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Top 50 Sales And Marketing Vice President Skills

Below we've compiled a list of the most important skills for a Sales And Marketing Vice President. We ranked the top skills based on the percentage of Sales And Marketing Vice President resumes they appeared on. For example, 12.6% of Sales And Marketing Vice President resumes contained New Product Development as a skill. Let's find out what skills a Sales And Marketing Vice President actually needs in order to be successful in the workplace.

These Are The Most Important Skills For A Sales And Marketing Vice President

1. New Product Development
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high Demand
Here's how New Product Development is used in Sales And Marketing Vice President jobs:
  • Oversee strategic sales planning, account-specific promotional activity, forecasting, new product development, and customer marketing and promotional programs.
  • Performed extensive analysis for new product development including market research, production costs and sales forecasting.
  • Conducted strategic market analysis and business development initiative for new product development and acquisition opportunities.
  • Lead execution of integrated marketing initiatives, new product development and commercial engineering and estimating.
  • Participated actively in new product development and off-shore manufacturing initiatives.
  • Supervised new product development and private label products.
  • Produce feasibility studies/business plans for new product development.
  • Charged with accelerating new product development.
  • Led company effort to recognize market direction regarding new product development and future expansion within a small, highly specialized niche.
  • Manage all consumer and trade marketing efforts including new product development, packaging, advertising, promotions and public relations.
  • Created the company s first new product development team with engineering and production departments to coordinate efforts, improve accountability.
  • Managed sales and marketing efforts and new product development with 18 sales, customer service and support staff.
  • Partnered with CEO on product pipelines, strategic marketing plans and new product development.
  • Identified market trends and aligned new product development and manufacturing to meet these needs.
  • Provided strategic direction for new product development and key member of management team.
  • Manage New Product Development process.
  • Led the strategic growth team on new product development initiatives leading to the release of the CES commercial product line.
  • Key Accomplishments: Solidified the company's position as an industry leader by overseeing new product development and company branding.
  • Initiated and directed the creation and incorporation of a new product development and marketing division, Visionlink, LLC.
  • Developed and installed a new product development system Secured placement of 10 new product programs in major retail chains.

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2. Revenue Growth
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high Demand
Here's how Revenue Growth is used in Sales And Marketing Vice President jobs:
  • Spearheaded development of cutting-edge marketing/sales solutions that significantly enhanced revenue growth.
  • Implemented time phased pricing generating additional revenue growth.
  • Developed successful marketing initiatives, promotions & client activities to maximize revenue growth, ROI and customer service goals.
  • Program acceptance by division heads resulted in net revenue growth of $350 million in the five- year
  • Challenged with expanding market presence, delivering revenue growth, and solidifying premiere standing within industry.
  • Delivered with team, 103% of 2008 revenue plan with 9% organic revenue growth.
  • Created and implemented sales incentive plan designed to motivate Account Managers and quickly drive revenue growth.
  • Recruited by CEO to position the firm for IPO by accelerating revenue growth and profitability.
  • Lead collaboration with content, technology and product teams to drive revenue growth.
  • Generated annual revenue growth averaging in excess of 100% over 4 years.
  • Developed annual budgets and quarterly goals to track performance and achieve revenue growth.
  • Re-initiated a government and military sector team, generating 18% revenue growth.
  • Formulated marketing, brand planning and business-development strategies to drive revenue growth.
  • Delivered organic revenue growth from $19.0 million to $50.0 million.
  • Set / managed sales targets ensuring revenue growth.
  • Rebranded member benefits program, which spearheaded incremental revenue growth on annualized basis.
  • Developed successful partnerships with strategic brands resulting in revenue growth and brand integration.
  • Lead wide-scale revenue growth for store fixture and architectural millwork manufacture through focus on high-end architectural firms and retailers.
  • Reorganized and redirected a large, problem-ridden multi-unit business to restore balance and revenue growth.
  • Recruited sales & marketing teams Implemented all sales processes Recruited international distributors Drove significant revenue growth in FY2013

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3. Strategic Partnerships
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high Demand
Here's how Strategic Partnerships is used in Sales And Marketing Vice President jobs:
  • Established strategic partnerships with synergistic suppliers to broaden product offering and level of integration for target markets and increased gross margin.
  • Implemented marketing strategies for each business through market segmentation, strategic partnerships, communications, targeting and cross-selling.
  • Secured strategic partnerships and collaborated with product development to enhance Sage ERP X3 competitive market position.
  • Elevated company identity and performance through strategic partnerships, public relation initiatives and internet marketing.
  • Directed strategic partnerships and alliances while managing firm's intellectual property strategy.
  • Developed strategic partnerships that led to accelerated revenue growth.
  • Expanded product offering through strategic partnerships.
  • Developed and managed key strategic partnerships.
  • Identified and managed strategic partnerships with vendors, competitors, and other organizations to strengthen service offerings and increase market share.
  • Secured strategic partnerships with national retailer's that produced 25-35% increase in sales with those specific accounts.
  • Full P&L responsibility, strategic planning, market positioning, channel development and building strategic partnerships.
  • Penetrated new markets via strategic partnerships and alliances in the newly emerging technologies between IT and security.
  • Initialized first ever channel program to build strategic partnerships and develop business to business sales avenues.
  • Increased number of new prospects and key accounts from strategic partnerships each year.
  • Direct internal development, strategic partnerships, and recruit new talent.
  • Forged strategic partnerships with hardware and software development tool vendors.
  • Repositioned company by overhauling and rejuvenating brand identity; built strategic partnerships with key architects, builders, and interior designers.
  • Lead the identification and implementation of strategic partnerships and alliances with healthcare systems and providers.
  • Identified strategic partnerships and gathered market information to gain a competitive advantage.
  • Negotiated strategic partnerships with internet service providers including AOL, Prima, World Com, Earthlink, Prodigy and Juno.

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4. Sales Goals
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high Demand
Here's how Sales Goals is used in Sales And Marketing Vice President jobs:
  • Focused on achieving sales goals through marketing, sales, customer experience, product mix, and new product launches.
  • Spearheaded company sales goals effectively building business and achieving $16M, 28% growth in revenues within one year.2017.
  • Identified sales goals and strategies, managed sales staff and worked directly with customers to ensure business growth.
  • Develop plans and strategies for developing new business, customer retention and achieving the company s sales goals.
  • Led sales calls to key accounts with team members to establish sales goals and cultivate effective customer relations.
  • Implement new sales strategies to include up selling and set sales goals for company and sales associates.
  • Initiated controls to improve turnover ratios from 1.25 to 1.80 which improved profits while maintaining sales goals.
  • Outperformed sales goals; grew revenue from $0M-$300M through organic growth and acquisitions.
  • Worked directly with executive team to create quarterly sales goals required to maintain positive corporate growth.
  • Create plans and strategies for developing business and achieving the company's sales goals.
  • Conceived a comprehensive business plan complete with actionable sales goals and marketing activities.
  • Set all sales goals and ensured that they were achieved.
  • Exceeded all national sales goals for two consecutive years.
  • Managed key national accounts to surpass sales goals.
  • Achieved and exceeded personal sales goals most months.
  • Increased sales goals by 10% annually & Retail branch sales by 30%.
  • Forecasted and met all sales goals to grow the division to $40 million dollars in three years.
  • Formulated new product roll-out plans complete with clear and actionable target markets and sales goals.
  • Key Accomplishments: Built new national account business and maintained monthly sales goals.
  • Create sales incentive compensation, marketing and promotional activities to beat sales goals.

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5. Business Development
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high Demand
Here's how Business Development is used in Sales And Marketing Vice President jobs:
  • Led business operations including product specification, business development, product launch, advertising, public relations and customer support.
  • Led training for Business Development Managers focused on solution selling and consultative selling, resulting in a documented selling strategy.
  • Directed sales, marketing, business development and technical proposal writing initiatives for a global aviation enterprise.
  • Contributed to the overall corporate vision, business development, organizational design and company infrastructure.
  • Developed business development-market expansion planning programs for clients in both consumers and corporate buying channels.
  • Directed international business development, sales, corporate communications, and public relations initiatives.
  • Organized and implemented direct marketing processes for market research and business development.
  • Prepared and administered the company's marketing and business development budget.
  • Served on business development unit to revamp billing procedures.
  • Managed business development activities across vast nationwide territory.
  • Created and implemented business development plans.
  • Promoted from Business Development Manager.
  • Managed marketing, sales, advertising, promotional, business development and customer relations within our acute and long-term care business.
  • Selected by $10M manufacturer of trade show exhibit solutions to reorganize and drive sales, business development and marketing functions.
  • Retooled West Coast sales office and drove team focus on new business development to diversify portfolio.
  • Increased revenue by 30%; diversified client portfolio through business development within 18 months.
  • Co-launched sales, marketing and public relations agency in 2004; drove business development opportunities.
  • Directed the sales, marketing, new products, and business development in all channels.
  • Catalyzed strategic business development for a Las Vegas landmark and top tourist destination along with multiple satellite business units.
  • Spearheaded all aspects of marketing, business development, promotions and sales for wholesale distributor startup company.

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6. Customer Service
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high Demand
Here's how Customer Service is used in Sales And Marketing Vice President jobs:
  • Hired and trained sales representatives and customer service representatives to facilitate growth and improve customer satisfaction.
  • Developed and nurtured an exemplary reputation for customer service.
  • Generated annual operating and cost budgets, co-managed all employee benefit programs, oversaw customer service and all human resources functions.
  • Managed independent sales representatives and inside sales team consisting of sales engineering, customer service, and sales support representatives.
  • Provided executive leadership of Sales, Marketing, and Customer Service departments; key member of philanthropic development team.
  • Created and implemented policies, procedures, training program and customer service criteria for retail side of the business.
  • Arranged for leading distributor to become logistics provider in Asia to reduce costs and enhance customer service.
  • Recruited, trained and evaluated department staff; sales agents, marketing, and customer service.
  • Manage, hire and train inside and outside sales, customer service and marketing teams.
  • Incorporated customer service training along with business and marketing techniques to ensure yearly sales increases.
  • Led the Sales and Customer Service departments daily and supplied support as needed.
  • Managed outside sales staff of seven, inside customer service group of ten.
  • Added regional sales engineers, customer service, and marketing departments to organization.
  • Scaled up and managed customer service, technical service, and product management.
  • Travel to various events and venues for one-on-one selling and customer service.
  • Manage international suppliers, logistics partners, outsourced vendors and customer service.
  • Handled all marketing, merchant accounts and escalated customer service calls.
  • Created Customer Service surveys for post build clients.
  • Promoted by acquiring Company to member of Executive Staff to lead integration of Sales, Marketing and Customer Service organizations.
  • Led marketing, product, sales, distribution, customer service, and technical services organization.

