New York
  3. California
  4. District of Columbia
  5. Georgia
  6. New Jersey
  7. Washington
  8. Texas
  9. Virginia
  10. Arkansas
  • (1,459 jobs)
  • (3,444 jobs)
  • (8,827 jobs)
  • (416 jobs)
  • (1,561 jobs)
  • (1,660 jobs)
  • (1,674 jobs)
  • (3,850 jobs)
  • (1,529 jobs)
  • (275 jobs)

Sales And Marketing Manager Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 22,475 Sales And Marketing Manager resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Sales And Marketing Manager Resume

View Resume Examples

Sales And Marketing Manager Demographics

Gender

Male

57.3%

Female

38.6%

Unknown

4.1%
Ethnicity

White

61.3%

Hispanic or Latino

15.5%

Black or African American

10.6%

Asian

8.1%

Unknown

4.4%
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Foreign Languages Spoken

Spanish

41.5%

French

11.5%

German

6.2%

Portuguese

5.5%

Chinese

5.0%

Mandarin

4.7%

Italian

4.4%

Arabic

4.4%

Japanese

3.5%

Korean

2.8%

Russian

2.6%

Cantonese

1.9%

Hindi

1.2%

Turkish

1.1%

Dutch

0.8%

Urdu

0.8%

Carrier

0.7%

Vietnamese

0.6%

Hebrew

0.6%

Thai

0.5%
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Sales And Marketing Manager Education

Schools

Pennsylvania State University

6.4%

Florida International University

6.1%

Florida State University

6.1%

Michigan State University

5.7%

New York University

5.5%

Arizona State University

5.4%

University of South Florida

5.4%

University of Central Florida

5.2%

San Jose State University

5.1%

Johnson & Wales University

5.0%

San Diego State University

5.0%

Texas A&M University

4.7%

University of Florida

4.5%

University of Washington

4.5%

Ohio State University

4.4%

Purdue University

4.4%

University of Alabama

4.2%

Brigham Young University

4.2%

University of Cincinnati

4.1%

University of Texas at Austin

4.1%
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Majors

Business

35.3%

Marketing

17.4%

Management

7.4%

Communication

7.0%

Finance

3.6%

Psychology

3.5%

Political Science

2.7%

Hospitality Management

2.6%

Public Relations

2.2%

English

2.2%

Specialized Sales And Merchandising

2.0%

Accounting

1.8%

Graphic Design

1.7%

Economics

1.6%

Education

1.6%

Computer Science

1.5%

Journalism

1.5%

General Sales

1.5%

International Business

1.5%

Criminal Justice

1.5%
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Degrees

Bachelors

55.6%

Masters

20.5%

Associate

10.0%

High School Diploma

5.1%

Certificate

4.9%

Diploma

2.1%

Doctorate

0.9%

License

0.8%
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Updated May 18, 2020