Summary. We reviewed real candidate profiles to learn the best path to become a sales and marketing manager. We'll guide you through the education, experiences, and skills hiring managers look for in a sales and marketing manager.

  • Most companies require a sales and marketing manager to have a bachelor's degree degree in a related field, such as business or marketing.

  • It's important to have relevant work experience, with typical job requirements ranging from 4-6 years in related fields.

  • Common job titles before becoming a sales and marketing manager include sales manager, account executive, and sales representative.

  • Hiring managers expect a sales and marketing manager to have soft skills such as creativity, interpersonal skills, and organizational skills.

  • Once you have all the required skills and experience, it takes an average of 1-3 months of job training to become a sales and marketing manager.

  • Getting a certification as a Certified Sales Professional (CSP) will help you to earn more as a sales and marketing manager.

How to become a Sales And Marketing Manager in 5 steps:

  • Step 1: Explore sales and marketing manager education
  • Step 2: Develop sales and marketing manager skills
  • Step 3: Complete relevent training/internship
  • Step 4: Research sales and marketing manager duties
  • Step 5: Prepare your resume

Key Steps To Become a Sales And Marketing Manager

  1. Explore Sales And Marketing Manager Education

    If you're interested in becoming a sales and marketing manager, one of the first things to consider is how much education you need. We've determined that 72.3% of sales and marketing managers have a bachelor's degree. In terms of higher education levels, we found that 11.0% of sales and marketing managers have master's degrees. Even though most sales and marketing managers have a college degree, it's possible to become one with only a high school degree or GED.

    Choosing the right major is always an important step when researching how to become a sales and marketing manager. When we researched the most common majors for a sales and marketing manager, we found that they most commonly have business, marketing and communication.

    Sales And Marketing Manager Degrees

    Bachelors

    72.3 %

    Associate

    11.1 %

    Masters

    11.0 %

    Sales And Marketing Manager MajorPercentages
    Business34.60%
    Marketing16.40%
    Communication8.30%
    Management5.70%
    Other Degrees35.10%

  2. Develop Sales And Marketing Manager Skills

    It'll be a good idea to develop sales and marketing manager skills before applying for a job. Here are some skills commonly requested in sales and marketing manager job descriptions:

  3. Complete Relevent Training/Internship

    Sales and marketing managers spend an average of 1-3 months on post-employment, on-the-job training. During this time, new sales and marketing managers learn the skills and techniques required for their specific job and employer. The chart below shows how much time it takes to gain competency as a sales and marketing manager based on U.S. Bureau of Labor Statistics data and data from real sales and marketing manager resumes.

    Average Amount Of Time At Training

    None

    Less than 1 month

    1-3 months

    3-6 months

    6-12 months

    1-2 years

    2-4 years

    More than 10 years

  4. Research Sales And Marketing Manager Duties

    When you decide to become a sales and marketing manager, It's important to know what duties and responsibilities are required for this position. Some common responsibilities are a part of most sales and marketing manager jobs. Here is a list of the main duties that define the role:

    • Qualify leads with Linkedin, Slideshare and Google+, prospect new and define opportunities with existing.
    • Develop and execute strategies that help achieve budget and revenue goals, consistent RevPAR growth, and transient business.
    • Manage proposals, contracts and client relations resulting in increase room nights, ADR, revenues and loyalty to the brand.
    • Review draft and submit RFP responses and manage follow-up communications.
    • Design marketing and advertising collateral, manage company website, SEO and social media
    • Maximize ROI by establishing, executing and managing online advertising and promotional campaigns.

  5. Prepare Your Resume

    Finally, when you already have checked the skills and responsibilities for this role, you can start creating your resume. Everything that goes into creating a perfect resume can take hours, days, or even weeks. No worries, we created a resume builder to make this process as easy as possible with tips and examples of skills, responsibilities, and a summary.

    Choose From 10+ Customizable Sales And Marketing Manager Resume templates

    Build a professional Sales And Marketing Manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Sales And Marketing Manager resume.

    Sales And Marketing Manager Resume
    Sales And Marketing Manager Resume
    Sales And Marketing Manager Resume
    Sales And Marketing Manager Resume
    Sales And Marketing Manager Resume
    Sales And Marketing Manager Resume
    Sales And Marketing Manager Resume
    Sales And Marketing Manager Resume
    Sales And Marketing Manager Resume
    Sales And Marketing Manager Resume
    Sales And Marketing Manager Resume
    Sales And Marketing Manager Resume
    Sales And Marketing Manager Resume
    Sales And Marketing Manager Resume
    Sales And Marketing Manager Resume
    Sales And Marketing Manager Resume

  6. Apply For a Sales And Marketing Manager Job

    With your ready resume, it's time to start searching for a new job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

    Sales And Marketing Manager Jobs

  7. How To Become a Sales And Marketing Manager
    How To Become a Sales And Marketing Manager Career Overview

How To Become a Sales And Marketing Manager Without A Degree

While a degree can help, you can become a sales and marketing manager without one by gaining hands-on experience through internships, apprenticeships, or entry-level positions. Look for opportunities to work on projects and develop your skills in areas such as creativity, interpersonal skills, and organizational skills. Consider earning industry certifications, attending training programs, or participating in professional development courses to improve your qualifications and stand out to employers.

