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Sales and marketing vice president skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Adry S. Clark Ph.D.,
Andrea Dixon Ph.D.
Sales and marketing vice president example skills
Below we've compiled a list of the most critical sales and marketing vice president skills. We ranked the top skills for sales and marketing vice presidents based on the percentage of resumes they appeared on. For example, 12.0% of sales and marketing vice president resumes contained product development as a skill. Continue reading to find out what skills a sales and marketing vice president needs to be successful in the workplace.

15 sales and marketing vice president skills for your resume and career

1. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how sales and marketing vice presidents use product development:
  • Oversee strategic sales planning, account-specific promotional activity, forecasting, new product development, and customer marketing and promotional programs.
  • Launched 3-5 new products annually following FDA guidelines by collaborating with product development teams to accommodate customer needs and portfolio expansion.

2. Revenue Growth

Here's how sales and marketing vice presidents use revenue growth:
  • Spearheaded new services marketing by working with practice engineering to develop complete service delivery methodology to ensure revenue growth.
  • Executed national and international distribution network and developed marketing strategy resulting in 70% revenue growth.

3. Strategic Partnerships

Here's how sales and marketing vice presidents use strategic partnerships:
  • Established strategic partnerships with synergistic suppliers to broaden product offering and level of integration for target markets and increased gross margin.
  • Established a strategic partnership with a leading software solutions provider and managing the co-development of the Sanctuary Automated Validation solution.

4. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how sales and marketing vice presidents use business development:
  • Devise and implement highly effective business development strategies that identify target markets and business opportunities in accordance with overall corporate objectives.
  • Determined conference and trade show events to attend based on budgetary constraints, personnel availability and the potential for business development.

5. R

R is a free software environment and a language used by programmers for statistical computing. The R programming language is famously used for data analysis by data scientists.

Here's how sales and marketing vice presidents use r:
  • Introduced exclusives at Fisher-Price, a concept embraced by Walmart, Target, Kmart and Toys R Us.
  • Developed Q R code and mobile website data collection campaign for PGA TOUR Nationwide United Leasing Championship.

6. Business Plan

Here's how sales and marketing vice presidents use business plan:
  • Developed the Company's business plan, strategic alliances, customer service initiatives and promotional activities necessary to increase brand awareness.
  • Formulated global strategic business plans, organized investor road show and designed corporate marketing and communications collateral for cardiovascular biotechnology start-up.

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7. Trade Shows

Here's how sales and marketing vice presidents use trade shows:
  • Branded identity within its industry through advertising, trade shows sales conferences and public speaking events both domestically and internationally.
  • Develop marketing strategies including trade publications, industry trade shows, website development and promotional literature.

8. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how sales and marketing vice presidents use market research:
  • Created new product features and specialized solutions for primary industries; conducted market research and gathered product requirements from customers.
  • Analyzed market research and created new consumer marketing direction in order to create business-to-business marketing strategies and drive sales.

9. Direct Reports

Here's how sales and marketing vice presidents use direct reports:
  • Direct reports included Engineering Manager, Service/panel Supervisor, Chief Estimator, and Fabricating Shop Manager.
  • Managed a dynamic sales organization of approximately 200 individuals through 12 direct reports.

10. Healthcare

Healthcare is the maintenance or improvement of a person's health by the diagnosis and treatment of a person's injury, illness, or any other disease. Healthcare is a basic necessity of human life and is the responsibility of the country's government to ensure that each person gets healthcare. Providing healthcare is the job of certified health professionals that includes doctors, surgeons, nurses, and other physicians. Pharmaceutical companies, hospitals, dentistry, therapy, and health training all come under healthcare. Healthcare plays a vital role in the country's economy and its development.

Here's how sales and marketing vice presidents use healthcare:
  • Code Rite is a national healthcare information management company specializing in coding, transcription, and software focused in emergency medicine.
  • Created initial marketing plan targeting healthcare facilities and architectural design firms to consult on government regulations regarding interior signage.