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7. New Accounts
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high Demand
Here's how New Accounts is used in Sales And Marketing Vice President jobs:
  • Leveraged strategic relationships to establish and grow new accounts.
  • Top performing territory in market share increase, gross profit contribution increase, new accounts increase and sales to budget increase.
  • Entered new market segments and distributor base by opening 110 new accounts and reinstating 40 inactive accounts since January 2014.
  • Put a sales team and process in place for new accounts and set up customer service department.
  • Landed 21 new accounts representing $500K in first year revenue and $6M in upcoming projects.
  • Initiated Business Development and sales strategies resulting in $28MM growth in existing and new accounts.
  • Develop, and manage new accounts and continue to solicit additional business from existing accounts.
  • Expanded sales by opening new accounts in Central America, South America and the Caribbean.
  • Secured 8 new accounts within first year by leveraging strong prior relationships and contacts.
  • Opened major new accounts, generating over $10mm in annual new business revenue.
  • Helped establish brand by closing new accounts and grass root marketing, etc.
  • Implemented new accounts receivable system for all royalties and initial franchise purchases.
  • Expand customer base by acquiring new accounts and diversify industries served.
  • Achieved 20% growth in new accounts for company annually.
  • Increased business with current customers and developed new accounts.
  • Penetrated new markets and gained new accounts.
  • Increased new accounts by 92% in 1 year.
  • Opened new accounts, Dow, Dupont, Air Products, BASF, Pfizer, Eastman Chemicals
  • Opened new accounts with Hershey and Keebler resulting in $1.8mm
  • Key Highlight: Project Managed for all new accounts.

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8. Market Share
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high Demand
Here's how Market Share is used in Sales And Marketing Vice President jobs:
  • Secured and retained market share despite economic challenges.
  • Render expert oversight to cost of sale, market share, new market, profit, revenue, and sales growth.
  • Developed and strengthened relationships at all levels with key decision makers to drive increase in sales and market share gain of.
  • Developed long and short range sales & marketing business plans, with a duel focus of market share and margin maximization.
  • Developed national sales strategies and sales pipeline in consumer packaging and labeling, effectively gaining market share through profitable growth.
  • Created the One Card/Tiered Card program, a customer rewards initiative that boosted market share by 44%.
  • Increased annual sales by 40% over 5 years by increased market share in the railroad industry.
  • Increased revenue, profits, and market share through targeted sales to government and large business customers.
  • Developed new business initiatives for the purpose of market share expansion for the electronic bond trading platform.
  • Penetrated new markets and increased market share; achieved year-over-year sales growth of 28%.
  • Developed product from point of conception to the establishment of competitive market share.
  • Developed and implemented a strategic brand plan to gain market share leadership.
  • Added 18 branch locations to increase market share through improved customer service.
  • Gained significant market share, surpassing two of U-Ship's largest competitors.
  • Key contributor to LAB's securing 95% of market share.
  • Delivered consistent customer-centered growth in revenue, profit and market share.
  • Increased revenues and market share year-over-year with existing clients.
  • Cut expenses by 33% and increased market share by 25%.
  • Created multiyear business and strategic key account plans, which resulted in accelerated growth and drove an increase in market share.
  • Increased market share and profitability for OPP product line by enhancing and repositioning product in the marketplace.

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9. Company Website
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high Demand
Here's how Company Website is used in Sales And Marketing Vice President jobs:
  • Improved usability and doubled online sales by redesigning company website.
  • Developed and initiated company websites.
  • Designed company Website, developed collateral materials, produced company video, selected trade show involvement, and sales events.
  • Established and launched company website and social media program; web traffic double each of the past 7 years.
  • Revamped company website to be highly intuitive and achieve true three-click access to detailed product data.
  • Designed and wrote copy for company website, B2B correspondence, marketing materials, and packaging.
  • Raised website hits from 70K to 1.6M per quarter, redesigning and optimizing company website.
  • Reconfigured company website which yielded 107% growth in web leads year over year.
  • Created first company website, literature, and sales presentation tools in 6 months.
  • Developed company website, sales and marketing brochures along with social media outreach.
  • Launched new company website www.tribecaoven.com with redefined core message in first 6 months.
  • Developed new company website to target more users of the product offering.
  • Re-branded company websites, marketing materials, logos, etc.
  • Managed the company website for wholesale and retail customers.
  • Developed the company website and it's content.
  • Led the complete re-design of the company website.
  • Directed design of a new company website.
  • Redesigned & updated the company website.
  • Architected a highly interactive company website to provide users with centralized clinical and program information, 24/7/365.
  • Implemented a secure Customer Care section to company website.

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10. Annual Sales
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high Demand
Here's how Annual Sales is used in Sales And Marketing Vice President jobs:
  • Led a 3-person team which initiated consistent advertising format and upgraded product image, producing annual sales increase of $4M.
  • Lead a team of 4 regional managers over 55 center manager/sales consultants and an annual sales revenue over 55 million.
  • Negotiated deals with over 50 new customers, resulting in incremental annual sales in excess of $5 million dollars.
  • Obtained and managed approx $14M in annual sales, customers included Micron, IBM and Computer City.
  • Manage a $4million expense and payroll budget to achieve a $15 million annual sales target.
  • Established 22 accounts throughout the nation, resulting in $1.5 million in gross annual sales.
  • Managed purchasing of appliances and electronics ($3M annual sales) and sales team.
  • Reduced expenses and exceeded annual sales targets in 2004, 2005, and 2006.
  • Managed a portfolio of over 100 accounts and $5M in annual sales.
  • Developed and managed annual sales forecast/budget, P&L and operating budgets.
  • Achieved annual sales of over $400,000 by second fiscal year.
  • Set annual sales targets and performance metrics for each product line.
  • Reduced annual sales department operating expenses to budget by 33%.
  • Developed and implemented annual sales budgets and all incentive programs.
  • Account is generating $50k annual sales.
  • Increased and managed annual sales from $26 million to $45 million in the 2006-2007.
  • Improved list of clients with annual sales over $100,000 from 16 to 65.
  • Expanded annual sales from $4.3 to over $10 million.
  • Led Channel Sales and Marketing teams to drive over $51 million in annual sales and revenue.
  • Homer Award Winner 2003 Average Annual Sales Volume of 80 million dollars 650 Closings 2002 620 Closings 2001 600 Closings 2000

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11. Trade Shows
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high Demand
Here's how Trade Shows is used in Sales And Marketing Vice President jobs:
  • Planned, sold, sourced, managed meetings, events, trade shows, promotions, group and individual travel programs.
  • Accompanied the sales staff to Trade Shows and Conferences and supported their effort by calling on customers and distributors.
  • Led changes to website, landing pages, Google keywords, newsletters, partner relationships and trade shows.
  • Lead the Trade Show division, provide Internet and Telecommunications for trade shows, conferences, and conventions.
  • Oversee trade shows, website, trade advertising, collateral, direct mail and social network campaigns.
  • Create, market, promote, organize and coordinated company exhibits at Industry Conferences and Trade Shows.
  • Attend vendor events and trade shows to increase Travel-On's exposure to corporate travel buyers.
  • Delivered company vision and direction at global trade shows, events, and conventions.
  • Organized and managed company display booth at national trade shows throughout the U.S.
  • Manage sales force, trade shows participation, promos & supervise customer service
  • Full budget responsibility for all advertising and marketing for industry trade shows.
  • Plan and execute all retail and consumer trade shows and events.
  • Attended local and regional trade shows supervised Sales Team at shows.
  • Participated in 30 trade shows throughout the United States and Canada.
  • Operated six industry trade shows per year in various cities.
  • Set up company's participated in several international trade shows.
  • Attended and managed a company booth at trade shows.
  • Set up trade shows and met with customers.
  • Create and implement marketing activities such as web site updates, marketing communication material, presentations and trade shows.
  • Established Marcom activities and increased brand awareness through trade shows, adverstising and published datasheets for all products.

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12. CRM
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high Demand
Here's how CRM is used in Sales And Marketing Vice President jobs:
  • Developed CRM database sales management tool that identified and tracked target markets and maximized sales opportunities.
  • Implemented customer relationship management/sales force automation (CRM/SFA) program to enhance sales analysis.
  • Launched CRM tool to Sales force in 2013, previously no metric used to measure performance, prospecting etc.
  • Achieved directive to increase sales +50%, distribution +25%, and a $120M CRM operation.
  • Program also performs CRM/sales tracking functions that allow KCS to analyze and engage in the selling process.
  • Implemented sales CRM system component of a new line of business software in 2013.
  • Develop a website that includes a full range of CRM tools and auction functionality.
  • Implemented CRM to improve performance of 275 customer-facing sales, delivery & service associates.
  • Implemented CRM based system to better manage lead generation and client book of business.
  • Led development of sales team in sales techniques, marketing understanding and CRM applications.
  • Researched, designed and implemented new cloud based CRM system using TrackVia.
  • Implemented computer systems including QuickBooks, ACT CRM, and Outlook syncing.
  • Developed P&L and CRM tools for sales force analysis.
  • Initiated sales tracking, forecasting processes and online CRM system.
  • Conceived and executed a new company wide online ERP/CRM project.
  • Established CRM system, created Promotional Materials and Case Studies
  • Developed and implemented a CRM system.
  • Established all sales, marketing, service and operations processes including forecasting, budgeting and CRM tools in start-up mode.
  • Evaluated and implemented new CRM and marketing automation system Established a formal sales & forecasting process **
  • Implemented a CRM system companywide and boosted efficiency and performance by more than 12%.

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13. Direct Sales
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high Demand
Here's how Direct Sales is used in Sales And Marketing Vice President jobs:
  • Direct sales forecasting activities and sets performance goals accordingly.
  • Manage all field operations to include; direct sales force, create and implement marketing strategy, Business development planning.
  • Direct sales and account penetration into international and government sales accounts, primarily in the Latin American and Federal markets.
  • Created direct and indirect sales channel networks with 1,000+ subscribed businesses; secured more than $2.3B in quotes.
  • Increase direct sales in call centers by 200% through innovative incentive programs and sales training initiatives.
  • Managed all aspects of the company including personal direct sales, consulting, implementation and support teams.
  • Directed the company's direct and indirect sales channels, sales support, and marketing efforts.
  • Manage a direct sales team and brokerage network to initiate sales and support brand development.
  • Introduced an indirect sales (channel) model to an otherwise direct sales organization.
  • Create and direct sales forecasting for key customers and set performance goals accordingly.
  • Prime sales market included professional associations, financial and direct sales verticals.
  • Led business model change from direct sales to dealer based retail distribution.
  • Put in place the first direct sales team in company history.
  • Assisted in field sales with their 60 direct sales representatives.
  • Direct sales to key account, both plumbing and HVAC.
  • Led 15 direct sales representatives.
  • Instituted a sales strategy utilizing Sales representative and direct sales that grew the companies volume by 600%.
  • Expanded sales effort of start up company to include Asia and Europe using direct sales and distributor/reseller organizations.
  • Managed 3 internal direct sales staff and reseller agreements.
  • Created InDirect sales channel with multiple resellers.

