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What is a sales and marketing vice president and how to become one
Are you interested in leading the overall sales and marketing efforts for a company, including strategy development and implementation? If that sounds like something that appeals to you, then a position as a sales and marketing vice president might be something you might want to pursue in the future. A firm's vice president of sales and marketing is responsible for providing leadership and for implementing and developing strategic plans that promote sales growth and customer satisfaction.
Some of the tasks you'll perform if you take on this role include overseeing marketing campaigns, identifying and developing prospective customers for products and services, and analyzing sales strategies and operating costs. You may also be expected to coordinate public relations and outreach efforts. You'll probably also be asked to develop both short-term and long-term goals that help the company grow.
If you're looking to become a sales and marketing VP, at a minimum, you'll need a Bachelor's degree in finance, marketing, business, or a related field. You'll also need several years of experience working in a sales leadership position.
What general advice would you give to a sales and marketing vice president?
Bill Thorne
Executive Director of the NRF Foundation and Senior Vice President of Communication and Public Affairs of NRF, National Retail Federation
Avg. Salary $169,384
Avg. Salary $59,228
Growth rate 5%
Growth rate 0.3%
American Indian and Alaska Native 0.24%
Asian 4.07%
Black or African American 3.24%
Hispanic or Latino 9.82%
Unknown 4.41%
White 78.23%
Genderfemale 16.35%
male 83.65%
Age - 46American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 46Stress level is manageable
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Sales and marketing vice president career paths
Key steps to become a sales and marketing vice president
Explore sales and marketing vice president education requirements
Start to develop specific sales and marketing vice president skills
Skills Percentages Product Development 12.04% Revenue Growth 8.81% Strategic Partnerships 7.16% Business Development 5.31% R 5.03% Complete relevant sales and marketing vice president training and internships
Accountants spend an average of 6-12 months on post-employment, on-the-job training. New sales and marketing vice presidents learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a sales and marketing vice president based on U.S. Bureau of Labor Statistics data and data from real sales and marketing vice president resumes.Research sales and marketing vice president duties and responsibilities
- Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
- Modify marketing efforts base on availability of resources and opportunities to maximize ROI on existing marketing programs.
- Identify several viable OEM partner relationships in various industrial markets and secure orders for prototypes and engineering services.
- Develop new products for aerospace OEM and aftermarket sales by utilizing direct contract manufacturing, strategic suppliers and low-cost-country sources.
Get sales and marketing vice president experience
Generally, it takes 6-8 years to become a sales and marketing vice president. The most common roles before becoming a sales and marketing vice president include director of sales, sales manager team lead and regional sales manager.Prepare your sales and marketing vice president resume
When your background is strong enough, you can start writing your sales and marketing vice president resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a sales and marketing vice president resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable sales and marketing vice president resume templates
Build a professional sales and marketing vice president resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your sales and marketing vice president resume.
Apply for sales and marketing vice president jobs
Now it's time to start searching for a sales and marketing vice president job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first sales and marketing vice president job
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Average sales and marketing vice president salary
The average sales and marketing vice president salary in the United States is $169,384 per year or $81 per hour. Sales and marketing vice president salaries range between $99,000 and $289,000 per year.
What am I worth?
How do sales and marketing vice presidents rate their job?
Sales and marketing vice president reviews
I am responsible for everything be it any side of the business
Motivating people and helping to create success in each person's day. Honor God serve people in rich people's lives, pursue excellence in service.
Not enough time in each day to get everything accomplished.
I like everything
Coming in contact with people, motivating staff, making the numbers, profitability for everyone
Updated January 8, 2025
