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The average salary for a Sales and Marketing Manager is approximately $81,953 annually. However, this figure varies based on several factors including experience level, geographic location, and industry. For instance, entry-level managers can expect to earn lower salaries, while those in senior positions may earn significantly more.
In regions like California and New York, salaries tend to be higher due to the cost of living and the demand for skilled professionals. Additionally, industries such as technology and pharmaceuticals typically offer competitive compensation packages. Understanding these dynamics can aid job seekers in making informed decisions about their career paths.
For example, states like Washington and Massachusetts consistently rank among the highest paying locations for this role. This page offers detailed insights into salary estimates and trends across various states, helping you pinpoint where to focus your job search.
Furthermore, exploring job opportunities in specific sectors can reveal lucrative positions that align with your career goals. Utilize the resources available on Zippia to stay updated on salary trends and job openings in your area.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level sales and marketing manager | $60,800 | $29.25 |
| Mid-level sales and marketing manager | $65,000 | $31.24 |
| Senior-level sales and marketing manager | $148,000 | $71.07 |
The average sales and marketing manager salary in New York, Washington, and Connecticut are the highest in the U.S. The lowest average sales and marketing manager salary states are Mississippi, Oklahoma, and Hawaii.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Connecticut | $90,363 | $43.44 |
| 2 | New York | $92,698 | $44.57 |
| 3 | Nevada | $87,174 | $41.91 |
| 4 | Washington | $91,193 | $43.84 |
| 5 | Pennsylvania | $82,464 | $39.65 |
| 6 | California | $85,669 | $41.19 |
| 7 | Massachusetts | $89,477 | $43.02 |
| 8 | Maine | $82,663 | $39.74 |
| 9 | New Jersey | $86,096 | $41.39 |
| 10 | Michigan | $81,872 | $39.36 |
| 11 | District of Columbia | $81,004 | $38.94 |
| 12 | North Carolina | $76,705 | $36.88 |
| 13 | Maryland | $85,329 | $41.02 |
| 14 | New Hampshire | $76,231 | $36.65 |
| 15 | Texas | $73,048 | $35.12 |
| 16 | New Mexico | $85,035 | $40.88 |
| 17 | Rhode Island | $76,974 | $37.01 |
| 18 | Oregon | $73,332 | $35.26 |
| 19 | Ohio | $75,474 | $36.29 |
| 20 | Utah | $70,807 | $34.04 |
| 21 | Arizona | $74,473 | $35.80 |
| 22 | Wisconsin | $71,323 | $34.29 |
| 23 | Virginia | $74,336 | $35.74 |
| 24 | Colorado | $68,860 | $33.11 |
| 25 | Vermont | $72,694 | $34.95 |
| 26 | South Carolina | $71,673 | $34.46 |
| 27 | Delaware | $72,879 | $35.04 |
| 28 | Wyoming | $58,995 | $28.36 |
| 29 | Idaho | $68,136 | $32.76 |
| 30 | Tennessee | $62,808 | $30.20 |
| 31 | Florida | $63,261 | $30.41 |
| 32 | Illinois | $63,562 | $30.56 |
| 33 | Indiana | $63,787 | $30.67 |
| 34 | Kansas | $62,767 | $30.18 |
| 35 | Minnesota | $61,584 | $29.61 |
| 36 | Georgia | $60,660 | $29.16 |
| 37 | West Virginia | $63,013 | $30.29 |
| 38 | North Dakota | $57,862 | $27.82 |
| 39 | Arkansas | $56,715 | $27.27 |
| 40 | Hawaii | $53,448 | $25.70 |
| 41 | Missouri | $63,410 | $30.49 |
| 42 | Kentucky | $59,609 | $28.66 |
| 43 | Alaska | $58,705 | $28.22 |
| 44 | Alabama | $61,222 | $29.43 |
| 45 | Montana | $60,407 | $29.04 |
| 46 | Louisiana | $58,710 | $28.23 |
| 47 | South Dakota | $53,229 | $25.59 |
| 48 | Mississippi | $55,804 | $26.83 |
| 49 | Nebraska | $51,641 | $24.83 |
| 50 | Oklahoma | $54,874 | $26.38 |
| 51 | Iowa | $53,205 | $25.58 |
The highest-paying cities for sales and marketing managers are Yonkers, NY, San Francisco, CA, and Seattle, WA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Yonkers, NY | $93,336 | $44.87 |
| 2 | San Francisco, CA | $92,419 | $44.43 |
| 3 | Seattle, WA | $91,801 | $44.14 |
| 4 | Quincy, MA | $89,788 | $43.17 |
| 5 | Las Vegas, NV | $86,721 | $41.69 |
| 6 | Fort Lee, NJ | $86,699 | $41.68 |
| 7 | Philadelphia, PA | $83,319 | $40.06 |
| 8 | Washington, DC | $81,059 | $38.97 |
| 9 | Providence, RI | $76,870 | $36.96 |
| 10 | Reston, VA | $76,359 | $36.71 |
| 11 | Austin, TX | $74,427 | $35.78 |
| 12 | Charlotte, NC | $73,715 | $35.44 |
| 13 | Salt Lake City, UT | $70,250 | $33.77 |
| 14 | Denver, CO | $68,632 | $33.00 |
