Sales and marketing manager resume examples from 2025

Put a resume summary on the top of your resume to highlight your accomplishments. A resume summary sums up your experience and skills, making it easy for hiring managers to understand your qualifications at a glance. Here are some tips to write a strong, impressive resume summary:

Step 1: Mention your current job title or the role you're pursuing.

Step 2: Include your years of experience in sales and marketing manager-related roles. Consider adding relevant company and industry experience as relevant to the job listing.

Step 3: Highlight your greatest accomplishments. Here is your chance to make sure your biggest wins aren't buried in your resume.

Step 4: Again, keep it short. Your goal is to summarize your experience and highlight your accomplishments, not write a paragraph.

Hiring managers spend under a minute reviewing resumes on average. This means your summary needs to demonstrate your value quickly and show why you are the perfect fit for the sales and marketing manager position.

Your Skills section is an easy way to let recruiters know you have the skills to do the job. Just as importantly, it can help your resume not get filtered out by hiring software. Here is how to make the most of your skills section and make sure you have the right keywords:

1. Look to the job listing. You often need to include the exact keywords from the job description. Take note of the skills listed for the job.
2. Put all relevant hard and soft skills in your skills section.
3. Be specific. If you are too broad, you may not be giving the best picture of your skills and leave the hiring manager uncertain of your abilities.
4. Be up to date. Software names change and companies merge. Don't look out of touch by being careless.
5. Be accurate. Spelling and even upper or lowercase can dramatically change meanings. Make sure you are correctly listing your skills.

These five steps should give you a strong elevator pitch and land you some sales and marketing manager interviews.

Your employment history is arguably one of the most important parts of your resume. It shows you have experience and foundation in your field to successfully master the sales and marketing manager position. Here is how to most effectively structure your work experience:

1. List your most recent experience first, followed by earlier roles in reverse chronological order. Employers care about your most recent experience the most.
2. Start with your job title, company name, city, and state on the left. Align dates in month and year format on the right-hand side.
3. Include only recent, relevant jobs.

Your resume is not a list of responsibilities or a job description. Instead, it is your chance to show your accomplishments and show why you're good at what you do.

• Use the What, How, and Why format. Answering these questions turns a bland job description into an effective showcase of your abilities.
• What were your responsibilities or goals?
• How did you accomplish them?
• Why were your results important? (How did it impact your company? Can you quantify the results in numbers? )

Here are examples from great sales and marketing manager resumes:

The education section should display your highest degree first.

Place your education section appropriately on your resume. If you graduated over 5 years ago, this section should be at the bottom of your resume. If you just graduated and lack relevant work experience, the education section should go to the top.

If you have a bachelor's or master's degree, do not list your high school education. If your graduation year is more than 15-20 years ago, it's better not to include dates in this section.

Here are some examples of good education entries for resumes:

Certifications can be a crucial part of your resume. Many jobs have required certifications.

Start simple. Include the full name of the certification. It's also good to mention the organization that issued the certification. Next, specify when you obtained the certification.

If you have any of these certifications, be sure to include them on your sales and marketing manager resume:

1. Certified Sales Professional (CSP)
2. Professional Certified Marketer (PCM)
3. Sales Management
4. Certified Manager Certification (CM)
5. Certified Professional, Life and Health Insurance Program (CPLHI)
6. Certified Management Accountant (CMA)
7. Project Management Professional (PMP)
8. Accreditation in Public Relations (PR)
9. Master Project Manager (MPM)
10. Program Management Professional (PgMP)