How To Become A Sales And Production Manager: What It Is and Career Path

What is a sales and production manager and how to become one

Updated January 8, 2025

3 min read

Quoted Expert

Bill Thorne

The average sales and production manager salary is $120,945. The most common degree is a bachelor's degree degree with an business major. It usually takes 6-8 years of experience to become a sales and production manager. Sales and production managers with a Certified Sales Professional (CSP) certification earn more money. Between 2018 and 2028, the career is expected to grow 5% and produce 23,800 job opportunities across the U.S.

What general advice would you give to a Sales And Production Manager?

Bill Thorne

Executive Director of the NRF Foundation and Senior Vice President of Communication and Public Affairs of NRF, National Retail Federation

Retail is the largest private-sector employer in the country, directly employing 32 million people and supporting 52 million jobs overall - roughly one-quarter of the U.S. workforce. While COVID-19 has presented new and unexpected challenges, retailers have continued to showcase the industry's resilience and adaptability time and again. The safety and security of customers and employees remains our greatest priority. It is no doubt that the professional environment has changed this year, but retail continues to offer a plethora of career opportunities for graduates and seasoned veterans alike.

ScoreSales And Production ManagerUS Average

Salary

8.1

Avg. Salary $120,945

Avg. Salary $59,228

Stability Level

6.4

Growth Rate 5%

Growth Rate 0.3%

Diversity

2.7

Race

American Indian and Alaska Native 0.24%

Asian 4.07%

Black or African American 3.24%

Hispanic or Latino 9.82%

Unknown 4.41%

White 78.23%

Gender

female 29.99%

male 70.01%

Age - 46

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 46

Stress Level

6.4

Stress level is manageable

7.1 - high

Complexity Level

8.7

Complexity Level is advanced

7 - challenging

Work Life Balance

4.4

Work Life balance is poor

6.4 - fair

Key steps to become a sales and production manager

Explore sales and production manager education requirements

Most common sales and production manager degrees

Bachelor's

58.2 %

Associate

20.2 %

High School Diploma

10.6 %

Start to develop specific sales and production manager skills

Skills	Percentages
Customer Service	28.35%
Product Development	12.69%
Delivery Schedules	7.09%
Production Schedules	5.51%
Trade Shows	3.47%

Complete relevant sales and production manager training and internships

Accountants spend an average of 6-12 months on post-employment, on-the-job training. New sales and production managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a sales and production manager based on U.S. Bureau of Labor Statistics data and data from real sales and production manager resumes.

Research sales and production manager duties and responsibilities

Promote 7 manage a team of 7 agents specializing in VIP / celebrity clients.
Develop and implement a sales and advertising campaign to establish/increase client base; achieve high level of customer satisfaction.
Conduct bookkeeping including: invoicing (retail and wholesale), payroll and taxes.
Do payroll and review material usage, for each job, then send to corporate.

Prepare your sales and production manager resume

When your background is strong enough, you can start writing your sales and production manager resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a sales and production manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

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