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14. OEM
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high Demand
Here's how OEM is used in Sales And Marketing Vice President jobs:
  • Owned & operated a Manufacturer s Rep organization selling computer and electronic equipment into OEM organizations nationwide.
  • Developed and executed operating agreements with agent organization as well as OEM and wholesale service providers.
  • Developed 12 major OEM home audio accounts within North America, which created a $5 million increase in annual revenue.
  • Hired and managed 6 sales people from start up over 3 years to support OEM's and sell direct.
  • Segmented the aftermarket business from the OEM accounts; and formulated and implemented the sales and marketing plan.
  • Led OEM industrial sales for five divisions and three business units generating over $100 million in sales.
  • Staff consisted of 14 direct people, 30 rep firms, 41 international distributors and OEM partners.
  • Developed, implemented, and executed a business plan for growth in Outage and OEM markets.
  • Recruited and on-boarded national field sales team and key OEM partners in less than four months.
  • Qualified products with OEM's encompassing Railroads, Aircraft, Airport and Medical lighting applications.
  • Coordinated and communicated all changes of existing programs from the OEM to the dealers.
  • Elevated OEM Division sales to 96% of plan within first 5 months.
  • Design & sales of sophisticated cardiovascular imaging systems and OEM interface products.
  • Worked on major OEM projects for both consumer and industrial applications.
  • Managed all sales divisions, including OEM, wholesale and retail.
  • Developed OEM hardware, software and professional services sales channel.
  • Develop, negotiate and maintain contractual agreements with OEM suppliers.
  • Closed business with the top 5 OEM's in the industry resulting in $4M+ in sales.
  • Exceeded goals of recovering lost revenue during reformation of company from single partner OEM contract manufacturing to product sales.
  • Worked closely with OEM's Chrysler, Lexus and Roush (Ford).

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15. Customer Base
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average Demand
Here's how Customer Base is used in Sales And Marketing Vice President jobs:
  • Interacted with customer base, monitored market conditions, established pricing/policies to maximize sales opportunities and profit levels.
  • Designed and implemented quarterly sales analysis tracking in order to identify growth and trends within existing customer base.
  • Developed our customer base via prospecting efforts and software demonstrations for potential customers.
  • Increased Nathan's total U. S. ACV distribution by 7 points in 2006 through increased customer base and account SKU penetration.
  • Capitalize on industry expertise in assessing market trends, customer base, customer traffic, and sales and marketing campaigns.
  • Expanded business to business and end user customer bases by implementing a system of direct calls and technology sales integration.
  • Managed and directed three Regional Sales Associates in order to increase a customer base and enhance our revenue stream.
  • Led a sales force that generated $30 million annually, with a customer base of 675 accounts.
  • Develop a loyal customer base using thorough product knowledge, excellent sales ability, and superior customer service.
  • Direct sales and marketing efforts to customer base of assembled printed circuit boards for a contract manufacturer.
  • Worked extensively with new and existing customer base to sell and cross-sell Diagnostic MRI services.
  • Developed a 5-year strategy plan to diversify product differentiation to reach a larger customer base.
  • Established and maintained sales reports and projections, profitability reports and entire customer base.
  • Managed and called upon key accounts while increasing the customer base.
  • Introduced a high-end women's customer base to the company.
  • Triple Play customer base increased 55% in one year.
  • Formulated marketing and sales strategy to expand customer base.
  • Repositioned company into Premium Italian Deli Category through revisions of product portfolio, positioning and customer base.
  • Developed and trained staff on local lead generation tactics to increase customer base and elevate brand identity.
  • Developed business strategy to simplify the sales process, diversify customer base and expand channels to market.

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16. International Sales
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average Demand
Here's how International Sales is used in Sales And Marketing Vice President jobs:
  • Championed domestic and international sales and marketing initiatives and supervised global cross-functional team to drive profitability in challenging market.
  • Advanced quickly to oversee business development, product development, customer service and international sales.
  • Managed 40-person international sales and marketing team targeting the aviation and maritime industries.
  • Developed domestic and international sales territories and sales representative organizations.
  • Cultured and increased International sales opportunities.
  • Established first ever international sales channels into Canada, Latin America, and Europe in first 18 months in position.
  • Produced all technical training activities and executed the bi-annual international sales meeting with more than 75 participants from 25 countries.
  • Increased international sales from $2 million to $11 million in key European market areas.
  • Expanded the company's international sales by establishing distribution relationships in Europe and Asia.
  • Developed international sales/marketing program that increased sales 97% within one year.
  • Recruited, trained and managed an international sales and marketing team.
  • Hired and coached a team of domestic and international Sales Managers.
  • Established international sales operations in Europe, US and Asia.
  • Coordinated USA and International Sales for the Scientific Industry.
  • Managed sales team covering US and International Sales
  • Increased international sales by 50%.
  • Established multi-layered international sales channels via numerous marketing outlets, providing immediate revenue generation.
  • Managed six international distributors representing 10% of brand sales, where international sales grew more than 10% each year.
  • Increased growth by $30 million and captured [ ] in international sales.
  • Provide leadership, training, and mentorship to 40+ domestic and international sales and customer service specialists.

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17. Market Research
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Here's how Market Research is used in Sales And Marketing Vice President jobs:
  • Analyzed market research and created new consumer marketing direction in order to create business-to-business marketing strategies and drive sales.
  • Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
  • Conducted extensive market research to strategically position company in major print markets.
  • Conducted market research and analysis, determine market strategy.
  • Supervised ongoing market research and product development.
  • Led formation of company, recruited and hired staff, initiated market research, secured suppliers, and created marketing materials.
  • Manage all production and market research to include product functionality prior to release, ensuring an outstanding customer experience.
  • Directed development of related market research, service offerings, pricing, marketing materials and sales strategies.
  • Implemented Marketing and Advertising strategies, including marketing planning, market research and identifying new business.
  • Improved market research function to build a pipeline of new products and new markets.
  • Developed new territories through market research, surveys, presentations, and advertising.
  • Conducted market research to identify new product and new market opportunities.
  • Conduct market research to determine where the most need is.
  • Oversee market research, forecasting, and new product development.
  • Market research analysis for core Humanities and Social Sciences titles.
  • Initiate market research studies or analyze their findings.
  • Developed sales territories based on market research.
  • Led market research initiatives to rationalize and validate category and segment opportunities.
  • Provided market research, analysis, and recommendations for expansion into eastern U.S. markets and the development of the Houston market.
  • Market research, development, and product offering planning to attract potential sales partners varying in size and deal count ability

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18. Strategic Plan
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Here's how Strategic Plan is used in Sales And Marketing Vice President jobs:
  • Spearheaded strategic planning and market plan development, negotiated and executed contract agreements and leases, and coordinated customer installations.
  • Increased efficiency by developing and implementing sales-focused process improvement solutions and strategic planning processes.
  • Developed five-year strategic plan, seeking partnerships and third-party growth opportunities.
  • Researched and tracked sales; developed 3-year strategic plan for product and channel; created annual budget and analyzed monthly performance.
  • Developed and implemented strategic plan to re-brand, restructure, and develop distribution network as well as product development strategy.
  • Implemented strategic planning that included building of a sales team, new product development, sales and marketing materials.
  • Led development of division s annual strategic planning effort and served as member of sector strategic planning team.
  • Developed and implemented the 5-year Corporate Strategic Plan and Business Plan for the company for next growth phase.
  • Developed, as member of Strategic Planning Committee, initiatives and tactics to deliver annual plan results.
  • Designed and developed marketing proposals, budgets, and strategic plans for agency and its clients.
  • Directed strategic planning, development, and deployment of products and services into new markets.
  • Collaborated with President for strategic planning and budget development for the sales and marketing department.
  • Developed pricing model and revenue potential; set budget; created 3-year strategic plan.
  • Set sales goals and objectives; developed 3-year strategic plan; implemented process improvements.
  • Assisted executive management with strategic planning of the nation's first 24 hr.
  • Involved in developing and implementing Strategic Plan for Fiscal Year.
  • Ensured objectives were met and aligned with strategic plan.
  • Developed strategic planning of market sectors and operation cost to be competitive with contract negotiation.
  • Participated in corporate strategic planning quarterly from 2010-2015 and supported the implementation of LEAN initiatives companywide.
  • Managed team of 11 people to achieve individual and organizational goals through effective strategic planning, operations, coaching and mentorship.

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19. Sales Training
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Here's how Sales Training is used in Sales And Marketing Vice President jobs:
  • Introduced and coordinated sales training programs resulting in staff knowledge and skills improvements that effectively supported company sales objectives.
  • Developed and implemented national marketing plan and sales training for computerized security systems company targeting auto dealers.
  • Implemented forecasting and sales training to management, sales representatives and distributors.
  • Designed, developed and implemented sales training curriculum for organization.
  • Developed sales training programs for in-house and independent associates.
  • Implemented sales training and customer service improvements.
  • Enhanced field sales team selling skills by selecting and engaging outside trainers to develop and deliver a sustainable sales training program.
  • Introduced sales training that enhanced the sales reps' understanding of property features and helped them sell more effectively.
  • Define and coordinate sales training programs that enable staff to achieve their potential and support company sales objectives.
  • Developed a comprehensive sales guide and sales training, expediting productivity from 6 months to three.
  • Developed company's first strategic planning, performance evaluations, technical and value sales training.
  • Conducted sales training based on best practices and productive methodology such as Solution Selling.
  • Developed sales training materials based on corporate best practices and Jeff Shores 4:2 formula.
  • Instituted a diverse sales training program to create a -best practices- sales approach.
  • Planned and implemented business development, marketing, and sales training operations.
  • Directed all aspects for two national sales training events per year.
  • Established health insurance sales training program delivered to over 1,500 brokers.
  • Create and follow up sales training strategy for all accounts
  • Created and managed the sales training program.
  • Developed and conducted product demonstration and sales training webinars weekly.

