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Become A Sales And Marketing Manager

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Working As A Sales And Marketing Manager

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $57,038

    Average Salary

What Does A Sales And Marketing Manager Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.


Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Sales And Marketing Manager

Most sales managers have a bachelor’s degree and work experience as a sales representative.


Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Sales And Marketing Manager jobs

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Sales And Marketing Manager Career Paths

Sales And Marketing Manager

Sales And Marketing Manager Demographics


  • Male

  • Female

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • German

  • Portuguese

  • Italian

  • Arabic

  • Chinese

  • Mandarin

  • Japanese

  • Korean

  • Russian

  • Cantonese

  • Hindi

  • Dutch

  • Polish

  • Turkish

  • Carrier

  • Vietnamese

  • Ukrainian

  • Armenian

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Sales And Marketing Manager

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Real Sales And Marketing Manager Salaries

Job Title Company Location Start Date Salary
Sales/Marketing Manager Tomita Pharmaceutical Co., Ltd. Fort Lee, NJ Dec 20, 2013 $175,000
International Sale & Marketing Manager Med Auction, Inc. Santee, CA Jan 05, 2015 $162,698
Soda ASH Sales and Marketing Manager FMC Corporation Philadelphia, PA Mar 31, 2014 $160,000
Sales and Marketing Manager RMS North America LLC San Diego, CA Mar 01, 2013 $150,000
Manager, Marketing & Sales RF Micro Devices, Inc. Greensboro, NC Sep 15, 2016 $135,000
Sales and Marketing Manager Chopard Marketing Services, Inc. Coral Gables, FL Jan 04, 2013 $130,000
Technical Sales & Marketing Manager GTC Technology Us, LLC Houston, TX Sep 29, 2015 $129,709
Sales and Marketing Manager Powerscreen Texas, Inc. TX Oct 31, 2016 $120,000
Sales & Marketing Manager-South Asia KIG Technical Services, LLC Arlington, VA Oct 26, 2015 $120,000 -
Sales and Marketing Manager Powerscreen Texas, Inc. TX Feb 22, 2016 $120,000
Sales and Marketing Manager Powerscreen Texas, Inc. TX Apr 25, 2016 $120,000
Sales and Marketing Manager-South Asia Kazi Investment Group, LLC Irvine, CA Nov 01, 2016 $120,000 -
Sales and Marketing Manager Proviron, Inc. Friendly, WV Jun 04, 2016 $95,000
Sales & Marketing Project Manager Sealed Air Corporation (Us), A Division of Sealed Duncan, SC Apr 29, 2013 $94,091
Sales and Marketing Manager American Renolit Corporation La Commerce, CA Nov 16, 2015 $94,000 -
International Sales and Marketing Manager Jenzabar, Inc. Miami, FL Feb 27, 2014 $91,230
Sales and Marketing Manager Neptune Coatings Corporation Las Vegas, NV Aug 09, 2016 $89,344 -
Sales & Marketing Manager Bhrum, LLC Sacramento, CA Apr 21, 2015 $89,336
Inside Sales Channel Marketing Manager IBM Corporation Armonk, NY Aug 09, 2015 $87,743 -
Sales & Marketing Planning Assistant Manager Woongjin Coway USA, Inc. Los Angeles, CA Nov 15, 2013 $78,367
Manager of Marketing Sales Nxivm Corporation Albany, NY Sep 26, 2013 $77,500
International Sales & Marketing Manager Elev8 LLC North Salt Lake, UT Aug 02, 2013 $77,000
International Sales & Marketing Manager Elev8 LLC North Salt Lake, UT Aug 01, 2013 $77,000
Manager of Marketing Sales Nxivm Corporation Albany, NY Sep 13, 2014 $76,500
Sales and Marketing Manager 6W4 Smart Homes, Inc. Cincinnati, OH Aug 06, 2013 $75,000
Sales and Marketing Manager, Evergreen Division Gas & Air Systems, Inc. Hellertown, PA Oct 01, 2014 $75,000
Sales and Marketing Manager 6W4 Smart Homes, Inc. Cincinnati, OH Aug 08, 2013 $75,000

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Top Skills for A Sales And Marketing Manager


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Top Sales And Marketing Manager Skills

  1. New Product Development
  2. Company Website
  3. Sales Growth
You can check out examples of real life uses of top skills on resumes here:
  • Monitor new Product Development Projects.
  • Coordinated and developed material with contract advertising agency and regularly updated, modified, and enhanced company website.
  • Hired and led new sales force, delivering some of the best sales growth figures in the company.
  • Earned repeated customer service recognition.
  • Represented company at nation's largest toy and sporting good trade shows.

Top Sales And Marketing Manager Employers

Sales And Marketing Manager Videos

Career Advice on becoming a Sales and Marketing Manager by Sarah B (Highlights)

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Career Advice on becoming a Marketing Manager by Sarah S (Full Version)