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Sales And Operations Manager skills for your resume and career

Updated January 8, 2025

5 min read

Quoted Experts

Adry S. Clark Ph.D.,

Andrea Dixon Ph.D.

Sales And Operations Manager Example Skills

Below we've compiled a list of the most critical sales and operations manager skills. We ranked the top skills for sales and operations managers based on the percentage of resumes they appeared on. For example, 11.9% of sales and operations manager resumes contained sales operations as a skill. Continue reading to find out what skills a sales and operations manager needs to be successful in the workplace.

15 sales and operations manager skills for your resume and career

1. Sales Operations

Here's how sales and operations managers use sales operations:

Established and standardized a biweekly Sales Operations execution meeting that expanded into a monthly Forecasting (part requirements) validation meeting.
Full management responsibility for all daily sales operations of large independent insurance agency's five Northern California retail office locations.

2. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how sales and operations managers use customer service:

Managed sales, operations and customer service * Conducted sales meetings, increased sales and successfully designed new marketing development strategies
Streamlined workplace procedures by enhancing supervisor-mentoring techniques, utilization of customer service databases to improve rapport between staff and clients.

3. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how sales and operations managers use salesforce:

Co-facilitated and maintained a world-wide CRM System implementation of SalesForce.com.
Consolidated and scrubbed all customer and prospect databases from multiple source systems into a single, centralized database in SalesForce.com.

4. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how sales and operations managers use crm:

Introduced capability to link merchant financial record to product type record in CRM reducing product configuration errors by Implementations Team.
Participated in CRM software development and testing helping create cross functionality between 7 different departments.

5. Sales Process

Here's how sales and operations managers use sales process:

Developed and enforced a standardized sales process spanning multiple business units, encouraging seamless and efficient order handling.
Work closely with sales management to inspect sales process quality and prioritize opportunities for improvement.

6. Project Management

Here's how sales and operations managers use project management:

Post sales involved order fulfillment and troubleshooting along with project management of installation with engineers at customer data centers.
Provide oversight and direction to site management team on strategic initiatives through project management and internal client consulting.

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7. Process Improvement

Here's how sales and operations managers use process improvement:

Implemented process improvement initiatives to more accurately forecast distributors which ensured promotional plans were accounted for in both dollars and volume.
Championed continuous process improvements including management of 14 locations and more than 100+ direct report employees to maximize efficiency and profitability.

8. Sales Organization

Sales organization is part of a firm or company's entire business organization, which is focused on the distribution of goods. The sales organization is responsible for the efficient allocation of goods and services to the client. This is also defined as the group of individuals working together to market a product and sell to consumers or clients. And the sales organization is tasked with planning and controlling activities to include recruitment, orientation, and training of employees and the assigning to their tasks, supervision, and motivation to perform well.

Here's how sales and operations managers use sales organization:

Identified national information to support international network service opportunities, and communicated key information to ensure success of the sales organization.
Designed and oversee all sales financial tracking reports, instilling a discipline for consistency and accountability throughout the sales organization.

9. Sales Management

Here's how sales and operations managers use sales management:

Streamlined multiple processes, including pipeline tracking, to provide executive sales management with critical planning and decision-making tools.
Spearheaded successful external recruitment program to support talent acquisition needs of new position, securing 50 sales management professionals.

10. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how sales and operations managers use product knowledge:

Analyzed competitive products in terms of reliability and features, demonstrating extensive product knowledge and business leadership.
Conducted sales activities with distributor sales representatives: presentations, training and product knowledge seminars.

11. Strong Analytical

Here's how sales and operations managers use strong analytical:

Utilize strong analytical, organizational and problem-solving skills to improve customer service and sales efficiency.

12. Logistics

Logistics is a complete organization and implementation of a problem. Logistics are often considered in a complex business operation, as some works need detailed plannings. Logistics are also used in military action.

Here's how sales and operations managers use logistics:

Managed grower relations, accounting, inventory management, and import/export logistics for grower/packer/shipper of melon, squash and asparagus.
Oversee manufacturing process and maintenance of all equipment.-Sales cold calls, product presentations, and estimates.-Product delivery scheduling and logistics.

13. Business Operations

The operations that carry out the inner working of an organization are called business operations. From creating products, to marketing them, business operations play a vital role in every step.

Here's how sales and operations managers use business operations:

Directed a variety of management activities, initiatives, special projects and data calls which impacted the organization and business operations.
Streamlined business operations and supported company owners with diversified actions involving administrative, accounting, creative, and sales duties.

14. Customer Satisfaction

Here's how sales and operations managers use customer satisfaction:

Provide strategic and tactical support for all lines of business to ensure sustained improvements in productivity, customer satisfaction and profitability.
Controlled expenses by developing and/or utilizing cost saving practices while delivering the highest quality service and customer satisfaction for our environment.

15. Sales Performance

Here's how sales and operations managers use sales performance:

Reviewed and analyzed incoming revenue and sales performance figures to create accurate corporate sales reports and dealer/distributor account records.
Appointed to perform advanced product research and implementation by demonstrating exemplary sales performance.

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What skills help Sales And Operations Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on Sales And Operations Manager resumes?

Adry S. Clark Ph.D.

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all Sales And Operations Managers possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for Sales And Operations Managers?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What Sales And Operations Manager skills would you recommend for someone trying to advance their career?

Kerri Orders

Assistant Professor of Business, Aquinas College

In terms of a gap year, I recommend that international business students acquire tangible skills, relevant experience and/or certifications which will enhance their success in their desired area of interest. For example, a gap year could consist of gaining technical or digital training overseas, which would also further the students' cultural intelligence and language proficiency. These types of enriching gap year experiences will assist students to distinguish themselves in a highly competitive market. Furthermore, students should focus on broadening and maintaining their global network during a gap year in order to be ready for the job market once the gap year is concluded.

What type of skills will young Sales And Operations Managers need?

Michael Mikitka

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

What technical skills for a Sales And Operations Manager stand out to employers?

Dr. Mary Kern Ph.D.

Associate Professor, Zicklin School of Business at Baruch College - City University of New York

- Clearly, the ability to use different forms of communication technology has become key, and as these forms evolve rapidly, employers are look for an ability to adapt, adopt, and teach them to their colleagues.

- Evidence-based management and decision-making are playing a much larger role in organizations, and thus the ability to work with quantitative data to understand situations and to help make decisions is crucial.

Do you want to know more?

List of sales and operations manager skills to add to your resume

The most important skills for a sales and operations manager resume and required skills for a sales and operations manager to have include:

Sales Operations
Customer Service
Salesforce
CRM
Sales Process
Project Management
Process Improvement
Sales Organization
Sales Management
Product Knowledge
Strong Analytical
Logistics
Business Operations
Customer Satisfaction
Sales Performance
Revenue Growth
Account Management

Business Development
Sales Support
Inventory Control
Sales Training
Lead Management
Sales Strategies
Sales Reps
Human Resources
Payroll
Sales Reports
Business Processes
Direct Reports
ROI
Pricing Strategy
Business Plan
Google Drive
POS

Sales Growth
Sales Associates
Territory Planning
Sales Revenue
ERP
Loss Prevention
Opportunity Management
Enterprise Sales
Trade Shows
Cash Control
Training Programs
Inventory Management
Customer Retention
Customer Support
Customer Relations

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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