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Sales assistant demographics and statistics in the US

Sales assistant demographics research summary. Zippia estimates sales assistant demographics and statistics in the United States by using a database of 30 million profiles. Our sales assistant estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about sales assistants after extensive research and analysis:

  • There are over 3,151,850 sales assistants currently employed in the United States.
  • 71.8% of all sales assistants are women, while 28.2% are men.
  • The average sales assistant age is 40 years old.
  • The most common ethnicity of sales assistants is White (55.5%), followed by Hispanic or Latino (20.6%), Black or African American (10.0%) and Asian (8.0%).
  • Sales assistants are most in-demand in New York, NY.
  • The finance industry is the highest-paying for sales assistants.
  • 7% of all sales assistants are LGBT.
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Sales assistant demographics by:

Sales assistant gender statistics

71.8% of sales assistants are women and 28.2% of sales assistants are men.
  • Female, 71.8%
  • Male, 28.2%

Sales assistant gender ratio

GenderPercentages
Female71.8%
Male28.2%

Sales assistant gender pay gap

Women earn 95¢ for every $1 earned by men

male-income
Male income
$36,681
female-income
Female income
$34,976

Sales assistant gender ratio over time

This data breaks down the percentage of men and women in sales assistant positions over time. Currently, 71.8% of sales assistants are female.
Male
Female
100%
80%
60%
40%
20%
0%
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021

Sales assistant gender ratio by year

YearMaleFemale
201025.67%74.33%
201125.42%74.58%
201225.97%74.03%
201325.98%74.02%
201425.26%74.74%
201525.94%74.06%
201626.41%73.59%
201726.66%73.34%
201827.10%72.90%
201926.40%73.60%
202027.53%72.47%
202128.19%71.81%

Sales assistant related jobs gender ratio

We compared sales assistants with similar job titles to see how gender ratios vary. As you can see, parts counterman and lumber associate have the biggest gender ratio gaps.

Job titleMaleFemale
BRA Specialist6%94%
Clinique Consultant6%94%
Beauty Consultant6%94%
Sales Assistant28%72%
Cart Associate94%6%
Lumber Associate95%5%
Parts Counterman96%4%

Sales assistant demographics by race

The most common ethnicity among sales assistants is White, which makes up 55.5% of all sales assistants. Comparatively, 20.6% of sales assistants are Hispanic or Latino and 10.0% of sales assistants are Black or African American.
  • White, 55.5%
  • Hispanic or Latino, 20.6%
  • Black or African American, 10.0%
  • Asian, 8.0%
  • Unknown, 5.3%
  • American Indian and Alaska Native, 0.6%

Sales assistant race

Sales assistant racePercentages
White55.5%
Hispanic or Latino20.6%
Black or African American10.0%
Asian8.0%
Unknown5.3%
American Indian and Alaska Native0.6%

Sales assistant race and ethnicity over time

See how sales assistant racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.

Sales assistant race and ethnicity by year

YearWhiteBlack or African AmericanAsianHispanic or Latino
201063.73%10.44%6.75%16.18%
201161.96%11.46%6.92%16.86%
201261.67%10.97%7.08%17.32%
201360.67%11.48%7.13%17.67%
201460.63%11.09%7.56%17.77%
201560.09%11.13%7.34%18.40%
201659.89%10.80%7.32%18.70%
201759.41%10.36%7.75%19.03%
201859.52%10.11%7.43%19.54%
201959.49%10.07%7.50%19.41%
202056.99%10.06%7.87%19.81%
202155.50%10.04%8.04%20.60%

Sales assistant wage gap by race

According to our data, white sales assistants have the highest average salary compared to other ethnicities. Unknown sales assistants have the lowest average salary at $36,224.
$38,000
$37,000
$36,000
Unknown
White
Black or African American
Asian
Hispanic or Latino
EthnicitySalary
Unknown$36,224
White$37,103
Black or African American$36,299
Asian$36,895
Hispanic or Latino$36,892

Average sales assistant age

See how the average age of sales assistants varies based on ethnicity and gender.
Male
Female

Sales assistant age by race and gender

RaceMale ageFemale age
Black or African American32.538
Unknown3731.5
Asian4047
Hispanic or Latino3031
White4343
American Indian and Alaska Native36.539

Sales assistant age breakdown

The average age of sales assistants is 40+ years years old, representing 49% of the sales assistant population.

40+ years

30-40 years

20-30 years


Sales assistant age breakdown

Sales Assistant YearsPercentages
40+ years49%
30-40 years18%
20-30 years28%

Sales assistant educational attainment

The most common degree for sales assistants is bachelor's degree, with 60% of sales assistants earning that degree. The second and third most common degree levels are associate degree degree at 16% and associate degree degree at 13%.
  • Bachelor's, 60%
  • Associate, 16%
  • High School Diploma, 13%
  • Master's, 4%
  • Other Degrees, 7%

Sales assistants by degree level

Sales assistant degreePercentages
Bachelor's60%
Associate16%
High School Diploma13%
Master's4%
Other Degrees7%

Sales assistant jobs you might like

Sales assistant wage gap by degree level

According to the data, sales assistants with a Master's degree earn more than those without, at $39,264 annually. With a Bachelor's degree, sales assistants earn a median annual income of $38,957 compared to $35,769 for sales assistants with an Associate degree.
$40,000
$39,000
$38,000
$37,000
$36,000
$35,000
$34,000
Master's Degree
High School Diploma or Less
Bachelor's Degree
Some College/ Associate Degree
EducationSalary
Master's Degree$39,264
High School Diploma or Less$34,930
Bachelor's Degree$38,957
Some College/ Associate Degree$35,769

Sales assistant employment statistics

Most sales assistants work for a private in the retail industry.

