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Sales And Marketing Manager Careers

A sales and marketing manager is in charge of generating revenue for their company by marketing a product and cinching sales conversions. They usually supervise two teams of people-the sales and marketing departments. They also develop strategies to attract new audiences through marketing campaigns and generate more revenue through innovative sales plans. A sales and marketing manager needs to be familiar with the latest technologies used in the field, such as Search Engine Marketing (SEM) techniques, management systems such as Delphi, and more. They also need excellent interpersonal skills to build strong client relationships and motivate their team to reach their sales goals.

Sales and marketing managers earn an average salary of $78,019 a year. However, they need to put in many years of hard work before they can be promoted to this position.

Most sales and marketing managers start off by earning a bachelor's degree in business. Some go on to earn a master's. They need several years of experience working in sales or marketing, including some time working in a more junior management position.

There is more than meets the eye when it comes to being a sales and marketing manager. For example, did you know that they make an average of $36.46 an hour? That's $75,836 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Sales And Marketing Manager Do

There are certain skills that many sales and marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed creativity, interpersonal skills and organizational skills.

When it comes to the most important skills required to be a sales and marketing manager, we found that a lot of resumes listed 16.0% of sales and marketing managers included territory, while 13.9% of resumes included customer service, and 9.9% of resumes included sales goals. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the sales and marketing manager job title. But what industry to start with? Most sales and marketing managers actually find jobs in the hospitality and manufacturing industries.

How To Become a Sales And Marketing Manager

If you're interested in becoming a sales and marketing manager, one of the first things to consider is how much education you need. We've determined that 65.5% of sales and marketing managers have a bachelor's degree. In terms of higher education levels, we found that 9.9% of sales and marketing managers have master's degrees. Even though most sales and marketing managers have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a sales and marketing manager. When we researched the most common majors for a sales and marketing manager, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on sales and marketing manager resumes include master's degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a sales and marketing manager. In fact, many sales and marketing manager jobs require experience in a role such as sales manager. Meanwhile, many sales and marketing managers also have previous career experience in roles such as account executive or sales representative.

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Average Salary
$75,836
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
76,073
Job Openings

Sales And Marketing Manager Career Paths

Top Careers Before Sales And Marketing Manager

Top Careers After Sales And Marketing Manager

Sales And Marketing Manager Jobs You Might Like

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Sales And Marketing Manager

Sales And Marketing Managers in America make an average salary of $75,836 per year or $36 per hour. The top 10 percent makes over $130,000 per year, while the bottom 10 percent under $44,000 per year.
Average Salary
$75,836
Find Your Salary Estimate
How much should you be earning as an Architect? Use Zippia's Salary Calculator to get an estimation of how much you should be earning.

Best Paying Cities

City
ascdesc
Average Salarydesc
San Francisco, CA
Salary Range75k - 154k$108k$107,919
Seattle, WA
Salary Range76k - 145k$105k$105,204
Albany, NY
Salary Range71k - 139k$100k$99,509
Fort Lee, NJ
Salary Range67k - 131k$94k$94,372
Denver, CO
Salary Range64k - 131k$92k$92,077
Quincy, MA
Salary Range65k - 128k$92k$91,948
$32k
$154k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Global Sales & Marketing Manager
Global Sales & Marketing Manager
Nordson
Nordson
05/31/2021
05/31/2021
$117,30005/31/2021
$117,300
Supplier Marketing Sales Manager
Supplier Marketing Sales Manager
Arrow Electronics
Arrow Electronics
05/28/2021
05/28/2021
$96,75005/28/2021
$96,750
Supplier Marketing Sales Manager
Supplier Marketing Sales Manager
Arrow Electronics
Arrow Electronics
05/25/2021
05/25/2021
$96,75005/25/2021
$96,750
Sales & Marketing Manager
Sales & Marketing Manager
Tomita Pharmaceutical Co., Ltd.
Tomita Pharmaceutical Co., Ltd.
03/19/2021
03/19/2021
$153,29603/19/2021
$153,296
Manager, Digital Marketing and Sales Enablement
Manager, Digital Marketing and Sales Enablement
Servicenow, Inc.
Servicenow, Inc.
03/19/2021
03/19/2021
$123,31403/19/2021
$123,314
See More Recent Salaries

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Sales And Marketing Manager Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Sales And Marketing Manager. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write a Sales And Marketing Manager Resume

At Zippia, we went through countless Sales And Marketing Manager resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

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Sales And Marketing Manager Demographics

Gender

male

57.3 %

female

38.6 %

unknown

4.1 %

Ethnicity

White

73.8 %

Hispanic or Latino

10.5 %

Asian

8.8 %

Foreign Languages Spoken

Spanish

41.5 %

French

11.5 %

German

6.2 %
See More Demographics

Sales And Marketing Manager Education

Majors

Business
34.3 %
Marketing
16.2 %

Degrees

Bachelors

65.5 %

Associate

10.0 %

Masters

9.9 %

Top Colleges for Sales And Marketing Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990
See More Education Info

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Top Skills For a Sales And Marketing Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 16.0% of sales and marketing managers listed territory on their resume, but soft skills such as creativity and interpersonal skills are important as well.

Best States For a Sales And Marketing Manager

Some places are better than others when it comes to starting a career as a sales and marketing manager. The best states for people in this position are Washington, New York, California, and North Carolina. Sales and marketing managers make the most in Washington with an average salary of $103,774. Whereas in New York and California, they would average $97,412 and $97,058, respectively. While sales and marketing managers would only make an average of $94,051 in North Carolina, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Washington

Total Sales And Marketing Manager Jobs:
1,473
Highest 10% Earn:
$181,000
Location Quotient:
1.04
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. North Carolina

Total Sales And Marketing Manager Jobs:
2,043
Highest 10% Earn:
$170,000
Location Quotient:
1.1
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. New York

Total Sales And Marketing Manager Jobs:
2,731
Highest 10% Earn:
$173,000
Location Quotient:
1.1
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Sales And Marketing Manager Employers

1. Brookdale Senior Living
4.2
Avg. Salary: 
$78,965
Sales And Marketing Managers Hired: 
76+
2. AT&T
4.7
Avg. Salary: 
$95,047
Sales And Marketing Managers Hired: 
72+
3. Servpro
3.9
Avg. Salary: 
$89,183
Sales And Marketing Managers Hired: 
52+
4. Morton's The Steakhouse
4.3
Avg. Salary: 
$84,825
Sales And Marketing Managers Hired: 
51+
5. Comcast
4.6
Avg. Salary: 
$90,699
Sales And Marketing Managers Hired: 
33+
6. Hard Rock Cafe
4.2
Avg. Salary: 
$77,170
Sales And Marketing Managers Hired: 
31+

Sales And Marketing Manager Videos

Updated October 2, 2020