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The differences between sales and marketing managers and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a sales and marketing manager and a brand marketing manager. Additionally, a brand marketing manager has an average salary of $91,940, which is higher than the $81,953 average annual salary of a sales and marketing manager.
The top three skills for a sales and marketing manager include customer service, digital marketing and customer satisfaction. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Sales And Marketing Manager | Brand Marketing Manager | |
| Yearly salary | $81,953 | $91,940 |
| Hourly rate | $39.40 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 151,042 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Sales and marketing managers and brand marketing managers have different pay scales, as shown below.
| Sales And Marketing Manager | Brand Marketing Manager | |
| Average salary | $81,953 | $91,940 |
| Salary range | Between $43,000 And $154,000 | Between $64,000 And $131,000 |
| Highest paying City | Yonkers, NY | San Francisco, CA |
| Highest paying state | New York | Washington |
| Best paying company | Meta | Morgan Lewis |
| Best paying industry | Technology | Media |
There are a few differences between a sales and marketing manager and a brand marketing manager in terms of educational background:
| Sales And Marketing Manager | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between sales and marketing managers' and brand marketing managers' demographics:
| Sales And Marketing Manager | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 59.8% Female, 40.2% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |