Top Sales And Marketing Manager Skills

Below we've compiled a list of the most important skills for a Sales And Marketing Manager. We ranked the top skills based on the percentage of Sales And Marketing Manager resumes they appeared on. For example, 12.2% of Sales And Marketing Manager resumes contained New Product Development as a skill. Let's find out what skills a Sales And Marketing Manager actually needs in order to be successful in the workplace.

The six most common skills found on Sales And Marketing Manager resumes in 2020. Read below to see the full list.

1. New Product Development

high Demand
Here's how New Product Development is used in Sales And Marketing Manager jobs:
  • Implemented programs and incentives for new business opportunities for new product development and accountability for reaching sales goals.
  • Developed customer support initiatives, engaging customers in new product development and promotional/display programs.
  • Managed circulation revenue, retail merchandising, consumer marketing, new product development.
  • Participated in new product development initiative to improve functionality of thermal spray system.
  • Directed engineering and manufacturing on new product development and product line enrichment.
  • Collaborate with other key management on new product development and possible improvements.
  • Determined sales forecasts for proposed new products and justified new product development.
  • Created Humphrey's first Product Management Department to facilitate new product development.
  • Provided market input for new product development and competitive analysis.
  • Analyzed sales, inventory and evaluated product features/new product development.
  • Identified new business opportunities and conducted new product development research.
  • Defined new product development from competitive analysis and customer requirements.
  • Managed new product development and product performance specifications department.
  • Monitor new Product Development Projects.
  • Attended and participated at trade shows in representation of the company for account meetings and to showcase new product development items.
  • Generated new product development by over 39% by focusing on our clients' technical and promotional needs and develop solutions.
  • Integrated voice of customer to drive new product development efforts and to identify the value proposition for EME products and services.
  • Motivated the team to target new product developments and higher level assemblies with the result that the engineering staff was tripled.
  • Established Project Schedules, Business Charters, and Business Plans for new product development projects exceeding $250K in sales growth.
  • Headed new product development team * Managed existing portfolio of products * Set sales guidelines for new and existing products.

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2. Sales Goals

high Demand
Here's how Sales Goals is used in Sales And Marketing Manager jobs:
  • Set annual departmental and individual account manager sales goals based on economic indicators, market analysis and historical sales.
  • Partnered with international and national sales organizations to achieve corporate directives and sales goals.
  • Entrusted to generate outside business through outbound business-to-business marketing while exceeding monthly sales goals.
  • Developed and implemented a comprehensive company marketing plan to successfully reach sales goals.
  • Accomplished innovative strategic methods to accomplish sales goals and maintained existing accounts.
  • Established and monitored sales goals and evaluated procedures to increase department efficiency.
  • Executed quarterly sales and marketing initiatives; consistently exceeding sales goals.
  • Manage distributor relationships effectively to meet and exceed company sales goals.
  • Wrote/negotiated management contracts, sales goals and compensation packages.
  • Prepared and executed quarterly distribution sales goals.
  • Attained & surpassed monthly sales Goals by 10% - 30% every month, with minor or No compliance issues.
  • Work directly with the President/Owner and consult with him on company budgets, forecasting, sales goals, and marketing strategies.
  • Increased sales team productivity by initiating sales goals, a commission pay structure, and by conducting weekly sales team meetings.
  • Surpassed company sales goals, achieving 126% of sales quota for 2005 and 133% of sales quota for 2006.
  • Collaborate with product sales during development phase to ensure product viability, on-time launch, and the attainment of sales goals.
  • Led Independent Contractors (includes door-to-door, Kiosk and telemarketing) to achieve 177% of weekly sales goals in 2010.
  • Assisted individual customers in obtaining their rentals and excelled at meeting and exceeding sales goals for selling customer upgrades and insurance.
  • Developed new sales strategies and executed sales action plans in order to meet and exceed expected monthly and quarterly sales goals.
  • Research, develop, and initiate marketing strategies to quality Corporate/business leads in order to successfully meet monthly sales goals.
  • Schedule periodic sales meetings to assign objectives, discuss market coverage, sales goals, and other related sales functions.

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3. Company Website

high Demand
Here's how Company Website is used in Sales And Marketing Manager jobs:
  • Coordinated and developed material with contract advertising agency and regularly updated, modified, and enhanced company website.
  • Managed development of new company website, social media portals, & company technical marketing collateral materials.
  • Developed and implemented online marketing plan for organization and developed and maintained new company website.
  • Developed marketing strategies and created marketing materials for a variety of media including company website.
  • Implemented marketing programs, designed literature, and spearheaded project to develop company website.
  • Designed, produced and maintained company marketing campaigns and materials, including company websites.
  • Developed, evolved and extended functionality of company website and overall online presence.
  • Designed and implemented company website, corporate image, and marketing/branding campaigns.
  • Elevated company branding-created a new marketing campaign program and revamped company website.
  • Researched and developed relevant and educational material for our company website.
  • Designed and developed all sales materials and literature including company websites.
  • Alerted the market of upcoming community events through company website management.
  • Developed company website, promotional materials and initiation of sales program.
  • Marketed company website through search engine optimization and social media.
  • Designed, developed and managed implementation of the company website.
  • Created an official company website to facilitate interaction with customers.
  • Collaborated with 3rd party designers to overhaul company website.
  • Implemented web-based strategies and significantly enhanced company website.
  • Co-created front-end development for company website and web-store.
  • Helped revamp company website and marketing materials.

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4. Revenue Growth

high Demand
Here's how Revenue Growth is used in Sales And Marketing Manager jobs:
  • Supported a national network of producers by providing materials, policy administration and presentations to drive revenue growth.
  • Established effective partnerships with strategic account executives and work together to achieve customer renewal and revenue growth targets.
  • Increased revenue growth and brand awareness incrementally by expanding business into warehouse channels for several key Vendors.
  • Improved long-term revenue growth through relationships with chemical, pharmaceutical and telecommunications companies.
  • Spearheaded development of cutting-edge marketing solutions that significantly enhanced revenue growth.
  • Formulated marketing and business-development strategies for revenue growth.
  • Developed and successfully executed strategic revenue growth plan.
  • Key Accomplishments: * Achieved 156% revenue growth from a key account by becoming sole source for all software purchases.
  • Implemented all due diligence and sales efforts to maintain an annual 20 to 25% revenue growth from 1996 and forward.
  • Developed and implemented sales and marketing strategies with a focus on expansion of client base, loyalty marketing and revenue growth.
  • Conceptualized and implemented processes to establish a marketing department, create an efficient production process, and drive revenue growth.
  • Established strategic relationships within the NH, ME MA commercial and non-profit community to increase awareness and drive revenue growth.
  • Created and proposed marketing plans, initiatives and campaigns to maximize market development funds and generate sales and revenue growth.
  • Design and execute sales plans and strategies for the market area and taking responsibility for increased sales and revenue growth.
  • Conducted multiple presentations to sales and marketing leadership on the status of the business, strategic direction and revenue growth.
  • Increased in organization's market share resulted in rapid revenue growth from $2.1M to $3.4M in one year.
  • Managed sales and marketing of cable services in six-town system, contributing to revenue growth of 10% annually.
  • Identified group sales opportunities that resulted in market share growth, retention, new revenue growth and conversion growth.
  • Established successful promotional tactics, which resulted in the highest cash flow and revenue growth levels in the division.
  • Charged with increasing sales and driving revenue growth at South Suburban Oncology Center and Shields Imaging of Eastern Massachusetts.

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5. Customer Service

high Demand
Here's how Customer Service is used in Sales And Marketing Manager jobs:
  • Exceeded sales goals by establishing and fostering large corporate rental car accounts by maintaining excellent customer service and communication.
  • Secured additional business by providing exceptional customer service, offering diverse product line and having well trained field personnel.
  • Expanded and restructured sales/marketing to maximize customer service abilities, allowing for account cross training and flexibility of personnel.
  • United numerous departments behind principles of internal and external customer service, while fostering team collaboration among cross-departmental personnel.
  • Provided excellent customer service and orientation with the goal of increasing membership and providing an exceptional gym experience.
  • Coached staff on proper sales techniques including overcoming objections, while maintaining superior professional standards in customer service.
  • Established guest welcome initiatives, and produced new in-room guest information book that generated greater overall customer service.
  • Developed self-managed work system that enhanced customer service and value delivery to differentiate the business from the competition.
  • Reported to company president regarding continuous improvement projects including customer service, sales, purchasing and logistics.
  • Developed customer service curriculum with written and oral material and provided classroom instruction and coaching for staff.
  • Designed and managed the customer retention program involving ten district managers and four customer service representatives.
  • Lead internal marketing meetings ensuring tour readiness, customer service and lead familiarity with personal connections.
  • Make daily visits to local customers ensuring quality customer service and asking about quarter forecasts.
  • Increased referrals 20% annually by delivering exceptional customer service and delivering on promises.
  • Improved customer service by developing organized approach for tracking, documenting and shipping products.
  • Optimized customer satisfaction and loyalty by providing superior customer service to all patrons.
  • Managed all business development, product development, customer service and international sales.
  • Initiated regular sales/customer service training to enhance skills and improve service and productivity.
  • Provide excellent customer service and maintain regular client communication to increase contract renewals.
  • Aligned customer service team with strategic accounts resulting in an improved customer experience.

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6. Trade Shows

high Demand
Here's how Trade Shows is used in Sales And Marketing Manager jobs:
  • Conceptualized and supervised promotion and communication campaigns covering trade shows, advertising, print material, public and Government relations.
  • Managed numerous industry trade shows in support of direct sales and business development initiatives.
  • Created copy/artwork for and participated with presentations and promotional activities and trade shows.
  • Developed marketing collateral and managed marketing of trade shows.
  • Attend various trade shows nationally and internationally.
  • Represented company at international/domestic trade shows.
  • Managed marketing communications and trade shows.
  • Increase corporate identity through a comprehensive campaign involving multiple media vehicles, including brochures, web, trade shows and alliances.
  • Solicited corporate group and transient clients through prospecting, outside sales calls, site visits, trade shows and networking events.
  • Directed marketing, including print ads, website, and trade shows, with oversight of 10 sales and marketing staff.
  • Developed a marketing plan to increase presence, by designing the Company web page, mailers and attending nationwide trade shows.
  • Planned and attended up to 40 trade shows a year to showcase products, increase brand awareness and generate viable leads.
  • Budgeted and negotiated contracts with promotional partners such as sporting venues, retail locations, concerts, fairs and trade shows.
  • Designed marketing plans and coordination of products/displays for trade shows, including SEMA, and 4WheelParts Jeep&Truck Fest.
  • Participate of Business Trade Shows, create productions events such as live remote broadcasting, Music Concerts and Community Festivals.
  • Planned and executed all regional and national trade shows, including off site events, sponsorship packages and room blocks.
  • Created, developed, and promoted presentation and exhibits at trade shows on new products to launch in the Caribbean.
  • Executed various public relations tasks, including media relations and firm representation at area events, and environmental trade shows.
  • Represented the company at trade shows, Chamber of Commerce meetings, industry and trade groups, and business forums.
  • Developed the content and produced graphics for the company's web sites and the marketing collateral for trade shows.

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7. Business Development

high Demand
Here's how Business Development is used in Sales And Marketing Manager jobs:
  • Supported business development activities including opportunity identification and proposal generation.
  • Developed operating plans, identified markets, supervised business development, created advertising and sales support, and conducted market research.
  • Evolved into business development consultant to President and internal liaison between various departments which improved communication, engagement and goal attainment.
  • Led business development effort making sales calls on businesses, municipalities, economic development officers, architectural and engineering community.
  • Generate reports illustrating sales forecasting and potential sales, and recommend opportunities to develop new tools and strategic business developments.
  • Strengthened company market share 50% by collaborating with International Sales Manager to identify and realize new business development opportunities.
  • Full service real estate marketing company providing business development and marketing services to developers of residential and mix use communities.
  • Provided total marketing and business development for Triumphs repair/overhaul capabilities to all commercial airline operators, MRO's facilities worldwide.
  • Expanded territory base through marketing partnerships, business development presentations and industry specific events; ranking second in overall sales.
  • Developed business plans and marketing strategies, which included new business development and customer rationalization to meet corporate goals.
  • Conducted demographic research and analyzed marketing effectiveness to ensure budget funds were being optimized and generating business development results.
  • Promoted to enhance business development through campaign advertisement, website management, customer relations, and public relations.
  • Provided feedback to representatives on quality of work, job performance, productivity goals and business development responsibilities.
  • Directed overall profitability, strategic planning, sales forecasting, new business development and all marketing objectives.
  • Performed promotional marketing, corporate branding, business development, graphics, social media communications and publishing.
  • Experienced in senior level client management, business development, project development, marketing and strategy management.
  • Recruited by a sustainable energy company to organize the overall business development of an emerging environmental technology.
  • Emphasized continuous awareness of relevant customer trends and demographics to develop strategic and targeted business development plans.
  • Direct multiple functional areas including operations, business development, human resources, and office management.
  • Accomplished business development activities by researching and developing marketing opportunities and plans; implemented sales strategies.

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8. New Accounts

high Demand
Here's how New Accounts is used in Sales And Marketing Manager jobs:
  • Generated sales, cultivated new accounts, and increased usage of current clientele by utilizing relationship marketing and consistent follow-up.
  • Manage existing customer accounts as well as aggressively pursuing new accounts to establish a stronger advertising/circulation base.
  • Investigated market opportunities, negotiated and secured sales, developed existing accounts and acquired new accounts.
  • Developed and utilized marketing and telemarketing skills to establish new accounts and negotiate existing contracts.
  • Perform in-person sales interactions with existing contacts and aggressively pursue new accounts.
  • Established new accounts maintained existing customer accounts and negotiated contracts.
  • Applied telemarketing, face-to-face prospecting and word-of-mouth to build new accounts
  • Secured new accounts and fostering relationships with existing accounts.
  • Generated solar energy customer leads to developed new accounts.
  • Designed and implemented promotional strategies and processed new accounts.
  • Developed and distributed information packet which attracted new accounts.
  • Run all business, train salespeople, open new accounts, and serve open accounts Negotiate and Manage house and government accounts
  • Conducted prospecting and market research to source and open new accounts throughout the Miami Area while maintaining and optimizing existing accounts.
  • Monitored and distributed samples and product information, as well as, lend customer support to existing and new accounts.
  • Analyzed and assessed the new customer and channel prospect base by performing credit checks on new accounts and distributors.
  • Generated new accounts through target market programs, sales plans, training classes, and value added services.
  • Established several new accounts, and saw a rise in profit margins from previous years' sales numbers.
  • Secured sales at new accounts including Great Lakes Cheese, ICCO Cheese, 4C Foods, and others.
  • Solicited new accounts to meet revenue goals through outside sales calls, site inspections, and written communication.
  • Raised new business revenue to $9MM, exceeding sales goals by $2MM expanded to 85 new accounts

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9. Sales Reps

high Demand
Here's how Sales Reps is used in Sales And Marketing Manager jobs:
  • Promoted to oversee all business-to-business sales and marketing activities with major retailers through direct account management and independent sales reps.
  • Managed effective field sales reps and international distributor teams.
  • Conducted weekly sales meetings to introduce new ideas and train sales reps and route specialists on customer service and selling concepts.
  • Applied initiative to create monthly promotions that directed sales reps to focus on selling new products to meet their sales goals.
  • Managed and developed 15 outside and inside sales reps for three plants in Canada, resulting in promotions for three reps.
  • Ranked #2 in Mid West Region over 10-day sales push out of 2K+ Sales Reps, generating over $12K.
  • Worked with the sales reps throughout the southeast US to assist in the presentation and closing of large systems deals.
  • Worked directly with contracted sales reps and managed internal telemarketing team, as well as assisted in direct sales campaign.
  • Managed sales force of 10-12 (District Managers and Sales Reps), including hiring, training, and evaluation.
  • Supervised staff of 27 with 5 direct reports including Internal Sales Reps, Business Development Managers, and Account Managers.
  • Hired and Trained 250 Marketing Reps and 40 Sales Reps to cover a total of 200 stores and 2000 pharmacies.
  • Hire, Train, and implement training and selling procedures of 100 in bound sales reps, 5 Sales Managers.
  • Managed 7 local sales reps, a marketing analysis, a PR and two administrators and also7 branch sales managers.
  • Assisted in design of training material for new sales reps. Revamped product line to be more competitive in marketplace.
  • Assisted Marketing & Sales Reps in health related, educational & sales presentation Events for community organizations, etc.
  • Developed $500,000 in new business while managing operations, other sales reps, and by exceeding sales quotas.
  • Established priorities through a sales and marketing strategy enabling 20 sales reps to move from 14th to 5th place.
  • Trained sales reps on how to use the database and imported contacts from individual laptops to this online solution.
  • Developed & maintained excellent relationships with distributors, dealers, field sales reps, National & Regional Sales Managers.
  • Led team of 15 employees including sales reps, marketing, freelancers, telemarketing, and customer support.

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10. Market Research

high Demand
Here's how Market Research is used in Sales And Marketing Manager jobs:
  • Managed advertising agency s production of direct mail and marketing collateral pieces, market research, newspaper advertisements and sales analysis.
  • Supervised and performed sales, marketing, training and market research for environmental remediation, emergency response and asbestos abatement company.
  • Identified new advertising opportunities that increased revenues for the publication by conducting market research and developing targeting and segmentation plans.
  • Performed market research study in target geographical area analyzing regional competition of service and pricing thus creating additional service/sales opportunities.
  • Developed patented environmental product permitted by Illinois Department of Agriculture, which included Market research and resourcing customer connections.
  • Conducted Market Research on customer satisfaction and competitors in the financial sector to aid in analysis and developing strategies.
  • Participated in various phases of primary market research projects and evaluated focus groups to determine customer preferences and loyalty.
  • Interpreted market research and analyzed consumer profiling in demographic area for spending trends and analysis of untapped marketing platforms.
  • Lead program development, market research, marketing campaigns, departmental standard operating procedures and monitor consistent messaging.
  • Collaborated with external Market Research consultants to assist in data finding and product modifications specified through consumer requirements.
  • Generated and managed sales channels, new product development, market research & sales/marketing plan development and implementation.
  • Conducted customer and market research to identify unmet market needs and activities to positively impact sales margins.
  • Conducted market research by reviewing company histories, market developments and on-site observations at medical facilities.
  • Lead market research efforts to identify and validate customer requirements for engineering and clinical support teams.
  • Executed timely comprehensive market research and feasibility studies for future product development and new company acquisitions.
  • Constructed a centralized customer database for market research and potential sales opportunities based on customer/sales history.
  • Performed ongoing market research to identify and capitalize on unmet sales goals and maximize profitability.
  • Performed ongoing market research and demographic profiling to identify and capitalize on unmet market needs.
  • Completed market research activities to support marketing team efforts; recommended exhibition and speaking opportunities.
  • Performed market research, analyzed market conditions and conducted competitor analysis to increase sales.

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11. Market Share

high Demand
Here's how Market Share is used in Sales And Marketing Manager jobs:
  • Developed relationships with industry contacts leading to market acceptance, favorable public relations and ultimately steadily increasing sales and market share.
  • Identified marketing opportunities by detecting consumer requirements, defining market, competitor intelligence reporting, and establishing target market share percentage.
  • Developed and directed attainment of strategic objectives of profitability, sales and market share for territory across all medical sales divisions.
  • Identified new opportunities, defined business requirements, and implemented marketing strategies to increase Brazilian market share.
  • Evaluated major market segments, estimated market shares, competitive positions and summarized overall industry trends.
  • Negotiated exclusive contracts/agreements with several specialty stores substantially developing new business and increasing market share.
  • Prime responsibilities include price negotiation, production coordination, product development and market share strategy.
  • Grow market share within approved dealerships by maintaining superior customer service and strong product training
  • Provided leadership for sales initiatives to expand market share and identify growth opportunities.
  • Constructed strategic marketing plans to improve business collaboration and gain market share.
  • Recognized for consistently exceeding revenue goals and contributing to increased market share.
  • Increased market share and profitability by managing existing and potential accounts.
  • Implemented marketing and public relations efforts to increase market share awareness.
  • Enhanced product and services marketability by researching and determining market share.
  • Maintained high level relationships gaining increased market share and competitive edge.
  • Develop and implement marketing strategies to improve market share within territory.
  • Contributed in new business acquisition and increasing market share of company.
  • Developed strategic pricing strategies aimed at capturing market share.
  • Implemented a telemarketing campaign to generate/improve market share.
  • Market Intelligence experienced and Market Share Analysis capable.

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12. Annual Sales

high Demand
Here's how Annual Sales is used in Sales And Marketing Manager jobs:
  • Spearheaded the secondary containment market - Established primary distributor with annual sales potential of approximately $500,000.
  • Managed 20 independent manufacturing representative firms, providing them with strategic business direction and annual sales objectives.
  • Defined and developed Sales Program Training Logistics and secured Target Customer, Significantly Surpassing Annual Sales Objectives.
  • Drafted and executed annual sales plan for community including competitive intelligence, pricing and strategic marketing.
  • Established Sales objectives by forecasting and developing annual sales budget.
  • Performed revenue forecasting; administered annual sales budget.
  • Exceeded annual sales objectives during tenure
  • Managed wholesale, distributor and hobby channel sales for all product lines, accounting for $8 million in annual sales.
  • Maintained personal annual sales responsibility of $7 million, while directing all marketing activity for this $28 million division.
  • Tripled annual sales volume within four years, growing sales from $2.5 million in 2004 to $7.5 million in 2008
  • Contract negotiation with dealers and installers for their annual sales budget and maintained price regulation and increases of pricing to dealers.
  • Managed and mentored the corporate sales team in order to reach the company goal of $7 million in annual sales.
  • Establish sales objectives through forecasts and annual sales quotas; projecting expected sales volume and profit for existing and new products.
  • Launched new products quarterly resulting in over 30% of annual sales revenues coming from products less than 3 years old.
  • Delivered annual sales of up to $6M employing various marketing programs, including Ford Customer Service Division Dealer Follow-Up Program.
  • Cultivated company from 3 to 75 people, with $25m/year annual sales Responsible for personnel, marketing, and development
  • Capitalized on exceptional and extensive media coverage to secure $500K in annual sales through Sports Authority and Mobility Way.
  • Led new business unit formed through merger of 3 companies, with annual sales of $1B+ and 150+ employees.
  • Doubled annual sales volume within one year, growing budget performance from 60 percent in 2012 to 120 percent 2013.
  • Prepared and presented department strategies and sales results at quarterly and annual sales meetings, executive meetings and training sessions.

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13. Customer Base

high Demand
Here's how Customer Base is used in Sales And Marketing Manager jobs:
  • Strengthen relationships with existing customer base as well as focusing on increasing new customer accounts via referrals and increased electronic/social media.
  • Maintain close relationship with new and established customer base through regular visits, phone communication and electronic communications.
  • Heightened customer awareness of other services provided, which resulted in increased business from an existing customer base.
  • Developed and implemented sales plan for a start-up company to establish customer base for custom rotational molded manufacturer.
  • Established inside sales and customer service department to proactively develop new business opportunities while consolidating established customer base.
  • Utilized email to effectively communicate industry news and critical event supplements to existing customer base and internal customers.
  • Prepared marketing presentations and represented company at various Nuclear Fuel conferences with goal of expanding customer base.
  • Implemented a Sales strategy to diversify customer base resulting in less susceptibility to market fluctuation.
  • Author and execute comprehensive business and education sales plans for increasing and enhancing customer base.
  • Secure maximum potential advertising revenue out of customer base in accordance with initiative goals.
  • Applied customer contact management program and contacted customer base regularly to assure continuous engagement.
  • Developed customer base by targeting domestic and international, small to mid-sized airlines.
  • Managed and maintained existing customer base while exponentially increased new business development.
  • Maintained and expanded customer base by providing professional development to sales representatives.
  • Created and implemented promotional strategies to maximize sales from existing customer base.
  • Changed customer base to more pharmaceutical and clinical packaging opportunities.
  • Shifted customer base from predominantly Domestic to predominantly Foreign.
  • Implemented strategic selling initiatives to build customer base.
  • Structured new business opportunities to expand customer base.
  • Increased customer base 31% with targeted marketing programs, which resulted in an 18% sales growth in last year.

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14. New Clients

high Demand
Here's how New Clients is used in Sales And Marketing Manager jobs:
  • Develop effective marketing campaigns to generate new clients while maintaining a detailed database of existing conditions.
  • Executed innovative marketing strategies leveraging both traditional advertising and social media to acquire new clients.
  • Developed relationships with new clients to expand company portfolio and business.
  • Develop contracts for new clients using quality organization tactics.
  • Manage a team of nine brand ambassadors and models traveling to various cities and preparing for new clients for brand representation.
  • Created a new marketing campaign to target potential clients in surrounding areas which brought in numerous new clients and potential clients.
  • Lead weekly team meetings to keep team on course with external and internal marketing plan bringing in steady new clients.
  • Create a database and maintain all aspects of the database by adding new clients, and creating follow up activity.
  • Solicited New Clients * Hired and Supervised Telemarketing Reps. * Designed Marketing Emails * Wrote Sales Scripts * Managed Office
  • Work directly with business owners and buyers to gain new clients across the country selling wholesale lingerie and clothing.
  • Provided all customers and new clients with outstanding customer service and began a client list based completely on references.
  • Increased overall revenue by 7% through solicitation of new clients, action plans, advertising and sales calls.
  • Initiated an email marketing blitz that resulted in a 60% return rate and five major new clients.
  • Boosted sales by securing new clients including local coffee shops, embassies, hotels, and private consumers.
  • Developed and implemented sales strategy to attract new clients through cold calls and showroom and on-site presentations.
  • Plan and implement sales strategies for advertising in both online and print towards returning and new clients.
  • Performed sustainability audits on new clients to help them reduce energy usage, waste, and costs.
  • Negotiated Mutually Beneficial Pricing, Contracts, and Solutions that won new clients while maximizing profit margins.
  • Leveraged keen talent for networking with business partners to boost relationships and increase percentage of new clients.
  • Earned Gold Award of Excellence in first year for developing over 60 new clients within 12 months.

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15. Special Events

average Demand
Here's how Special Events is used in Sales And Marketing Manager jobs:
  • Created and executed strategic sales/marketing plan coordinating advertising, public relations, crisis management, community outreach, and special events.
  • Organized and implemented customer relations, including customer satisfaction surveys, customer development activities, and special events.
  • Developed and implemented special events and presentations targeted at educating the community on the company's services.
  • Coordinated all community multimedia advertising, public relations, special events and direct mailing campaigns.
  • Conducted market segmentation and research for special events and advertising media planning for marketing campaigns.
  • Created sponsorship packages for international soccer events and special events located at the facility.
  • Organized special events and community outreach efforts to maximize business development opportunities.
  • Published newsletters, managed special events and community education programs.
  • Organized special events to increase business visibility and revenues.
  • Coordinated trade shows and executed arrangements for special events.
  • Organized and participated in special events throughout Phoenix.
  • Coordinate special events and media awareness opportunities.
  • Designed, developed and executed special events.
  • Coordinate special events and trade-show attendance.
  • Developed and enhanced relationship with community leaders and organizations to plan, price, and implement special events at the winery.
  • Secured group travel, conventions, special events, conferences, and special activities that increased tourism revenues by 21%.
  • Promote sales through special events of the restaurants with daily and weekly sales emails, cold calling and concierge relations.
  • Worked in tandem with the public relations firm to market the restaurant through promotions, special events and charitable fund-raisers.
  • Organize and plan special events from start to finish including wedding events, corporate functions, and personal private events.
  • Increased bottom line profit by decreasing costs of hotel and F & B for special events and corporate hospitality.

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16. Internet

average Demand
Here's how Internet is used in Sales And Marketing Manager jobs:
  • Collaborated in launching internet-based e-mail application
  • Boosted internet exposure and improved online tracking capabilities by initiating critical improvements and enhanced functionality to the Company websites.
  • Directed the development of all web-based marketing and assisted in the design criteria of internet metrics for advertising effectiveness.
  • Directed the development and implementation of telemarketing initiatives during the coordination and scheduling of Live Internet Auctions.
  • Helped develop innovative marketing strategies which included internet lead sourcing and policy expiration campaigns (x-dating.)
  • Designed Internet marketing consumer campaigns utilizing e-mail/blast promotions, developed website, which launched company recognition.
  • Managed direct relationships with internet retailers and identified and developed new internet outlets for Press content.
  • Produced and maintained initial venture into commercial Internet presence, realizing international orders in 1994.
  • Identified new market opportunities for both traditional Business-to-Business advertisers and Internet savvy private party advertisers.
  • Aided in development of the corporate Internet website to effectively communicate integrated marketing messages.
  • Conducted daily/weekly research via Internet to maintain rate consistency among all channels of distribution.
  • Coordinated the roll-out of a new internet-based work process/project management program with Countrywide.
  • Managed circulation databases for print publications of book & internet directory.
  • Develop new market sales channels including distributor program to augment internet strategy
  • Administered development and implementation of corporate presence on Internet.
  • Cultivate relationships with Internet Service Suppliers and Telecommunications operators.
  • Collaborate with internet operations team to implement site improvements.
  • Determine long-term internet systems needs and hardware acquisitions.
  • Implemented internet ordering process to enable National sales.
  • Developed internet division for this company.

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17. Client Relationships

average Demand
Here's how Client Relationships is used in Sales And Marketing Manager jobs:
  • Developed and proactively sourced and acquired new client relationships and maximized client sales opportunities by matching products to meet customer needs
  • Spearheaded full-scope sales and marketing operations by nurturing existing client relationships while qualifying incoming leads and penetrating new business.
  • Identified and capitalized on opportunities to develop meaningful marketing strategies, advertisements, and new client relationships.
  • Increase brand representation/effectiveness through establishing and maintaining trade/Client relationships utilizing comprehensive knowledge of Key Performance Indicators.
  • Monitored existing client sales and directed the revitalization of current client relationships.
  • Developed and maintained client relationships, ensuring customer satisfaction and repeat sales.
  • Focused on developing & maintaining client relationships by listening & delivering.
  • Maintained excellent client relationships with other leading global mobile service providers.
  • Identified and developed new marketing opportunities and new client relationships.
  • Traveled worldwide managing strategic business partnerships and key client relationships.
  • Developed and maintained client relationships associated with Insurance Industry.
  • Developed and maintained client relationships through exceptional customer service.
  • Maintained client relationships and special requests on product procurement.
  • Coordinated client relationships with programmers, developers and designers.
  • Coordinated design and implementation of global web dealer locator, resulting in driving customers to clients and strengthening client relationships.
  • Seek out, build, follow up, and maintain client relationships for sales growth within region.
  • Worked with Delphi Computer Software to organize and track client relationships, event bookings and financial records.
  • Managed client relationships from initial contact through sales and support to drive client satisfaction and retention rates.
  • Managed sales staff in building client relationships and developed marketing plans specific to the marketplace.
  • Maintain and continually enhance present, and pending, client relationships through regular contact.

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18. Facebook

average Demand
Here's how Facebook is used in Sales And Marketing Manager jobs:
  • Manage internal communications and oversee external outreach through social media, including Facebook and Twitter.
  • Overhauled and enhanced social media presence including company Facebook and page.
  • Helped implement marketing strategies using Facebook and other media.
  • Managed social media account including Twitter and Facebook.
  • Created company-wide Facebook communication page.
  • Analyzed market trends to determine optimal market strategies, created successful Facebook, Twitter ads & Blogs to increase customer inquiries.
  • Develop and implemented online and social marketing strategies, using Facebook, Google AdWords, Google AdSense and other online media.
  • Focused highly on social media marketing through the usage of Facebook, Twitter, Linked In, and Search Engine Optimization.
  • Manage company's social media pages via Facebook and Twitter, providing daily content to drive attention toward marketing efforts.
  • Manage the social media marketing - create and update company pages for Facebook, LinkedIn, Google+, and Twitter.
  • Facilitated agreements with vendors of use of photo images to be used on our website, Facebook and printed materials.
  • Assumed full accountability to manage social media properties such as Facebook, Twitter and mobile applications designed for remote ordering.
  • Publicized program on social media to raise awareness, build brand and stimulate engagement on Facebook, Twitter and FourSquare.
  • Implemented new approach to reach new business and clients via social media accounts such as Twitter, Facebook and LinkedIn.
  • Developed partner-based concepts for use driving viewer support of station social media outlets, such as Facebook and Twitter.
  • Started a Facebook page for my office which helped create over 5 figures in sales for this last summer.
  • Assisted with the launching of new Social Media initiatives including Facebook, LinkedIn, and other social media platforms.
  • Managed all social media marketing (Facebook, Twitter and Google+), email marketing and company blog.
  • Created and tracked Ad Campaigns on Facebook to boost the company's posts to the specific target market.
  • Handled all Facebook posting and improved engagement from friends by 50% over the course of 11 months.

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19. CRM

average Demand
Here's how CRM is used in Sales And Marketing Manager jobs:
  • Managed CRM databases and designed sales and published marketing collateral Provided ongoing staff training and managed/reconciled employee expense reports.
  • Supervised promotion team that identify new business trends from CRM, identify opportunities which resulted in increased customer retention.
  • Developed overall scope for a corporate Customer Relationship Management (CRM) initiative to cross-sell financial products.
  • Created and executed new catalog fulfillment process for all catalog requests incorporating RFM analyses and CRM initiatives.
  • Maintained CRM database of customer information to adapt marketing strategies and reach target demographics.
  • Implemented technician sales tracking application and CRM integration resulting in greater operational efficiency.
  • Managed day-to-day operational of the CRM implementation project.
  • Assessed and successfully implemented corporate CRM software.
  • Developed CRM program that was recognized nationally.
  • Manage our CRM ensuring all customers in the showroom had notes and correct status to develop a strong follow up process.
  • Developed the #1 global Microsoft CRM community portal website specializing in all things CRM for Dynamics users and Microsoft Partners.
  • Managed implementation of web-based CRM system and oversaw data migration from server to cloud storage, working with outsourced IT department.
  • Tracked and reported sales and activities through our CRM and conducted weekly territory meetings with the President and Vice President.
  • Managed CRM with credit card partners for win-back, rewarding brand ambassadors, developing new customers segments and increasing loyalty.
  • Implemented a new customer relationship management (CRM) software tool to efficiently manage interface with worldwide customers and distributors.
  • Leveraged CRM data to align sales quotas and compensation structure with corporate objectives, resulting in improved sales goal attainment.
  • Exercised knowledge of CRM and pipeline techniques which lead to conversion of 25% of customer into loyal customers.
  • Key accomplishments: Redesigned entire sales program, processes and contact tracking by introducing CRM into the sales team.
  • Performed as business development partner to drive sales through inbound-marketing and leverage of CRM tools and Social Media platforms.
  • Implemented social media strategy, utilizing web-based CRM tools to expand message beyond delivery area and maintain contact with customers

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20. Customer Relations

average Demand
Here's how Customer Relations is used in Sales And Marketing Manager jobs:
  • Managed Marketing/Advertising campaign Sitel-General Motors Division Customer Relations Manager.
  • Developed national customer relations, high tech product literature resulting in increased sales, improved customer relations while decreasing operational costs.
  • Implemented customer relations strategy by conducting regular client visits, tracking and resolving customer complaints, and strengthening marketing program.
  • Developed process for managing redistribution customers and sales providing visibility to the organization for improved customer relationship management and increased sales
  • Provided consulting service to retail owners and managers focused on marketing, advertising, financial management and customer relations.
  • Conducted customer valuation program and restructured selling methodologies to focus on decision makers and the long term customer relationship.
  • Cultivated focus on education and customer relationship by keeping associates accountable preserving a culture of integrity and dependability.
  • Develop and execute sales campaigns to manage and improve marketing initiatives for internal and external customer relations.
  • Maintain positive customer relations by responding to common inquiries or complaints from customers to ensure customer satisfaction.
  • Enhanced customer relations: established and promoted use of electronic medium for communication of spot pricing requests.
  • Improved sales policies and practices, created accurate job descriptions and developed standards for customer relationship management.
  • Demonstrated an ability to influence a team to understand the shared responsibility of customer relations.
  • Develop and manage customer relations to maximize service satisfaction, promote goodwill and generate.
  • Improved customer relations and retention with follow up contact for references/leads and testimonials.
  • Coordinate marketing and advertising, enlarge client base by developing excellent customer relations.
  • Licensed new home sales and marketing manager with excellent communication and customer relations.
  • Trained and managed Field Sales Representatives in account acquisitions and customer relations.
  • Maintained outstanding customer relations with readers and approximately forty advertisers monthly.
  • Complete responsibility for all marketing, social media and customer relations.
  • Managed customer relations and participated in contract negotiation and contractor management.

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21. Direct Sales

average Demand
Here's how Direct Sales is used in Sales And Marketing Manager jobs:
  • Oversee and direct sales, retention and engagement initiatives across traditional and non-traditional platforms from creation to completion.
  • Implemented a direct mail/direct sales/ telemarketing program, designed to acquire new and retain existing customers.
  • Provide marketing support for and management of direct sales and independent manufacturer's representatives.
  • Created and executed dynamic direct sales programming maximizing integration of all direct channels.
  • Increased direct sales representative focus and achieved sales continuity via growth management skills.
  • Transitioned from distributor organizations in France and U.K. to direct sales organizations.
  • Developed new customer business through direct sales/customer contact and marketing material design.
  • Lead sales organization including business development, direct sales and distribution.
  • Generated several new wholesaling partnerships and direct sales opportunities.
  • Direct sales forecasting activities and performance goals accordingly.
  • Developed direct sales organization of entrepreneurs nation-wide.
  • Designed direct sales presentation marketing CUTCO Cutlery.
  • Managed 12 indirect sales representatives.
  • Managed direct sales, customer service, PR (Public Relations), and lodging services awareness to promote new business.
  • Moved away from traditional marketing and grow direct sales through with a particular focus for digital activities & online sales revenues.
  • Enhance the usage of Levity Live's venue on a monthly, quarterly and annual basis by direct sales methods.
  • Hired and coached a team of field sales professionals while maintaining direct sales responsibility for the majority of North America.
  • Designed and coordinated the direct sales program, initiating 60+ high-impact conversations per day using phone, email and face-to-face.
  • Conducted direct sales calls, sales blitzes and familiarization trips for tour operators, travel agents and meeting planners.
  • Managed the transition of the company from a mostly direct sales force to a network of regional manufacturing representatives.

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22. Press Releases

average Demand
Here's how Press Releases is used in Sales And Marketing Manager jobs:
  • Coordinate and administer advertising schedules, create marketing material and oversee delivery of press releases, advertisements and other marketing collateral.
  • Directed project team that successfully created and implemented marketing product brochures and automotive press releases for corporate growth in expanding markets.
  • Drafted corporate and product communications collateral including brochures, advertisements, instruction manuals, press releases and website development.
  • Developed company promotional literature including press releases and customer service brochures.
  • Created/approved advertisements, press releases and advertorials for national magazines.
  • Developed marketing collateral, promotional videos and press releases.
  • Created all marketing communication material including national press releases.
  • Authored press releases and editorials for trade publications
  • Created and disseminated press releases and advertising.
  • Developed advertising strategies and press releases.
  • Planned and managed web marketing efforts including email campaigns, blogging, social media, press releases and web page/advertising copy.
  • Developed all communication materials, including promotions, brochures, newsletters and press releases, originating layout, design and copy.
  • Design and distribute brochures, catalogs, quarterly newsletter, press releases and all collateral materials for online and print advertisements.
  • Created and managed content of company website as well as issued monthly press releases, advertisements and announcements through industry publications.
  • Established solid relationships with all external partners including publishing companies to negotiate advertising print ads, press releases, and articles.
  • Created and implemented national marketing campaign including postcard mailings, monthly e-blasts, press releases, showroom events and advertising.
  • Composed press materials including press releases and fast fact sheets for new launches and managed mailings to top beauty publications.
  • Developed broad range of marketing materials including articles, brochures, press releases, newsletters, announcements, and presentations.
  • Worked with public relations firms and outside agencies to develop and execute press strategies; write, edit press releases.
  • Created and managed all internal and external communications including web content, newsletters, press releases, and sales collateral.

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23. Sales Presentations

average Demand
Here's how Sales Presentations is used in Sales And Marketing Manager jobs:
  • Collaborated with Manufacturer's Sales Representatives to penetrate new accounts, identify potential customers and provide product and sales presentations.
  • Consulted and participated in sales presentations with prospective customers by developing marketing messages, proposal development and presentations.
  • Supervised sales people to develop new business, using creative telemarketing campaigns and improving in-person sales presentations.
  • Developed all product literature, interactive software demonstrations, sales presentations, marketing and promotional pieces.
  • Managed all advertising and sales presentations, supply chain and report analysis for telecommunication hardware sales.
  • Directed and participated in sales and marketing activities ranging from strategic planning to customer sales presentations.
  • Delivered high impact sales presentations and product demonstrations to clients and established highly productive referral base.
  • Developed and conducted sales presentations as required for direct end-users, trade-shows or other marketing events.
  • Prepare and deliver sales presentations to new and existing dealerships to promote automobile financing programs.
  • Collaborated with company President on sales presentations, preparation for interviews and videos.
  • Delivered oral and written sales presentations to customers, including high-level decision makers.
  • Developed, directed and edited promotional video to enhance company sales presentations.
  • Conducted luncheon sales presentations to affiliated partners educating on service offerings.
  • Developed marketing and sales presentations to consumer agencies and retail accounts.
  • Developed marketing collateral, sales presentations, customer proposals.
  • Developed and delivered telephone and in person sales presentations.
  • Developed and delivered sales presentations to individuals and groups.
  • Provided excellent customer service and sales presentations to customers.
  • Developed detailed sales presentations and cost analysis for clients.
  • Managed advertising and marketing communications and made sales presentations.

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24. Twitter

average Demand
Here's how Twitter is used in Sales And Marketing Manager jobs:
  • Created bi-weekly e-mail campaigns & social marketing via Twitter, Linked-In.
  • Developed and deployed social media strategy through Twitter.
  • Manage Twitter and LinkedIn accounts to boost social media presence and maintain website via Hubspot.
  • Set up kiosk booths Social network marketing via; Face book, Twitter and Craigslist
  • Implemented organizational Twitter account, promoting audience engagement with association's programs and initiatives.
  • Managed website, launched online loyalty program (75% annual growth); oversaw Twitter follower strategies.

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25. Sales Department

average Demand
Here's how Sales Department is used in Sales And Marketing Manager jobs:
  • Led the development of a Customer Relationship Management System and Sales Pipeline for sales department to increase communication and efficiency.
  • Operated inside/outside sales department Planned and executed week-long sales trips Supervised all customer service issues Assisted with company production schedule
  • Led and managed sales department operations, modeled quarterly marketing agenda while achieving premium customer satisfaction and retention.
  • Developed all marketing programs for front end inside sales department and retention departments to increase profitability and alignment.
  • Re-organized business sales department with the inclusion of 2 business tech/installers and customer service to improve customer service.
  • Directed sales and marketing activities for personal and commercial insurance sales department for an independent insurance agency.
  • Evaluate advertising and promotions programs with different customers for compatibility with the sales department.
  • Designed, implemented and maintained electronic data information systems used by Sales Department.
  • Managed daily operations of the sales department including customer service and account management.
  • Re-organized Sales Department and implemented formal sales methodology.
  • Managed Sales Representatives and inside Sales Department.
  • Supported Customer Service and Advertising Sales Departments.
  • Re-structured sales department to improve performance.
  • Completed Hospital Sales Department restructuring.
  • Excelled in areas of customer service including same day callbacks and immediate responses to questions posed to company's sales department.
  • Supervised sales department since 2010 and Personal Lines Department since 2009, which included monitoring individual agent growth and policy/client renewals.
  • Coordinated distribution and production operations with Procurement, Scheduling and Sales departments to assure that all products were sold as required.
  • Planned and developed programs, agendas, budgets, and services according to sales department goals and objectives to drive sales.
  • Repaired dysfunctional sales department; defined expectations, incorporated new policies, expanded sales rep network and wrote rep agreements.
  • Planned and executed sales department improvements, updating the company's approach to marketing, cost analysis, and presentations.

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26. Sales Training

average Demand
Here's how Sales Training is used in Sales And Marketing Manager jobs:
  • Re-engineered pricing, product introductions, audit, field communication and inventory; managed communications, messaging and internal sales training.
  • Worked with external marketing firms to develop promotional materials and applied strong leadership toward facilitating all sales training and product education.
  • Implemented new sales training modules to ensure associates understood existing and new products which improved associate to consumer education.
  • Developed, implemented and moderated the company s first dedicated after-market product sales training program for company branch personnel.
  • Developed and administered sales training for representatives, assigned goals and targets, and conducted regular performance evaluations.
  • Designed and organized training seminars including video content and staff development, and sales training of independent contractors.
  • Created category-specific sales training programs for both new and experienced sales people, maximizing productivity on-air.
  • Provided supportive sales training and regular updates including re-education for sales staff to reduce membership abrasion.
  • Directed international sales training universities impacting more than 10,000 sales associates annually.
  • Developed and facilitated sales training on delivering superior customer service to clientele.
  • Developed sales training and development.
  • Facilitated & coordinated sales training.
  • Planned and directed preparation of Domestic and International Conferences, as well as Sales training and Board of Director's Meetings.
  • Directed such operations as; Sales, sales training, Finance officer, payroll, and installation of smart home systems.
  • Managed client relations with distribution channel by strengthening vendor relations, negotiating aggressive programs, sales training and partnership support.
  • Developed and introduced a comprehensive sales training program, which increased closing ratio to 73.3%, well-above industry standards.
  • Conducted sales training, worked closely with developer builder compiling budgets, marketing plans; wrote collateral promotions material.
  • Supported and motivated a worldwide sales force and distributor network of over 1800 individuals with sales training and support.
  • Generated $60,000 in monthly revenue through direct marketing, developing sales training contents, and standardizing sales operations.
  • Managed Sales Training, Technical Training, Industrial Engineering, Product and Equipment Marketing, Advertising and Graphic Services.

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27. SEO

average Demand
Here's how SEO is used in Sales And Marketing Manager jobs:
  • Excelled at all day-to-day marketing responsibilities specializing in social media, SEO, advertisement design and publication.
  • Designed marketing and advertising collateral, managed company website, SEO and social media
  • Manage website maintenance and update current content frequently utilizing successful SEO techniques.
  • Conducted extensive keyword research and developed a comprehensive SEO strategy.
  • Launched SEO (Search Engine Optimization), SEM (Search Engine Marketing) and Social Media services within co-op guidelines.
  • Develop marketing strategies to increase the company awareness through the digital marketing strategies (SEO, SEM and social media).
  • Awarded Best Sales Branch of the Month for 8 consecutive months out of 6 sales branches in the western Seoul region.
  • Developed SEO tactics to advance 1st page Google results of relevant organic keywords, driving traffic and leads to the website.
  • Understand the different types of insurance and products available at the company, in order to hit the perfect SEO Keywords.
  • Managed all aspects of the company marketing efforts; website, social network sites, online blogs, videos and SEO.
  • Increased website traffic by 43% after two years by utilizing keyword management techniques, SEO and social media promotions.
  • Developed SEO-focused, targeted content for all website, product, social media, public relations and email marketing efforts.
  • Participated in search engine optimization (SEO) plan through blogging that has increased unique visitor traffic to our website.
  • Enhanced brand value, improved website visibility and revised the website's content to improve SEO, which sparked sales.
  • Key projects: website re-design & search engine optimization (SEO) and integration of cross-media into existing service portfolio.
  • Implemented effective SEO strategies by using key meta tags and keywords, pay per click ads and cross-site linking.
  • Help build all web design, Search Engine Optimize (SEO) and Social Media programs, including cost.
  • Provided web strategies and SEO strategies that generate growth, traffic conversion to lead capture and ancillary product sales.
  • Execute online marketing strategies for the hotel; including e-mail, SEO, Online Travel Agencies and Social Media.
  • Manage and maintain website, POS, SEO campaigns, Windows based internal networks, and e-commerce website.

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28. Account Management

average Demand
Here's how Account Management is used in Sales And Marketing Manager jobs:
  • Established an Account Management team to drive new business development through focused target marketing and improve customer relations and retention.
  • Research account trends and business, communicating findings and estimations to account management to increase overall business.
  • Managed team of two financial analysts providing support to business partners including vice presidents of account management.
  • Created and delivered high-impact presentations for account management at agencies and senior management at client companies.
  • Spearheaded efforts to implement new Global Account Management and New Product Development system throughout company.
  • Managed Latin American business development and key account management for the aerospace product portfolio.
  • Account management, including logo/graphic design, production, delivery, invoicing and collections
  • Reorganized sales systems to focus on account management and implemented new community relations.
  • Revitalized 5-person account management team through training on Medicare guidelines/reimbursement and earning business.
  • Direct account management responsibility for two key new Midwest customers.
  • Account management with rec/retail, natural/independent/specialty stores, and workplace.
  • Provided customer account management for overall customer service and satisfaction.
  • Provided general administrative support for the Account Management team.
  • Monitored administrative team on various account management functions.
  • Managed extensive international key account management team.
  • Developed B2B opportunities and customer account management.
  • Managed activities of account management team.
  • Developed a prosperous client base of over 2000 contacts as a result of extensive cold calling and account management skills.
  • Account Management: Responsible for increasing brand recognition at events and venue promotions for Marriott, BMW, and Ferrari.
  • Advised new businesses on account management and business structures, privacy policies, and the processing of commercial transactions.

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29. OEM

average Demand
Here's how OEM is used in Sales And Marketing Manager jobs:
  • Manage and develop Latin America, Europe, Asia/Pacific OEM & Aftermarket sales channels for a major Tier-1 Japanese Petroleum-Lubricant-Chemical manufacturer.
  • Developed and implemented strategic direction, generating opportunities in OEM and product support for civil and military markets.
  • Provided international accounts management for international distributors/OEM's product marketing, product engineering, production and finance.
  • Trusted Components provides custom inventory management services for leading OEM and contract manufacturers in the semiconductor industry.
  • Initiated open communication and material presentations at the OEM level to gain new business specifications.
  • Direct client responsibility for strategic OEM and contract manufacturers clients.
  • Developed key OEM partnerships for joint delivery of complimentary products.
  • Cultivate influential relationships with OEM and contract manufacturing customers.
  • Managed outside representative network and OEM partnerships.
  • Identify and develop relationships with key OEM decision makers in Engineering, Product Development and Design to specify High Gear products.
  • Served as the Sales and Marketing principal in North America, responsible for $1.5 million in revenue from OEM clients.
  • Led a 10 person sales team that focused on selling manufactured products to OEM accounts through a large global distributor network.
  • Established selling and contract guidelines, completed major OEM contract with major computer firm, developed product development/sales strategy for firm.
  • Demonstrated live working systems to OEM customers including the computer, and frame grabber boards which were sold as systems.
  • Developed end-market strategy to drive demand growth with the OEM channel - increasing sales 9% in the market segment.
  • Participated with International Development of multiple assemblers and several OEM's, requiring the coordination of various sales locations.
  • Secured 69 OEM customers/11 industries in 1 year from direct mail campaign, yielding $1.2M during economic slump.
  • Negotiated accounting terms between finance and major OEM customer on credit issues in order to resume business relationship.
  • Drive the sale of division products through retail, wholesale, distributor, and OEM sales channels.
  • Achieved over $5 million in annualized sales via cultivation of relationships with Japanese automotive OEM's.

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30. Project Management

low Demand
Here's how Project Management is used in Sales And Marketing Manager jobs:
  • Assumed leadership and project management responsibilities coordinating activities between internal technical, production, customer service, and field support resources.
  • Ensured successful project completion via project management, project budgeting and effective government relations for large- and small-scale projects.
  • Implemented comprehensive inventory procedure along with project management procedures that ultimately improved efficiency and productivity of design staff.
  • Drive $18M savings redesigning key business processes including resource optimization, project management and software development quality.
  • Project management of marketing initiatives such as website development, interactive marketing/advertising and television shoots.
  • Related responsibilities are: account development, project management, product introduction and promotion.
  • Project Management responsibilities for field engineering projects, software installations, and subcontract employees.
  • Provided administrative support for project management, purchasing, accounting and senior management staff.
  • Initiated qualitative and quantitative surveys and analyses on competitors and project management.
  • Utilized project management methodology to carry out sales and manufacturing projects.
  • Convened internal team to improve project management processes and development throughput.
  • Provide project management for highly customized products to ensure success.
  • Develop and manage successful processes that improve project management.
  • Project management and implementation of new software solutions.
  • Provided project management of major installations.
  • Consult business objectives & project management.
  • Organized project management and detailed customer and employee communications were essential for the success of our on-time production of the products.
  • Provided project management and marketing for this small management consulting firm that trained business leaders to improve their company's performance.
  • Improved client and internal communication and operating efficiency by 60% by implementing, online project management and marketing tool SalesForce.
  • Lead project management of profit and loss spreadsheets, employee handbook, sales manuals, training manuals and the daily operations.

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31. Sales Process

low Demand
Here's how Sales Process is used in Sales And Marketing Manager jobs:
  • Identify customers' product needs using a consultative sales process to develop solutions leading to mutual profitability.
  • Facilitated successful transition of sales process while mitigating sales issues and overseeing owner interest.
  • Utilized business development and strategic planning skills to drive profitable and cost-effective sales process.
  • Optimized sales process from quoting through invoicing to increase efficiency and customer satisfaction.
  • Developed sales process and instituted CRM
  • Guided clients through site, floor plan, upgrade, and color selections as part of sales process to increase volume.
  • Execute sales strategies and take part in the selling process by establishing a strategic sales process to gain potential new customers.
  • Developed sales funnels to track the entire sales process, and utilized split testing to determine the most effective sales copy.
  • Recommended new contact manager software system to enable more accurate management of sales leads and more efficient tracking throughout sales process.
  • Launched multiple new initiatives that were adopted company wide - Showroom sales process, event strategy, Muse Studio, etc.
  • Created unique value proposition through the design of a focused sales process that included the creation of a hybrid sales engineer.
  • Involved in all aspects of the sales process; supervised and evaluated staff members, analytic skills and initials activities.
  • Led product implementation strategies and sales processes to increase growth and align customer insights with strategic direction of the company.
  • Managed all aspects of the sales process, including delivering product in order to develop excellent customer rapport and trust.
  • Support and accompany Ad Sales representatives for client meetings and present integrated plans to move the sales process towards agreement.
  • Managed the sales process, written and digital collateral and consumer interface for multiple sales sites across the northern region.
  • Contributed to development of new concepts, techniques, and standards for sales process efficiency maximizing profit and reducing risk.
  • Created and launched a fresh, innovative sales process, and improved sales by 42% within six months.
  • Trained new Account Executives on the use of Warwick systems, our sales process, and the products sold.
  • Gained strong sales operations background in logistics, complaints, credit notes, product rejection, entire sales process.

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32. Customer Relationships

low Demand
Here's how Customer Relationships is used in Sales And Marketing Manager jobs:
  • Managed customer relationships through performance-based accountability.
  • Cultivated customer relationships with top-level management and decision makers for product introduction and contract negotiations, identified primarily through cold calling.
  • Managed customer relationships and developed relationships with personnel and customers of key vendors such as Samsung manufacturing and semiconductor distributors.
  • Cultivated and evolved personal customer relationships to enhance shopping experience through face, name and purchase recognition.
  • Designed the B2B direct marketing program, identified opportunities, negotiated sales and managed customer relationships.
  • Managed key customer relationships closed strategic opportunities * Directed and oversaw all company marketing functions
  • Established and maintained strong customer relationships through regular company and educational visits and presentations.
  • Forged and maintained productive customer relationships and key business/stakeholder alliances to propel business/revenue growth.
  • Manage sales and marketing development functions key account management, and customer relationships.
  • Retained 95% of business by successfully managing customer relationships through rapid industry consolidation
  • Traveled extensively to remote areas of territory to maintain profitable customer relationships.
  • Maintained customer relationships necessary to sustain long-term contracts at high margins.
  • Increased profits by generating add-on sales and effectively managing customer relationships.
  • Managed sales in northeast US territory and developed strong customer relationships.
  • Cultivated solid global customer relationships to consistently exceed yearly sales plans.
  • Served as brand ambassador and developed customer relationships to facilitate sales
  • Salvaged key automotive customer relationships and grew overall business.
  • Assessed and analyzed customer feedback to improve customer relationships.
  • Managed Customer relationships including customer implementations and training.
  • Form strong customer relationships for optimal customer experience.

