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Become A Sales And Marketing Vice President

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Working As A Sales And Marketing Vice President

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $157,000

    Average Salary

What Does A Sales And Marketing Vice President Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Sales And Marketing Vice President

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Average Length of Employment
Director Of Sales 3.5 years
Top Careers Before Sales And Marketing Vice President
President 4.0%
Director 2.8%
Top Careers After Sales And Marketing Vice President
President 9.4%
Consultant 4.4%
Owner 3.5%
Principal 3.1%

Do you work as a Sales And Marketing Vice President?

Sales And Marketing Vice President Demographics

Gender

Male

81.0%

Female

16.7%

Unknown

2.4%
Ethnicity

White

66.0%

Hispanic or Latino

13.2%

Black or African American

10.8%

Asian

6.5%

Unknown

3.5%
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Foreign Languages Spoken

Spanish

37.9%

French

12.8%

German

8.5%

Italian

6.7%

Portuguese

5.7%

Chinese

4.6%

Carrier

4.3%

Japanese

4.3%

Korean

3.2%

Mandarin

2.1%

Russian

2.1%

Dutch

1.8%

Dakota

1.4%

Swedish

1.1%

Danish

0.7%

Armenian

0.7%

Greek

0.7%

Hebrew

0.7%

Turkish

0.4%

Hindi

0.4%
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Sales And Marketing Vice President Education

