Post job

What is a sales assistant and how to become one

Updated January 8, 2025
4 min read
Quoted experts
Frederik Beuk,
Joseph Hancock
introduction image

A sales assistant is an individual who works in a retail environment, assisting customers with their purchases and providing product information. They may also be responsible for processing transactions, handling stock, and maintaining the cleanliness of the store. Sales assistants must have excellent customer service skills and be able to work well in a team. They should have knowledge of the products they are selling and be able to answer questions that customers may have.

What general advice would you give to a sales assistant?

Frederik Beuk

Associate Professor of Marketing, University of Akron

The key consideration is whether you really want to maximize your initial salary. For instance, envision two job opportunities: one offering a salary of $50,000 per year, where you'd be the most junior team member, and the other providing $75,000 per year, with the caveat that you would be the sole sales representative for the firm. The optimal choice is to prioritize learning opportunities. In this context, being the lone salesperson for a company that compensates its highest-earning sales professional $75,000 might not be your superior option. Instead, seek a position that offers the greatest potential for learning. Subsequently, demonstrate your negotiating prowess, a critical sales skill, by securing a slightly higher salary. However, it's essential not to fixate on maximizing your starting salary. Your career requires a long-term strategy, and you have several decades ahead of you to maximize income.
ScoreSales AssistantUS Average
Salary
2.8

Avg. Salary $35,258

Avg. Salary $59,228

Diversity
6.8
Race

American Indian and Alaska Native 0.56%

Asian 8.04%

Black or African American 10.04%

Hispanic or Latino 20.60%

Unknown 5.26%

White 55.50%

Gender

female 71.81%

male 28.19%

Age - 39
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 39
Stress level
6.2

Stress level is manageable

7.1 - high

Complexity level
4.5

Complexity level is intermediate

7 - challenging

Work life balance
8.5

Work life balance is excellent

6.4 - fair

What are the pros and cons of being a sales assistant?

Pros

  • Opportunity to earn commission or bonuses based on sales performance

  • Interacting with a variety of customers and developing social skills

  • Potential for career advancement within the company

  • Developing sales skills that can be used in other careers

  • Opportunities for networking and building professional relationships

Cons

  • Dealing with difficult or demanding customers can be stressful

  • Long hours standing or walking around the store can be tiring

  • Pressure to meet sales quotas or targets can be daunting

  • Working weekends, evenings, and holidays may be required

  • Low base pay with commission-based earnings may not provide a stable income

Sales assistant career paths

Key steps to become a sales assistant

  1. Explore sales assistant education requirements

    Most common sales assistant degrees

    Bachelor's

    60.4 %

    Associate

    16.4 %

    High School Diploma

    13.0 %
  2. Start to develop specific sales assistant skills

    SkillsPercentages
    Customer Service35.60%
    PowerPoint8.09%
    Account Executives4.06%
    Sales Support3.93%
    Sales Floor3.66%
  3. Complete relevant sales assistant training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New sales assistants learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a sales assistant based on U.S. Bureau of Labor Statistics data and data from real sales assistant resumes.
  4. Gain additional sales assistant certifications

    Sales assistant certifications can show employers you have a baseline of knowledge expected for the position. Certifications can also make you a more competitive candidate. Even if employers don't require a specific sales assistant certification, having one may help you stand out relative to other applicants.

    The most common certifications for sales assistants include Certified Nurse Assistant (CNA) and Medical Assistant.

    More About Certifications
  5. Research sales assistant duties and responsibilities

    • Manage numerous, highly confidential details for retirement plan deals from start to finish including meticulous preparation of PowerPoint presentations.
    • Work with 3 AE's billing out 5 million a year.
    • Maintain broadcast files to FCC regulations.
    • Work with NSM with national accounts payables.
  6. Prepare your sales assistant resume

    When your background is strong enough, you can start writing your sales assistant resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a sales assistant resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable sales assistant resume templates

    Build a professional sales assistant resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your sales assistant resume.
    Sales Assistant Resume
    Sales Assistant Resume
    Sales Assistant Resume
    Sales Assistant Resume
    Sales Assistant Resume
    Sales Assistant Resume
    Sales Assistant Resume
    Sales Assistant Resume
    Sales Assistant Resume
    Sales Assistant Resume
    Sales Assistant Resume
    Sales Assistant Resume
    Sales Assistant Resume
    Sales Assistant Resume
    Sales Assistant Resume
    Sales Assistant Resume
  7. Apply for sales assistant jobs

    Now it's time to start searching for a sales assistant job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first sales assistant job

Zippi

Are you a sales assistant?

Share your story for a free salary report.

Average sales assistant salary

The average sales assistant salary in the United States is $35,258 per year or $17 per hour. Sales assistant salaries range between $26,000 and $47,000 per year.

Average sales assistant salary
$35,258 Yearly
$16.95 hourly

What am I worth?

salary-calculator

How do sales assistants rate their job?

-/5

5 stars

4 stars

3 stars

2 stars

1 star

Sales assistant reviews

profile
A zippia user wrote a review on Jul 2020
Pros

Pay was consistent and you pick your own rate based on the commission you choose to bring in. Spending so much time together created a bond between the team where uplifting one another on bad days became part of the job. I guess it depends on your particular work environment but the bonds created kept us going.


profile
A zippia user wrote a review on Jun 2020
Pros

Communicating and helping my clients.

Cons

The travel was extensive. Sometimes. It took more than month to close a deaĺ.


profile
A zippia user wrote a review on May 2020
Pros

I love to engage the public and meet new faces. I enjoy explaining all of the benefits of the product I am selling, and making the customer feel important and well informed.

Cons

I don't like feeling like I haven't did a great at job at making customers feel comfortable and confident about where and who they are purchasing from.


Working as a sales assistant? Share your experience anonymously.
Overall rating*
Career growth
Work/Life balance
Pay/Salary

Sales assistant FAQs

Search for sales assistant jobs

Sales assistant jobs by state

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.