A sales and marketing manager is in charge of generating revenue for their company by marketing a product and cinching sales conversions. They usually supervise two teams of people-the sales and marketing departments. They also develop strategies to attract new audiences through marketing campaigns and generate more revenue through innovative sales plans. A sales and marketing manager needs to be familiar with the latest technologies used in the field, such as Search Engine Marketing (SEM) techniques, management systems such as Delphi, and more. They also need excellent interpersonal skills to build strong client relationships and motivate their team to reach their sales goals.
Sales and marketing managers earn an average salary of $78,019 a year. However, they need to put in many years of hard work before they can be promoted to this position.
Most sales and marketing managers start off by earning a bachelor's degree in business. Some go on to earn a master's. They need several years of experience working in sales or marketing, including some time working in a more junior management position.
There is more than meets the eye when it comes to being a sales and marketing manager. For example, did you know that they make an average of $36.46 an hour? That's $75,836 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many sales and marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed creativity, interpersonal skills and organizational skills.
When it comes to the most important skills required to be a sales and marketing manager, we found that a lot of resumes listed 16.0% of sales and marketing managers included territory, while 13.9% of resumes included customer service, and 9.9% of resumes included sales goals. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the sales and marketing manager job title. But what industry to start with? Most sales and marketing managers actually find jobs in the hospitality and manufacturing industries.
If you're interested in becoming a sales and marketing manager, one of the first things to consider is how much education you need. We've determined that 65.5% of sales and marketing managers have a bachelor's degree. In terms of higher education levels, we found that 9.9% of sales and marketing managers have master's degrees. Even though most sales and marketing managers have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a sales and marketing manager. When we researched the most common majors for a sales and marketing manager, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on sales and marketing manager resumes include master's degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a sales and marketing manager. In fact, many sales and marketing manager jobs require experience in a role such as sales manager. Meanwhile, many sales and marketing managers also have previous career experience in roles such as account executive or sales representative.