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Sales communications manager skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Adry S. Clark Ph.D.,

Andrea Dixon Ph.D.

Below we've compiled a list of the most critical sales communications manager skills. We ranked the top skills for sales communications managers based on the percentage of resumes they appeared on. For example, 19.7% of sales communications manager resumes contained sales process as a skill. Continue reading to find out what skills a sales communications manager needs to be successful in the workplace.

15 sales communications manager skills for your resume and career

1. Sales Process

Here's how sales communications managers use sales process:

Point of contact for peers as source of information regarding development, construction feasibility, and sales processes.
Team comes to me for assistance with technical issues and general business/sales process and product knowledge questions.

2. Community Sales

Here's how sales communications managers use community sales:

Supervised, trained and mentored sales associates to become successful future community sales managers.
Trained on-site community sales assistants to maintain effective community sales pace.

3. Facebook

Here's how sales communications managers use facebook:

Designed, implemented, and monitored social media marketing strategy for Facebook, Twitter, and Instagram.
Produced and managed firm's social media presence on Facebook, Twitter, YouTube, LinkedIn and other relevant web sites.

4. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how sales communications managers use customer service:

Led weekly community team meetings with Superintendent, Customer Service/Warranty, Office Staff and Marketing Department.
Maintained prospect database, standardized a follow-up system and improved customer service.

5. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how sales communications managers use market research:

Conduct market research to determine customer expectations and satisfactions, market conditions, company image and effectiveness of marketing strategies.
Assumed full responsibility in identifying customer needs, conducting market research, and monitoring market trends and the competitive landscape.

6. Customer Satisfaction

Here's how sales communications managers use customer satisfaction:

Pursued sales from identification of customer needs through closing, accomplishing final sales by overcoming objections and assuring customer satisfaction.
Store manager responsible for sales, scheduling, inventory, profitability and customer satisfaction.

7. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how sales communications managers use crm:

Maintained customer databases using CRM software applications.
Process New Hires, build new hire users in CRM to include alert notifications and CRM email set up.

8. Sales Associates

Here's how sales communications managers use sales associates:

Created and implemented plans to recruit, train, coach and mentor 45 new sales associates for newly acquired developments.
Receive inbound calls from customers, and sales associates regarding sales, order status, and products and pricing.

9. Sales Presentations

Here's how sales communications managers use sales presentations:

Prepared & conducted meaningful sales presentations.
Conducted sales presentations of new luxury homes priced between $700,000.00 and $1,500,000.00.

10. Customer Relations

Here's how sales communications managers use customer relations:

Served as the go-to person during reduction-in-force to answer all questions regarding Customer Relations and Video implementation.
Key Contributions: Created promotional materials for appreciation events to expand business and cultivate customer relationships.

11. Buying Process

Here's how sales communications managers use buying process:

Performed all areas of home buying process including demonstrating, qualifying, negotiating, financing, building, and closing.
Helped to influence the buying process by communicating value to potential buyers through in-depth needs analysis and model home demonstrations.

12. Building Process

Here's how sales communications managers use building process:

Job duties included drafting all new home sales contracts, managing office personnel and overseeing the construction staff and building process.
Managed client in construction, contracts, home creation and building processes of new single family residences as company liaison.

13. Sales Volume

Here's how sales communications managers use sales volume:

Worked in a high traffic, high sales volume environment while providing personal model home tours to all prospects.
Created, implemented and provided analysis for region specific test programs to drive maximum sales volume.

14. Direct Reports

Here's how sales communications managers use direct reports:

Ensured the maintenance of existing accounts and revenue base by eliciting peak performance from direct reports and other departments.
Led a team of 12 direct reports responsible for ongoing product optimization, as well as account management.

15. Gross Profit

Here's how sales communications managers use gross profit:

Negotiate carrier prices and client costs positively towards customer profitability in order to obtain projected gross profit percentages.
Utilized consultative sales approach to achieve high gross profit while also maintaining nearly perfect customer satisfaction levels.

What skills help Sales Communications Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on sales communications manager resumes?

Adry S. Clark Ph.D.

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all sales communications managers possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for sales communications managers?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What sales communications manager skills would you recommend for someone trying to advance their career?

Kerri Orders

Assistant Professor of Business, Aquinas College

In terms of a gap year, I recommend that international business students acquire tangible skills, relevant experience and/or certifications which will enhance their success in their desired area of interest. For example, a gap year could consist of gaining technical or digital training overseas, which would also further the students' cultural intelligence and language proficiency. These types of enriching gap year experiences will assist students to distinguish themselves in a highly competitive market. Furthermore, students should focus on broadening and maintaining their global network during a gap year in order to be ready for the job market once the gap year is concluded.

What type of skills will young sales communications managers need?

Michael Mikitka

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

Do you want to know more?

List of sales communications manager skills to add to your resume

The most important skills for a sales communications manager resume and required skills for a sales communications manager to have include:

Sales Process
Community Sales
Facebook
Customer Service
Market Research
Customer Satisfaction
CRM
Sales Associates
Sales Presentations
Customer Relations
Buying Process
Building Process
Sales Volume
Direct Reports
Gross Profit
Business Development

Lead Management
Community Events
Sales Training
Sales Techniques
Sales Strategy
Model Homes
Sales Performance
Market Trends
Sales Contracts
Strong Planning
Business Relationships
MLS
Event Planning
Family Homes
Community Outreach
Customer Complaints

Sales Results
Trade Shows
Construction Process
Competitive Market Analysis
Sales Assistants
Promotional Materials
Contract Negotiations
Relationship Building
Cold Calls
Open Houses
Condominiums
ELearning
Account Management
Client Satisfaction
Senior Care
Custom Homes

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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