What does a sales and marketing vice president do?
A sales and marketing vice president is responsible for managing brand awareness, developing strategic promotional plans, and preparing marketing campaigns to attract existing. Potential customers increase sales revenues and improve the company's profitability. A sales and marketing vice president monitors the sales team, reviews the sales budget, researches the current industry trends to identify business opportunities, and allocates resources efficiently. A sales and marketing vice president must have excellent leadership and communication skills to discuss services with clients and set long-term sales development goals.
Sales and marketing vice president responsibilities
Here are examples of responsibilities from real sales and marketing vice president resumes:
- Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
- Modify marketing efforts base on availability of resources and opportunities to maximize ROI on existing marketing programs.
- Identify several viable OEM partner relationships in various industrial markets and secure orders for prototypes and engineering services.
- Develop new products for aerospace OEM and aftermarket sales by utilizing direct contract manufacturing, strategic suppliers and low-cost-country sources.
- Collaborate on social media and operations project to expand CRM platform for demand awareness, lead scoring automation and forecast accuracy.
- Assist in the creation, development and production of sales proposals, RFP's, presentations, brochures, and communications.
- Set targets, monitor, review and initiate action plans to achieve target KPI's.
Sales and marketing vice president skills and personality traits
We calculated that 12% of Sales And Marketing Vice Presidents are proficient in Product Development, Revenue Growth, and Strategic Partnerships. They’re also known for soft skills such as Analytical skills, Communication skills, and Customer-service skills.
We break down the percentage of Sales And Marketing Vice Presidents that have these skills listed on their resume here:
- Product Development, 12%
Oversee strategic sales planning, account-specific promotional activity, forecasting, new product development, and customer marketing and promotional programs.
- Revenue Growth, 9%
Spearheaded new services marketing by working with practice engineering to develop complete service delivery methodology to ensure revenue growth.
- Strategic Partnerships, 7%
Established strategic partnerships with synergistic suppliers to broaden product offering and level of integration for target markets and increased gross margin.
- Business Development, 5%
Devise and implement highly effective business development strategies that identify target markets and business opportunities in accordance with overall corporate objectives.
- R, 5%
Introduced exclusives at Fisher-Price, a concept embraced by Walmart, Target, Kmart and Toys R Us.
- Business Plan, 3%
Developed the Company's business plan, strategic alliances, customer service initiatives and promotional activities necessary to increase brand awareness.
Common skills that a sales and marketing vice president uses to do their job include "product development," "revenue growth," and "strategic partnerships." You can find details on the most important sales and marketing vice president responsibilities below.
Analytical skills. One of the key soft skills for a sales and marketing vice president to have is analytical skills. You can see how this relates to what sales and marketing vice presidents do because "sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies." Additionally, a sales and marketing vice president resume shows how sales and marketing vice presidents use analytical skills: "direct sales of voice and data communications systems. "
Communication skills. Another soft skill that's essential for fulfilling sales and marketing vice president duties is communication skills. The role rewards competence in this skill because "sales managers need to work with colleagues and customers, so they must be able to communicate clearly." According to a sales and marketing vice president resume, here's how sales and marketing vice presidents can utilize communication skills in their job responsibilities: "developed and distributed all marketing communications including; press releases, marketing collateral and advertising. "
Customer-service skills. This is an important skill for sales and marketing vice presidents to perform their duties. For an example of how sales and marketing vice president responsibilities depend on this skill, consider that "when helping to make a sale, sales managers must listen and respond to the customer’s needs." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a sales and marketing vice president: "targeted and gained key distribution partners to initiate growth of products into mature markets to replace old direct sales customer base. ".
Leadership skills. sales and marketing vice president responsibilities often require "leadership skills." The duties that rely on this skill are shown by the fact that "sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals." This resume example shows what sales and marketing vice presidents do with leadership skills on a typical day: "provided leadership to a direct sales and marketing business unit of 100 employees. "
See the full list of sales and marketing vice president skills
The three companies that hire the most sales and marketing vice presidents are:
- L3Harris46 sales and marketing vice presidents jobs
- Wolters Kluwer12 sales and marketing vice presidents jobs
- W.w. Rowland Trucking Co.
7 sales and marketing vice presidents jobs
Choose from 10+ customizable sales and marketing vice president resume templates
Build a professional sales and marketing vice president resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your sales and marketing vice president resume.
