A sales and marketing manager is in charge of generating revenue for their company by marketing a product and cinching sales conversions. They usually supervise two teams of people-the sales and marketing departments. They also develop strategies to attract new audiences through marketing campaigns and generate more revenue through innovative sales plans. A sales and marketing manager needs to be familiar with the latest technologies used in the field, such as Search Engine Marketing (SEM) techniques, management systems such as Delphi, and more. They also need excellent interpersonal skills to build strong client relationships and motivate their team to reach their sales goals.

Sales and marketing managers earn an average salary of $78,019 a year. However, they need to put in many years of hard work before they can be promoted to this position.

Most sales and marketing managers start off by earning a bachelor's degree in business. Some go on to earn a master's. They need several years of experience working in sales or marketing, including some time working in a more junior management position.

What Does a Sales And Marketing Manager Do

There are certain skills that many sales and marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed creativity, interpersonal skills and organizational skills.

Learn more about what a Sales And Marketing Manager does

How To Become a Sales And Marketing Manager

If you're interested in becoming a sales and marketing manager, one of the first things to consider is how much education you need. We've determined that 72.3% of sales and marketing managers have a bachelor's degree. In terms of higher education levels, we found that 11.0% of sales and marketing managers have master's degrees. Even though most sales and marketing managers have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become a Sales And Marketing Manager

Sales And Marketing Manager Career Paths

Average Salary for a Sales And Marketing Manager

Sales And Marketing Managers in America make an average salary of $81,953 per year or $39 per hour. The top 10 percent makes over $154,000 per year, while the bottom 10 percent under $43,000 per year.
Average Sales And Marketing Manager Salary
$81,953 Yearly
$39.40 hourly
$43,000
10 %
$81,000
Median
$154,000
90 %

What Am I Worth?

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Sales And Marketing Manager Education

Sales And Marketing Manager Majors

34.6 %
16.4 %

Sales And Marketing Manager Degrees

Bachelors

72.3 %

Associate

11.1 %

Masters

11.0 %

Top Colleges for Sales And Marketing Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990

Top Skills For a Sales And Marketing Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 16.0% of sales and marketing managers listed territory on their resume, but soft skills such as creativity and interpersonal skills are important as well.

Choose From 10+ Customizable Sales And Marketing Manager Resume templates

Zippia allows you to choose from different easy-to-use Sales And Marketing Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Sales And Marketing Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Sales And Marketing Manager Demographics

Sales And Marketing Manager Gender Distribution

Male
Male
60%
Female
Female
40%

After extensive research and analysis, Zippia's data science team found that:

  • Among sales and marketing managers, 40.2% of them are women, while 59.8% are men.

  • The most common race/ethnicity among sales and marketing managers is White, which makes up 71.4% of all sales and marketing managers.

  • The most common foreign language among sales and marketing managers is Spanish at 41.5%.

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Best States For a Sales And Marketing Manager

Some places are better than others when it comes to starting a career as a sales and marketing manager. The best states for people in this position are New York, Washington, Connecticut, and Massachusetts. Sales and marketing managers make the most in New York with an average salary of $92,698. Whereas in Washington and Connecticut, they would average $91,193 and $90,363, respectively. While sales and marketing managers would only make an average of $89,477 in Massachusetts, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Connecticut

Total Sales And Marketing Manager Jobs:
828
Highest 10% Earn:
$163,000
Location Quotient:
1.29

2. New York

Total Sales And Marketing Manager Jobs:
2,731
Highest 10% Earn:
$167,000
Location Quotient:
1.1

3. Nevada

Total Sales And Marketing Manager Jobs:
420
Highest 10% Earn:
$146,000
Location Quotient:
1.04
Full List Of Best States For Sales And Marketing Managers

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Top Sales And Marketing Manager Employers

Most Common Employers For Sales And Marketing Manager

Rank  Company  Average Salary  Hourly Rate  Job Openings  
1IBM$110,015$52.8923
2Avnet$93,313$44.8625
3Johnson & Johnson$89,880$43.2117
4Arrow Electronics$89,342$42.9530
5State Farm Insurance Agency$88,001$42.3117
6Morton's The Steakhouse$87,902$42.2651
7Hewlett Packard Enterprise$80,721$38.8117
8Allstate$77,859$37.4319
9The Coca-Cola Company$75,690$36.3926
10The Capital Grille$75,190$36.1516

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