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20. Direct Reports
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Here's how Direct Reports is used in Sales And Marketing Vice President jobs:
  • Direct reports included Engineering Manager, Service/panel Supervisor, Chief Estimator, and Fabricating Shop Manager.
  • Managed 14 direct reports, 48 salespeople, and a customer sales and service center of 23.
  • Managed six direct reports; reported to President and CEO; member of Board of Directors.
  • Managed 9 direct and 7 indirect reports within marketing and wholesale (B2B) sales teams.
  • Lead a team of 8 direct reports responsible for sales, marketing, and business operations.
  • Lead a team of 103 Sales, Marketing and Sales Operations personnel through 9 direct reports.
  • Led staff of 24 via 4 AVP direct reports, reported directly to Division President.
  • Recruit, hire, coach, and foster professional growth of 15 direct reports.
  • Managed sales and marketing for 10 ready mix plants, including 5 direct reports.
  • Reduced inventory levels by 24% and managed a team of 5 direct reports.
  • Managed 8 direct reports through distribution, pricing structure, and marketing expansion efforts.
  • Oversee $3M annual budget, 8 direct reports, and 35 sales/marketing specialists.
  • Direct reports included Product Managers, Regional Sales Managers, and Customer Service.
  • Led team of 3 direct reports with 120 national field sales representatives.
  • Managed and mentored sales staff with nine direct reports.
  • Manage three direct reports and one indirect report.
  • Managed 10 direct reports and 26 sales staff.
  • Manage team of 13 direct reports.
  • Led 7 direct reports and 200 staff.
  • Managed 15 direct/indirect reports Developed new business outside of previous spectrum resulting in corresponding sales volume spike.

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21. Healthcare
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Here's how Healthcare is used in Sales And Marketing Vice President jobs:
  • Oversee and manage Physician Medical Director partnerships, contract negotiation/execution, and healthcare provider strategic relation initiatives.
  • Develop multiple healthcare product lines including manufacturing medical devices and resale products, primarily wholesale business.
  • Served one-year commitment to prepare healthcare software company for acquisition.
  • Targeted industries included: Architects, designers, hospitality, healthcare, corporate, institutional, government, municipality and retail.
  • Supply chain management services and IT solutions provider to the top 200 Retailers, Fortune 500 Consumer Products and Healthcare/Pharmaceutical industries.
  • Developed advertisements and marketing collateral for the EAP, Managed Behavioral Healthcare, and training and development programs.
  • Recruited to turn around stagnant sales and marketing efforts for a national corporate healthcare services provider.
  • Result: Healthcare became the dominant revenue driver for ACC with a 31% industry capture.
  • Provided services to Legal, Insurance, Real Estate, Financial Services and Healthcare industries.
  • Target market includes hospitals, large healthcare systems, physician groups, life sciences industry.
  • Developed and executed a company wide healthcare marketing program generating $500k.
  • Provided multiple healthcare training and decision support solutions for PEO STRI.
  • Initial focus is on the healthcare and health insurance industry.
  • Served as Business Analytics Representative on the Society for Simulation in Healthcare Modeling and Simulation standards committee.
  • Mount Vernon, NY 2012 - 12/2016 $20M Manufacturer of generic Rx and OTC pharmaceuticals and other healthcare products.
  • Developed and executed strategic sales, communications, and ad campaigns for Fortune 500 healthcare and biotech companies.
  • added the government sector and Healthcare vertical to the strategy which picked up 4 million In new revenues.
  • Managed sales and marketing efforts for large workers' compensation home healthcare network (PPO).
  • Managed Group Purchasing Organizations (GPOs) accounts consisting of healthcare and hospital groups.
  • Create advertising campaigns; develop e-commerce functionality, primarily targeting licensed healthcare professionals and professional athletes.

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46 Healthcare Jobs

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22. Sales Organization
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Here's how Sales Organization is used in Sales And Marketing Vice President jobs:
  • Directed sales organization (both internal and external representative firms) and developed distributor network to expand distribution through additional channels.
  • Developed a Manufacturer's Representative based sales organization consisting of 11 agencies that cover North America.
  • Restructured entire sales organization in less than 4 months, resulting in increased annual revenues of 28%.
  • Provided strategic leadership and direction for $100M sales organization in North America, Europe, and Asia.
  • Developed and managed field sales organization - 16 independent sales rep groups comprising 104 sales people nationally.
  • Restructured sales organization to create coaching, mentoring, and accountability with district sales manager model.
  • Recruited, hired, trained, and managed ACI's sales organization and clinical training staff.
  • Increased the sales organization from 60 to 160 sales representatives while increasing rep profitability.
  • Managed the worldwide sales organization, and also drove the marketing initiatives.
  • Led 40 sales professionals in an organizationally flat, national sales organization.
  • Provided leadership to the Sales organization through turbulent times for the organization.
  • Transformed failing sales organization into one with record corporate sales.
  • Manage Independent Sales Organizations, marketing and account services team.
  • Spearheaded the development of the sales organization.
  • Recruited independent sales organizations to carry the Blasdel product line for integration into their system proposals.
  • Managed complex sales organization of business development and account managers in 10 multi-branch locations.
  • Championed restructuring of sales organization, achieving record revenue gain and dramatic earnings improvement.
  • Hired and motivated new sales organization to implement business plan.
  • Restructured numerous grossly underperforming sales organizations.
  • Developed strategic and tactical plans for product releases for varied sales organizations, including incentive and discount programs.

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23. Sales Plan
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Here's how Sales Plan is used in Sales And Marketing Vice President jobs:
  • Developed and implement strategic sales plans and marketing initiatives to accomplish company goals.
  • Develop annual sales plan in support of organizational strategy and objectives.
  • Managed a team of 15+ including Account Executives, Associate Account Executives, Sales Planners, and Account Service Reps.
  • Created a new product line, developed marketing strategy and successful executed sales plans to launch our new company.
  • Develop quarterly sales plans and collaborate with the sales team to evaluate and improve product displays and sales materials.
  • Instituted a CRM solution, hired/led a team of relationship consultative sales representatives that consistently exceeded their sales plans.
  • Trained young leaders in finance, sales, customer service, interviewing, business development, and sales planning.
  • Create and execute the annual sales plan and budgets for existing product line and new product launches.
  • Managed Company's 10 Broker Representative Agencies and developed their Sales Plans/Budgets in assigned Geographic Regions.
  • Developed all marketing material, created sales plans, new price quotes and negotiated contracts.
  • Develop and execute sales plan to exceed goals for existing customers and new accounts.
  • Initiated sales planning, team coaching, project management, sales communications and research.
  • Developed and executed marketing and sales plan, service offerings, pricing and distribution.
  • Developed sales plan to leverage specific funding sources tied to school improvement initiatives.
  • Develop and implement annual sales plans to achieve established plan and KPI's.
  • Developed annual sales plans and quotas for corporate and pleasure travel.
  • Developed and modeled strategic sales plans aligned with corporate goals.
  • Tasked with drafting and implementing marketing and sales plan.
  • Monitored sales plans and goals.
  • Forecasted, budgeted, and executed sales plans which targeted semi-conductor equipment.

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24. Sales Management
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Here's how Sales Management is used in Sales And Marketing Vice President jobs:
  • Achieved over 90% accuracy for funnel forecasting process through operational restructuring and implementation of new sales management system.
  • Spearheaded sales management initiatives within a high profile petroleum equipment contractor and wholesale operation.
  • Implemented sales management software and lead generation system with optimal efficiency in sales conversion.
  • General sales management responsibilities for three independently run and operated product groups.
  • Implemented standardized web-based sales management system to increase productivity and hotel demand.
  • Keynote speaker at several Sensational Sales Management seminars.
  • Led sales management and training of both direct sales reps and rep groups for the United States and Canada.
  • Implemented sales management tools, including Sales Force and SAP to track all leads through the sales process.
  • Managed day-to-day operations of the company; including human resources, inventory control and sales management.
  • Design sales management templates and host a custom, quarterly training program for a growing team.
  • Combined inside sales, field sales, sales support, sales management, and marketing responsibilities.
  • Set up new sales management and outside sales territories to drive sales through various channels.
  • Worked with company staff to effectively close sales; sales management, logistics, marketing.
  • Coordinated the marketing and sales management of a $750 million-dollar construction equipment company.
  • Oversee all aspects of online and offline marketing, including sales and sales management.
  • General sales management of $40 million dollar mattress ticking business unit.
  • Manage a marketing/sales force and sales management team of 20+ employees.
  • Restructured national sales operations and sales management of Philadelphia-based home medical equipment division resulting in cost savings of $400,000.
  • Added numerous sales management disciplines and revamped sales presentations, media kits and sales territories.
  • General and sales management of startup fire retardant fabric business.

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25. Sales Efforts
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Here's how Sales Efforts is used in Sales And Marketing Vice President jobs:
  • Monitored customer preferences to determine focus of sales efforts and overall company strategy and direction.
  • Developed Access-based database to track company sales efforts.
  • Coordinated with Regional Marketing Manager to create, select, and place advertising and marketing materials appropriate to specific sales efforts.
  • Led sales efforts to provide driver education in high schools; grew partner schools from 4 to 45 in one year.
  • Co-developed marketing and sales strategy and led sales efforts for new vertical market of 1:1 cross media direct marketing services.
  • Led the marketing and sales efforts for all retail, private label and deli including five brands and private label.
  • Developed marketing plans and literature to support sales efforts and the introduction of new products in the market place.
  • Hired four sales representatives and eight skilled employees to deliver significant sales efforts and to produce innovative quality beer.
  • Led and supported the Sales and Marketing teams in business development, marketing and sales efforts.
  • Revamped communications, procedures, and corporate performance metrics to support sales efforts and customer retention.
  • Led sales efforts to win almost $100 M in major international projects.
  • Manage all sales efforts throughout North America from lead generation to closing.
  • Participate in sales efforts both over the telephone/internet and on-site when required.
  • Led expansion into Asian markets and new sales efforts in U.S.
  • Led all marketing and sales efforts for both operating divisions.
  • Led the marketing and sales efforts of the company.
  • Expanded sales efforts to Oregon and Washington.
  • Directed the marketing and sales efforts for John Elway and NFL Denver Broncos owner Pat Bowlen s joint venture.
  • Key contributions: Focused marketing and sales efforts on delivering the brand promise.
  • Dream Team Launched student-run business with 4 team members, selling customized iphone cases, leading Marketing & Sales efforts.

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26. Account Management
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Here's how Account Management is used in Sales And Marketing Vice President jobs:
  • Directed all territory sales functions, including key account management, customer relationship development, price and contract negotiations.
  • Developed and implemented customer account management procedures, working closely with operations to ensure on-time delivery during ramp-up phase.
  • Developed and implemented new go-to-market strategy, sales collateral, service offerings, and account management approach.
  • Developed Underwriting & Risk Management protocols which included Account Management & Retention strategies.
  • Created strategic account management system to evaluate and increase key/target account revenue.
  • Account Management and customer relationship building.
  • Improved operating income from negative to +23% in two years through sales mix, price increases, and account management.
  • Set National program and pricing initiatives as well as key account management, rep and distribution management, and productivity improvements.
  • Provided leadership for sales and marketing operations with emphasis on rapid growth, account management, and brand development.
  • Optimized the account management function to reduce costs while delivering a higher level of service and improved results.
  • Re-engineered sales force/account management teams, reducing headcount by 30% and increasing EBITDA by $1,200,000.
  • Conducted client workshops in on-line advertising, branding, sales techniques, and account management.
  • Core responsibilities include all sales and account management activities to new and established account base.
  • Key account management and contract negotiation with surgeons, hospitals and NHS trusts/buying groups.
  • Lead a team of 5 and hold personal responsibility for major key account management.
  • Recruited, trained and effectively managed all sales and account management staff.
  • Assisted and supervised all implementations, daily account management and account growth.
  • Top 20 customer account management with related P & L responsibility.
  • Initiated use of Salesforce.com for Account Management to maximize visibility for customer satisfaction.
  • Launched Miller Heiman Large Account Management Process (LAMP) enterprise-wide.