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33. Sales Activities

low Demand
Here's how Sales Activities is used in Sales And Marketing Manager jobs:
  • Coordinated sales activities ranging from technical concepts/solutions, prepared quotations, presentations and maintained all aspects of business forecasting.
  • Formulated and implemented Marketing and Sales activities for Software Start-up focused on providing solutions to service providers.
  • Developed business strategies and directed sales activities of a growing world-class recreational equipment supplier.
  • Coordinated sales activities with agents, licensees and negotiated international and domestic aftermarket claims.
  • Managed the development and implementation of all corporate marketing and sales activities.
  • Developed objectives and policies/programs for marketing and sales activities.
  • Provided marketing material to support sales activities.
  • Managed all sales activities for Fisher-Price Direct Import Program, including product development, pricing, packaging, and collateral materials.
  • Directed $0.5B field sales activities resulting in better than plan performance, in spite of severe downward domestic pricing pressure.
  • Drive the business, primarily through sales activities; inside and outside sales outreach to existing and prospective advertisers and partners.
  • Reported directly to the President to discuss the department's plans, operation, budget and other significant sales activities.
  • Managed all marketing and sales activities for >250 products and contract research services growing sales >25% annually.
  • Analyze, plan and implement marketing & sales activities * Monitored targeted market areas responses * Increased profits & customer loyalty
  • Attended weekly regional meetings to review sales activities, safety training, and provide input for strategic business planning.
  • Monitored inside sales activities by creating a phone script as well as properly record and track all incoming leads.
  • Reported sales activities, future market forecasts and trends based on past market behaviors and future market indicators.
  • Created and implemented marketing databases for both customers and prospects to track sales activities and organize sales territories.
  • Directed and conducted marketing and sales activities for digital mapping hardware, software, and data conversion services.
  • Manage inside sales activities for the Asian region which consists of 80% of GSI Group's sales.
  • Provide all tracking and reporting of sales activities and implementing changes as needed to insure overall team success.

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34. ROI

low Demand
Here's how ROI is used in Sales And Marketing Manager jobs:
  • Introduced a marketing brand strategy, increasing awareness and perception among Detroit cycling community.
  • Evaluated the ROI of diverse customer acquisition strategies to ensure achievement of profitability goals.
  • Initiated a quarterly marketing measurement report to determine overall communications ROI and provided.
  • Maximized ROI by establishing, executing and managing online advertising and promotional campaigns.
  • Directed and managed allocation of $5M A&P budget; managed ROI objectives by account and for total company.
  • Cultivated new relationships with top Law Firms in Columbus, Cincinnati, Chicago, Detroit, Philadelphia, Pittsburgh and Orlando.
  • Led category teams through sales planning and reporting, budgetary analysis, and ROI analysis to optimize performance and improve profitability.
  • Issue and maintain all quotes, ROI calculations, competitor comparisons and data analysis of executive summaries for trial completion.
  • Brand ambassador responsible for monitoring, analyzing and championing new initiatives based on industry best practices, budget and ROI.
  • Analyzed ROI goals and data, media buying cycles, marketing philosophy, target demographics, and consumer behaviors.
  • Managed key business initiatives for Trade Marketing department inclusive of tactical merchandising ROI, price strategy, account planning.
  • Conducted market research including risk assessment, competitor analysis, cost analysis, and marketing trends to determine ROI.
  • Established tiered pricing structure and initiated capital equipment ROI metrics resulting in an overall profit increase of 10%.
  • Directed 17 account managers on sales plans to achieve ROI quota against annual investments exceeding $25 million.
  • Developed pricing, formatted catalogs and technical literature and performed ROI (return on investment) analysis.
  • Developed ROI measurement techniques to evaluate effectiveness of TV & radio commercial, print marketing and sales.
  • Initiate promotion and brand campaigns and coordinate all vendors and key players to maximum ROI and penetration.
  • Established first year marketing and sales strategies to optimized occupancy and campaign ROI and increase brand recognition.
  • Provided estimated sales revenues, ROI forecast, marketing collateral and account manager training for smooth implementation.
  • Analyzed ROI to ensure vendors and brokers received maximum sales and profit returns from all marketing programs.

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35. Potential Customers

low Demand
Here's how Potential Customers is used in Sales And Marketing Manager jobs:
  • Managed market research, developed marketing plan and created individual marketing pieces to target potential customers based on market research results.
  • Developed marketing strategies for commercial and residential services, created target demographic profiles for potential customers.
  • Developed and implemented profitability analysis spreadsheets and procedures used to assess all current and potential customers.
  • Present disaster restoration services to potential customers through in person presentations and on line communications.
  • Spearheaded new business development, identified potential customers, managed online sales and marketing.
  • Created sales/marketing literature to develop and sell current and potential customers.
  • Excite existing and potential customers with attention getting presentations and proposals.
  • Develop written proposal for presenting the company to potential customers.
  • Developed and maintained relationship with existing and potential customers.
  • Provided excellent customer service to clients and potential customers.
  • Provided estimates to potential customers Assisted crews when needed
  • Predetermined potential customers by analysis of survey data.
  • Initiated cold calls seeking and evaluating potential customers.
  • Established many new business contacts and potential customers.
  • Develop and create business relation with potential customers.
  • Prepared and distributed advertisement to potential customers.
  • Review existing accounts and potential customers.
  • Researched sales and marketing areas for industrial automatic window and door systems, visit potential customers and presented systems' utilization.
  • Organize and conduct workshops nationwide for targeted audiences to educate potential customers on the benefits of the pain relief product.
  • Managed and negotiated sales quotations and contracts in B2B/B2C with current and potential customers in military and gun markets.

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36. Sales Efforts

low Demand
Here's how Sales Efforts is used in Sales And Marketing Manager jobs:
  • Developed point-of-purchase and distributor literature to support sales efforts, product demonstrations, and increase company name recognition.
  • Streamlined distributor program by reducing the overall number of distributors and focused sales efforts with remaining distributor partners.
  • Resolved customer complaints regarding sales and service while monitoring customer preferences to determine focus of sales efforts.
  • Directed all promotional and sales efforts for this distributor of communications, security and workforce management solutions.
  • Plan and implement marketing and sales efforts nationwide targeting distributors and retailers for published volumes.
  • Develop an overarching strategy on increasing subscriber engagement through a variety of digital sales efforts.
  • Assembled and led collaborative joint sales efforts with related machinery and chemical additive suppliers.
  • Directed and supported sales efforts of independent sales representatives.
  • Expanded independent representative network and re-focused their sales efforts.
  • Create summary reports for AVP, DO, and Regional Marketing Director reviewing marketing/sales efforts, results, and action plans.
  • Led national advertising sales efforts for both online and print sales, making presentations and proposals to media buyers and agencies.
  • Managed all sales efforts through the development and implementation of marketing programs; event-planning manager for over 150 shows annually.
  • Identified ideal target customers through periodic analysis, which allowed for focused sales efforts to maximize return on time investment.
  • Managed affiliate sales efforts with local cable operators in Florida and Virginia representing $36m in annual revenue.
  • Direct all sales efforts of inside and outside sales staff, including contract negotiations with major industrial customers.
  • Developed new products from concept to finished goods, including design, marketing plans, and sales efforts.
  • Manage and direct the company's business to business sales efforts including the outbound and inbound telemarketing group.
  • Managed marketing and sales efforts focusing on increasing room occupancy, restaurant patronage, and banquet bookings.
  • Prepared various reports surrounding the metrics of outside sales efforts with status reports & quarterly sales results.
  • Lead sales efforts and responsible for first contract with PepsiCo International for Greenfield bottling project in India.

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37. Product Knowledge

low Demand
Here's how Product Knowledge is used in Sales And Marketing Manager jobs:
  • Accelerated market penetration in Central India by leveraging professional network to drive IK product knowledge with manufacturers and suppliers.
  • Coordinated product knowledge training for company representatives and sales team to introduce changes in product methodology and products interfaces.
  • Ensured product knowledge transfer to field sales representatives as well as customers by providing key product specifications and functionality.
  • Facilitated meetings with all pharmaceutical and frame representatives for product knowledge and inventory.
  • Restructured the sales organization for greater accountability, and product knowledge.
  • Developed sales and product knowledge training program for new/existing consultants.
  • Demonstrated technical marketing skills and company product knowledge.
  • Created and administered Product Knowledge Training Program.
  • Conducted Product Knowledge Dealer Workshops quarterly.
  • Mentor and manage employees* Outstanding product knowledge
  • Conducted intensive training for local sales force; focused on benefits of utilizing competitor product knowledge to maximize sales and closings.
  • Performed field visits to retail clients ensuring proper product merchandising while training sales associates in effective product knowledge and sales techniques.
  • Established territory and individual objectives and goals; coached and trained sales force on product knowledge, sales and closing techniques.
  • Prepared and conducted sales seminars and product knowledge classes in designated territories to architects, dealers, distributors and contractors.
  • Developed a corporate training program to test and improve employees' product knowledge and shed light on hidden skill deficiencies.
  • Presented the company's full line of advertising products to retail and service businesses using selling skills and product knowledge.
  • Educated the sales team about various program specifics and ensured they kept their product knowledge current to benefit the customer.
  • Develop and conduct in-depth sales training encompassing policy, procedures, product knowledge, sales and customer service techniques.
  • Created and taught workshops on topics such team building, using the AB web portal and product knowledge.
  • Presented product knowledge and training to groups as large as 50 distributor sales representatives and company sales representatives.

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38. Promotional Materials

low Demand
Here's how Promotional Materials is used in Sales And Marketing Manager jobs:
  • Collaborate with designer to develop creative branding strategies, including label design, event signage, and widely distributed promotional materials.
  • Directed all sales & marketing initiatives and promotional materials for the company and recommended/executed marketing promotions for national/international accounts.
  • Executed market trend analysis, design and production of promotional materials, product development, and vendor communication.
  • Developed localized marketing tools, including collateral, promotional materials & support for European customers.
  • Worked with printers to produce corporate materials including letterhead, business cards and promotional materials.
  • Develop website and promotional materials to support marketing/sales strategy and showcase company capabilities.
  • Developed strategic business plans, competitive analyses, budgets, and promotional materials.
  • Sourced printed material, designed promotional materials and coordinated web-based marketing efforts.
  • Conceptualized and supervised the promotional materials and media mileage of each property.
  • Generated marketing and promotional materials with limited fiscal resources to promote events.
  • Created promotional materials to reinforce pharmacy relationships with physicians and patients.
  • Prioritized spending on marketing initiatives, conferences and promotional materials.
  • Maintain brand identity in all communications and promotional materials.
  • Developed signage and promotional materials for events and concerts.
  • Coordinated and designed weekly marketing blitzes and promotional materials.
  • Designed national trade journal ads and promotional materials.
  • Created product collateral, advertising and promotional materials.
  • Coordinated and developed all advertising and promotional materials.
  • Developed and coordinated packaging/promotional materials for each collection.
  • Prepared promotional materials including brochures and branded gifts.

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39. Cold Calls

low Demand
Here's how Cold Calls is used in Sales And Marketing Manager jobs:
  • Qualified leads and prospects gained from cold calls and sales blitzes resulting in closing new sales, both individual and groups.
  • Cultivate new relationships through cold calls with existing and new prospects as well as off site food drops and site visits.
  • Maintain high activity standards (prospecting, daily cold calls, number of calls per day, etc.).
  • Produced cold calls, routine visits, hosting events and maintaining an excellent relationship with our consumers and patients.
  • Established sales opportunities by way of: prospecting, referrals, networking, lead generation, and cold calls.
  • Initiate sales and marketing strategies; conduct cold calls, create new development initiatives, and establish professional relationships.
  • Prospected aggressively and presented products to key-decision-makers during cold calls; resulting in more than 60 new commercial accounts.
  • Increased territory's sales through cold calls, proposals, presentations, telemarketing and building client relationships.
  • Implemented effective market penetration strategies including direct mail, email broadcasts, cold calls, and referrals.
  • Asked for referrals from cold calls, warm leads, and existing customers and received them.
  • Developed a Cold Call/Follow-Up Process and executed 50 - 60 outbound cold calls per day.
  • Directed a complete marketing campaign including brochures, cold calls and door to door sales.
  • Prospect for new business by making cold calls and visits to work sites, contractors.
  • Sourced prospects; made cold calls; followed-up assertively; and cultivated solid client relations.
  • Generated new sales leads through cold calls and visits with all current and potential clients.
  • Managed accounts in a daily basis by making cold calls and follow up visits.
  • Make cold calls, in person and via telephone, to solicit new business.
  • Generate sales and enthusiasm through B2B meetings, cold calls, networking, etc.
  • Generate business via cold calls / telemarketing, email and face to face.
  • Conduct cold calls, pitch and present product and negotiate contractual terms.