| 15 | Cincinnati, OH | $68,301 | $32.84 |
| 16 | Richmond, IN | $65,340 | $31.41 |
| 17 | Doral, FL | $64,550 | $31.03 |
| 18 | Chicago, IL | $64,064 | $30.80 |
| 19 | Lebanon, TN | $63,045 | $30.31 |
| 20 | Eden Prairie, MN | $61,281 | $29.46 |
A sales and marketing manager's salary ranges from $43,000 a year at the 10th percentile to $154,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $154,000 | $12,833 | $74 |
| 75th Percentile | $114,000 | $9,500 | $55 |
| Average | $81,953 | $6,829 | $39 |
| 25th Percentile | $58,000 | $4,833 | $28 |
| 10th Percentile | $43,000 | $3,583 | $21 |
The highest paying types of sales and marketing managers are director of sales and marketing, product marketing manager, and marketing manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Manager, Field Marketing | $93,296 | $7,775 | $44.85 | 174,371 |
| Brand Manager | $97,789 | $8,149 | $47.01 | 127,429 |
| Marketing Manager/Project Manager | $78,368 | $6,531 | $37.68 | 187,949 |
| Marketing And Operations Manager | $93,738 | $7,812 | $45.07 | 152,231 |
| Marketing Team Leader | $67,150 | $5,596 | $32.28 | 132,966 |
| Sales Manager | $73,952 | $6,163 | $35.55 | 119,066 |
Top companies hiring sales and marketing managers now:
Sales and marketing manager salaries at Meta and Citi are the highest-paying according to our most recent salary estimates. In addition, the average sales and marketing manager salary at companies like Amazon and Safran are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Meta | $150,968 | $72.58 |
| 2 | Citi | $134,790 | $64.80 |
| 3 | Amazon | $130,872 | $62.92 |
| 4 | Safran | $116,081 | $55.81 |
| 5 | Atlassian | $115,170 | $55.37 |
| 6 | $114,721 | $55.15 | |
| 7 | Square | $114,658 | $55.12 |
| 8 | Spirit AeroSystems | $110,093 | $52.93 |
| 9 | IBM | $110,015 | $52.89 |
| 10 | U.S. Bank | $106,957 | $51.42 |
| 11 | IXL Center | $106,026 | $50.97 |
| 12 | Woods Services | $104,512 | $50.25 |
| 13 | Viva Entertainment | $104,279 | $50.13 |
| 14 | Salesforce | $103,146 | $49.59 |
| 15 | Curtiss-Wright | $101,880 | $48.98 |
| 16 | Hope Medical Clinic | $99,780 | $47.97 |
| 17 | Ameriprise Financial | $98,655 | $47.43 |
| 18 | Alfa | $98,329 | $47.27 |
| 19 | Concord Music Group | $96,872 | $46.57 |
| 20 | Henry Schein | $96,810 | $46.54 |
The average sales and marketing manager salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $89,761 | $43.15 |
| 2 | Finance | $84,780 | $40.76 |
| 3 | Automotive | $77,776 | $37.39 |
| 4 | Transportation | $74,214 | $35.68 |
| 5 | Manufacturing | $73,141 | $35.16 |
| 6 | Media | $72,947 | $35.07 |
| 7 | Retail | $66,709 | $32.07 |
| 8 | Hospitality | $63,901 | $30.72 |
The average sales and marketing manager salary has risen by $15,080 over the last ten years. In 2014, the average sales and marketing manager earned $66,873 annually, but today, they earn $81,953 a year. That works out to a 8% change in pay for sales and marketing managers over the last decade.
Compare sales and marketing manager salaries for cities or states with the national average over time.
Compare sales and marketing manager salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $82,000 | $39.40 | +3.7% |
| 2024 | $78,900 | $37.93 | +1.9% |
| 2023 | $77,400 | $37.22 | +1.5% |
| 2022 | $76,200 | $36.65 | +0.8% |
| 2021 | $75,600 | $36.35 | +1.9% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Meta | Sales Enablement Marketing Manager, Small Business Marketing | New York, NY | 06/28/2025 | $96,000 |
| Meta | Sales Enablement Marketing Manager, Small Business Marketing | San Francisco, CA | 06/28/2025 | $96,000 |
| K & N Engineering | Performance Sales & Marketing Manager | Grand Prairie, TX | 06/27/2025 | $110,000 |
| Magical Teams | Sales & Marketing Manager (International) | Laurel, VA | 06/27/2025 | $31,305 |
| Aston Carter | Sales and Marketing Manager (Food Science) | Portland, OR | 06/26/2025 | $100,000 |
| ADP | Manager, FP&A-WW Sales and Marketing Consolidations | Roseland, NJ | 06/25/2025 | $71,600 |
| Sinclair Broadcast Group, Inc. | Manager, Sales and Marketing | Schenectady, NY | 06/25/2025 | $109,000 |
| Speakcore | Sales & Marketing Manager | Downe, NJ | 06/25/2025 | $60,000 |
| Undercover Snacks | Sales/Marketing Support Manager | East Hanover, NJ | 06/24/2025 | $55,000 |
| AGCO | Sales & Marketing Manager | Batavia, IL | 06/23/2025 | $54,000 |
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