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27. Global Sales
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Here's how Global Sales is used in Sales And Marketing Vice President jobs:
  • Reported to the President/Chief Operating Officer and played an instrumental leadership role in setting up a global sales and marketing organization.
  • Recruited and managed Global Sales team in North America and India with a focus on building customer relationships and customer service.
  • Increased sales of specialty contact lens business by 343% and responsible for developing the global sales and marketing strategy.
  • Started up a global sales and marketing organization consisting of marketing, applications, customer service and promotional support.
  • Implemented customer relationship management (CRM) database to drive activity and manage global sales pipeline and forecasts.
  • Headed up global sales, marketing, PLM, business development, customer service and field engineering.
  • Managed the Global Sales & Marketing organization with full P&L to drive business growth results.
  • Managed 12 global sales agents, 6 internal sales team, and 5 customer service reps.
  • Managed a 23-person team staff in the US and Europe and an indirect global sales channel.
  • Expanded global sales channels contributing to an aggregate revenue growth rate of >900%.
  • Led global sales team to serve core markets while identifying growth for $70M business.
  • Developed and implemented the first global sales and marketing plan, established a return-for-performance culture.
  • Developed company's global sales strategy and execution plan to focus global sales activity.
  • Recruited, hired, mentored, and developed 10-person global sales and marketing team.
  • Directed all global sales, product management, marketing and sales engineering efforts.
  • Managed global sales & operations of US$ 100 million per year.
  • Called a TCT catheter Clearway Potential global sales $2 Billion.
  • Recruited to grow and lead global sales and marketing teams.
  • Collaborated with global sales to interpret trend direction.
  • Developed and managed global sales, marketing, and technical support organizations for startup company specializing in microprocessor development systems.

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28. SEO
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Here's how SEO is used in Sales And Marketing Vice President jobs:
  • Designed customized state-of-the-art content management system focused on organic SEO results.
  • Developed corporate guidelines for content requirements, branding, usability, customer motivation, SEO, advertising, and retention marketing.
  • Created a social network of 15,000+ investors to boost market reach, while implementing SEO and PPC advertising to elevate visibility.
  • Generated demand among retailers using various digital marketing strategies including SEO, banner ad placement, social networking ad placement.
  • Managed SEO with use of meta tags and keywords to optimize selling opportunities through search engines while optimizing allocated resources.
  • Initiated closeout prices for a manufacturer's discontinued item, which increased our company's profit margin by 30%.
  • Implemented highly effective improvements to SEO and mobile access applications that improved sales closing rates by over 25%.
  • Created Possible Closeout report to identify slow moves or discontinued items (dead inventory) to ensure cash flow.
  • Oversee client relations, project management, the building and execution of SEO, SEM and social media plans.
  • Executed successful online and digital sales campaign via SEO, SEM, PPC strategies, and strategic branding.
  • Developed and implemented digital strategy including SEO, PPC, websites, CRM, marketing automation and email marketing
  • Manage the social media team, content developers, as well as SEO and SEM for clients.
  • Redesigned web, SEO performance, content standards, directory listing and 3rd party event organizations.
  • Generated online sales through SEO, social media advertising, and charitable public relations.
  • Led website re-development, changed UI and increased SEO and display marketing efforts.
  • Opened Ultra closeout business account for $750,000 in shipments.
  • Executed marketing campaigns and lead generation including PPC, co-registration, media buying, opt-in email, and SEO.
  • Rebranded corporate identity, product offering, and launched new website with search engine optimization - SEO.
  • Created +700% increase in inbound and outbound marketing activity through SEO optimization and multi-touch campaigns.
  • Opened Zales Outlet closeout business accounting for $1 million in shipments.

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29. Sales Process
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Here's how Sales Process is used in Sales And Marketing Vice President jobs:
  • Hired and trained sales staff through the entire sales process from the initial contact/proposal stage to product delivery and installation.
  • Improved customer satisfaction scores from 76% to 88%, maximizing experience at each sales process touch point.
  • Designed and implemented a sales process where leads are identified and tracked until disqualified, closed or lost.
  • Implemented sales processes to stop 5 year sales slide and rejuvenate brand acceptance in all market channels.
  • Improved overall sales coverage by targeting high-potential clients through rezoning sales regions and revising sales processes.
  • Revamped the sales process and shortened the sales cycle, increasing gross profit over $200,000.
  • Developed, executed and administered best in class professional Sales Processes / Tools throughout enterprise.
  • Provide a high touch sales process to drive and support early adopter customer success.
  • Managed overall sales process, set appropriate metrics for sales funnel management.
  • Set and managed acquisition pipeline, targets, sales process and CRM.
  • Established compensation, incentives, sales training, and sales processes.
  • Implemented CRM and set up all training and sales processes.
  • Cultivated cohesive team environment and revamped sales process by utilizing multiple sales metrics to increase efficiency of each transaction in real-time.
  • Implemented salesforce.com to support structured sales process flow.
  • Developed sales process and reorganized sales team resulting in: Higher than industry growth rate for this niche promotional products supplier.
  • Introduced solution selling sales processes and tools (salesforce.com) leading to over 40% sustained annual sales growth.
  • Direct and coordinate company sales and marketing functions Develop and coordinate sales process, selling cycle and KPI's.
  • Key Achievements: Created sales processes as well as managed sales goals, budgets, and forecasts.
  • Worked as the communicator between the potential homebuyers and contractor throughout the entire sales process.
  • Managed all phases of full-cycle sales process from lead generation, to closing deals, to developing client relationships.

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30. Client Relationships
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Here's how Client Relationships is used in Sales And Marketing Vice President jobs:
  • Lowered training costs and improved customer satisfaction by developing informative series of online training videos and strengthening client relationships.
  • Developed pipeline management tool geared towards increasing visibility and providing critical insight into client relationships.
  • Developed and managed online retail accounts, facilitating client relationships and proposal presentation.
  • Leverage dynamic interpersonal communication skills to successfully form positive client relationships.
  • Implemented solutions-based selling process that fostered client relationships and developed clients referrals
  • Directed client relationships, conferences, project management and presentations.
  • Manage all existing client relationships within the electronic connectivity group.
  • Managed new client relationships and maintained high customer satisfaction.
  • Diversified client base by developing new long-term client relationships reducing single account revenue share from 85% to 50%.
  • Managed client relationships through continuous interaction via targeted events and promotions, trade shows, consumer shows and special events.
  • Developed key account growth strategy to quantify and leverage the value of existing client relationships to drive new business.
  • Produced $15M in new-client relationships, exceeding first-year plan by 300%.
  • Developed new client relationships through combination of target marketing and cold calling.
  • Forged strong client relationships and branded loyalty.
  • Officiated and managed client relationships for the fixed income reporting and analytical software.
  • Participated and built client relationships through Association and other key networking functions..
  • Targeted, developed and managed long-term client relationships with the executive c level decision makers with our franchisor partners.
  • Maintain client relationships through regular meetings with the clients and by attending cooperative board meetings.
  • Managed client ideation, partnership executions, and client relationships for FOX Cable Sports.
  • Challenged with an extremely dysfunctional sales division, remobilized the underperforming field staff and revitalized chain client relationships.

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31. Web Content
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Here's how Web Content is used in Sales And Marketing Vice President jobs:
  • Developed web content strategies and messaging that aligns with visitor interest.
  • Developed business plans, web content and print advertisements.

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32. ROI
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Here's how ROI is used in Sales And Marketing Vice President jobs:
  • Earned market recognition as a respected alternative to other major carriers in the Detroit Metropolitan area.
  • Develop and deliver ROI analysis for renewable energy and lighting project including short term, long term and payback analysis.
  • Developed/implemented plans to maximize sales and optimize ROI for $2.1M HR software company with over 200 clients worldwide.
  • Manage, implement, and analyze/evaluate/adjust effectiveness of sales methods, costs, profits, ROI, and results.
  • Structured short and long range pricing strategies supporting corporate revenue objectives, with direct responsibility for ROI and P/L.
  • Initiated paid search modifications freeing up 25% of spend to be redirected to higher ROI terms.
  • Lead all social media platforms, and create online campaigns to boost sales and ROI.
  • Identified and developed large ROI-based sales while overseeing a sales team of four.
  • Exceeded ROI targets while winning Tier 1 accounts, including Toyota Forklift.
  • Collect and analyze detailed metrics and measurable ROI for each campaign.
  • Create and Design marketing strategies that will result in maximum ROI.
  • Negotiated 70+ programming contracts within 8 months enhancing video service ROI.
  • Led factory energy audit that resulted in 52% ROI.
  • Directed and monitored third party contractors to ensure maximum ROI.
  • Created public website and developed high-ROI Search Engine Marketing strategies.
  • Implemented use of Six Sigma analytical process for evaluating client engagements to determine Cost/Benefit and ROI.
  • Formulated multi-dimensional pricing and ROI metrics.
  • Place quailed leads with resellers to insure awareness and branding advertisement became sales and met the needed ROI for success.
  • Generated a library of sales and marketing materials including solution demonstrations, product brochures, ROI calculators and eBooks.
  • Produced high ROI results with web and SEO, PPC, PPM and Internet Adwords strategies.

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33. Product Management
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Here's how Product Management is used in Sales And Marketing Vice President jobs:
  • Developed and maintained excellent relationships with account key decision makers, product management teams, and marketing teams within distribution.
  • Rationalized and streamlined product lines; re-organized and implemented product management and program management disciplines; implemented global CRM system.
  • Full responsibility for customer management, global product management, value determination and extraction, and Asian support operations.
  • Promoted to the position with additional responsibility of all marketing activities including Product Management, Advertising and Promotion.
  • Instituted product management process that resulted in market driven product development.
  • Played key role for all marketing communication, product management, and product marketing functions in B2B and consumer markets.
  • Lead and manage sales, business development, marketing, product management, technical assistance, and asset management activities.
  • Improved productivity in all sales and marketing categories including product management, inside sales, direct mail, and e-Commerce.
  • Develop and manage the Company's entire sales, marketing, and product management budget.
  • Brand and private label product management; pricing, gross margin and promotions.
  • Hired 7 new product management, market research and creative team members.
  • Managed and mentored sales, marketing and product management team of 15-persons.
  • Collaborated with U.S. based IT and QA directors on product management.
  • Lead Product Marketing, Product Management and Sales teams.
  • Supervised product management, technical service and sales.
  • Developed and implemented product management and technology roadmaps for U.S. and international markets.
  • Developed and managed sales, client management, business development, marketing, product management, and the IT departments.
  • Directed all elements of marketing, including product management, marcom, public relations, branding, and channel marketing.
  • Created Five Plus One marketing and product management strategy to provide focus and support for key premier suppliers.
  • Led product management of Webraska's portfolio of mobile location-based services and GPS navigation smartphone apps.