11. Sales Strategy

Here's how sales and marketing vice presidents use sales strategy:
  • Established and executed an enterprise sales strategy for this team of accomplished technologists who developed a proprietary virtual call center solution.
  • Implemented strategic restructuring of the entire organization including personnel resources, operational procedures, sales strategy, and financial management system.

12. Direct Sales

Here's how sales and marketing vice presidents use direct sales:
  • Established direct and indirect sales channels, developed business and technology partnerships, and participated in venture finance and corporate governance.
  • Developed formalized quoting department, procedures and sales organization consisting of distributors, independent reps and direct sales personnel.

13. SEO

Here's how sales and marketing vice presidents use seo:
  • Implemented marketing communications activities including SEO website development and create marketing collateral.
  • Reorganized marketing division to provide; SEO development and content writing initiatives.

14. Product Line

Product line is a collection of similar or related products that may be under a single brand manufactured by the same company. It may include different varieties of a specific product of a brand which comes in different categories. In other cases, the product line may differ in some characteristics despite being from the same manufacturer.

Here's how sales and marketing vice presidents use product line:
  • Rationalized and streamlined product lines; re-organized and implemented product management and program management disciplines; implemented global CRM system.
  • Developed trademarks, literature and national advertising campaigns across all product lines to enhance brand awareness and corporate recognition.

15. Sales Management

Here's how sales and marketing vice presidents use sales management:
  • Achieved over 90% accuracy for funnel forecasting process through operational restructuring and implementation of new sales management system.
  • Developed and implemented accountability measures for sales management team creating focus efforts on meeting goals and metrics.
top-skills

What skills help Sales And Marketing Vice Presidents find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on sales and marketing vice president resumes?

Adry S. Clark Ph.D.Adry S. Clark Ph.D. LinkedIn profile

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all sales and marketing vice presidents possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for sales and marketing vice presidents?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What sales and marketing vice president skills would you recommend for someone trying to advance their career?

Kerri OrdersKerri Orders LinkedIn profile

Assistant Professor of Business, Aquinas College

In terms of a gap year, I recommend that international business students acquire tangible skills, relevant experience and/or certifications which will enhance their success in their desired area of interest. For example, a gap year could consist of gaining technical or digital training overseas, which would also further the students' cultural intelligence and language proficiency. These types of enriching gap year experiences will assist students to distinguish themselves in a highly competitive market. Furthermore, students should focus on broadening and maintaining their global network during a gap year in order to be ready for the job market once the gap year is concluded.

What type of skills will young sales and marketing vice presidents need?

Michael MikitkaMichael Mikitka LinkedIn profile

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

What technical skills for a sales and marketing vice president stand out to employers?

Ira Harris Ph.D.Ira Harris Ph.D. LinkedIn profile

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.
Do you want to know more?
Read more about what experts have to say about sales and marketing vice president

List of sales and marketing vice president skills to add to your resume

Sales and marketing vice president skills

The most important skills for a sales and marketing vice president resume and required skills for a sales and marketing vice president to have include:

  • Product Development
  • Revenue Growth
  • Strategic Partnerships
  • Business Development
  • R
  • Business Plan
  • Trade Shows
  • Market Research
  • Direct Reports
  • Healthcare
  • Sales Strategy
  • Direct Sales
  • SEO
  • Product Line
  • Sales Management
  • Sales Process
  • Sales Growth
  • OEM
  • Sales Training
  • Account Management
  • Sales Organization
  • Strategic Plan
  • Sales Professionals
  • Content Marketing
  • ROI
  • Sales Revenue
  • Sales Plan
  • Company Sales
  • Product Management
  • Sales Efforts
  • Press Releases
  • Global Sales
  • Market Analysis
  • Sales Reps
  • Sales Volume
  • Sales Presentations
  • Web Site
  • Strategic Direction
  • Distribution Channels
  • Saas
  • Pricing Strategy
  • Brand Development
  • Facebook
  • B2C
  • Channel Marketing
  • Rebranding
  • Collateral Materials
  • Competitor Analysis
  • Contract Negotiations
  • International Sales

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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