Keys to writing a sales and marketing manager job description. Zippia analyzed thousands of sales and marketing manager job descriptions to identify key pieces of information you want to include. Using a machine learning data analysis, we determined the following key facts about sales and marketing manager job descriptions:

  • The average sales and marketing manager job description intro is about 85 words
  • The responsibilities section contains an average of 11 bullets points
  • The requirements section contains an average of 16 bullets points

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Sales And Marketing Manager Duties

  • Qualify leads with Linkedin, Slideshare and Google+, prospect new and define opportunities with existing.
  • Develop and execute strategies that help achieve budget and revenue goals, consistent RevPAR growth, and transient business.
  • Manage proposals, contracts and client relations resulting in increase room nights, ADR, revenues and loyalty to the brand.
  • Review draft and submit RFP responses and manage follow-up communications.
  • Design marketing and advertising collateral, manage company website, SEO and social media
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Sales And Marketing Manager Requirements

Sales and marketing manager requirements can be divided into basic requirements and required soft skills. The lists below show the most common requirements included in sales and marketing manager job postings.

  • 3+ years of experience in sales and marketing
  • Bachelor's degree in marketing, business or related field
  • Proven track record of success in sales
  • Experience in developing and executing marketing strategies
  • Knowledge of CRM software
Required Soft Skills
  • Excellent communication and interpersonal skills
  • Ability to work independently and as part of a team
  • Strong analytical and decision-making skills
  • Highly motivated and results-driven
  • Ability to adapt to changing market trends and customer needs

Sales And Marketing Manager Description Example 1

Full Job Description

At Jackson Hewitt, and its Franchisees, we provide an invaluable service in guiding our clients through the tax codes, rules, and processes. We do this with integrity, quality, and consistency. This is something that the vast majority of taxpayers don't receive from DIY or other assisted providers. We take pride in that. The role you play is critical to our success and together we are "Working Hard for the Hardest Working Americans". This is our mission and it's a large part of why we work here. Together we are highly passionate about what we do, and how we can help our clients.

Doing taxes is much more than filling in some forms. For most Americans, their tax return is the biggest single financial event of the year, and it can be quite an emotional experience. That's where you come in! We are here to ease their stress and provide expert customer service and tax knowledge.

What you'll do here:

The Sales and Marketing Manager supports the company with a variety of duties to include sales and marketing plans, research and development. Must be comfortable marketing to local businesses and clients face to face, zoom, email, text and phone, including cold calling if applicable. The position coordinates with the management team and must communicate effectively with area mangers of 5 states and 75 employees. Must feel comfortable creating and delivering a sales presentation and coaching other employees. This position has access to and regularly works with information of a sensitive, highly confidential nature. This position promotes the Jackson Hewitt brand through the delivery of superior customer service.

Assist in company wide marketing plan and budget Set and evaluate and promote sales and revenue goals Train and coach regularly other employees on sales and techniques, overcoming objections Meet set-up deadlines to ensure office locations meet brand/marketing appearance standards in time for office openings. Coordinate and communicate effective with area managers and a team of up 75 employees in 5 states Assist in maintaining a clean and inviting workplace, this may include removal of trash, vacuuming, bathrooms, cleaning counters, etc. Assist leadership in personnel marketing and recruitment efforts, as needed. Creates and tests new sales and product opportunities in the accounting field

Skills you'll bring for success:

Good interpersonal and communication skills. Demonstrated ability in working in a fast paced environment Must be comfortable with computers and Word, Excel and PowerPoint. Sales experience preferred Sales management preferred Reliable transportation and a valid driver's license and insurance are preferred. Be coachable and ability to take constructive feedback Must be willing to travel 3-4 weeks per year Able to work in office (we have offices from Belen through all of Albuquerque and up to Santa Fe) and remotely from home at set times
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Sales And Marketing Manager Description Example 2

Full Job Description

Primary Purpose:
The primary purpose of the Marriott Enterprise Sales & Marketing Manager is to provide sales and marketing leadership for multiple properties across the West Coast enterprise averaging anywhere from $5,000 to $15,000 in total revenue.

Work Performed:
The Enterprise Sales & Marketing Manager I is tasked with the following duties, responsibilities, and assignments:

Manage the marketing, selling, and delivering of hospitality services for a designated portfolio of 2 to 10 hotels;Manage 10-299 room nights with a minimum productivity goal as set by the company on a quarterly basis;Handle smaller size leads with meeting space and guest room needs to include leads with courtesy room blocks and smaller meetings;Handle fast-paced transactions, typically within a 30 to 90 days window of consumption;Evaluate leads to select the most profitable opportunities within a short booking window;Build and maintain relationships with current, past, and prospective clients;Design, create, and present promotional materials in response to leads and avoid pursuit of low value leads;Utilize internal and brand-based systems for appropriately responding to leads, directing leads to the most efficient booking systems, tracking status of leads, and reassigning leads as appropriate;Use all brand and vendor sales tools and resources, keeping current on brand programs;Ensure a high level of engagement in all brands and Atrium initiatives, resources and closing tools;Provide feedback and recommendations on how to maximize client experience; and
Any and all other work as required to complete the primary purpose of the position.
What do we need from you to be successful in this role?2 years of experience in Marriott Hotel Sales, equivalent education and experience Excellent written and oral communication skills Proficient in Microsoft Office Preferred Technology: Marriott CI/TY

In addition to competitive compensation packages, Atrium Hospitality offers competitive benefits packages; 401k; tuition reimbursement; commissions for referred and booked hotel business; as well as discounted rates at any of our hotels for associates, their immediate family members and friends. Our associates and leaders are driven everyday to make Atrium Hospitality a great place to work and grow. Come grow with us!

