How to hire a sales and marketing manager

How to hire a sales and marketing manager, step by step

Here's a step-by-step sales and marketing manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a sales and marketing manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new sales and marketing manager
• Step 8: Go through the hiring process checklist

What does a sales and marketing manager do?

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1. Identify your hiring needs

   First, determine the employments status of the sales and marketing manager you need to hire. Certain sales and marketing manager roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect sales and marketing manager also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   The following list breaks down different types of sales and marketing managers and their corresponding salaries.

   Type of Sales And Marketing Manager	Description	Hourly rate
   Sales And Marketing Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$20-74
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61
   Brand Manager	A brand manager is a professional responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products... Show more	$34-62

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Customer Service
   • Digital Marketing
   • Customer Satisfaction
   • Product Development
   • B2C
   • Sales Process
   • Sales Growth
   • Trade Shows
   • Market Research
   • Sales Strategies
   • Business Development
   • Customer Relations
   • R
   • Sales Reps

   Check all skills

   Responsibilities:

   • Qualify leads with Linkedin, Slideshare and Google+, prospect new and define opportunities with existing.
   • Develop and execute strategies that help achieve budget and revenue goals, consistent RevPAR growth, and transient business.
   • Manage proposals, contracts and client relations resulting in increase room nights, ADR, revenues and loyalty to the brand.
   • Review draft and submit RFP responses and manage follow-up communications.
   • Design marketing and advertising collateral, manage company website, SEO and social media
   • Maximize ROI by establishing, executing and managing online advertising and promotional campaigns.

   More sales and marketing manager duties

3. Make a budget

   Including a salary range in your sales and marketing manager job description is one of the best ways to attract top talent. A sales and marketing manager can vary based on:

   • Location. For example, sales and marketing managers' average salary in nebraska is 44% less than in new york.
   • Seniority. Entry-level sales and marketing managers 72% less than senior-level sales and marketing managers.
   • Certifications. A sales and marketing manager with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a sales and marketing manager's salary.

   Average sales and marketing manager salary

   $81,953yearly

   $39.40 hourly rate

   ---

   Entry-level sales and marketing manager salary

   $43,000 yearly salary

   Updated December 27, 2025

   Average sales and marketing manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	New York	$93,336	$45
   2	California	$92,419	$44
   3	Washington	$91,801	$44
   4	Massachusetts	$89,788	$43
   5	Nevada	$86,721	$42
   6	New Jersey	$86,699	$42
   7	Pennsylvania	$83,319	$40
   8	District of Columbia	$81,059	$39
   9	Rhode Island	$76,870	$37
   10	Virginia	$76,359	$37
   11	Texas	$74,427	$36
   12	North Carolina	$73,715	$35
   13	Utah	$70,250	$34
   14	Colorado	$68,632	$33
   15	Ohio	$68,301	$33
   16	Indiana	$65,340	$31
   17	Florida	$64,550	$31
   18	Illinois	$64,064	$31
   19	Tennessee	$63,045	$30
   20	Minnesota	$61,281	$29

   Average sales and marketing manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Meta	$150,968	$72.58	175
   2	Citi	$134,790	$64.80	14
   3	Amazon	$130,872	$62.92	401
   4	Safran	$116,081	$55.81	9
   5	Atlassian	$115,170	$55.37	14
   6	LinkedIn	$114,721	$55.15	27
   7	Square	$114,658	$55.12
   8	Spirit AeroSystems	$110,093	$52.93
   9	IBM	$110,015	$52.89	14
   10	U.S. Bank	$106,957	$51.42	22
   11	IXL Center	$106,026	$50.97
   12	Woods Services	$104,512	$50.25
   13	Viva Entertainment	$104,279	$50.13
   14	Salesforce	$103,146	$49.59	68
   15	Curtiss-Wright	$101,880	$48.98	16
   16	Hope Medical Clinic	$99,780	$47.97
   17	Ameriprise Financial	$98,655	$47.43	5
   18	Alfa	$98,329	$47.27	2
   19	Concord Music Group	$96,872	$46.57	2
   20	Henry Schein	$96,810	$46.54	13

4. Writing a sales and marketing manager job description

   A sales and marketing manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a sales and marketing manager job description:

   Sales and marketing manager job description example

   At Jackson Hewitt, and its Franchisees, we provide an invaluable service in guiding our clients through the tax codes, rules, and processes. We do this with integrity, quality, and consistency. This is something that the vast majority of taxpayers don't receive from DIY or other assisted providers. We take pride in that. The role you play is critical to our success and together we are "Working Hard for the Hardest Working Americans". This is our mission and it's a large part of why we work here. Together we are highly passionate about what we do, and how we can help our clients.
   
   Doing taxes is much more than filling in some forms. For most Americans, their tax return is the biggest single financial event of the year, and it can be quite an emotional experience. That's where you come in! We are here to ease their stress and provide expert customer service and tax knowledge.
   
   Full-time
   What you'll do here:
   
   The Sales and Marketing Manager supports the company with a variety of duties to include sales and marketing plans, research and development. Must be comfortable marketing to local businesses and clients face to face, zoom, email, text and phone, including cold calling if applicable. The position coordinates with the management team and must communicate effectively with area mangers of 5 states and 75 employees. Must feel comfortable creating and delivering a sales presentation and coaching other employees. This position has access to and regularly works with information of a sensitive, highly confidential nature. This position promotes the Jackson Hewitt brand through the delivery of superior customer service.
   
   Assist in company wide marketing plan and budget Set and evaluate and promote sales and revenue goals Train and coach regularly other employees on sales and techniques, overcoming objections Meet set-up deadlines to ensure office locations meet brand/marketing appearance standards in time for office openings. Coordinate and communicate effective with area managers and a team of up 75 employees in 5 states Assist in maintaining a clean and inviting workplace, this may include removal of trash, vacuuming, bathrooms, cleaning counters, etc. Assist leadership in personnel marketing and recruitment efforts, as needed. Creates and tests new sales and product opportunities in the accounting field
   
   Skills you'll bring for success:
   Good interpersonal and communication skills. Demonstrated ability in working in a fast paced environment Must be comfortable with computers and Word, Excel and PowerPoint. Sales experience preferred Sales management preferred Reliable transportation and a valid driver's license and insurance are preferred. Be coachable and ability to take constructive feedback Must be willing to travel 3-4 weeks per year Able to work in office (we have offices from Belen through all of Albuquerque and up to Santa Fe) and remotely from home at set times

   Copy this example

   

5. Post your job

   There are a few common ways to find sales and marketing managers for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your sales and marketing manager job on Zippia to find and attract quality sales and marketing manager candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit sales and marketing managers, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new sales and marketing manager

   Once you've selected the best sales and marketing manager candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   Once that's done, you can draft an onboarding schedule for the new sales and marketing manager. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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