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Sales assistant vs promoter

The differences between sales assistants and promoters can be seen in a few details. Each job has different responsibilities and duties. Additionally, a promoter has an average salary of $37,603, which is higher than the $35,258 average annual salary of a sales assistant.

The top three skills for a sales assistant include customer service, powerpoint and account executives. The most important skills for a promoter are customer service, facebook, and windows.

Sales assistant vs promoter overview

Sales AssistantPromoter
Yearly salary$35,258$37,603
Hourly rate$16.95$18.08
Growth rate--
Number of jobs347,03412,975
Job satisfaction--
Most common degreeBachelor's Degree, 60%Bachelor's Degree, 67%
Average age4145
Years of experience--

What does a sales assistant do?

Sales assistants are usually entry-level or junior employees who are assigned to help out in the sales department. They are responsible for any administrative or clerical activities needed in the department. They may also work on the operations floor to assist with the selling of company products or services. They help complete company sales by approaching potential buyers and answering any questions about items. They should be familiar with what the company offers to identify the products that would best fit the needs of the customer.

What does a promoter do?

Promoters are responsible for the demonstration of the products they offer, highlighting its features and responding to the customers' inquiries and concerns. A promoter should have excellent communication and marketing skills to persuade existing and potential customers to buy the products or services. They must also be able to negotiate well, especially on the pricing and product warranty. Promoters also assist in marketing promotional offers and special discounts, as well as joining in various events for product endorsements. They record transactions accurately, process payments, and request a new batch of stocks as needed.

Sales assistant vs promoter salary

Sales assistants and promoters have different pay scales, as shown below.

Sales AssistantPromoter
Average salary$35,258$37,603
Salary rangeBetween $26,000 And $47,000Between $25,000 And $55,000
Highest paying CitySeattle, WASan Francisco, CA
Highest paying stateNew YorkNew York
Best paying companyIBMHP
Best paying industryFinanceFinance

Differences between sales assistant and promoter education

There are a few differences between a sales assistant and a promoter in terms of educational background:

Sales AssistantPromoter
Most common degreeBachelor's Degree, 60%Bachelor's Degree, 67%
Most common majorBusinessBusiness
Most common college--

Sales assistant vs promoter demographics

Here are the differences between sales assistants' and promoters' demographics:

Sales AssistantPromoter
Average age4145
Gender ratioMale, 28.2% Female, 71.8%Male, 43.9% Female, 56.1%
Race ratioBlack or African American, 10.0% Unknown, 5.3% Hispanic or Latino, 20.6% Asian, 8.0% White, 55.5% American Indian and Alaska Native, 0.6%Black or African American, 15.5% Unknown, 7.7% Hispanic or Latino, 20.2% Asian, 5.9% White, 50.5% American Indian and Alaska Native, 0.3%
LGBT Percentage7%7%

Differences between sales assistant and promoter duties and responsibilities

Sales assistant example responsibilities.

  • Manage numerous, highly confidential details for retirement plan deals from start to finish including meticulous preparation of PowerPoint presentations.
  • Work with 3 AE's billing out 5 million a year.
  • Maintain broadcast files to FCC regulations.
  • Work with NSM with national accounts payables.
  • Negotiate air time for national commercials airing on ABC & CBS.
  • Handle local and national political advertisers with orders and make sure station comply with FCC regulations.
  • Show more

Promoter example responsibilities.

  • Manage the social media every Saturday night recording the event and sharing on Snapchat and Instagram platform.
  • Create a successful gift with purchase promotion that leverage existing inventory, spur online sales and maximize ROI.
  • Manage twitter, assist the production of air commercials and utilize interpersonal skills at promotional events
  • Require regular contact and updates on twitter and Instagram.
  • Research information on DJ's & songwriters to be used by management to post on Facebook for events and promotions.
  • Create Instagram content for the station
  • Show more

Sales assistant vs promoter skills

Common sales assistant skills
  • Customer Service, 36%
  • PowerPoint, 8%
  • Account Executives, 4%
  • Sales Support, 4%
  • Sales Floor, 4%
  • Sales Reports, 3%
Common promoter skills
  • Customer Service, 28%
  • Facebook, 6%
  • Windows, 5%
  • Local Events, 5%
  • Twitter, 5%
  • Photoshop, 4%