Updated February 9, 2022
Average Sales Associate Salary
14.40 hourly
To create our salary estimates, Zippia starts with data published in publicly available sources such as the U.S. Bureau of Labor Statistics (BLS), Foreign Labor Certification Data Center (FLC) Show More
$29,000 yearly

Entry level Salary
$20,000 yearly
$20,000
10 %
$29,000
Median
$43,000
90 %
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What is a Sales Associate's Salary?

PercentileAnnual SalaryMonthly SalaryHourly Rate
90th Percentile$43,000$3,583$21
75th Percentile$36,000$3,000$17
Average$29,949$2,496$14
25th Percentile$24,000$2,000$12
10th Percentile$20,000$1,667$10

Average Sales Associate Salary By State

The darker areas on the map show where sales associates earn the highest salaries across all 50 states.

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Average Salary:

Sales Associate average salary by State

StateAvg. SalaryHourly RateJob Count
Alabama$26,468$12.722,822
Alaska$30,653$14.74269
Arizona$30,021$14.433,097
Arkansas$27,500$13.221,585
California$33,695$16.2015,734
Colorado$30,256$14.553,138
Connecticut$29,987$14.422,211
Delaware$28,435$13.67755
District of Columbia$34,232$16.46231
Florida$26,953$12.9611,138
Georgia$26,212$12.606,325
Hawaii$30,430$14.63436
Idaho$26,575$12.78798
Illinois$30,159$14.507,360
Indiana$27,648$13.294,341
Iowa$29,070$13.981,914
Kansas$28,563$13.731,483
Kentucky$25,594$12.302,519
Louisiana$26,999$12.982,381
Maine$27,624$13.281,114
Maryland$28,036$13.483,509
Massachusetts$31,225$15.014,686
Michigan$29,853$14.355,541
Minnesota$30,842$14.833,354
Mississippi$26,409$12.701,500
Missouri$28,761$13.833,296
Montana$27,098$13.03510
Nebraska$33,842$16.27910
Nevada$27,166$13.061,054
New Hampshire$28,466$13.691,408
New Jersey$29,291$14.085,316
New Mexico$33,158$15.94991
New York$37,146$17.868,769
North Carolina$24,779$11.916,505
North Dakota$31,234$15.02542
Ohio$27,671$13.306,730
Oklahoma$27,070$13.011,853
Oregon$30,418$14.622,045
Pennsylvania$27,947$13.447,912
Rhode Island$34,046$16.37659
South Carolina$24,691$11.873,310
South Dakota$28,378$13.64467
Tennessee$28,402$13.654,415
Texas$29,204$14.0412,513
Utah$27,462$13.201,779
Vermont$29,540$14.20442
Virginia$26,882$12.925,306
Washington$30,442$14.643,201
West Virginia$26,865$12.921,348
Wisconsin$29,580$14.223,531
Wyoming$25,766$12.39247

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Highest Paying Cities For Sales Associate

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CityAvg. SalaryHourly Rate
New York, NY$37,097$17.84
Omaha, NE$33,966$16.33
San Francisco, CA$33,939$16.32
Albuquerque, NM$33,194$15.96
Boston, MA$31,177$14.99
Colorado Springs, CO$30,598$14.71

And if you’re looking for a high-paying job, here are jobs in the top places hiring now:

  1. Sales Associate Jobs In New York, NY
  2. Sales Associate Jobs In Omaha, NE
  3. Sales Associate Jobs In San Francisco, CA
  4. Sales Associate Jobs In Albuquerque, NM
  5. Sales Associate Jobs In Boston, MA

How much does a Sales Associate make?

The average Sales Associate salary is $29,949 per year, or $14.4 per hour, in the United States. People on the lower end of that spectrum, the bottom 10% to be exact, make roughly $20,000 a year, while the top 10% makes $43,000. As most things go, location can be critical. New York, Rhode Island, Nebraska, California, and New Mexico provide the highest Sales Associate salaries.

Average Sales Associate Salary Over Time

Compare salaries for individual cities or states with the national average.

    Sales Associate Salary By Year

    YearAvg. SalaryHourly Rate% Change
    2022$29,900$14.40+6.8%
    2021$27,900$13.43+4.2%
    2020$26,800$12.87+4.1%
    2019$25,700$12.34+2.3%
    2018$25,100$12.06+4.0%

    Which Companies Pay Sales Associates The Most?

