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Sales assistant vs sales coordinator

The differences between sales assistants and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. Additionally, a sales coordinator has an average salary of $39,355, which is higher than the $35,258 average annual salary of a sales assistant.

The top three skills for a sales assistant include customer service, powerpoint and account executives. The most important skills for a sales coordinator are customer service, powerpoint, and CRM.

Sales assistant vs sales coordinator overview

Sales AssistantSales Coordinator
Yearly salary$35,258$39,355
Hourly rate$16.95$18.92
Growth rate--8%
Number of jobs347,034176,732
Job satisfaction--
Most common degreeBachelor's Degree, 60%Bachelor's Degree, 66%
Average age4144
Years of experience--

What does a sales assistant do?

Sales assistants are usually entry-level or junior employees who are assigned to help out in the sales department. They are responsible for any administrative or clerical activities needed in the department. They may also work on the operations floor to assist with the selling of company products or services. They help complete company sales by approaching potential buyers and answering any questions about items. They should be familiar with what the company offers to identify the products that would best fit the needs of the customer.

What does a sales coordinator do?

A sales coordinator is primarily responsible for managing a sales team, ensuring that all workforce members are functioning efficiently and are achieving the sales targets. For this, a sales coordinator must arrange strategic schedules, provide necessary support materials to each member, and devise plans that would help the team gain more sales. Aside from monitoring the progress and taking charge of the team's direction, a sales coordinator must also reach out to clients and assist in every way, even handling complaints when necessary.

Sales assistant vs sales coordinator salary

Sales assistants and sales coordinators have different pay scales, as shown below.

Sales AssistantSales Coordinator
Average salary$35,258$39,355
Salary rangeBetween $26,000 And $47,000Between $30,000 And $50,000
Highest paying CitySeattle, WASanta Barbara, CA
Highest paying stateNew YorkNew Jersey
Best paying companyIBMContinental Resources
Best paying industryFinanceTechnology

Differences between sales assistant and sales coordinator education

There are a few differences between a sales assistant and a sales coordinator in terms of educational background:

Sales AssistantSales Coordinator
Most common degreeBachelor's Degree, 60%Bachelor's Degree, 66%
Most common majorBusinessBusiness
Most common college-Stanford University

Sales assistant vs sales coordinator demographics

Here are the differences between sales assistants' and sales coordinators' demographics:

Sales AssistantSales Coordinator
Average age4144
Gender ratioMale, 28.2% Female, 71.8%Male, 29.7% Female, 70.3%
Race ratioBlack or African American, 10.0% Unknown, 5.3% Hispanic or Latino, 20.6% Asian, 8.0% White, 55.5% American Indian and Alaska Native, 0.6%Black or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.2% Asian, 5.6% White, 67.1% American Indian and Alaska Native, 0.4%
LGBT Percentage7%5%

Differences between sales assistant and sales coordinator duties and responsibilities

Sales assistant example responsibilities.

  • Manage numerous, highly confidential details for retirement plan deals from start to finish including meticulous preparation of PowerPoint presentations.
  • Work with 3 AE's billing out 5 million a year.
  • Maintain broadcast files to FCC regulations.
  • Work with NSM with national accounts payables.
  • Negotiate air time for national commercials airing on ABC & CBS.
  • Handle local and national political advertisers with orders and make sure station comply with FCC regulations.
  • Show more

Sales coordinator example responsibilities.

  • Manage companies Facebook page and create new posts on a weekly basis.
  • Manage configuration changes in a sandbox environment and move data between environments using change sets.
  • Optimize operational and financial performance and efficiency by strategically overseeing and managing reports and tracking payroll for the sales staff.
  • Perform quality customer service by assisting customers with local reservations, complete rental agreements and vehicle returns.
  • Follow up with NSM concerning contract fulfillment.
  • Secure, troubleshoot, and traffic ad material.
  • Show more

Sales assistant vs sales coordinator skills

Common sales assistant skills
  • Customer Service, 36%
  • PowerPoint, 8%
  • Account Executives, 4%
  • Sales Support, 4%
  • Sales Floor, 4%
  • Sales Reports, 3%
Common sales coordinator skills
  • Customer Service, 27%
  • PowerPoint, 5%
  • CRM, 5%
  • Booking, 5%
  • Reservations, 4%
  • Phone Calls, 4%