Sales and marketing manager demographics and statistics in the US
Sales and marketing manager demographics research summary. Zippia estimates sales and marketing manager demographics and statistics in the United States by using a database of 30 million profiles. Our sales and marketing manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about sales and marketing managers after extensive research and analysis:
- There are over 244,380 sales and marketing managers currently employed in the United States.
- 40.2% of all sales and marketing managers are women, while 59.8% are men.
- The average sales and marketing manager age is 39 years old.
- The most common ethnicity of sales and marketing managers is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- Sales and marketing managers are most in-demand in New York, NY.
- The technology industry is the highest-paying for sales and marketing managers.
- Yonkers, NY pays an annual average wage of $93,336, the highest in the US.
- In 2022, women sales and marketing managers earned 91% of what men earned.
- 10% of all sales and marketing managers are LGBT.
- Connecticut is the best state for sales and marketing managers to live.
- Sales and marketing managers are 52% more likely to work at private companies in comparison to public companies.
On this page
Sales and marketing manager demographics by:
Sales and marketing manager gender statistics
40.2% of sales and marketing managers are women and 59.8% of sales and marketing managers are men.
- Male, 59.8%
- Female, 40.2%
Sales and marketing manager gender ratio
| Gender | Percentages |
|---|---|
| Male | 59.8% |
| Female | 40.2% |
Sales and marketing manager gender pay gap
Women earn 91¢ for every $1 earned by men
Male income
$83,223
Female income
$75,604
Sales and marketing manager gender ratio over time
This data breaks down the percentage of men and women in sales and marketing manager positions over time. Currently, 40.2% of sales and marketing managers are female.
Sales and marketing manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 77.26% | 22.74% |
| 2011 | 77.00% | 23.00% |
| 2012 | 77.49% | 22.51% |
| 2013 | 77.43% | 22.57% |
| 2014 | 75.99% | 24.01% |
| 2015 | 75.61% | 24.39% |
| 2016 | 75.51% | 24.49% |
| 2017 | 74.68% | 25.32% |
| 2018 | 62.01% | 37.99% |
| 2019 | 60.97% | 39.03% |
| 2020 | 59.43% | 40.57% |
| 2021 | 59.80% | 40.20% |
Sales and marketing manager related jobs gender ratio
We compared sales and marketing managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Sales And Marketing Manager | 60% | 40% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Sales and marketing manager demographics by race
The most common ethnicity among sales and marketing managers is White, which makes up 74.6% of all sales and marketing managers. Comparatively, 8.7% of sales and marketing managers are Hispanic or Latino and 8.2% of sales and marketing managers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Sales and marketing manager race
| Sales and marketing manager race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Sales and marketing manager race and ethnicity over time
See how sales and marketing manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Sales and marketing manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Sales and marketing manager wage gap by race
According to our data, asian sales and marketing managers have the highest average salary compared to other ethnicities. Black or african american sales and marketing managers have the lowest average salary at $75,606.
| Ethnicity | Salary |
|---|---|
| Unknown | $82,513 |
| White | $81,888 |
| Black or African American | $75,606 |
| Asian | $95,989 |
| Hispanic or Latino | $81,413 |
Average sales and marketing manager age
See how the average age of sales and marketing managers varies based on ethnicity and gender.
Male
Female
Sales and marketing manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Sales and marketing manager age breakdown
The average age of sales and marketing managers is 40+ years years old, representing 44% of the sales and marketing manager population.
Sales and marketing manager age breakdown
| Sales And Marketing Manager Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Sales and marketing manager educational attainment
The most common degree for sales and marketing managers is bachelor's degree, with 72% of sales and marketing managers earning that degree. The second and third most common degree levels are associate degree degree at 11% and associate degree degree at 11%.
- Bachelor's, 72%
- Associate, 11%
- Master's, 11%
- High School Diploma, 3%
- Other Degrees, 3%
Sales and marketing managers by degree level
| Sales and marketing manager degree | Percentages |
|---|---|
| Bachelor's | 72% |
| Associate | 11% |
| Master's | 11% |
| High School Diploma | 3% |
| Other Degrees | 3% |
Sales and marketing manager jobs you might like
Sales and marketing manager wage gap by degree level
According to the data, sales and marketing managers with a Doctorate degree earn more than those without, at $115,230 annually. With a Master's degree, sales and marketing managers earn a median annual income of $107,108 compared to $87,081 for sales and marketing managers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $107,108 |
| Bachelor's Degree | $87,081 |
| Doctorate Degree | $115,230 |
Sales and marketing manager employment statistics
Most sales and marketing managers work for a private in the manufacturing industry.
Company size where sales and marketing managers work
Below, you can see the size of companies where sales and marketing managers work.
Sales and marketing manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 5% |
| 50 - 100 employees | 11% |
| 100 - 500 employees | 13% |
| 500 - 1,000 employees | 5% |
| 1,000 - 10,000 employees | 25% |
| > 10,000 employees | 42% |
Sales and marketing manager jobs by company type
Employees with the sales and marketing manager job title have their preferences when it comes to working for a company. For instance, most sales and marketing managers prefer to work at private companies over public companies.
Sales and marketing manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 1% |
| Public | 46% |
| Private | 52% |
| Government | 1% |
Sales and marketing manager jobs by industry
The most common industries for sales and marketing managers are manufacturing, hospitality and technology.
Sales and marketing manager industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 20% |
| Manufacturing | 11% |
| Hospitality | 9% |
| Technology | 8% |
| Media | 7% |
| Retail | 7% |
| Professional | 6% |
| Health Care | 5% |
| Transportation | 4% |
| Telecommunication | 3% |
| Automotive | 3% |
| Finance | 3% |
| Pharmaceutical | 2% |
| Construction | 2% |
| Insurance | 2% |
| Real Estate | 2% |
| Start-up | 2% |
| Internet | 1% |
| Government | 1% |
| Energy | 1% |
| Education | 1% |
Sales and marketing manager turnover and employment statistics
Sales and marketing manager unemployment rate over time
The unemployment rate for sales and marketing managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Sales and marketing manager unemployment rate by year
| Year | Sales and marketing manager unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average sales and marketing manager tenure
The average sales and marketing manager stays at their job for 1-2 years, based on the 22,475 sales and marketing managers resumes in Zippia's database.
Sales and marketing manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 11% |
| 1-2 years | 37% |
| 3-4 years | 19% |
| 5-7 years | 16% |
| 8-10 years | 7% |
| 11+ years | 9% |
Sales and marketing manager LGBT ratio compared to similar jobs
Review the percent of sales and marketing managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Central Regional Manager | 7.25% | 101,324 |
| Advertising Campaign Manager | 9.54% | 6,505 |
| Sales And Marketing Manager | 9.86% | - |
| Public Relations Manager | 16.11% | 35,273 |
Similar sales and marketing manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Central Regional Manager | 7.25% | 101,324 |
| Advertising Campaign Manager | 9.54% | 6,505 |
| Public Relations Manager | 16.11% | 35,273 |
Foreign languages spoken by sales and marketing managers
The most common foreign language among sales and marketing managers is Spanish at 41.5%. The second-most popular foreign language spoken is French at 11.5% and German is the third-most popular at 6.2%.
- Spanish, 41.5%
- French, 11.5%
- German, 6.2%
- Portuguese, 5.5%
- Chinese, 5.0%
- Other, 30.3%
Sales and marketing manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 41.5% |
| French | 11.5% |
| German | 6.2% |
| Portuguese | 5.5% |
| Chinese | 5.0% |
| Other | 30.3% |