EOE, including disability/vets
Empleador con igualdad de oportunidades, incluidos personas con discapacidad y veteranos
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Sales And Marketing Manager Description Example 3

Full Job Description

With venues in 74 countries, including 183 cafes, 27 hotels and 12 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's most valuable collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise and Hard Rock Live performance venues. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes across Europe, Asia, and the Americas, as well as owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Florida, both owned and operated by HRI parent entity The Seminole Tribe of Florida. In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women and Land Operator of the Year at the Global Gaming Awards. For more information on Hard Rock International visit

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 265 locations that include owned/licensed or managed Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. In 2022, Hard Rock Hotels was honored as the number one brand in Outstanding Guest Satisfaction for the second year in a row among Upper Upscale Hotels in J.D. Power’s North America Hotel Guest Satisfaction Study. This designation is the fourth consecutive year the iconic brand has been among top brands in this category.

HRI is the first privately-owned gaming company designated U.S. Best Managed Company by Deloitte Private and The Wall Street Journal for the second year. Hard Rock was also honored as one of Forbes’ Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. For more information on Hard Rock International, visit or
Sales and Marketing Manager is responsible for directing Cafe sales and marketing efforts that align with the overall Cafe operating strategy. This individual will also support the Cafe’s Senior Leadership Team in upholding all brand standards, core values, while meeting or exceeding Hard Rock’s business objectives.

Demonstrate financial comprehension of the Cafe’s budget and P&L. Execution and development of marketing initiatives. Development of sales strategies that generate consistent year-over-year entrée count growth. Manage marketing expenses in accordance with the Cafe’s budget and forecast models. Partner across all departments in an effort to support the team in consistent execution of all systems and processes to deliver all products and services to Hard Rock’s brand standards. Market a multi- product business line (restaurant, retail, live music and special events) to disparate guest profile (corporate, tourist and local). Foster an environment of customer service in which all team members put the guest first in every situation. Execute established standards for overall guest satisfaction that meet or exceed brand standards as determined by an objective ranking systems. Remain an objective observer of the standards of service to ensure guest expectations of the brand and cafe are met. Ability to ideate and execute meetings & events that exceed the expectations of all clients. Assist senior management in attracting and retaining the most exceptionally talented people available in the market and place them in positions that leverage their skills and expertise for maximum impact. Clearly define goals and expectations for team members using performance review tools and hold your team accountable for successful performance. Support team development and advancement along well-defined career paths. Serve as a Learning Coach developing, implementing, and executing learning & developmental programs for all individuals under his/her stewardship to drive continuous improvement and employee retention. Possess a self-motivated approach to his/her own personal and professional growth.
This job description reflects the position’s essential functions; it does not encompass all of the tasks that may be assigned.


5+ years in a sales and marketing role preferably in a hospitality setting. Experience with CRM platforms. Expertise in social media platforms. Background in music industry a plus.

Ability to learn and bring "out of the box" ideas to their team. Genuine enthusiasm and aptitude for sales. Excellent verbal and written communication skills. High level of business acumen and common sense. Demonstrates strong problem solving skills through ability to diagnose and implement solutions. Must possess strong communication and listening skills, excellent speaking, reading and writing. Comprehend and use technical or professional language, either written or spoken, to communicate complex ideas. Ability to effectively pitch and present information in one-on-one and group situations to media, customers, clients, partners and other employees of the organization. Multiple language abilities a plus, fluency in English required.

Ability to move throughout the corporate office and cafes during visits (standing, walking, kneeling, bending) for extended periods of time. Ability to sit for extended periods of time. Ability to make repeating movements of the arms, hands, and wrists. Ability to express or exchange ideas verbally and perceive sound by ear. Manual dexterity, hand-eye coordination, and ability to work with hand above shoulders. Ability to occasionally, regularly, frequently move objects (lift, push, pull, balance, carry) up to 10 pounds. Ability to turn or twist body parts in a circular motion. Ability to tolerate exposure to heat, cold, chemicals, and loud/noisy environment. Ability to travel via auto or airplane for long periods of time.

Native Americans receive preference in accordance with Tribal law.

Hard Rock International is an equal opportunity employer. We live our motto LOVE ALL – SERVE ALL, and strive to foster an inclusive workplace culture for every team member. Hard Rock welcomes and encourages applications from people with disabilities. Consistent with the Americans with Disabilities Act (ADA), it is the policy of Hard Rock to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. If reasonable accommodation is needed, please contact a member of our Human Resources team.

While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).
Working at Hard Rock Cafe
Health insurance
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Sales And Marketing Manager Job Description Faqs

What Are The Most Common Skills On A Job Description For A Sales And Marketing Manager?

The most common skills on a job description for a sales and marketing manager are Customer Service, Digital Marketing, and Customer Satisfaction.

What Does A Sales And Marketing Manager Do?

Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
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