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What is a sales associate and how to become one

Updated January 8, 2025
4 min read
Quoted experts
Meegan Feori Ph.D.,
Joseph Hancock
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A sales associate works in retail, aiming to assist customers with their purchases and ensure a positive experience. Sales associates possess excellent communication and interpersonal skills, a deep understanding of the products they are selling, and an ability to work well under pressure. Their responsibilities include greeting customers, providing product information, operating cash registers, stocking merchandise, and maintaining a clean store environment. Sales associates work flexible hours and have a passion for customer service.

What general advice would you give to a sales associate?

Meegan Feori Ph.D.Meegan Feori Ph.D. LinkedIn profile

Associate Professor, San Diego Mesa College

Consider your career in terms of what you are willing to do right now to support yourself and be self-sufficient. During the last recession, I was underemployed, working as a part-time pool lifeguard and making funnel cakes at a local amusement park. Not ideal, but with my funds running low, it was necessary. A third part-time position I had, updating apparel tech packs, did pave my way to a full-time job in the fashion industry. So hustle and be flexible. Also, take time to consider what you can do to create opportunities for yourself. This could include an internship, volunteering, taking a warehouse position at a fashion brand, or completing a class that interests you. The best advice I was ever given was to keep pursuing your goals and accept that what you will be doing in ten years will be better than you ever imagined. The advice came true for me, and I think it will be true for you as well.
ScoreSales AssociateUS Average
Salary
2.5

Avg. Salary $32,167

Avg. Salary $59,228

Diversity
6.9
Race

American Indian and Alaska Native 0.55%

Asian 6.91%

Black or African American 10.63%

Hispanic or Latino 21.40%

Unknown 5.09%

White 55.43%

Gender

female 61.64%

male 38.36%

Age - 39
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 39
Stress level
6.2

Stress level is manageable

7.1 - high

Complexity level
4.5

Complexity level is intermediate

7 - challenging

Work life balance
8.5

Work life balance is excellent

6.4 - fair

What are the pros and cons of being a sales associate?

Pros

  • Opportunity to earn commission

  • Flexible schedule

  • Potential for career advancement

  • Opportunity to work with a team

  • Continuous learning and training opportunities

Cons

  • Irregular income due to commission-based pay

  • High competition within the industry

  • Limited opportunity for creativity in job tasks

  • Heavy reliance on technology and software systems

  • Can be physically demanding (e.g. standing for long periods of time)

Sales associate career paths

Key steps to become a sales associate

  1. Explore sales associate education requirements

    Most common sales associate degrees

    Bachelor's

    38.1 %

    High School Diploma

    32.5 %

    Associate

    18.1 %
  2. Start to develop specific sales associate skills

    SkillsPercentages
    Customer Service14.54%
    Sales Floor13.32%
    Cash Handling9.46%
    Retail Sales9.16%
    Loss Prevention7.16%
  3. Complete relevant sales associate training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New sales associates learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a sales associate based on U.S. Bureau of Labor Statistics data and data from real sales associate resumes.
  4. Gain additional sales associate certifications

    Sales associate certifications can show employers you have a baseline of knowledge expected for the position. Certifications can also make you a more competitive candidate. Even if employers don't require a specific sales associate certification, having one may help you stand out relative to other applicants.

    The most common certifications for sales associates include Certified Sales Professional (CSP) and Certified Medical Office Manager (CMOM).

    More About Certifications
  5. Research sales associate duties and responsibilities

    • Supervise women's department, manage jewelry department, assist customers on finalizing purchases
    • Gain experience with credit cards, mathematics, as well as customer service.
    • Utilize forklift, order picker reach truck, electric ladder, or roll ladders to transfer merchandise to the sales floor.
    • Create Facebook page for Ohco Import/Export division.
  6. Prepare your sales associate resume

    When your background is strong enough, you can start writing your sales associate resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a sales associate resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable sales associate resume templates

    Build a professional sales associate resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your sales associate resume.
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  7. Apply for sales associate jobs

    Now it's time to start searching for a sales associate job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first sales associate job

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Average sales associate salary

The average sales associate salary in the United States is $32,167 per year or $15 per hour. Sales associate salaries range between $21,000 and $47,000 per year.

Average sales associate salary
$32,167 Yearly
$15.46 hourly

What am I worth?

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How do sales associates rate their job?

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Sales associate reviews

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A zippia user wrote a review on Oct 2022
Cons

Sometimes I had to finish up job tasks that were assigned to others that were not completed.


profile
A zippia user wrote a review on Jun 2021
Pros

I like mostly that I work with team oriented people. Some people that care and will help and that help others whether it's work related or not. That have good employee morale amongst each other not necessarily management but amongst each other.

Cons

Double standards extra work extra tasks that aren't in the job description you're doing assumptions that you know everything you're doing and you know the right way of everything that you're doing even though no one's ever trained you to do what you're doing and what you're doing isn't necessarily in the jobs description for the title for lack of a better word that you actually have


profile
A zippia user wrote a review on May 2020
Cons

No good payment or late payment


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.