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Become A Sales And Marketing Manager

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Working As A Sales And Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $83,610

    Average Salary

What Does A Sales And Marketing Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Sales And Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Do you work as a Sales And Marketing Manager?

Sales And Marketing Manager Jobs

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Sales And Marketing Manager Career Paths

Sales And Marketing Manager
Sales Account Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Marketing Manager Regional Sales Manager
Business Development Sales Manager
9 Yearsyrs
Director Of Sales
Director Of Global Sales
13 Yearsyrs
Business Development Manager Marketing Director
Director Of Marketing & Development
9 Yearsyrs
Product Marketing Manager Senior Product Manager
Director Of Marketing And Product Management
10 Yearsyrs
Marketing Communications Manager Senior Manager Of Marketing
Director Of Marketing Services
9 Yearsyrs
General Manager Director Of Sales
Director Of Sales, Americas
13 Yearsyrs
Senior Project Manager Senior Manager Of Marketing
Director, Online Marketing
8 Yearsyrs
Sales Account Manager National Account Manager
Enterprise Account Manager
9 Yearsyrs
Marketing Director
Executive Director, Marketing
9 Yearsyrs
General Manager Sales Vice President
Executive Vice President Of Sales
13 Yearsyrs
National Account Manager Account Director
Integrated Marketing Director
8 Yearsyrs
National Account Manager National Sales Manager
International Sales Manager
7 Yearsyrs
Key Account Manager Account Development Manager
Marketing Account Manager
5 Yearsyrs
Marketing Communications Manager Marketing And Operations Manager
Marketing Operations Director
8 Yearsyrs
Marketing Manager Marketing Director
Marketing Vice President
10 Yearsyrs
Marketing Director
Regional Marketing Director
7 Yearsyrs
Product Marketing Manager Manager, Channel Marketing
Senior Channel Manager
11 Yearsyrs
Program Manager Product Marketing Manager
Solutions Marketing Manager
9 Yearsyrs
Business Development Manager Director Of Sales
Vice President Of Sales & Operations
11 Yearsyrs
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Do you work as a Sales And Marketing Manager?

Help others decide if this is a good career for them

Average Length of Employment
Sales Manager 3.6 years
Top Employers Before
Manager 4.7%
Internship 3.0%
Top Employers After
Owner 4.1%
Manager 4.0%
Consultant 3.3%
Director 2.9%
President 2.9%

Do you work as a Sales And Marketing Manager?

Sales And Marketing Manager Demographics

Gender

Male

57.6%

Female

40.3%

Unknown

2.1%
Ethnicity

White

61.4%

Hispanic or Latino

15.3%

Black or African American

10.4%

Asian

8.6%

Unknown

4.4%
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Foreign Languages Spoken

Spanish

42.4%

French

12.0%

German

6.6%

Portuguese

5.2%

Chinese

4.7%

Arabic

4.6%

Italian

4.4%

Mandarin

4.1%

Japanese

3.3%

Russian

2.2%

Korean

2.0%

Cantonese

1.9%

Hindi

1.2%

Dutch

1.1%

Carrier

0.9%

Urdu

0.9%

Turkish

0.8%

Hebrew

0.6%

Vietnamese

0.6%

Polish

0.6%
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Sales And Marketing Manager Education

Schools

University of Phoenix

20.1%

Michigan State University

7.0%

Florida State University

5.2%

Temple University

4.4%

University of Florida

4.4%

Arizona State University

4.4%

University of South Florida

4.2%

Ohio State University

4.2%

University of Arizona

4.0%

University of Southern California

4.0%

San Diego State University

4.0%

Liberty University

4.0%

Villanova University

3.9%

New York University

3.9%

Western Michigan University

3.8%

Purdue University

3.8%

Northeastern University

3.8%

University of Georgia

3.7%

Southern New Hampshire University

3.7%

University of California - Los Angeles

3.6%
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Majors

Business

37.0%

Marketing

18.4%

Communication

7.4%

Management

6.4%

Finance

3.7%

Psychology

3.5%

Political Science

2.4%

Public Relations

2.2%

English

2.0%

Education

1.9%

General Sales

1.7%

Accounting

1.6%

Economics

1.6%

Specialized Sales And Merchandising

1.5%

International Business

1.5%

Electrical Engineering

1.5%

Liberal Arts

1.5%

Computer Science

1.4%

Hospitality Management

1.4%

Journalism

1.4%
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Degrees

Bachelors

48.7%

Masters

21.7%

Other

18.8%

Associate

5.8%

Certificate

2.9%

Doctorate

0.9%

Diploma

0.7%

License

0.5%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Sales And Marketing Manager Salaries