Compare different sales and marketing vice presidents
Sales and marketing vice president vs. Director of sales
A sales director is responsible for managing the sales operation of the team, ensuring that members comply with the sales strategies and procedures in meeting sales goals. Sales directors' duties include maintaining consistency of sales targets, providing reports and important updates for sales improvement, managing customers' inquiries and resolving complaints, launching new services to expand product offers, researching the current market trends, and improving sales plans. A sales director must have excellent leadership and decision-making skills to support and acknowledge the team's best efforts.
There are some key differences in the responsibilities of each position. For example, sales and marketing vice president responsibilities require skills like "r," "sales strategy," "strategic plan," and "content marketing." Meanwhile a typical director of sales has skills in areas such as "customer service," "customer satisfaction," "crm," and "salesforce." This difference in skills reveals the differences in what each career does.
Directors of sales earn the highest salaries when working in the finance industry, with an average yearly salary of $124,924. On the other hand, sales and marketing vice presidents are paid more in the technology industry with an average salary of $161,144.directors of sales tend to reach similar levels of education than sales and marketing vice presidents. In fact, directors of sales are 3.7% less likely to graduate with a Master's Degree and 0.1% less likely to have a Doctoral Degree.Sales and marketing vice president vs. Director new business development
A director of new business development is in charge of spearheading new programs and procedures, ensuring efficiency and smooth workflow. It is their duty to set goals and objectives in adherence to the company's vision and mission, establishing guidelines, allocating budgets, and overseeing the progress of all efforts. Furthermore, as a director of new business development, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Each career also uses different skills, according to real sales and marketing vice president resumes. While sales and marketing vice president responsibilities can utilize skills like "sales strategy," "direct sales," "sales management," and "sales organization," directors new business development use skills like "project management," "business strategies," "treasury," and "corporate clients."
Directors new business development may earn a lower salary than sales and marketing vice presidents, but directors new business development earn the most pay in the energy industry with an average salary of $126,576. On the other hand, sales and marketing vice presidents receive higher pay in the technology industry, where they earn an average salary of $161,144.directors new business development earn similar levels of education than sales and marketing vice presidents in general. They're 1.4% more likely to graduate with a Master's Degree and 0.1% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for sales and marketing vice presidents in the next 3-5 years?
Bill Thorne
Executive Director of the NRF Foundation and Senior Vice President of Communication and Public Affairs of NRF, National Retail Federation
Sales and marketing vice president vs. Senior sales director
A senior sales director is in charge of spearheading and overseeing the sales operations in a company, prioritizing customer satisfaction and profit growth. Their responsibilities revolve around developing strategies to reach sales targets, devising and defining sales objectives, coordinating with fellow directors and managers, and creating extensive sales reports. Furthermore, as a senior sales director, it is essential to lead and encourage the team to reach sales goals, all while adhering to the company's policies and regulations.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from sales and marketing vice president resumes include skills like "strategic partnerships," "r," "trade shows," and "market research," whereas a senior sales director is more likely to list skills in "customer satisfaction," "digital transformation," "cloud," and "product knowledge. "
Senior sales directors earn the best pay in the manufacturing industry, where they command an average salary of $130,551. Sales and marketing vice presidents earn the highest pay from the technology industry, with an average salary of $161,144.Most senior sales directors achieve a similar degree level compared to sales and marketing vice presidents. For example, they're 1.6% less likely to graduate with a Master's Degree, and 0.0% less likely to earn a Doctoral Degree.Sales and marketing vice president vs. Vice president of sales & operations
A vice president of sales & operations is an executive professional who is responsible for directing the support investments of a firm in salesforce effectiveness and manages functions essential to sales force productivity. The vice president must participate fully in the life cycle sales process as well as establishes cohesive relationships to provide customer satisfaction. Recruiting and hiring top-performing sales representatives and providing training for them are some of the important tasks of the vice president. The vice president must also implement various programs to achieve the financial, operational, and sales goals of the firm.
Even though a few skill sets overlap between sales and marketing vice presidents and vice presidents of sales & operations, there are some differences that are important to note. For one, a sales and marketing vice president might have more use for skills like "market research," "healthcare," "seo," and "strategic plan." Meanwhile, some responsibilities of vice presidents of sales & operations require skills like "sales operations," "crm," "customer service," and "salesforce. "
The manufacturing industry tends to pay the highest salaries for vice presidents of sales & operations, with average annual pay of $169,094. Comparatively, the highest sales and marketing vice president annual salary comes from the technology industry.The average resume of vice presidents of sales & operations showed that they earn similar levels of education compared to sales and marketing vice presidents. So much so that theyacirc;euro;trade;re 1.1% less likely to earn a Master's Degree and less likely to earn a Doctoral Degree by 0.1%.Types of sales and marketing vice president
Updated January 8, 2025