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40. Action Plans

low Demand
Here's how Action Plans is used in Sales And Marketing Manager jobs:
  • Identify areas opportunity and develop action plans for decreased revenue and profit loss, as well as unproductive operational procedures.
  • Suggest and demonstrate agency action plans to maximize profitability for the agency and company.
  • Reviewed performance of department and develop and implement improvement/action plans.
  • Designed and utilized yearly marketing strategies and quarterly action plans.
  • Established marketing and action plans for entire organization.
  • Followed action plans to ensure department profitability.
  • Generate and Qualify new leads through means of sourcing referrals, cold calling, action plans, and marketing efforts.
  • Clear understanding of the hotels business strategies then set goals and to determine action plans to meet those goals.
  • Develop tactical action plans for each client, establish a budget for client service activities and manage effort.
  • Developed strategies and action plans to maximize sales resulting in 400% sales growth in value added products.
  • Managed sales and marketing process, creating effective action plans to sell into new and grow existing business.
  • Develop & manage sales & marketing operating annual budget and create action plans to achieve organizational goal/target.
  • Increase the sales volume both new and existing accounts by implementing sales strategies and action plans.
  • Prepare action plans for individuals and teams for effective management of leads, prospects and customers.
  • Action plans where set up for 15 different customer segments and measured to achieve sales goals.
  • Identify objectives, strategies and action plans to improve short and long-term sales and earnings.
  • Spearheaded the development, implementation and management of creative marketing and sales action plans.
  • Assisted franchisees in the development of corrective action plans to improve or maintain profitability.
  • Reviewed strategic sales plans and reviews and completed action plans and implemented changes.
  • Developed and implemented annual and monthly action plans and individual sales tracking systems.

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41. Sales Floor

low Demand
Here's how Sales Floor is used in Sales And Marketing Manager jobs:
  • Perform sales floor work, such as greeting for assisting customers, stocking shelves and taking inventory.
  • Operated cash register, interacted with customers on the sales floor, and demonstrated products.
  • Created customer database from day one and developed a new follow-up system for sales floor.
  • Maintain vendor relations, purchase of new products and their introduction to our sales floor.
  • Assist on sales floor with credit applications, reference sheets, financing, etc.
  • Observe and coach associates in sales floor techniques with customer management skills.
  • Managed monthly store resets and kept backroom organization to sales floor.
  • Assist on styling clients on sales floor when needed.
  • Managed sales floor and coordination for commercial clients.
  • Monitored sales floor and inventory to controlshrink.
  • Consulted international vendors Worked on sales floor Pay Role Management Book Keeping

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42. Customer Retention

low Demand
Here's how Customer Retention is used in Sales And Marketing Manager jobs:
  • Managed customer retention by maintaining constant contact with clients and sharing opportunities for improvement with InterSolutions directors to ensure customer satisfaction.
  • Utilized a consultative process to provide clients with information and fulfill customer needs with flexible solutions to maximize customer retention.
  • Managed day-to-day operations including customer retention, advertising and employee relations for twelve employees.
  • Develop existing business relationships with referral sources and clients/patients with an emphasis on customer retention
  • Achieved 95% customer retention rate through proactive relationship management during rapid industry consolidation.
  • Worked tirelessly to refine offerings and contracts to benefit merchants for customer retention.
  • Managed all sales and marketing for new customer development and existing customer retention.
  • Devised marketing production plans and oversaw highly effective customer retention and services campaigns.
  • Instituted a client satisfaction program to enhance customer retention and overall satisfaction.
  • Developed reliable skills in customer retention and customer service.
  • Developed sequential marketing programs and customer retention programs.
  • Developed an online customer retention and reward program.
  • Created value-added programs that maintained customer retention.
  • Pulled reports for Excel spreadsheets, end of the day reports, track customer growth, customer retention, and sales.
  • Created new programs to maintain existing portfolios and drive new business, including a customer retention strategy for the operating unit.
  • Increased customer retention by designing a customer inventory control and delivery forecast system so they never ran out of product.
  • Assisted in handling all customer complaints and resolving the issues in a manner that assured customer retention.
  • Assisted team in creation of customer retention and value driven programs which doubled our revenues.
  • Developed marketing strategies online and through social media to increase sales and grow customer retention.
  • Worked with customer service team to increase customer retention through good customer service and follow-up.

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43. Promotional Events

low Demand
Here's how Promotional Events is used in Sales And Marketing Manager jobs:
  • Planned and facilitated 2-3 in-store promotional events per month, creating and obtaining consistently branded marketing collateral from local vendor.
  • Manage existing and develop new international wholesale account partnerships through co-op advertising campaigns, and in market promotional events.
  • Developed, scheduled, and executed promotional events to increase marketability and sales within the business market.
  • Planned and successfully executed numerous promotional events from small office meetings to large-venue, client appreciation events.
  • Planned and supervised large scale marketing and promotional events for increased sales and community retention.
  • Coordinated promotional events to generate new business from current corporate accounts and potential corporate accounts.
  • Collaborated with media representatives and design staff to develop advertising campaigns and promotional events.
  • Created and implemented all marketing and promotional events including supervising all live applications.
  • Controlled product allocation to retailers, sales representatives and for promotional events.
  • Attended monthly off-site promotional events to increase brand awareness and company exposure.
  • Coordinated wine tasting and cross-promotional events with local merchants and renowned wineries.
  • Planned and executed all promotional events meeting company standards and expectations.
  • Executed and coordinated the promotional events with local associations.
  • Created and implemented local marketing campaigns and promotional events.
  • Coordinated promotional events which resulted in increased store sales.
  • Serviced high-value customer accounts and coordinated promotional events.
  • Purchased advertising materials and coordinated promotional events.
  • Managed all promotional events maximizing sales opportunities.
  • Planned special promotional events for communities.
  • Managed and organized company's promotional events, for example: expos, booths, conferences, seminars and more.

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44. Sales Personnel

low Demand
Here's how Sales Personnel is used in Sales And Marketing Manager jobs:
  • Introduced competitive analysis through phone surveys, enabling inside sales personnel to improve performance by understanding buyer motivators.
  • Visited accounts with sales personnel to evaluate/develop sales personnel and to improve customer relations.
  • Created education based sales procedures and coordinated efforts for implementation for all sales personnel.
  • Supervised outside sales personnel; National Certified Corporate Trainer for sales personnel.
  • Worked closely with sales personnel and interfaced directly with customers.
  • Maintain regular communication with sales personnel and Managing Director.
  • Managed a regional team of Account Executives as well as all retail stores and their respective management and sales personnel.
  • Plan, direct, and coordinate the efforts of marketing and sales personnel toward the accomplishment of corporate objectives.
  • Developed & Implemented a sales tracking system to guide management as well as sales personnel with their client database.
  • Expanded Sales Force - hired new internal sales personnel and engaged additional Independent Sales Representatives to expand market presence.
  • Recruited and hired sales team; trained and developed sales personnel to procure new business and expand existing relationships.
  • Supervised and directed all activities of the sales personnel to ensure customer orders, inquiries were promptly handled.
  • Developed corporate Target, Key and Sales Call Planner programs for implementation by all sales personnel.
  • Performed various aspects of outside sales for promotional products to local business owners and sales personnel.
  • Reorganized sales territories which allowed field sales personnel to increase customer support by 15%.
  • Train sales personnel and create an atmosphere of responsible growth in sales for the company.
  • Managed and trained sales personnel encompassing all areas including new products and effective selling techniques.
  • Managed inside sales personnel, set goals and identified target markets and accounts for regional managers
  • Searched, hired, trained; motivated and monitored all activities of the sales personnel.
  • Developed sales and marketing programs, hired/trained/managed sales personnel, customer service, and more.

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45. Powerpoint

low Demand
Here's how Powerpoint is used in Sales And Marketing Manager jobs:
  • Designed approved Florida CLE educational PowerPoint Presentations and handouts for meetings, seminars, and group presentations.
  • Leveraged cloud based platforms to access data in creating reporting and presented opportunities through PowerPoint proposals.
  • Presented findings to senior management using quantitative analysis and creative visuals in a combined PowerPoint presentation
  • Developed PowerPoint presentations for cable operators, to demonstrate new and upcoming offerings.
  • Created and presented PowerPoint presentations for potential government and national account contracts.
  • Provided post-campaign Microsoft Excel analyses and PowerPoint presentations to communicate results.
  • Created a resistance welding fundamentals and maintenance PowerPoint presentation.
  • Coordinated trade show events and developed PowerPoint presentations.
  • Created PowerPoint presentations and all marketing materials.
  • Prepared PowerPoint presentations for sales meetings.
  • Developed Excel spreadsheets and PowerPoints for all Red Bull SKU's; tracking monthly revenue cycles, sales and distribution.
  • Worked closely with the Client CMO on the development of PowerPoint presentations for both Board, Senior Management and Franchisees.
  • Led educational PowerPoint seminars for small and medium business owners on how to effectively market their business using HP solutions.
  • Delivered PowerPoint presentations to key executives at NASA, Intel, and IBM to win research and development contracts.
  • Prepared complex sales reports, commission reports and Marketing materials using Sales Force, Excel and PowerPoint.
  • Worked with the Vice President of Special Projects in creating numerous PowerPoint presentations and full color brochures.
  • Supported the outside sales team by processing contracts, facilitating rate loading and developing sales PowerPoint presentations.
  • Traveled to locations all over the country and gave PowerPoint presentations, launched incentive programs and mergers.
  • Educate customers through direct sales, Microsoft PowerPoint presentations and other methods, focusing on quality.
  • Trained multiple accounts with staff of 20+ using pamphlets, PowerPoint slides and one-on-one interaction.

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46. Sales Programs

low Demand
Here's how Sales Programs is used in Sales And Marketing Manager jobs:
  • Designed and implemented strategic marketing initiatives across territory branches to enhance product development, brand awareness and sales programs.
  • Implemented sales programs, successfully maintaining profit margins in a highly competitive, over-saturated and declining product category.
  • Managed after-market product sales programs initiated through the company's authorized wholesaler and branch locations.
  • Developed profitable sales programs for accounts through innovative planning, forecasting and consultative selling.
  • Managed development and implementation of vendor and cause marketing related sales programs.
  • Revamped overall Sales Programs to comply with company profitability targets.
  • Participated and maintained sales programs with major buying group organizations.
  • Created and executed strategic marketing/sales programs for specific brands/products.
  • Developed and implemented marketing/sales programs that increased sales.
  • Managed national and international distributor sales programs.
  • Implemented national sales programs for a diverse mix of manufactured items in the hand tool, building materials and hunting industries.
  • Facilitated sales programs and marketing activities in the European Union and Israel markets - resulting in a 5% sales growth.
  • Created I/O release forms, worked with distributor (orders, placement, production and advertising/sales programs for U.S. retail).
  • Assist in the development and distribution of sales programs while using monthly sales analyses to improve and maintain sales objectives.
  • Generated new sales avenues through presentation of product seminars, management of telesales programs and forging liaisons in emerging markets.
  • Prepared company marketing and sales programs and literature, acted as primary contact for Allergen Safe Homes' products.
  • Analyze and understand market trends and opportunities in order to implement and execute successful sales programs and pricing strategies.
  • Instituted aggressive sales programs, tripling the company's sales volume, during (5) year tenure.
  • Conceptualized unique series of beverage programs and events to increase revenue from private dining and group sales programs.
  • Create marketing and sales programs, interface with purchase agents and negotiate parameters and pricing of contracts.

