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Sales associate vs sales consultant

The differences between sales associates and sales consultants can be seen in a few details. Each job has different responsibilities and duties. Additionally, a sales consultant has an average salary of $60,135, which is higher than the $32,167 average annual salary of a sales associate.

The top three skills for a sales associate include customer service, sales floor and cash handling. The most important skills for a sales consultant are sales process, product knowledge, and POS.

Sales associate vs sales consultant overview

Sales AssociateSales Consultant
Yearly salary$32,167$60,135
Hourly rate$15.46$28.91
Growth rate-4%
Number of jobs579,849227,636
Job satisfaction-4.5
Most common degreeBachelor's Degree, 38%Bachelor's Degree, 56%
Average age4147
Years of experience-4

What does a sales associate do?

Sales associates are responsible for promoting the company's goods or services. They are expected to provide exceptional customer service to prospective buyers. They should be familiar with all features of the company's products or services so that they can answer the customers' inquiries. Sales associates also assist customers in processing their checkouts, refunds, returns, and other needs. They should be customer-oriented, and they should have great communication skills. They should know how to sell their products or services to customers. They are considered the company's representatives on the ground.

What does a sales consultant do?

Sales consultants are employees who work in the sales department of a company. They are usually more skilled than usual sales employees. As such, they are usually given more complicated products or services to sell because they will be able to explain the product or service to the customers better. Sales consultants have in-depth knowledge of the offerings of the company. They talk to customers, understand what the customers need, and match the customers' needs with company products that can address the needs. They should also be updated on trends in the market and what is currently popular with the masses.

Sales associate vs sales consultant salary

Sales associates and sales consultants have different pay scales, as shown below.

Sales AssociateSales Consultant
Average salary$32,167$60,135
Salary rangeBetween $21,000 And $47,000Between $37,000 And $97,000
Highest paying CityNew York, NYSan Francisco, CA
Highest paying stateNew YorkCalifornia
Best paying companyBarclaysGoogle
Best paying industryManufacturingFinance

Differences between sales associate and sales consultant education

There are a few differences between a sales associate and a sales consultant in terms of educational background:

Sales AssociateSales Consultant
Most common degreeBachelor's Degree, 38%Bachelor's Degree, 56%
Most common majorBusinessBusiness
Most common college-SUNY College of Technology at Alfred

Sales associate vs sales consultant demographics

Here are the differences between sales associates' and sales consultants' demographics:

Sales AssociateSales Consultant
Average age4147
Gender ratioMale, 38.4% Female, 61.6%Male, 63.2% Female, 36.8%
Race ratioBlack or African American, 10.6% Unknown, 5.1% Hispanic or Latino, 21.4% Asian, 6.9% White, 55.4% American Indian and Alaska Native, 0.6%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.2% Asian, 5.1% White, 72.8% American Indian and Alaska Native, 0.2%
LGBT Percentage7%6%

Differences between sales associate and sales consultant duties and responsibilities

Sales associate example responsibilities.

  • Supervise women's department, manage jewelry department, assist customers on finalizing purchases
  • Gain experience with credit cards, mathematics, as well as customer service.
  • Utilize forklift, order picker reach truck, electric ladder, or roll ladders to transfer merchandise to the sales floor.
  • Create Facebook page for Ohco Import/Export division.
  • Increase sales by upselling products and follow up sales calls.
  • Assist customers with the purchase of the perfect piece of jewelry
  • Show more

Sales consultant example responsibilities.

  • Achieve monthly sales goals through new business and upselling current clients.
  • Utilize CRM systems to effectively manage accounts; leverage competitor and market intelligence to drive offer posture and capture competitor accounts.
  • Create print ads design and create ad word campaign for SEO and SEM products.
  • Deliver effective sales presentations to individuals and groups while cross-selling additional vehicle products and services.
  • Handle incoming calls from Medicare recipients.
  • Hire and train employees teach effective upselling strategies.
  • Show more

Sales associate vs sales consultant skills

Common sales associate skills
  • Customer Service, 15%
  • Sales Floor, 13%
  • Cash Handling, 9%
  • Retail Sales, 9%
  • Loss Prevention, 7%
  • Basic Math, 5%
Common sales consultant skills
  • Sales Process, 13%
  • Product Knowledge, 11%
  • POS, 11%
  • Pre Sales, 7%
  • Work Ethic, 5%
  • Cross-Selling, 5%