Schools

University of Phoenix

11.7%

Michigan State University

6.4%

Northwestern University

6.4%

Harvard University

6.1%

New York University

5.6%

University of California - Los Angeles

5.4%

Pennsylvania State University

5.4%

Syracuse University

5.1%

University of Southern California

4.8%

Brigham Young University

4.4%

Villanova University

4.0%

Western Michigan University

4.0%

Arizona State University

3.9%

Temple University

3.9%

San Diego State University

3.9%

Northern Illinois University

3.9%

Boston University

3.9%

Northeastern University

3.9%

University of Iowa

3.7%

Cornell University

3.7%
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Majors

Business

38.1%

Marketing

17.2%

Management

7.5%

Finance

5.4%

Communication

4.1%

Political Science

3.7%

Psychology

2.6%

Economics

2.6%

Electrical Engineering

2.2%

Education

2.1%

General Sales

1.9%

Accounting

1.7%

Biology

1.6%

English

1.6%

Computer Science

1.6%

Public Relations

1.3%

Specialized Sales And Merchandising

1.3%

Liberal Arts

1.2%

Journalism

1.2%

History

1.2%
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Degrees

Bachelors

48.5%

Masters

26.5%

Other

18.2%

Associate

3.2%

Certificate

1.8%

Doctorate

1.3%

Diploma

0.3%

License

0.2%
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Temporary

Real Sales And Marketing Vice President Salaries

Job Title Company Location Start Date Salary
VP Sales and Marketing Bunge North America, Inc. Saint Louis, MO Jan 20, 2016 $351,848
VP Sales and Marketing Bunge North America, Inc. Saint Louis, MO Jun 18, 2014 $351,848
VP Sales and Marketing Bunge North America, Inc. Saint Louis, MO Jun 19, 2016 $351,848
President, Sales & Marketing Tectonic Flooring U.S.A., LLC New York, NY May 15, 2014 $350,000
Vice President-International Sales & Marketing Isagenix International, LLC Chandler, AZ Sep 25, 2015 $334,750
Vice President-International Sales & Marketing Isagenix International, LLC Chandler, AZ Jan 06, 2014 $325,000
Vice President-International Sales & Marketing Isagenix International, LLC Chandler, AZ Dec 18, 2013 $325,000
Vice President, Global Sales and Marketing Laurice EI Badry Rahme Limited New York, NY Nov 01, 2014 $315,000
Vice President Sales and Marketing-CV Astrazeneca Pharmaceuticals LP Wilmington, DE Aug 16, 2016 $309,600 -
$378,400
Vice President Sales and Marketing-CV Astrazeneca Pharmaceuticals LP Wilmington, DE Aug 24, 2016 $309,600 -
$380,000
VP Global Marketing and Sales Vanguard International USA LLC Issaquah, WA Sep 20, 2016 $250,000
Vice President, Sales, Marketing & Customer Support L-3 Aviation Recorders Sarasota, FL Jul 28, 2015 $236,210
Vice President, Sales & Marketing Specialty Fertilizer Compass Minerals America Inc. Overland Park, KS Aug 09, 2015 $229,500
VP, Marketing and International Sales Terumo Heart, Inc. Ann Arbor, MI Jun 21, 2013 $180,000 -
$220,000
Vice President of Sales and Marketing Idean Enterprises, Inc. Palo Alto, CA Feb 04, 2014 $180,000
Vice President, Sales & Marketing Twinlab Consolidation Corporation Boca Raton, FL Sep 30, 2016 $180,000
Vice President, Sales and Marketing Dead Sea Magnesium, Inc. Shelby, MI Jan 28, 2014 $178,000
Vice President Sales and Marketing Society of Petroleum Engineers (SPE), Inc. Houston, TX Sep 11, 2015 $176,485 -
$282,375
VP Sales and Marketing CTL Packaging USA Inc. Dallas, NC Aug 31, 2016 $175,000 -
$200,000
VP Sales and Marketing Invisage Technologies, Inc. Menlo Park, CA Jan 20, 2015 $172,000
Vice President of Sales & Marketing Stretchline USA, Inc. New York, NY Nov 18, 2016 $144,123 -
$158,600
VP of Sales and Marketing Brotherhood America's Oldest Winery Ltd. Washingtonville, NY Jul 20, 2016 $143,874
Vice President of Sales & Marketing Stretchline USA, Inc. New York, NY Oct 01, 2015 $142,792 -
$158,600
VP Sales & Marketing Amsum & Ash, Inc. Fridley, MN Feb 11, 2015 $142,501
Vice President of Sales and Marketing Mia Corporation Mesa, AZ Nov 19, 2015 $142,150
VP of Sales and Marketing Star Cloud Services Inc. Sunnyvale, CA May 19, 2015 $140,000
Vice President Sales and Marketing Northstar Lottery Group, LLC Chicago, IL Dec 19, 2014 $135,000 -
$220,000
VP Sales & Marketing--Intermodal The Kansas City Southern Railway Company Kansas City, MO Mar 02, 2016 $135,000 -
$215,000

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AVERAGE SALARY FOR A Sales And Marketing Vice President

Average Yearly Salary
$157,000
View Detailed Salary Report
$105,000
Min 10%
$157,000
Median 50%
$157,000
Median 50%
$157,000
Median 50%
$157,000
Median 50%
$157,000
Median 50%
$157,000
Median 50%
$157,000
Median 50%
$236,000
Max 90%
Best Paying Company
Century Communities
Highest Paying City
Redmond, WA
Highest Paying State
Alaska
Avg Experience Level
4.5 years
How much does a Sales And Marketing Vice President make at top companies?
The national average salary for a Sales And Marketing Vice President in the United States is $157,906 per year or $76 per hour. Those in the bottom 10 percent make under $105,000 a year, and the top 10 percent make over $236,000.

How Would You Rate The Salary Of a Sales And Marketing Vice President?

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Top Skills for A Sales And Marketing Vice President

  1. Revenue Growth
  2. New Product Development
  3. Strategic Plan
You can check out examples of real life uses of top skills on resumes here:
  • Spearheaded development of cutting-edge marketing/sales solutions that significantly enhanced revenue growth.
  • Oversee strategic sales planning, account-specific promotional activity, forecasting, new product development, and customer marketing and promotional programs.
  • Spearheaded strategic planning and market plan development, negotiated and executed contract agreements and leases, and coordinated customer installations.
  • Led business operations including product specification, business development, product launch, advertising, public relations and customer support.
  • Hired and trained sales representatives and customer service representatives to facilitate growth and improve customer satisfaction.

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Top 10 Best States for Sales And Marketing Vice Presidents

  1. Rhode Island
  2. Delaware
  3. Colorado
  4. New Jersey
  5. Virginia
  6. Massachusetts
  7. Pennsylvania
  8. California
  9. North Carolina
  10. Connecticut
  • (164 jobs)
  • (114 jobs)
  • (935 jobs)
  • (1,151 jobs)
  • (1,251 jobs)
  • (1,607 jobs)
  • (1,267 jobs)
  • (6,474 jobs)
  • (1,055 jobs)
  • (452 jobs)

Top Sales And Marketing Vice President Employers

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Jobs From Top Sales And Marketing Vice President Employers

Sales And Marketing Vice President Videos

Career Advice on becoming a Marketing & Brand Consultant by Tre A (Full Version)

Shri C J Singh, Sr Vice President Sales & Marketing, Wave Infratech

What career advice do you have for young people? by Tiger Tyagarajan, President and CEO of Genpact

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