With the right courses, you can start a successful career as a sales and marketing manager.

1. Product Management (Part Time)

general_assembly

Online

20 hours; 10 weeks, Part-time

Balance business viability, technical feasibility, and customer desire to lead products and features toward long-term success. Learn from a seasoned expert. This course is offered in person and live online, in a remote classroom setting...

2. Digital Marketing (Part Time)

general_assembly

Online

20 hours; 10 weeks, Part-time

Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting...

3. How to Build A Startup

udacity

The main idea in this course is learning how to rapidly develop and test ideas by gathering massive amounts of customer and marketplace feedback. Many startups fail by not validating their ideas early on with...

4. A/B Testing by Google

udacity

This course will cover the design and analysis of A/B tests, also known as split tests, which are online experiments used to test potential improvements to a website or mobile application. Two versions of the...

5. The Complete B2B Sales Masterclass: 6 Courses in 1

udemy
4.2
(363)

This B2B sales course is not relying on any of the pushy sales techniques of the 90s. Instead it offers a fresh approach that works for the high stake, complex sales situations of the modern...

6. Sales Fire: B2B Sales & Business Development for Startups

udemy
4.2
(561)

WHY MASTER THE ART OF SALES AND BUSINESS DEVELOPMENT?No matter how amazing your product or service, if dont have the right sales mindset, strategy, & tactics to convince others to buy into your vision and...

7. The Complete Sales Skills Master Class - Sales Marketing B2B

udemy
4.6
(514)

The Complete Sales Skills Master Class - Sales Marketing B2BMaster Sales Skills, Marketing Strategy, B2B Sales, Business Development, Lead Generation Using Top Social SkillsSales skills trainingNobody is a natural born sales person. Anybody can learn...

8. Sales and Marketing For Online Businesses

udemy
4.5
(1,542)

Creating an online business of any type can be a daunting task but without sales and marketing skills you won't get far. Most likely you have your product or service, perhaps a new website, and...

9. Business Development & B2B Sales for Startups- Sales Valley

udemy
4.5
(6,123)

WHY LEARN BUSINESS DEVELOPMENT & SALES? You might be offering an amazing product or servicebut developing business relationships and generating sales is typically the hardest part about growing yourstartup. The first challenge most startup comes...

10. Sales Funnels Masterclass: Increase Sales With Sales Funnels

udemy
4.4
(574)

Would you like learn how to create sales funnels effectively? And do you wantto 10Xyour sales?Then this course is for you! In this sales funnels masterclass,I will take you from where you are right now...

11. Sales Training: Practical Sales Techniques

udemy
4.6
(20,519)

Sales Training: Practical Sales TechniquesSales Hacking: Essential sales skills, sales strategies and sales techniques to sell just about anything! Sales is all about listening to people and prescribing a solution. In every job you'll come...

12. Sales Machine: The Sales Training B2B Master Course

udemy
4.4
(3,716)

WHYLEARNSALES?Whether youre selling a product or service, pitching an idea, or even selling yourselfwere all in sales now. But there are a lot of challenges we have when it comes to selling like: How do...

13. Sales Skills: 9 Sales Training Courses In 1

udemy
4.9
(610)

Everyone should learn sales skills because, whether you know it or not, you're always selling! THIS IS A COMPLETE SALES TRAINING COURSE THAT WILL HELP YOU DEVELOP POWERFUL SALES SKILLS & ALLOW YOU TO BECOME...

14. CRUSH IT! Sales Strategies

udemy
4.3
(661)

Discover a step by step sales process you can drop into your business to re-connect with lost prospects. Start building your business and closing more sales. The individuals who will make the most money, generate...

15. The Complete Facebook Sales Funnel Blueprint

udemy
4.4
(1,938)

Facebook Sales Funnel Blueprint. Stop spending money on Facebook Ads that are not working! Are you running Facebook Ads spending time, money, and energy creating all your campaigns with no results?It's a proven fact that...

16. Digital Marketing Strategy - Profitable Sales Funnel Mastery

udemy
4.7
(287)

You might be surprised to learn that there are really only three ways to use digital marketing strategies to grow your business: Increase the number of customersIncrease the average transaction value per customerIncrease the number...

17. Sales Training: How To Close More Sales

udemy
4.5
(1,519)

The sales skills, techniquesand strategies within this powerful sales trainingcourse will enlightenyou into how to take action to affect change, offering you thought provoking moments, epiphanies and reality checks through powerful information that is time-tested,...

18. Sales Fundamentals

udemy
4.5
(780)

Job titles dont matter. Everyone is in sales. Its the only way we stay in business. Harvey Mackay No sales, no business. It's the most fundamental fact of commerce. However, Sales is often one of...

19. LinkedIn Sales Navigator: LinkedIn's tool for B2B Sales

udemy
4.3
(337)

Is LinkedIn Sales Navigator the right tool for you and your business? Can you use Sales Navigator to generate leads remotely? Are you searching for the best remote practices for sales teams? - THE BEST...

20. Sales Training Pro: The Complete Sales Presentation Course

udemy
4.5
(306)

I want to share with you our proven plan for Truly Effortless Sales Presentations with ground up money-making strategies and hands-on presentation skills. Before I do, let me ask you a questionHow are you doing...

Advertising Disclosure