Company size where sales assistants work

Below, you can see the size of companies where sales assistants work.

< 50 employees

50 - 100 employees

100 - 500 employees

500 - 1,000 employees

1,000 - 10,000 employees

> 10,000

Sales assistant jobs by employer size

Company sizePercentages
< 50 employees5%
50 - 100 employees7%
100 - 500 employees10%
500 - 1,000 employees3%
1,000 - 10,000 employees31%
> 10,000 employees43%

Sales assistant jobs by company type

Employees with the sales assistant job title have their preferences when it comes to working for a company. For instance, most sales assistants prefer to work at private companies over public companies.

Education

Public

Private

Sales assistant jobs by sector

Company typePercentages
Education1%
Public45%
Private54%

Sales assistant jobs by industry

The most common industries for sales assistants are retail, finance and media.

Retail

Fortune 500

Finance

Media

Manufacturing

Sales assistant turnover and employment statistics

Sales assistant unemployment rate over time

The unemployment rate for sales assistants between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.

Sales assistant unemployment rate by year

YearSales assistant unemployment rate
201011.74%
201110.94%
20129.82%
20138.89%
20147.55%
20157.02%
20166.27%
20176.04%
20185.79%
20195.48%
20208.30%
20218.88%

Average sales assistant tenure

The average sales assistant stays at their job for 1-2 years, based on the 56,105 sales assistants resumes in Zippia's database.

Less than one year

1-2 years

3-4 years

5-7 years

8-10 years

11+ years

Sales assistant tenure statistics

Number of yearsPercentages
Less than 1 year31%
1-2 years39%
3-4 years12%
5-7 years10%
8-10 years3%
11+ years4%

Sales assistant LGBT ratio compared to similar jobs

Review the percent of sales assistants that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
Job titleLGBTJob openings
Scrub Wheel Operator3.66%27,412
Timer3.76%2,000
Service Counter Cashier5.05%97,764
Sales Assistant7.10%-

Similar sales assistant jobs LGBT demographics

ProfessionPercentages of LGBT Job openings
Scrub Wheel Operator3.66%27,412
Timer3.76%2,000
Service Counter Cashier5.05%97,764

Foreign languages spoken by sales assistants

The most common foreign language among sales assistants is Spanish at 46.0%. The second-most popular foreign language spoken is French at 10.6% and Chinese is the third-most popular at 7.7%.
  • Spanish, 46.0%
  • French, 10.6%
  • Chinese, 7.7%
  • Mandarin, 7.4%
  • Japanese, 4.4%
  • Other, 23.9%

Sales assistant languages spoken

Foreign languagePercentages
Spanish46.0%
French10.6%
Chinese7.7%
Mandarin7.4%
Japanese4.4%
Other23.9%

Sales assistant jobs

Sales assistant location demographics

Where do sales assistants earn the most?

Sales assistants earn the most in New York, where the average sales assistant salary is $45,280. The map here shows where sales assistants earn the highest salaries in the U.S. The darker areas across the 50 states highlight the highest salaries.
Average salary

Which city has the most Sales Assistants?

By looking through more than 56,105 resumes, we found that the most popular places for sales assistants are New York, NY and Chicago, IL.
Number of Sales Assistants

Sales assistant jobs by state

RankStateNumber of jobsAverage salary
1California12,729$41,710
2Texas9,227$31,518
3Florida8,901$31,536
4Pennsylvania8,030$35,594
5New York7,017$45,280
6Ohio6,616$32,707
7Illinois5,921$38,899
8North Carolina5,099$31,185
9New Jersey5,014$39,768
10Georgia4,513$30,804
11Virginia4,254$33,039
12Massachusetts3,992$38,663
13Michigan3,592$34,613
14Tennessee3,301$31,980
15Maryland3,032$34,457
16Indiana2,945$34,795
17Washington2,700$45,170
18Wisconsin2,689$35,526
19Minnesota2,581$38,785
20Missouri2,528$34,172
21Arizona2,422$34,262
22South Carolina2,418$31,128
23Colorado2,366$38,203
24Alabama1,974$26,697
25Oregon1,922$40,701
26Kentucky1,889$32,520
27Connecticut1,718$40,002
28Utah1,571$33,100
29Iowa1,494$34,289
30Louisiana1,379$33,499
31Oklahoma1,287$30,859
32Kansas1,245$33,623
33New Hampshire992$39,220
34Mississippi977$26,266
35Arkansas923$30,448
36Nevada872$34,624
37Nebraska847$36,362
38Maine786$33,917
39West Virginia723$26,594
40Idaho698$44,856
41New Mexico650$32,989
42Rhode Island646$33,521
43Delaware522$38,827
44Montana494$36,701
45South Dakota354$33,416
46District of Columbia336$48,296
47Vermont324$35,617
48Hawaii288$35,853
49North Dakota271$36,826
50Wyoming228$31,852
51Alaska214$44,144

Where are sales assistants in high demand?

Sales assistants are in high demand in New York, NY. There are currently 73 job openings for sales assistants here. We looked over job openings to determine where in the country sales assistants are in the most demand.
Jobs openings

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