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47. Inventory Control

low Demand
Here's how Inventory Control is used in Sales And Marketing Manager jobs:
  • Order entry support and inventory control: Tracked and followed season order entry process and ensured availability and confirmations.
  • Coordinate product design and development, and oversee production department functions and interact with inventory control personnel.
  • Managed purchasing and inventory control; maintained accurate records of all available inventory.
  • Developed and installed inventory control system for sister company located in Miami FL.
  • Developed an inventory control system to monitor various product inventories at multiple locations.
  • Maintained inventory control of women's health section including vitamins and literature.
  • Inventoried and priced weekly shipments of merchandise and performed annual inventory control.
  • Developed and managed Vendor Managed Inventory Control system for key accounts.
  • Maintained inventory control and day to day business operations.
  • Developed and implemented purchasing and inventory control procedures.
  • Insure proper inventory control to maximize cost effectiveness.
  • Managed inventory control for regional distribution center.
  • Maintain inventory control and warehouse organization.
  • Developed and implemented inventory control programs.
  • Managed inventory control of goods and procedures including receiving/ delivery of goods, returning waste to suppliers, and product rotation.
  • Provide inter-departmental business and sales analysis - including sales data, inventory control, and marketplace / account strategies and developments.
  • Oversee sales, inventory control, retail, security, administration, housekeeping and compliance to company policies and procedures.
  • Optimize sales by developing and implementing plans for customer inventory control, lead-times based on current needs and historical sales.
  • Managed all aspects of North American/Asia Logistics Operations Supply Chain Management, warehousing, inventory control, 3PL, accounting.
  • Lead Canadian Unitary sales, marketing, product management, budgeting, inventory control, order acquisition and fulfillment.

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48. Local Businesses

low Demand
Here's how Local Businesses is used in Sales And Marketing Manager jobs:
  • Developed and maintained relationships with local businesses and marketing vendors; including website developers, travel agents and wholesalers.
  • Cultivate relationships with corporate and local businesses to generate opportunities and increase sales growth.
  • Created and executed marketing presentations for local businesses interesting in purchasing ad-space.
  • Developed kiosk program to generate newspaper subscription orders in local businesses.
  • Conduct sales calls and assess wireless availability for local businesses.
  • Educate local businesses and develop contract relationships to increase revenue.
  • Leveraged co-marketing and joint PR opportunities with local businesses.
  • Developed and implement marketing strategies for local businesses.
  • Develop partnerships with local businesses and professional sports teams in order to promote positive community relations and readership of the newspaper.
  • Offered the use of appliances, electronics, and furniture for promotions; contributed to the growth of local businesses.
  • Develop new blogs to engage users around content and events that will promote the fitness club and local businesses.
  • Work in connection with City of Atlanta to market and promote new recycling program to local businesses and residents.
  • Networked with local businesses as well as individuals to obtain auction items to be sold on a consignment basis
  • Partnered with a variety of customers from smaller local businesses, regional companies, and global firms.
  • Market to local businesses, form and continue partnerships with hotels and media outlets in the area.
  • Maintained relationships and memberships with local businesses to promote the restaurant through social media, marketing and networking
  • Worked with over 60 local businesses to reach their marketing goals covering a total of 5 cities.
  • Interacted with local businesses and civic organizations to promote the Tribune Star and the Newspapers-In-Education Program.
  • Establish and maintain excellent rapport with local businesses to cross promote and negotiate corporate membership accounts.
  • Identified and implemented initiatives to expand business, partnering with Walmart stores and other local businesses.

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49. Technical Support

low Demand
Here's how Technical Support is used in Sales And Marketing Manager jobs:
  • Monitored and replenished product inventory throughout sales territory Live Bridge, Portland, Oregon Technical Support/Customer Support, Verizon Wireless.
  • Managed operations of organization, including customer support, technical support, marketing, warehousing, purchasing and administration.
  • Directed contract negotiations, prepared annual forecast, and managed distribution partners, provided technical support.
  • Provide technical support, hosting strategy and quality assurance on numerous technology and computer related issues/questions.
  • Provide agronomic technical support to improve crop production, harvesting, and environmental/sustainable practices.
  • Managed customer sales and technical support process around all incoming customer inquiries.
  • Performed all customer pricing and quoting and provided customer technical support.
  • Performed follow-up activities and provided technical support as needed.
  • Increased technical support certifications to increase services revenues.
  • Provide engineering and technical support through program management
  • Developed marketing and technical support materials.
  • Provided application and technical support.
  • Interviewed, selected, and recruited sales person, trainer, technical support, consultant, sales administrator, and accountant.
  • Served as integral leader to Operations, Sales, Marketing, Technical Support, Shipping, Warehousing and Conversion teams.
  • Prepared, coordinated and edited Board of Governors and Planning Committee documentation for the global planning and technical support division.
  • Provided technical support to the customer as well as complete the assigned jobs as per implementation plan of the company.
  • Created a profit center utilizing our field specialists to generate new income through training and technical support for our customers.
  • Included lead tracking/distribution, proposal generation, hosting client visits, and providing technical support for the sales representatives.
  • Managed the Technical Support, Marketing, and Customer Service departments to increase overall client retention by 90%.
  • Provided post-sale technical support, on-site/in-house customer training, and product testing for various internal groups and third-party dealers.

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50. Direct Reports

low Demand
Here's how Direct Reports is used in Sales And Marketing Manager jobs:
  • Cultivated an environment of collaboration, continual improvement, positive reinforcement, and accountability, among direct reports.
  • Required participation in the examination all of grievances levied against direct reports by internal Special Investigation Unit.
  • Demonstrated ability travel up to 100% to client locations with direct reports, sales and marketing plans with local resources.
  • Managed a staff of six direct reports and over 20 outside vendor companies all working to sell both products mentioned above.
  • Coordinated the activities of 9 direct reports and 200 additional personnel, collaborating with teams to plan and executive key initiatives.
  • Key member of the newly centralized Customer Operations Team, managing the largest team with 74 direct and indirect reports.
  • Direct Reports to President all new home orders, sales and marketing stats and P&L for entire company.
  • Managed and developed a sales team of 8 direct reports with an office quota in excess of $10M.
  • Direct reports included five Marketing Business Unit Managers, two Regional Sales Managers, and a Marketing Information Manager.
  • Managed team of 8 direct reports; reported to Vice President of Sales and Service of the Americas.
  • Managed 8 direct reports and seasonal staff, directed visual merchandising and display, personal shopping, styling.
  • Compile weekly and monthly performance plans to direct reports and customers to communicate achieved results versus expected goals.
  • Establish training and coaching programs for direct reports improving sales performance and exceeding expected quotas by 10%.
  • Led sales team of four direct reports with national accounts of over $25MM in sales annually.
  • Reported to Divisional General Manager, managed 5 direct reports, and 35 field sales/customer service professionals.
  • Managed direct reports (customer service) as well as independent rep agencies (sales).
  • Managed the LAR team and the indirect staff, through weekly progress meetings and direct reports.
  • Drive sales through 25 brokers in multiple channels, 2 direct reports, and 300 customers.
  • Hired and led 3 direct reports and 11 manufacturer representatives in determining and meeting client requirements.
  • Lead 13 direct reports and a medical trainer to achievements in sales far beyond original expectations.

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20 Most Common Skill for a Sales And Marketing Manager

New Product Development15.3%
Sales Goals14.9%
Company Website9.8%
Revenue Growth9.5%
Customer Service8.7%
Trade Shows4.9%
Business Development4.9%
New Accounts4.4%

Typical Skill-Sets Required For A Sales And Marketing Manager

RankSkillPercentage of ResumesPercentage
1
1
New Product Development
New Product Development
12.2%
12.2%
2
2
Sales Goals
Sales Goals
12%
12%
3
3
Company Website
Company Website
7.8%
7.8%
4
4
Revenue Growth
Revenue Growth
7.6%
7.6%
5
5
Customer Service
Customer Service
6.9%
6.9%
6
6
Trade Shows
Trade Shows
3.9%
3.9%
7
7
Business Development
Business Development
3.9%
3.9%
8
8
New Accounts
New Accounts
3.6%
3.6%
9
9
Sales Reps
Sales Reps
2.8%
2.8%
10
10
Market Research
Market Research
2.6%
2.6%
11
11
Market Share
Market Share
2.5%
2.5%
12
12
Annual Sales
Annual Sales
1.9%
1.9%
13
13
Customer Base
Customer Base
1.8%
1.8%
14
14
New Clients
New Clients
1.7%
1.7%
15
15
Special Events
Special Events
1.7%
1.7%
16
16
Internet
Internet
1.7%
1.7%
17
17
Client Relationships
Client Relationships
1.5%
1.5%
18
18
Facebook
Facebook
1.4%
1.4%
19
19
CRM
CRM
1.4%
1.4%
20
20
Customer Relations
Customer Relations
1.2%
1.2%
21
21
Direct Sales
Direct Sales
1%
1%
22
22
Press Releases
Press Releases
1%
1%
23
23
Sales Presentations
Sales Presentations
1%
1%
24
24
Twitter
Twitter
1%
1%
25
25
Sales Department
Sales Department
0.9%
0.9%
26
26
Sales Training
Sales Training
0.9%
0.9%
27
27
SEO
SEO
0.9%
0.9%
28
28
Account Management
Account Management
0.9%
0.9%
29
29
OEM
OEM
0.8%
0.8%
30
30
Project Management
Project Management
0.8%
0.8%
31
31
Sales Process
Sales Process
0.7%
0.7%
32
32
Customer Relationships
Customer Relationships
0.7%
0.7%
33
33
Sales Activities
Sales Activities
0.7%
0.7%
34
34
ROI
ROI
0.7%
0.7%
35
35
Potential Customers
Potential Customers
0.6%
0.6%
36
36
Sales Efforts
Sales Efforts
0.6%
0.6%
37
37
Product Knowledge
Product Knowledge
0.6%
0.6%
38
38
Promotional Materials
Promotional Materials
0.5%
0.5%
39
39
Cold Calls
Cold Calls
0.5%
0.5%
40
40
Action Plans
Action Plans
0.5%
0.5%
41
41
Sales Floor
Sales Floor
0.5%
0.5%
42
42
Customer Retention
Customer Retention
0.5%
0.5%
43
43
Promotional Events
Promotional Events
0.5%
0.5%
44
44
Sales Personnel
Sales Personnel
0.5%
0.5%
45
45
Powerpoint
Powerpoint
0.4%
0.4%
46
46
Sales Programs
Sales Programs
0.4%
0.4%
47
47
Inventory Control
Inventory Control
0.4%
0.4%
48
48
Local Businesses
Local Businesses
0.4%
0.4%
49
49
Technical Support
Technical Support
0.4%
0.4%
50
50
Direct Reports
Direct Reports
0.4%
0.4%

59,014 Sales And Marketing Manager Jobs

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