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Sales and marketing manager skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Adry S. Clark Ph.D.,

Andrea Dixon Ph.D.

Sales and marketing manager example skills

Below we've compiled a list of the most critical sales and marketing manager skills. We ranked the top skills for sales and marketing managers based on the percentage of resumes they appeared on. For example, 13.1% of sales and marketing manager resumes contained customer service as a skill. Continue reading to find out what skills a sales and marketing manager needs to be successful in the workplace.

15 sales and marketing manager skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how sales and marketing managers use customer service:

Secured additional business by providing exceptional customer service, offering diverse product line and having well trained field personnel.
Expanded and restructured sales/marketing to maximize customer service abilities, allowing for account cross training and flexibility of personnel.

2. Digital Marketing

Here's how sales and marketing managers use digital marketing:

Created user stories for IT development requirements to support operational and functional improvements for digital marketing campaigns.
Implemented businesses digital marketing strategy which included increasing market visibility through social media marketing campaigns.

3. Customer Satisfaction

Here's how sales and marketing managers use customer satisfaction:

Lead a culturally diverse team located globally while created training and motivational programs to reward resort employees to increase customer satisfaction.
Developed strong relationships and collaboration with strategic partners to drive joint marketing activities that increase business, sales and customer satisfaction.

4. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how sales and marketing managers use product development:

Improved product marketability and profitability by researching, identifying, and capitalizing on market opportunities, coordinating new product development.
Developed and maintained a computerized marketing model to forecast product sales trends and potential product development across all automotive platforms.

5. B2C

The term business-to-consumer (B2C) refers to the process of selling services and products directly between a business and consumers and the organizations that follow this format of selling are referred to as B2C companies. This format enables companies to sell products directly to the consumer and bypassing third-party retailers, wholesalers, and other middlemen.

Here's how sales and marketing managers use b2c:

Developed proposal and conferred with clients to define and develop effective presentation to B2B and B2C.
Worked with Healthy Hound to provide product marketing consulting for both B2B and B2C markets.

6. Sales Process

Here's how sales and marketing managers use sales process:

Identify customers' product needs using a consultative sales process to develop solutions leading to mutual profitability.
Utilized business development and strategic planning skills to drive profitable and cost-effective sales process.

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7. Sales Growth

Here's how sales and marketing managers use sales growth:

Key Accomplishments: Retained Distributors, and Manufacturers Representatives while maintaining sales growth through major company restructure.
Strengthened relationships with existing clients and developed new relationships in the territory resulting in significant sales growth.

8. Trade Shows

Here's how sales and marketing managers use trade shows:

Conceptualized and supervised promotion and communication campaigns covering trade shows, advertising, print material, public and Government relations.
Managed numerous industry trade shows in support of direct sales and business development initiatives.

9. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how sales and marketing managers use market research:

Supervised and performed sales, marketing, training and market research for environmental remediation, emergency response and asbestos abatement company.
Managed market research, developed marketing plan and created individual marketing pieces to target potential customers based on market research results.

10. Sales Strategies

Here's how sales and marketing managers use sales strategies:

Managed overhaul of marketing department, cutting company costs and providing representatives and retailers with proactive promotions and sales strategies online.
Spearheaded new business/integrated account sales opportunities via targeted vertical market prospecting - conceiving related strategic sales strategies for ensuing meetings.

11. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how sales and marketing managers use business development:

Supported business development activities including opportunity identification and proposal generation.
Evolved into business development consultant to President and internal liaison between various departments which improved communication, engagement and goal attainment.

12. Customer Relations

Here's how sales and marketing managers use customer relations:

Managed Marketing/Advertising campaign Sitel-General Motors Division Customer Relations Manager.
Managed customer relationships through performance-based accountability.

13. R

R is a free software environment and a language used by programmers for statistical computing. The R programming language is famously used for data analysis by data scientists.

Here's how sales and marketing managers use r:

Created private label programs for Target Stores and exclusive lines for Wal-Mart and Toys R Us.
Direct responsibility for Wal-Mart, K Mart and Toys R Us.

14. Sales Reps

Here's how sales and marketing managers use sales reps:

Promoted to oversee all business-to-business sales and marketing activities with major retailers through direct account management and independent sales reps.
Managed effective field sales reps and international distributor teams.

15. PowerPoint

Here's how sales and marketing managers use powerpoint:

Marketed and presented one-stop-shop sales approach, with Microsoft PowerPoint presentations, residential and commercial references, and testimony letters.
Created monthly presentations using Microsoft PowerPoint for account managers to illustrate the progress and effectiveness or our business/marketing strategies.

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What skills help Sales And Marketing Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on sales and marketing manager resumes?

Adry S. Clark Ph.D.

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all sales and marketing managers possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for sales and marketing managers?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What sales and marketing manager skills would you recommend for someone trying to advance their career?

Kerri Orders

Assistant Professor of Business, Aquinas College

In terms of a gap year, I recommend that international business students acquire tangible skills, relevant experience and/or certifications which will enhance their success in their desired area of interest. For example, a gap year could consist of gaining technical or digital training overseas, which would also further the students' cultural intelligence and language proficiency. These types of enriching gap year experiences will assist students to distinguish themselves in a highly competitive market. Furthermore, students should focus on broadening and maintaining their global network during a gap year in order to be ready for the job market once the gap year is concluded.

What type of skills will young sales and marketing managers need?

Dr. Donald Siegel

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a sales and marketing manager stand out to employers?

Ira Harris Ph.D.

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.

Do you want to know more?

List of sales and marketing manager skills to add to your resume

The most important skills for a sales and marketing manager resume and required skills for a sales and marketing manager to have include:

Customer Service
Digital Marketing
Customer Satisfaction
Product Development
B2C
Sales Process
Sales Growth
Trade Shows
Market Research
Sales Strategies
Business Development
Customer Relations
R
Sales Reps
PowerPoint
Product Line
Facebook

Press Releases
SEO
Direct Reports
Market Trends
Business Plan
Direct Sales
Twitter
Sales Presentations
Account Management
Sales Associates
Sales Training
ROI
Sales Revenue
Client Relationships
B2B Marketing
Lead Management
Sales Plan

POS
Revenue Growth
Event Planning
Sales Efforts
Cold Calls
Product Knowledge
Business Relationships
Sales Reports
OEM
Sales Objectives
Sales Targets
Market Analysis
Customer Retention
Sales Volume
Competitive Analysis

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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