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34. Sales Reps
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Here's how Sales Reps is used in Sales And Marketing Vice President jobs:
  • Handled all aspects of a sales force which consisted of 15 Supervisors and over 100 sales reps in the telecommunication industry.
  • Approve new hires and implementation of personnel decisions with 25 direct sales reps, and oversight of 30 non-direct reports.
  • Developed sales processes and strategies for 34 + Sales reps. * Helped develop and maintain the college/university partnership program.
  • Led total staff of 3 Project Directors, 15 Managers, 40 Sales Reps and 50 Off Premises Consultants.
  • Traveled and helped sales reps nationwide to Close large opportunities in the field with a very high closing %.
  • Managed a book of 3MM in sales and managed 14 sales reps located in house and out.
  • Trained and managed 4 sales reps who sold our concept to 350 merchants in 6 months.
  • Hired, trained and led a team of sales reps & marketers to drive CRUSH sales.
  • Lead five outside sales reps in applying consultative sales techniques focused on customer success.
  • Managed five regional sales managers with over 45 sales reps nationally.
  • Set training schedules and classes for service technicians and Sales Reps.
  • Managed 7 Inside Sales Representatives and 5 Outside Sales Reps.
  • Set forecast for individual sales reps and each branch.
  • Attended trade shows and managed territory sales reps.
  • Supervised 5 District Managers and 60 Sales Reps.
  • Recruited hired and trained new Sales Reps.
  • Managed 22 Sales Reps and distributors world-wide.
  • Set goals & objectives for sales reps. and branch managers.
  • Managed sales reps across North America Managed projects up to $2MM worth Managed internal sales force and design engineers.
  • Hired, developed and doubled staff to 16 marketing and sales reps .

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35. Sales Department
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Here's how Sales Department is used in Sales And Marketing Vice President jobs:
  • Facilitate cross team collaboration with engineering, manufacturing, purchasing and sales departments to improve team effectiveness and resolve customer issues.
  • Directed marketing and sales departments for three business units with an international manufacturing and engineering organization.
  • Developed sales department procedures and training programs for new dealer development.
  • Developed quarterly and annual sales department budgets.
  • Assessed organizational needs and re-structured sales department, personnel, business processes and activities increasing sales results in a 20%.
  • Led the sales department to a record sales year, while reorganizing territories and field basing the sales force.
  • Established Unit Account Sales Department, catapulting sales from $1 million to $24 million since 1999.
  • Established marketing and sales departmental goals, objectives, operating procedures and performance measures.
  • Integrated customer service and sales department, greatly improving service ratings and logistics.
  • Formulated new products in R&D incorporating feedback from the sales department.
  • Pulled together three key sales departments which had previously worked in silos.
  • Streamlined sales department processes realizing a 25% reduction in costs.
  • Develop and manage the sales department for an electrical start up.
  • Developed and researched new products for approval for sales department.
  • Planned all Senior Executive budget meetings for Sales Department.
  • Created and distributed sales department procedure and training manual.
  • Align sales department goals with overall corporate objectives.
  • Managed a sales department of 15 people.
  • Led the growth of sales department from 6 to 60 employees.
  • Reorganized sales department to achieve maximum efficiencies and best ROI.

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36. Distribution Channels
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low Demand
Here's how Distribution Channels is used in Sales And Marketing Vice President jobs:
  • Developed highly focused Relationship Marketing and Communication campaigns, which helped build its vast international distribution channels in over 85 countries.
  • Instituted creative marketing programs to take advantage of the Internet and other electronic information distribution channels.
  • Achieved success by increasing customer listings, developing business with new customers and distribution channels.
  • Maintained responsibility for the growth and development of business through direct and indirect distribution channels.
  • Coordinated joint marketing and sales strategy for local and national distribution channels.
  • Positioned and promoted consumer and business products across all distribution channels.
  • Developed go-to-market strategies for expanding distribution channels absorbed through acquisitions.
  • Established distribution channels via restaurants and wholesale companies.
  • Developed marketing plan that increased global recognition of brand by creating sales force, distribution channels, and market territory.
  • Designed and implemented a sales and marketing thrust into new consumer goods distribution channels, increasing sales by 40%.
  • Increased revenue by developing new distribution channels for storage solutions in North America, Latin America, and Canada.
  • Established new distribution channels which consist of an E-commerce site, GPO's, and IDN's.
  • Worked with key personnel to launch products in Big Box stores as well Flooring Distribution channels.
  • Set up sales and service distribution channels throughout Europe, Asia and USA.
  • Specialized in custom solutions for all distribution channels in the territory.
  • Identified and successfully sold into new and varied distribution channels.
  • Managed distribution channels and OEM customers to increase sales.
  • Developed wholesale, retail, and distribution channels.
  • Established repeatable product launch process for multiple sales channels including resellers, OEM, and distribution channels.
  • Lead monetization of 70K leads daily through a variety of key sales distribution channels.

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37. R
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low Demand
Here's how R is used in Sales And Marketing Vice President jobs:
  • Analyzed established processes to identify and address key areas of improvement to generate future growth and ensure sustainable success.
  • Promoted sales resource development initiatives and led high-impact corporate culture changes to improve productivity and performance.
  • Directed day-to-day sales/marketing activities and strategic development efforts to drive profitability and expand enterprise.
  • Assisted in designing and marketing of patented cooler technology.
  • Identified new market opportunities and developed penetration strategies.
  • Promoted to Vice President of Marketing and Sales and responsible for generating more than $50MM in annual revenues.
  • Arranged for both domestic and FOB Asia shipments as well as warehoused product for both US and Canada.
  • Have called on and successfully sold into the following mass market accounts for our branded line of coolers.
  • Establish and implement short and long-range goals, objectives, policies, and operating procedures.
  • Created multiple B2B accounts with an increasing amount if internet sales annually.
  • Secured the following mass/specialty accounts for our branded line of toys.
  • Handled more laborious and important mass market accounts as house.
  • Led team and operations during a major product recall.
  • Collaborated with clients' directors and vice presidents.
  • Develop and maintain sales and marketing budgets.
  • Directed all sales and marketing.
  • Manage all sales and leasing of railcars including but not limited to by preparing lease documents and Purchase and Sale Agreements.
  • Managed the sales / quality / engineering staff to design & develop a new web site for the company.
  • Launched and sold Patented "InnerCool" line of coolers in 2004.
  • Skilled at working in other global markets with high profile accounts for product placement with Tridon Australia, & Hella Mexico.

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38. Saas
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low Demand
Here's how Saas is used in Sales And Marketing Vice President jobs:
  • Aligned business and technical strategy for PaaS/SaaS offerings and identify gaps between vendor solutions and corporate/client needs.
  • Introduced SaaS practice management functionality and embedded profile video improving sales and client retention.
  • Developed new product strategies including moving to SaaS model offering and dashboard capabilities.
  • Converted 80% of existing customer base from perpetual licensing to SaaS subscription licenses in less than one year's time.
  • Managed strategic business development for a start up Technology Company specializing in SaaS and Sever PLM/ERP/SCM/WMS solutions for the apparel Industry.
  • Co-authored business plan for first and second round investor funding of this SaaS provider (Software as a Service).
  • Set up sales functions of regional installed lawyer management software programs (Complete Law) in the SaaS setting.
  • Formulated sales plan, partnered with leading provider of SaaS solutions, and implemented changes within 6 months.
  • Acquired 50K+ users for new SaaS product and developed a recurring revenue stream to create long-term enterprise value.
  • Developed over 35 new SAAS partner relationships providing relevant solutions for the mid size business market.
  • Introduced SaaS platform CRM and value added educational tools for internal and external use.
  • Recruited to launch SaaS software solution for this 30 year old ERP software company.
  • Launched a Global ECM SaaS based solution offering for social media compliance, SocialView.
  • Recruited, trained and led marketing and sales team for start-up SaaS company.
  • Directed 8-person sales and marketing team for cutting-edge digital asset management SaaS start-up.
  • Introduced subscription based business model (SaaS/Cloud) Providing flexible, affordable funding options for clients.
  • Educated growers and patients about the benefits of Plainview's SaaS software.
  • Lead all outbound sales and marketing efforts for Switzerland based SaaS startup.
  • Oversee and direct development of Scubaba proprietary SaaS platform.
  • Invest in cloud based, SaaS, solutions to allow for scalability, reduce capital expenses and improve efficiencies.

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39. Sales Personnel
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low Demand
Here's how Sales Personnel is used in Sales And Marketing Vice President jobs:
  • Developed and implemented incentive programs and motivated sales personnel.
  • Evaluated existing Sales Personnel by establishing accountability guidelines.
  • Trained sales personnel, wrote procedures and manuals, set up systems, established criteria, increased sales and profitability.
  • Managed P&L operations for 22 call centers, with other duties including hiring and training sales personnel.
  • Initiated sales territory management programs used to set goals, measure performance and determine compensation of sales personnel.
  • Trained sales personnel, established relationships with key and target customers, created annual budgets and monthly forecasts.
  • Tracked sales commissions payable for sales personnel, submit weekly amount to accounting.
  • Recruited, hired, and trained both client services and sales personnel.
  • Traveled with all sales personnel for joint sales calls and training.
  • Recruit, hire, train, and develop new sales personnel.
  • Train technical & sales personnel in new technologies & internal procedures.
  • Recruited, hired and trained all marketing and sales personnel.
  • Managed sales personnel, ensuring company sales objectives are met.
  • Implemented a hiring and training program for new sales personnel.
  • Recruited and trained all direct and distributor sales personnel.
  • Managed global force of 74 sales personnel.
  • Introduced a training program for sales personnel.
  • Developed and trained all sales personnel.
  • Hired/Trained all existing and new sales personnel, channel representatives and client related personnel.
  • Managed the monthly and annual sales objectives for all of the sales personnel.

