Sales assoc demographics and statistics in the US
Sales assoc demographics research summary. Zippia estimates sales assoc demographics and statistics in the United States by using a database of 30 million profiles. Our sales assoc estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about sales assocs after extensive research and analysis:
- There are over 2,321,036 sales assocs currently employed in the United States.
- 56.9% of all sales assocs are women, while 43.1% are men.
- The average sales assoc age is 40 years old.
- The most common ethnicity of sales assocs is White (58.3%), followed by Hispanic or Latino (18.0%), Black or African American (11.0%) and Asian (6.1%).
- In 2022, women earned 90% of what men earned.
- 7% of all sales assocs are LGBT.
- Sales assocs are 57% more likely to work at private companies in comparison to public companies.
On this page
Sales assoc demographics by:
Sales assoc gender statistics
56.9% of sales assocs are women and 43.1% of sales assocs are men.
- Female, 56.9%
- Male, 43.1%
Sales assoc gender ratio
| Gender | Percentages |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
Sales assoc gender pay gap
Women earn 90¢ for every $1 earned by men
Male income
$72,054
Female income
$64,920
Sales assoc gender ratio over time
This data breaks down the percentage of men and women in sales assoc positions over time. Currently, 56.9% of sales assocs are female.
Sales assoc gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 39.98% | 60.02% |
| 2011 | 39.66% | 60.34% |
| 2012 | 40.36% | 59.64% |
| 2013 | 40.36% | 59.64% |
| 2014 | 39.46% | 60.54% |
| 2015 | 40.32% | 59.68% |
| 2016 | 40.91% | 59.09% |
| 2017 | 41.22% | 58.78% |
| 2018 | 41.75% | 58.25% |
| 2019 | 40.89% | 59.11% |
| 2020 | 42.28% | 57.72% |
| 2021 | 43.09% | 56.91% |
Sales assoc related jobs gender ratio
We compared sales assocs with similar job titles to see how gender ratios vary. As you can see, parts counterman and lumber associate have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| BRA Specialist | 6% | 94% |
| Clinique Consultant | 6% | 94% |
| Beauty Consultant | 6% | 94% |
| Sales Assoc | 43% | 57% |
| Cart Associate | 94% | 6% |
| Lumber Associate | 95% | 5% |
| Parts Counterman | 96% | 4% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Sales assoc demographics by race
The most common ethnicity among sales assocs is White, which makes up 58.3% of all sales assocs. Comparatively, 18.0% of sales assocs are Hispanic or Latino and 11.0% of sales assocs are Black or African American.
- White, 58.3%
- Hispanic or Latino, 18.0%
- Black or African American, 11.0%
- Asian, 6.1%
- Unknown, 5.8%
- American Indian and Alaska Native, 0.8%
Sales assoc race
| Sales assoc race | Percentages |
|---|---|
| White | 58.3% |
| Hispanic or Latino | 18.0% |
| Black or African American | 11.0% |
| Asian | 6.1% |
| Unknown | 5.8% |
| American Indian and Alaska Native | 0.8% |
Sales assoc race and ethnicity over time
See how sales assoc racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Sales assoc race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 66.50% | 11.39% | 4.84% | 13.62% |
| 2011 | 64.73% | 12.41% | 5.01% | 14.30% |
| 2012 | 64.44% | 11.92% | 5.16% | 14.76% |
| 2013 | 63.45% | 12.43% | 5.21% | 15.11% |
| 2014 | 63.41% | 12.04% | 5.65% | 15.21% |
| 2015 | 62.86% | 12.08% | 5.42% | 15.84% |
| 2016 | 62.66% | 11.75% | 5.41% | 16.14% |
| 2017 | 62.19% | 11.31% | 5.84% | 16.47% |
| 2018 | 62.29% | 11.06% | 5.52% | 16.98% |
| 2019 | 62.27% | 11.02% | 5.59% | 16.85% |
| 2020 | 59.76% | 11.01% | 5.96% | 17.25% |
| 2021 | 58.27% | 10.99% | 6.12% | 18.04% |
Sales assoc wage gap by race
According to our data, white sales assocs have the highest average salary compared to other ethnicities. Unknown sales assocs have the lowest average salary at $70,103.
| Ethnicity | Salary |
|---|---|
| Unknown | $70,103 |
| White | $73,883 |
| Black or African American | $70,421 |
| Asian | $72,978 |
| Hispanic or Latino | $72,965 |
Average sales assoc age
See how the average age of sales assocs varies based on ethnicity and gender.
Male
Female
Sales assoc age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 32.5 | 38 |
| Unknown | 37 | 31.5 |
| Asian | 40 | 47 |
| Hispanic or Latino | 30 | 31 |
| White | 43 | 43 |
| American Indian and Alaska Native | 36.5 | 39 |
Sales assoc age breakdown
The average age of sales assocs is 40+ years years old, representing 49% of the sales assoc population.
