How to hire a sales and marketing vice president

How to hire a sales and marketing vice president, step by step

Here's a step-by-step sales and marketing vice president hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a sales and marketing vice president job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new sales and marketing vice president
• Step 8: Go through the hiring process checklist

What does a sales and marketing vice president do?

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1. Identify your hiring needs

   Before you post your sales and marketing vice president job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a sales and marketing vice president for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

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   A sales and marketing vice president's background is also an important factor in determining whether they'll be a good fit for the position. For example, sales and marketing vice presidents from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   Here's a comparison of sales and marketing vice president salaries for various roles:

   Type of Sales And Marketing Vice President	Description	Hourly rate
   Sales And Marketing Vice President	Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.	$47-138
   Director Of Sales	A sales director is responsible for managing the sales operation of the team, ensuring that members comply with the sales strategies and procedures in meeting sales goals. Sales directors' duties include maintaining consistency of sales targets, providing reports and important updates for sales improvement, managing customers' inquiries and resolving complaints, launching new services to expand product offers, researching the current market trends, and improving sales plans... Show more	$35-80
   Director New Business Development	A director of new business development is in charge of spearheading new programs and procedures, ensuring efficiency and smooth workflow. It is their duty to set goals and objectives in adherence to the company's vision and mission, establishing guidelines, allocating budgets, and overseeing the progress of all efforts... Show more	$34-80

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Product Development
   • Revenue Growth
   • Strategic Partnerships
   • Business Development
   • R
   • Business Plan
   • Trade Shows
   • Market Research
   • Direct Reports
   • Healthcare
   • Sales Strategy
   • Direct Sales
   • SEO
   • Product Line

   Check all skills

   Responsibilities:

   • Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
   • Modify marketing efforts base on availability of resources and opportunities to maximize ROI on existing marketing programs.
   • Identify several viable OEM partner relationships in various industrial markets and secure orders for prototypes and engineering services.
   • Develop new products for aerospace OEM and aftermarket sales by utilizing direct contract manufacturing, strategic suppliers and low-cost-country sources.
   • Collaborate on social media and operations project to expand CRM platform for demand awareness, lead scoring automation and forecast accuracy.
   • Assist in the creation, development and production of sales proposals, RFP's, presentations, brochures, and communications.

   More sales and marketing vice president duties

3. Make a budget

   Including a salary range in your sales and marketing vice president job description is a great way to entice the best and brightest candidates. A sales and marketing vice president salary can vary based on several factors:

   • Location. For example, sales and marketing vice presidents' average salary in alaska is 37% less than in maine.
   • Seniority. Entry-level sales and marketing vice presidents earn 66% less than senior-level sales and marketing vice presidents.
   • Certifications. A sales and marketing vice president with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a sales and marketing vice president's salary.

   Average sales and marketing vice president salary

   $169,384yearly

   $81.43 hourly rate

   ---

   Entry-level sales and marketing vice president salary

   $99,000 yearly salary

   Updated January 31, 2026

   Average sales and marketing vice president salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$186,477	$90
   2	Michigan	$179,400	$86
   3	North Carolina	$178,598	$86
   4	Missouri	$176,656	$85
   5	Ohio	$162,204	$78
   6	Arizona	$156,835	$75
   7	Massachusetts	$154,972	$75
   8	Utah	$153,981	$74
   9	Illinois	$152,683	$73
   10	New York	$152,045	$73
   11	Connecticut	$144,794	$70
   12	Mississippi	$143,366	$69
   13	Texas	$142,108	$68
   14	Wisconsin	$141,760	$68
   15	Nevada	$140,350	$67
   16	Georgia	$139,306	$67
   17	Florida	$139,179	$67
   18	Colorado	$137,827	$66
   19	Pennsylvania	$132,669	$64

   Average sales and marketing vice president salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Genentech	$223,396	$107.40	47
   2	Innovatus Imaging	$206,088	$99.08
   3	AstraZeneca	$188,492	$90.62	28
   4	Via of the Lehigh Valley	$188,024	$90.40	12
   5	RTC	$186,107	$89.47	2
   6	Collabnet	$184,105	$88.51
   7	Isagenix	$182,362	$87.67	2
   8	Emergent BioSolutions	$181,152	$87.09	1
   9	Kratos Defense & Security Solutions	$180,149	$86.61	2
   10	Fox Electronics	$179,008	$86.06
   11	Outform	$175,407	$84.33
   12	Terumo Medical	$175,296	$84.28	10
   13	Data	$174,377	$83.84	2
   14	JPMorgan Chase & Co.	$172,443	$82.91	1,222
   15	Hasbro	$171,992	$82.69	10
   16	Bunge	$171,405	$82.41
   17	Atlas Supply	$169,981	$81.72
   18	Silgan Containers	$169,279	$81.38
   19	North States Ind	$169,043	$81.27
   20	Matrix Metals	$168,710	$81.11

4. Writing a sales and marketing vice president job description

   A sales and marketing vice president job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a sales and marketing vice president job description:

   Sales and marketing vice president job description example

   The VP of S&M develops customer relationships at all levels - from Buyers to Executive Management. Building on those relationships, he/she identifies new business opportunities for existing and new customers, converts those opportunities into short and long-term contracts, and monitors customer perception of company performance. Internally, the VP of S&M leads directs and coaches the sales and program management team.
   Primary Responsibilities:
   
   Identifies and develops new business opportunities at existing customers in alignment with company core competencies and long-term objectives.
   Identifies, prioritizes, and recommends strategic and tactical approaches to capturing new customers.
   Manages and coordinates customer and company interfaces. Identifies key players, and organizes meetings and relationship-building opportunities.
   Communicates customer perceptions of company performance; recommends actions to address deficiencies and/or changes to capture new opportunities.
   Utilizes customer network to gather information on industry trends, future opportunities, and threats.
   Coordinates activities with other affiliated group companies. Communicates group company competencies and coordinates cross-company sales opportunities.
   Prepares annual sales budgets in cooperation with senior and executive management.
   
   Knowledge and Skill Requirements
   
   Minimum of 10 years in aerospace sales or comparable experience.
   
   Ability to read and interpret customer drawings and specifications.
   Excellent communication skills, both written and verbal.
   Excellent interpersonal and teamwork capabilities.
   Education: Minimum of bachelor's degree in Sales/Marketing, Engineering or other relevant fields of study, and/or equivalent experience.
   
   Working Conditions:
   
   Working conditions are normal for that of a manufacturing/machine shop environment
   
   Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
   
   If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request accommodation, contact the Human Resources Department.
   
   RTC Aerospace, LLC. is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, or sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
   
   This position must meet Export Control compliance requirements, therefore a “US Person” as defined by 22 C.F.R. § 120.15 is required.
   
   Candidates will receive consideration without discrimination in accordance with the requirements of article 9 to chapter XVIII of the City of Los Angeles Municipal Code, and federal and state laws of California.

   Copy this example

   

5. Post your job

   To find sales and marketing vice presidents for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any sales and marketing vice presidents they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level sales and marketing vice presidents with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your sales and marketing vice president job on Zippia to find and recruit sales and marketing vice president candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit sales and marketing vice presidents, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new sales and marketing vice president

   Once you have selected a candidate for the sales and marketing vice president position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   Once that's done, you can draft an onboarding schedule for the new sales and marketing vice president. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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