    If you want to get paid the most as a Sales Associate, being employed by a company such as Microsoft or Citigroup would be a smart choice, as they are the highest paying companies in this field. Additionally, companies like Google and Morgan Stanley also report highly competitive salaries for Sales Associates.

    Highest Paying Companies For Sales Associates

    RankCompanyZippia ScoreAverage Sales Associate SalaryAverage Salary
    1$79,996
    2$71,999
    3$65,853
    4$64,665
    5$63,750
    6$57,230

    And if you're looking for a job, here are the five top employers hiring now:

    1. Gap Jobs (12,549)
    2. Marshalls Jobs (9,290)
    3. Ross Stores Jobs (10,911)
    4. Aeropostale Jobs (9,980)
    5. Macy's Jobs (60,565)

    How much should you get paid?

    Tell us about yourself to get a free, personalized Zippia Salary Report and suggestions on how to increase your pay.

    Recently Added Sales Associate Salaries

    CompanyJobLocationDate AddedSalary
    OSL Retail ServicesWireless Retail Sales Associate-US W5841Meridian, ID01/31/2022$37,566
    AaronsSales AssociateGreensboro, NC01/31/2022$31,255
    OSL Retail ServicesWireless Retail Sales Associate-US W1920Salem, OR01/31/2022$37,566
    OSL Retail ServicesWireless Retail Sales Associate-W2426/W5185Columbus, OH01/31/2022$37,566
    ExpressSales AssociateHouston, TX01/31/2022$27,131
    AaronsSales AssociateAlbuquerque, NM01/31/2022$26,780
    ExpressSales AssociateLivingston, NJ01/31/2022$27,131
    at&TRetail Sales AssociateEugene, OR01/31/2022$44,792
    Job Listingsgeneral Rv CenterSales AssociateWixom, MI01/31/2022$40,000
    Nelson StaffingDirect Sales AssociateDenver, CO01/31/2022$52,175

    Average Sales Associate Salary by Demographic

    Sales Associate Gender Pay Gap

    male-income
    Male Income
    $29,400
    female-income
    Female Income
    $28,091
    GenderIncome
    Male$29,400
    Female$28,091
    Median Sales Associate Income by Race
    White Sales Associates have the highest average salary compared to other ethnicities. Black or African American Sales Associates have the lowest average salary at $28,344.
    $30,000
    $24,000
    $18,000
    $12,000
    $6,000
    $0
    White
    Black or African American
    Asian
    Hispanic or Latino

    Sales Associate Income by Race

    EthnicitySalary
    White$29,138
    Black or African American$28,344
    Asian$28,671
    Hispanic or Latino$28,873
    Average Sales Associate Salary by Education Level
    Sales Associates with a Masters degree earn more than those without, at $34,710 annually. With a Bachelors degree, Sales Associates earn a median annual income of $33,758 compared to $30,448 for Sales Associates with an Associate degree.
    $35,000
    $28,000
    $21,000
    $14,000
    $7,000
    $0
    High School Diploma or Less
    Master's Degree
    Bachelor's Degree
    Some College/ Associate Degree

    Sales Associate Salary by Education Level

    EducationSalary
    High School Diploma or Less$29,400
    Master's Degree$34,710
    Bachelor's Degree$33,758
    Some College/ Associate Degree$30,448

    Sales Associate Salaries FAQs

    Do sales associates get paid well?

    No, sales associates do not get paid well. The average hourly pay for a sales associate is $11.19. In fact, over 28% of sales associates in the United States think their salaries are enough for the cost of living in their area.

    That's not completely true. However, some sales associates have the potential to earn a lot more. A commission sales job, for example, gives you both a base salary and a commission. An average commissioned sales associate, for instance, can earn more than $25.83 an hour or $53,725 a year. Not too shabby.

    Sales associates don't make a base salary, but some can earn good money in commissions. A typical commission rate for sales starts at about 5% -- though the average in sales is usually between 20 - 30%. In some cases, companies can offer as much as 40 - 50% commission.

    Some of the common commissioned sales associate jobs are retail sales associate, real estate agent (requires additional training), and direct sales representative who meets customers face to face (e.g., door to door salesperson)

    Other factors such as what city you live in and state, as well as the company you work for, can all have an impact on how much a sales associate can earn.

    Learn more about this question

    How much do sales associates usually make?

    A sales associate usually makes an average annual salary of $32,373, which breaks down to $15.56 an hour. However, what a sales associate can earn varies greatly -- anywhere from upwards of $16,000 to $63,000 a year. This means that the top-earning sales associates make $47,000 more than the lowest-earning ones.