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40. Depot
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low Demand
Here's how Depot is used in Sales And Marketing Vice President jobs:
  • Developed e-commerce individual order fulfillment business through Calyx, 1800Flowers and HomeDepot.com that jointly exceeded 15,000 units in the first year.
  • Expanded sales to The Home Depot from only two divisions, to 4 bays in every U. S. store.
  • Negotiated and developed a private label program with Office Depot, increasing overall Back-to-School revenue by 100%.
  • Negotiated and closed contracts with Major Retailers, including Office Depot, Costco and Sam's Club.
  • Marketed on-site and depot repair of printers, PC's, monitors, and various peripherals.
  • Achieved double digit growth 3 years running focusing on the Home Depot and Lowe's accounts.
  • Acquired key clients including Office Depot, AAA New York, and First Data Corporation.
  • Closed $200,000 nationwide fill order with Home Depot while still in prototype stage.
  • Opened new channels with Walmart, Costco, Home Depot, and Target.
  • Team member for the development of Home Depot marketing plan and strategy.
  • Selected as 2004 Home Depot Vendor Partner of the Year.
  • Key customers: Home Depot, Lowe's, Tractor Supply Company, Ace Hardware, True Value.
  • Closed negotiations with The Home Depot, Lowes, and Ace Hardware to win the contract for the 2014 business year.
  • Work with channel partner on decentralized campaigns, Home Depot, Genuine Parts, Ricoh, and Mohawk Industries.
  • Developed business with major Home Center accounts, including Home Depot, Menards and Home Club
  • Conducted sales presentation to National Accounts, Sears, Home Depot and Lowes.
  • Worked with GP in establishing national account distribution through Home Depot and Lowes.
  • Selected "Vendor Captain" by Home Depot (1997-2002) to oversee product segment merchandising and product mix consultation.
  • Direct sales with commercial high volume accounts: Home Depot, Lowes Negotiate pricing and logistics with vendors and clients.
  • Directed sales and marketing activities for Atlantic Shutters and Wellcraft into Lowes and Home Depot.

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41. Sales Presentations
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low Demand
Here's how Sales Presentations is used in Sales And Marketing Vice President jobs:
  • Lead the preparation and consistent delivery of sales presentations across company.
  • Approved all sales presentations and collateral material for disposition offerings.
  • Solicited and conducted sales presentations to homeowners and businesses
  • Managed in-house advertising agency for client support, company advertising, product positioning, promotion, and high impact sales presentations.
  • Developed an extensive portfolio of selling materials including sales presentations, print & radio advertisements, brochures & product one sheets.
  • Called on all size of accounts, secured appointments, and made sales presentations that proved to be well received.
  • Organize meetings with new and established clients and perform sales presentations that provide clients with information about Bennett Uniform.
  • Created sales proposals and tools and delivered sales presentations to dealers, board of directors and share holders.
  • Developed sales strategy; sales/marketing collateral; and sales presentations for company's products, i.e.
  • Create and present sales presentations to potential clients, provide support and direction to sales representatives.
  • Boosted sales from existing customer base through strategic sales presentations and new branding efforts.
  • Established new sales methodologies, including standard sales template and computer based sales presentations.
  • Constructed weekly revenue sales reports, sales presentations, and staff meeting documentation.
  • Created and designed a catalog, website, sales literature and sales presentations.
  • Generated sales leads, developed sales proposals and gave sales presentations.
  • Created sales presentations to promote benefits of partnering with company.
  • Handled all Key account sales presentations and product launches.
  • Conducted sales presentations for new product launches.
  • Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations.
  • Included sales enablement processes, onboarding, revamp of sales presentations and materials, product/demo training and implementation of CRM.

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42. New Clients
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Here's how New Clients is used in Sales And Marketing Vice President jobs:
  • Led marketing promotional campaign that resulted in a 250% increase in prospects and a 200% increase in new clients.
  • Launched completely revamped scholarship management platform, Scholars United, and won new clients like Harvard University and Yale University.
  • Lead a sales staff of 5 account executives in coordinating new concepts for current & new clients.
  • Created all new marketing activities and materials that increased flow of new clients at every location.
  • Generate the flow of at least 100-125 new clients to the company per calendar month.
  • Awarded 2004 CEC High Achiever Award for exceeding yearly team goal of 1500 new clients.
  • Negotiated contracts with new clients to maintain relationships with senior key contacts in large accounts.
  • Prospected new clients through referrals, cold calls and presented services to potential clients.
  • Conceptualized innovative ideas for developing new clients, while sustaining retention of current clients.
  • Corresponded with new clients on real estate inventory for commercial buildings and residential properties.
  • Aided in securing future business by seeking out new clients to bolster release slate.
  • Used combination of telemarketing and networking to successfully secure over 50 new clients.
  • Secured 150 new clients through prospecting and networking with existing clients.
  • Handle daily operations of new clients and sales department goals.
  • Negotiate contracts with current and new clients and develop proposals.
  • Gained 14 new clients while in this position.
  • Develop new clients and service existing clients.
  • Obtained new clients generating 200K a month.
  • Secured 42.8% of the Class I Railroads in North America as new Clients with over $60MM in new revenue.
  • Designed trade show booth and personally established relationships at tradeshows with new clients for company.

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43. Sales Activities
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low Demand
Here's how Sales Activities is used in Sales And Marketing Vice President jobs:
  • Supervised inside sales activities and succeeded in developing and managing a global distribution network.
  • Coordinated sales activities with warehouse production.
  • Led and coordinated sales activities and driver schedules and worked collaboratively with clients to develop and launch customer promotions.
  • Prioritized sales activities generating new prospects and doubling the qualified sales pipeline to $18M in six months.
  • Steered North American sales activities for their Austrian specialty paper mill that SCA had purchased in 1988.
  • Produced reports and analysis for the other members of the executive team and reported on sales activities.
  • Led all interactive, direct, brand marketing, and sales activities of this digital publishing house.
  • Manage Sales Activities for a network of Sales Executives and Sales Agencies concentrated in the Eastern U.S.
  • Authored a new sales compensation plan, aligning sales activities and rewards with clearly defined targets.
  • Direct responsibility for all marketing and sales activities moving from a distribution model to direct sales.
  • Directed sales activities for 8 brands sold through the Pro-Dealer Channel and National Buying Groups.
  • Redefined value propositions and product offerings to drive effective sales activities and increase close ratios.
  • Oversee all sales activities and relationships with direct customers as well as sales distributors.
  • Established strategic partners for sales activities on a global basis.
  • Coordinated retention and sales activities to support annual revenue goals.
  • Planned and coordinated special events and sales activities.
  • Directed Internet sales activities with web sellers.
  • Key responsibilities involved: Directing and managing the sales activities for 30 individuals tasked with generating revenues exceeding $48M annually.
  • Analyze daily sales activities and introduce corrective actions to reduce costsand raise revenues.
  • Coordinate sales activities and communicate customer product requirements with departments including marketing, engineering and materials.

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44. Contract Negotiations
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low Demand
Here's how Contract Negotiations is used in Sales And Marketing Vice President jobs:
  • Key account management, customer relationship development, contract negotiations, and Marketing creativity.
  • Specialized in key account retention, management and contract negotiations.
  • Led business development activities and all customer contract negotiations.
  • Involved with primary contract negotiations with principal vendor.
  • Performed contract negotiations within the agency network.
  • Performed contract negotiations and receivable collection.
  • Developed and coordinated all final contract negotiations, strategies, and targets for entire operations as well as marketing plans.
  • Ensured project completion, under budget, with sales responsibilities, from home presentation, contract negotiations, and closing.
  • Developed strategies to attain and close new business through leveraging, contract negotiations, relationship and referral lead sources.
  • Reduced COGS with vendors through contract negotiations & buying group agreements to increase gross profits by 15%.
  • Led international sales & marketing team in contract negotiations and on-site project management in LED electronic signage business.
  • Served as a liaison in vendor relationships and handled contract negotiations with various service providers.
  • Integrated new sales and marketing approaches and handled all presentations, demonstrations and contract negotiations.
  • Provided stewardship for high value key accounts, business development, and contract negotiations.
  • Perform expert contract negotiations to ensure ultimate client satisfaction and protection from risk.
  • Handled all contract negotiations for BOSCH and HELLA for OEM equipment.
  • Supervised proposals, contract negotiations, marketing, recruiting and training.
  • Recruited new member agencies and agents - responsible for contract negotiations.
  • Handled trade show activities and contract negotiations.
  • Conducted and implemented contract negotiations with key international accounts including Hewlett-Packard, Lexmark, and Xerox.

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45. Sales Professionals
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low Demand
Here's how Sales Professionals is used in Sales And Marketing Vice President jobs:
  • Developed, recruited and managed a sales organization of sales professionals and had total responsibility for developing and maintaining the budget.
  • Developed and implemented compensation plan for sales professionals.
  • Led a team of 8 marketing professionals, and 6 sales professionals for the classroom and online business units.
  • Design national strategy and tactics to attract, sign up, train, motivate, and appraise sales professionals.
  • Managed & Trained new sales professionals in consultative based selling process, effective prospecting methods & networking for results.
  • Established and staffed first location in North America and built and led a team of Technical Sales professionals.
  • Initiated & led the Sales Success Program which placed seasoned sales professionals in the field as on-site trainers.
  • Managed team of sales professionals to meet/exceed sales goals through new business development and maintenance of customer relationships.
  • Exceeded sales growth goals through directing sales and marketing team including both direct and indirect sales professionals.
  • Recruited, trained and supervised 8 outside sales professionals that produced 21% annualized new business growth.
  • Hire, train, coach and motivate a staff of 20 inside and outside sales professionals.
  • Developed sales strategy, recruitment model and infrastructure, and led over 100 sales professionals.
  • Selected, organized and led newly integrated team of 75 sales professionals in 48 branches.
  • Managed a sales team of eight direct sales professionals and one Distributor network manager.
  • Direct supervision of 4 Sales professionals and established 14 new Carriers for Agency usage.
  • Hire and train sales professionals implementing company sales strategies and policies.
  • Recruited and staffed sales team with qualified experienced sales professionals.
  • Hired, trained and developed sales professionals.
  • Hire and train sales professionals implementing company sales strategies and policies Manage division budget pertaining to marketing, sales, and training
  • Experience: Lead team of 50 sales professionals for Real Estate business HNI Clients.