Sales assoc age breakdown
| Sales Assoc Years | Percentages |
|---|---|
| 40+ years | 49% |
| 30-40 years | 18% |
| 20-30 years | 28% |
Sales assoc educational attainment
The most common degree for sales assocs is high school diploma, with 39% of sales assocs earning that degree. The second and third most common degree levels are bachelor's degree degree at 23% and bachelor's degree degree at 21%.
- High School Diploma, 39%
- Bachelor's, 23%
- Associate, 21%
- Diploma, 9%
- Other Degrees, 8%
Sales assocs by degree level
| Sales assoc degree | Percentages |
|---|---|
| High School Diploma | 39% |
| Bachelor's | 23% |
| Associate | 21% |
| Diploma | 9% |
| Other Degrees | 8% |
Sales assoc jobs you might like
Sales assoc wage gap by degree level
According to the data, sales assocs with a Master's degree earn more than those without, at $83,638 annually. With a Bachelor's degree, sales assocs earn a median annual income of $82,213 compared to $68,189 for sales assocs with an Associate degree.
| Education | Salary |
|---|---|
| Master's Degree | $83,638 |
| High School Diploma or Less | $64,730 |
| Bachelor's Degree | $82,213 |
| Some College/ Associate Degree | $68,189 |
Sales assoc employment statistics
Most sales assocs work for a private in the retail industry.
Company size where sales assocs work
Below, you can see the size of companies where sales assocs work.
Sales assoc jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 6% |
| 50 - 100 employees | 5% |
| 100 - 500 employees | 15% |
| 500 - 1,000 employees | 5% |
| 1,000 - 10,000 employees | 27% |
| > 10,000 employees | 43% |
Sales assoc jobs by company type
Employees with the sales assoc job title have their preferences when it comes to working for a company. For instance, most sales assocs prefer to work at private companies over public companies.
Sales assoc jobs by sector
| Company type | Percentages |
|---|---|
| Education | 1% |
| Public | 40% |
| Private | 57% |
| Government | 1% |
Sales assoc jobs by industry
The most common industries for sales assocs are retail, manufacturing and professional.
Sales assoc industry statistics
| Industry | Percentages |
|---|---|
| Retail | 40% |
| Fortune 500 | 17% |
| Manufacturing | 6% |
| Professional | 6% |
| Finance | 5% |
| Hospitality | 4% |
| Media | 3% |
| Technology | 3% |
| Non Profits | 3% |
| Telecommunication | 2% |
| Internet | 1% |
| Transportation | 1% |
| Government | 1% |
| Automotive | 1% |
| Construction | 1% |
| Health Care | 1% |
| Start-up | 1% |
| Insurance | 1% |
| Real Estate | 1% |
| Education | 1% |
| Energy | 1% |
Sales assoc turnover and employment statistics
Sales assoc unemployment rate over time
The unemployment rate for sales assocs between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Sales assoc unemployment rate by year
| Year | Sales assoc unemployment rate |
|---|---|
| 2010 | 11.74% |
| 2011 | 10.94% |
| 2012 | 9.82% |
| 2013 | 8.89% |
| 2014 | 7.55% |
| 2015 | 7.02% |
| 2016 | 6.27% |
| 2017 | 6.04% |
| 2018 | 5.79% |
| 2019 | 5.48% |
| 2020 | 8.30% |
| 2021 | 8.88% |
Average sales assoc tenure
The average sales assoc stays at their job for 1-2 years, based on the 1,322 sales assocs resumes in Zippia's database.
Sales assoc tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 43% |
| 1-2 years | 35% |
| 3-4 years | 9% |
| 5-7 years | 7% |
| 8-10 years | 3% |
| 11+ years | 4% |
Sales assoc LGBT ratio compared to similar jobs
Review the percent of sales assocs that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Rental Representative | 3.66% | 8,167 |
| Parts-Counter Sales | 3.76% | 31,399 |
| Check Cashier | 5.05% | 166,182 |
| Sales Assoc | 7.10% | - |
Similar sales assoc jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Rental Representative | 3.66% | 8,167 |
| Parts-Counter Sales | 3.76% | 31,399 |
| Check Cashier | 5.05% | 166,182 |
Foreign languages spoken by sales assocs
The most common foreign language among sales assocs is Spanish at 72.4%. The second-most popular foreign language spoken is French at 6.9% and Portuguese is the third-most popular at 3.4%.
- Spanish, 72.4%
- French, 6.9%
- Portuguese, 3.4%
- Norwegian, 3.4%
- Dakota, 3.4%
- Other, 10.5%
Sales assoc languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 72.4% |
| French | 6.9% |
| Portuguese | 3.4% |
| Norwegian | 3.4% |
| Dakota | 3.4% |
| Other | 10.5% |