    However, they have the potential to make a lot more. A commission sales job offers a base and a commission, which is the best of both worlds. An average commissioned sales associate, for instance, can earn $25.83 an hour or $53,725 a year.

    There are several different types of commissions, but the most common form is the straight commission, which pays the sales associate a flat percentage of each sale they make. Other retail businesses pay their employees a sales commission to incentivize their employees to generate more sales to reward associates who make high sales.

    The typical commission rate for sales starts at about 5%, which usually applies to sales teams that have a generous base pay. The average in sales, though, is usually between 20 - 30%. However, some companies will pay as high as 40 - 50% in commission.

    Other factors that impact how much a sales associate can make include the number of years of experience on the job.

    Associates Average Salary Years of Experience:

    • An entry-level position starts at $10.47

    • Early career (One to four years) averages $11,05 / hour

    • Mid-level career (five to nine years) averages $11.82 / hour

    • Experienced (ten to 19 years) averages $12.67 / hour

    • Senior position (20 plus years) averages $13.16 / hour

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    What is a good base salary for a sales job?

    The average base salary for a sales job is $38,375 a year. However, there are many fluctuations in annual earning among sales associates, with salaries as high as $58,500 and low as $20,000.

    Many factors impact the earning of a sales associate, including the number of years of experience and type of sales associate, with most positions and greater earning potential based on a greater specialization and number of years of experience.

    Examples of Different Company Pay rates for Sales Associate:

    • The Home Depot Inc. - $12.18 / hour

    • Macy's Inc - $12.15 / hour

    • Wal-Mart Stores Inc - $11.47 / hour

    • Dollar General Corporation - $8.58 / hour

    • JCPenney - $11.47 / hour

    Retail Hourly Wage Based on Years of Experience:

    • Entry-level ( less than one year) - average $12.64 per hour

    • Junior Level - ( one to two years) - averages $12.20 per hour

    • Mid Level - ( three to five years) - average $13.86 per hour

    • Experienced - ( six to nine years) - average $15.23 per hour

    • Senior - ( more than ten years) average $15.77 per hour

    Ten Earning Jobs By Type of Sales Associate:

    • Associate Medical Sales Representative - $38.98 / hour or $81,071 / year

    • Entry Level Insurance Sales Representative - $37.26 / hour or $77,500 / year

    • Associate Surgical Sales Representative -$35.98 / hour or $74,828 / year

    • Home Sales - $35.25 / hour or $73,320 / year

    • Sales Opportunity - $33.85 / hour or $70,401 / year

    Top Ten Cities Where Sales Associates Earn The Most:

    • New York City, NY - $21.91 / hour or $45,569 / year

    • San Mateo, CA - $21.47 / hour or $44,654 / year

    • Juneau, AK - $20.88 / hour $43,439 / year

    • Boston, MA - $20.87 / hour or $43,410

    • Berkeley, CA - $20.65 / hour or $42,950

    • Santa Monica, CA - $20.62 / hour or $42,890 / year

    • Daly City, CA - $20.59 / hour or $42,829 / year

    • Quincy, MA - $20.57/ hour or $42,781 / year

    • Renton, WA - $20.53 / hour or $42,706 / year

    • Minneapolis, MN - $20.26 / hour or $42,137 / year

    The lowest salaries relative to the national average include: San Antonio, Texas (8.8% less), Houston, Texas (7.6% less), and Miami, Florida (3.6% less).

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    What is a good starting salary for retail?

    A good starting salary for a retail sales associate is $15 per hour. A seasonal sales associate can expect to make around $14.38 per hour.

    Best Buy starts sales associates at $16.00 an hour, which is higher than the national average ($31,200 per year). Nordstrom's sales associates earn $15 per hour ($31,200 per year).

    Factors such as the number of years of experience and location impact how much a sales associate can earn.

    Retail Sales Associate based on Location:

    • New York, NY - averages $17.51 per hour

    • Los Angeles, CA - averages $16.67 per hour

    • Chicago, IL - averages $16.14 per hour

    • Philadelphia, PA - averages $14.12 per hour

    • Atlanta, GA - averages $14.11 per hour

    • Phoenix, AZ - averages $14.01 per hour

    • Las Vegas, NV - averages $13.53 per hour

    • Orlando, FL - averages $12.80 per hour

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