A sales and operations manager has to manage the background and administrative responsibilities so that the sales team can function efficiently and productively. Much of their role revolves around optimizing the company's CRM (Customer Relationship Management) system to ensure there is clear and effective communication between the sales team and clients. They support the sales team with process improvement, measurement, tracking, and analytics relevant to their functional areas. Also, they enhance sales productivity by enabling them to work smarter by simplifying processes and assisting with onboarding and training new sales talent. Additionally, they manage and maintain sales data in CRM and other software programs.
This is a mid-upper level role that requires a bachelor's degree in sales or business or its equivalent in work experience as a sales representative or sales analyst. Having strong analytical skills, ability to perform advanced computing functions, familiarity with databases and sales software, strong communication skills, and the ability to problem solve are desirable skills to possess.
A sales and operations manager usually earns pretty well. At an average salary of $114,000 per year or $55.24 an hour, they are in the top tier. This is not an entry-level job but requires years of experience.