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Sales assistant vs general sales associate

The differences between sales assistants and general sales associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a sales assistant has an average salary of $35,258, which is higher than the $29,328 average annual salary of a general sales associate.

The top three skills for a sales assistant include customer service, powerpoint and account executives. The most important skills for a general sales associate are POS, work ethic, and food preparation.

Sales assistant vs general sales associate overview

Sales AssistantGeneral Sales Associate
Yearly salary$35,258$29,328
Hourly rate$16.95$14.10
Growth rate--
Number of jobs347,034383,009
Job satisfaction--
Most common degreeBachelor's Degree, 60%Bachelor's Degree, 36%
Average age4141
Years of experience--

What does a sales assistant do?

Sales assistants are usually entry-level or junior employees who are assigned to help out in the sales department. They are responsible for any administrative or clerical activities needed in the department. They may also work on the operations floor to assist with the selling of company products or services. They help complete company sales by approaching potential buyers and answering any questions about items. They should be familiar with what the company offers to identify the products that would best fit the needs of the customer.

What does a general sales associate do?

The job of a general sales associate is to provide great customer service and increase the revenue of a business. They sell products and services and help customers find the right product. Depending on the retail store, their responsibilities may involve organizing store shelves, answering customers' questions, ringing up purchases, operating the cash register, and greeting customers. They may also be expected to take full charge of the managing of all financial transactions and balancing drawers.

Sales assistant vs general sales associate salary

Sales assistants and general sales associates have different pay scales, as shown below.

Sales AssistantGeneral Sales Associate
Average salary$35,258$29,328
Salary rangeBetween $26,000 And $47,000Between $21,000 And $39,000
Highest paying CitySeattle, WAWashington, DC
Highest paying stateNew YorkHawaii
Best paying companyIBMKaufman Dolowich & Voluck
Best paying industryFinanceAutomotive

Differences between sales assistant and general sales associate education

There are a few differences between a sales assistant and a general sales associate in terms of educational background:

Sales AssistantGeneral Sales Associate
Most common degreeBachelor's Degree, 60%Bachelor's Degree, 36%
Most common majorBusinessBusiness
Most common college--

Sales assistant vs general sales associate demographics

Here are the differences between sales assistants' and general sales associates' demographics:

Sales AssistantGeneral Sales Associate
Average age4141
Gender ratioMale, 28.2% Female, 71.8%Male, 60.2% Female, 39.8%
Race ratioBlack or African American, 10.0% Unknown, 5.3% Hispanic or Latino, 20.6% Asian, 8.0% White, 55.5% American Indian and Alaska Native, 0.6%Black or African American, 9.6% Unknown, 5.6% Hispanic or Latino, 18.5% Asian, 7.2% White, 58.4% American Indian and Alaska Native, 0.7%
LGBT Percentage7%7%

Differences between sales assistant and general sales associate duties and responsibilities

Sales assistant example responsibilities.

  • Manage numerous, highly confidential details for retirement plan deals from start to finish including meticulous preparation of PowerPoint presentations.
  • Work with 3 AE's billing out 5 million a year.
  • Maintain broadcast files to FCC regulations.
  • Work with NSM with national accounts payables.
  • Negotiate air time for national commercials airing on ABC & CBS.
  • Handle local and national political advertisers with orders and make sure station comply with FCC regulations.
  • Show more

General sales associate example responsibilities.

  • Supervise women's department, manage jewelry department, assist customers on finalizing purchases
  • Exhibit rudimentary math skills and advance communication skills when efficiently cashiering in a fast pace environment.
  • Perform minor repairs on Kohl's jewelry like changing watch batteries and removing watch links.

Sales assistant vs general sales associate skills

Common sales assistant skills
  • Customer Service, 36%
  • PowerPoint, 8%
  • Account Executives, 4%
  • Sales Support, 4%
  • Sales Floor, 4%
  • Sales Reports, 3%
Common general sales associate skills
  • POS, 15%
  • Work Ethic, 14%
  • Food Preparation, 11%
  • PowerPoint, 10%
  • Customer Service, 10%
  • Lead Generation, 9%