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46. Sales Representatives
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low Demand
Here's how Sales Representatives is used in Sales And Marketing Vice President jobs:
  • Implemented company-wide sales and product training programs for newly hired/recruited sales representatives and agents.
  • Controlled distribution and monitored inventory of all product samples utilized by field sales representatives.
  • Empowered sales representatives to exceed annual goals with motivational training and incentive programs.
  • Trained and Developed Sales Representatives.
  • Hired, trained, and supervised a staff of 15 sales representatives and administered a $450,000 budget.
  • Created first ever, formal corporate training program for new sales representatives as well as other departmental employees.
  • Created training programs for partners and sales representatives on the art of selling to banks and lending institutions.
  • Established a network of sales representatives to market equipment in the eastern half of the United States.
  • Administered DSD Fleet operations and oversaw the performance of fleet drivers and sales representatives.
  • Led the 100 person sales force of company and independent commissioned sales representatives.
  • Led sales and marketing organization comprising 75+ Sales Representatives worldwide and 25 showrooms.
  • Developed a team of five sales representatives from point of recruitment through training.
  • Cultivated 2 sales representatives to earn Salesman of the Year awards.
  • Supervised a sales manager,18 sales representatives and 2 support personnel.
  • Managed six inside and outside sales representatives and support staff.
  • Hired and managed a sales force of 10 sales representatives.
  • Trained sales representatives throughout mid-west to west coast.
  • Managed new hire sales representatives.
  • Manage sales force of 38 independent sales representatives Develop and market new product introductions Establish programs with National and Regional retailers
  • Worked with Anadigics' manage- ment to finalize Asian Sales Representatives Network and designed myself out.

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47. Press Releases
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low Demand
Here's how Press Releases is used in Sales And Marketing Vice President jobs:
  • Gained visibility for company on national level by successfully writing and placing press releases and garnering product rankings with objective organizations.
  • Manage all customer, representative, and media communications including press releases and advertising.
  • Directed marketing and communication efforts through website, company literature and press releases.
  • Created marketing materials, press releases, print media and a social networking campaign for new product launches.
  • Write and publish articles, ads, and press releases for regional, national and international magazines.
  • Authored and distributed product application guides, press releases, direct marketing, and social media content.
  • Assisted with development and production of all product literature, press releases and collateral pieces.
  • Top ranking videos, press releases, videos and articles with high SERPS and conversion.
  • Authored research reports, marketing collateral, press releases, and distributor agreements.
  • Authored press releases, new print and online marketing materials, website articles.
  • Maintained national ad campaign via print ads, press releases, and events.
  • Worked closely with external PR Agency in crafting company message and press releases.
  • Created and wrote all site content, press releases and marketing campaigns.
  • Produced and edited marketing materials and press releases.
  • Conducted and managed video and webinar programs and managed press releases and media relations management.
  • Draft and negotiate Master Service Agreement contracts and press releases with telecom carriers, independent contractors and other vendors.
  • Oversee and direct all accompanying publicity and advertising, including press releases, blogs, and product placement.
  • Created multi-media resource library and produced all media ads and press releases.
  • Re-designed company web site, created trade show booth and managed corporate collateral materials including brochures, flyers and press releases.
  • Revamped the tradeshow booth, produced new data sheets, press releases, marcom, and designed the company Website.

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48. Costco
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low Demand
Here's how Costco is used in Sales And Marketing Vice President jobs:
  • Developed Costco dual pack and 2 Pound bulk program and sold regionally in Texas, So-Cal & PNW with end-cap programs.
  • Created retail partnerships with stocking customers including Amazon, Costco, Wal-Mart, Target, Best Buy, and PC Connection.
  • Closed $3.0M sales program with Big Box retailer-Costco and finished exceeding budget plan by 15% to end 2007.
  • Developed innovative long distance distribution strategy for Mid Atlantic Costco stores and achieved 10% growth in first year.
  • Direct importation of products from Asia to major U.S. accounts including Costco, Sam's Club and others.
  • Managed National Account manages responsible for Wal-Mart, Target, McLanes, Costco, Sam's and McLanes.
  • Manage quarterly pallet programming with two stock keeping units (SKU) at 20 Southern California Costco locations.
  • Achieved new distribution in Michael's, Costco, Costco Canada and Walgreen's & CVS.
  • Secured 100% supplier status on pistachios to Walmart/K-Mart /BJ's/Price Costco and Sam's.
  • Created custom displays, packaging and labeling to meet the unique Costco requirements.
  • Developed Costco as an XLT customer using consultative sales and market place testing.
  • Procured national buying contracts with Home Depot & Costco for Southern California market.
  • Established direct business with Sam's Club and Costco Wholesale.
  • Collaborated with Costco on new concept local bakeries program.
  • Established four national showrooms Added significant new distribution, including Costco.
  • Spearheaded successful efforts to gain chain wide distribution with Safeway; Developed the company's first fresh juice multi-pack for Costco.
  • Launched test programs with Toyota, Walmart/ Sams, COSTCO, Disney and various entertainment clients.
  • Channel development of Swisspers brand into Costco and Sam's.
  • Integrated major retailers: Walmart, Sam's Club, Lowe's, Costco, Target, Shopko and Kohl's.
  • Pioneered relationships with eventual foundational customers including Sysco, Darden Restaurants, Shop Rite, Wegman's, Publix and Costco.

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49. UK
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low Demand
Here's how UK is used in Sales And Marketing Vice President jobs:
  • Opened new International accounts and distribution in Mexico, UK, and Europe that led to over $3 million in sales
  • Brand builder, monitor all marketing, design and website development; expanded distribution to the UK and to Canada.
  • Secured and supervised first domestic and international distribution partners, expanding into China, Korea, UK, and Italy.
  • Closed the contract through a meticulously crafted and choreographed presentation to the UK and Denmark management teams.
  • Expanded sales to Japan, Iceland and the UK; ranked #1 in Japanese market.
  • Presented platform to clients in South America, the UK, Canada and the US.
  • Established global sales channels, closed major sale with prestige UK customer in first year.
  • Direct Account responsibilities include: Eaton, LuK, INA, Delphi and Lear
  • Managed acquisition transition of Living & Learning and LDA brands in UK.
  • Increased international sales by 124% to the UK and Australia.
  • Established representation in UK, Italy, Israel and Japan.
  • Coordinated European sales via a UK based sales team.
  • Traveled extensively throughout US, UK and France.
  • Consult for Otsuka Pharmaceutical in regulatory compliance department for medical devices.
  • Set up and managed a UK- Headquartered S/W Company in the US and applied services to US Shipping industry endeavors.
  • Established aspirational nature of Discovery Cove brand in USA, Canada, UK, Europe, and South America.
  • Expanded international presence in UK, Hong Kong, Thailand, the Philippines, and Australia.
  • Position: VP Sales & Marketing Establish a USA subsidiary office of the UK company.
  • Directed re-launch of Dukes action sports footwear brand, targeting mainstream accounts.
  • Established North American sales office for Hydelko KS of Rjukan, Norway.

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50. Wal-Mart
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low Demand
Here's how Wal-Mart is used in Sales And Marketing Vice President jobs:
  • Utilized and analyzed Symphony IRI Syndicated Data and Wal-Mart Retail Link Data for Category Management Development.
  • Managed senior level relationships with AT&T, Verizon, Sprint, Wal-Mart, Best Buy, Palm and Motorola.
  • Achieved divisional sales from $11M to over $44M in direct import revenue in Target, Wal-Mart/Sam s and OfficeMax.
  • Created product exclusively for Wal-Mart from inception to store execution which resulted in an additional $1 MM in seasonal sales.
  • Developed a Twice Baked Potato program in Wal-Mart service deli's and created a club pack for Sam's club
  • Secured product line presence at Wal-Mart through relationship with a major consumer brand company, CONAIR.
  • Created private label programs for Target Stores and exclusive lines for Wal-Mart and Toys R Us.
  • Developed chain wide power wing program in No 1 magazine retailer, Wal-Mart.
  • Opened Wal-Mart USA and became the category leader with specific product placement.
  • Opened every targeted account including Kohl's, Target, Wal-Mart and CVS
  • Increased Wal-Mart Canada SKU assortment from 1 to 9 products in 2001.
  • Key customers included M&M Mars, Wal-Mart and Mary Kay.
  • Direct responsibility for Wal-Mart, K Mart and Toys R Us.
  • Worked with K-Mart, Wal-Mart buyers.
  • Developed, Implemented & Executed Client Specific Merchandising Programs (Wal-Mart Stores and Jo-Ann Stores ).
  • Developed Wal-Mart end cap featuring popular Sehl Glow Lamps and expanded to new departments.
  • Developed business relationships with Wal-Mart, Brookstone and GSA.
  • Placed over $14.2M with Wal-Mart in new Clauss cutlery product sales in seven months of Acme s acquisition of Clauss.
  • Earned the company exceptional ratings and testimonials from clients on Wal-Mart as "Vendor of
  • Increased Wal-Mart Sales Revenue from $ 400,00.00 to $ 2,600,000.00 ( Continuous 10 Year Annual Sales Increases ).

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Sales And Marketing Vice President Jobs

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20 Most Common Skills For A Sales And Marketing Vice President

New Product Development

15.9%

Revenue Growth

15.8%

Strategic Partnerships

9.8%

Sales Goals

9.7%

Business Development

7.7%

Customer Service

6.1%

New Accounts

4.2%

Market Share

3.9%

Company Website

3.5%

Annual Sales

2.9%

Trade Shows

2.9%

CRM

2.4%

Direct Sales

2.1%

OEM

2.1%

Customer Base

2.1%

International Sales

2.0%

Market Research

1.9%

Strategic Plan

1.7%

Sales Training

1.7%

Direct Reports

1.6%
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Typical Skill-Sets Required For A Sales And Marketing Vice President

Rank Skill
1 New Product Development 12.6%
2 Revenue Growth 12.5%
3 Strategic Partnerships 7.8%
4 Sales Goals 7.7%
5 Business Development 6.1%
6 Customer Service 4.8%
7 New Accounts 3.3%
8 Market Share 3.1%
9 Company Website 2.7%
10 Annual Sales 2.3%
11 Trade Shows 2.3%
12 CRM 1.9%
13 Direct Sales 1.7%
14 OEM 1.7%
15 Customer Base 1.6%
16 International Sales 1.6%
17 Market Research 1.5%
18 Strategic Plan 1.4%
19 Sales Training 1.4%
20 Direct Reports 1.3%
21 Healthcare 1.2%
22 Sales Organization 1.1%
23 Sales Plan 1.1%
24 Sales Management 0.9%
25 Sales Efforts 0.9%
26 Account Management 0.9%
27 Global Sales 0.9%
28 SEO 0.9%
29 Sales Process 0.8%
30 Client Relationships 0.8%
31 Web Content 0.8%
32 ROI 0.8%
33 Product Management 0.8%
34 Sales Reps 0.7%
35 Sales Department 0.7%
36 Distribution Channels 0.7%
37 R 0.6%
38 Saas 0.6%
39 Sales Personnel 0.6%
40 Depot 0.6%
41 Sales Presentations 0.5%
42 New Clients 0.5%
43 Sales Activities 0.5%
44 Contract Negotiations 0.5%
45 Sales Professionals 0.4%
46 Sales Representatives 0.4%
47 Press Releases 0.4%
48 Costco 0.4%
49 UK 0.4%
50 Wal-Mart 0.4%
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