Job Title Company Location Start Date Salary
Soda ASH Marketing and Sales Manager FMC Corporation Philadelphia, PA Sep 01, 2015 $200,845
Sales/Marketing Manager Tomita Pharmaceutical Co., Ltd. Fort Lee, NJ Dec 20, 2013 $175,000
International Sale & Marketing Manager Med Auction, Inc. Santee, CA Jan 05, 2015 $162,698
Soda ASH Sales and Marketing Manager FMC Corporation Philadelphia, PA Mar 31, 2014 $160,000
Sales and Marketing Manager RMS North America LLC San Diego, CA Mar 01, 2013 $150,000
Marketing and Sales Manager Real Estate Center, Inc. Quincy, MA Feb 28, 2015 $148,000
Marketing and Sales Manager Real Estate Center, Inc. Quincy, MA Feb 28, 2015 $145,350
Manager, Sales and Marketing Infrastructure Yelp, Inc. San Francisco, CA Mar 18, 2015 $140,000
Manager, Marketing & Sales RF Micro Devices, Inc. Greensboro, NC Sep 15, 2016 $135,000
ASP Marketing and Sales Manager Consumers Energy Company Jackson, MI Jun 24, 2013 $130,000
Sales and Marketing Manager Chopard Marketing Services, Inc. Coral Gables, FL Jan 04, 2013 $130,000
Technical Sales & Marketing Manager GTC Technology Us, LLC Houston, TX Sep 29, 2015 $129,709
Marketing Manager, E-Commerce Sales & Services Pompano Petro Inc. Pompano Beach, FL Jun 20, 2016 $98,384
Sales and Marketing Manager Proviron, Inc. Friendly, WV Jun 04, 2016 $95,000
Sales & Marketing Project Manager Sealed Air Corporation (Us), A Division of Sealed Duncan, SC Apr 29, 2013 $94,091
Sales and Marketing Manager American Renolit Corporation La Commerce, CA Nov 16, 2015 $94,000 -
$104,000
Japan Marketing and Sales Manager Leather Soul, LLC Urban Honolulu, HI Oct 01, 2015 $92,500
International Sales and Marketing Manager Jenzabar, Inc. Miami, FL Feb 27, 2014 $91,230
Marketing and Sales Manager Top Producers Realty, Inc. Naples, FL May 24, 2013 $91,200
Manager of Marketing Sales Nxivm Corporation Albany, NY Sep 26, 2013 $77,500
Marketing and Sales Manager ROPA Siete Leguas, Inc. Humble, TX Sep 22, 2013 $77,230
International Sales & Marketing Manager Elev8 LLC North Salt Lake, UT Aug 02, 2013 $77,000
International Sales & Marketing Manager Elev8 LLC North Salt Lake, UT Aug 01, 2013 $77,000
Manager of Marketing Sales Nxivm Corporation Albany, NY Sep 13, 2014 $76,500
Sales and Marketing Manager 6W4 Smart Homes, Inc. Cincinnati, OH Aug 08, 2013 $75,000
Sales and Marketing Manager 6W4 Smart Homes, Inc. Cincinnati, OH Aug 06, 2013 $75,000

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Top Skills for A Sales And Marketing Manager

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  1. New Product Development
  2. Company Website
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Improved product marketability and profitability by researching, identifying, and capitalizing on market opportunities, coordinating new product development.
  • Coordinated and developed material with contract advertising agency and regularly updated, modified, and enhanced company website.
  • Forged and maintained productive customer relationships and key business/stakeholder alliances to propel business/revenue growth.
  • Developed self-managed work system that enhanced customer service and value delivery to differentiate the business from the competition.
  • Created a new marketing campaign to target potential clients in surrounding areas which brought in numerous new clients and potential clients.

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Top 10 Best States for Sales And Marketing Managers

  1. Colorado
  2. Rhode Island
  3. Washington
  4. Delaware
  5. District of Columbia
  6. Arkansas
  7. Pennsylvania
  8. Texas
  9. Massachusetts
  10. North Carolina
  • (1,459 jobs)
  • (221 jobs)
  • (1,674 jobs)
  • (137 jobs)
  • (416 jobs)
  • (275 jobs)
  • (1,782 jobs)
  • (3,850 jobs)
  • (2,051 jobs)
  • (1,474 jobs)

Top Sales And Marketing Manager Employers

Jobs From Top Sales And Marketing Manager Employers

Sales And Marketing Manager Videos

Career Advice on becoming a Sales and Marketing Manager by Sarah B (Highlights)

A Day In The Life: Marketing Manager

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

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