How to hire a sales coordinator

How to hire a sales coordinator, step by step

Here's a step-by-step sales coordinator hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a sales coordinator job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new sales coordinator
• Step 8: Go through the hiring process checklist

What does a sales coordinator do?

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1. Identify your hiring needs

   The sales coordinator hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A sales coordinator's background is also an important factor in determining whether they'll be a good fit for the position. For example, sales coordinators from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of sales coordinators.

   Type of Sales Coordinator	Description	Hourly rate
   Sales Coordinator		$14-24
   Sales Internship	Sales internship is a program that requires work in the business and sales development. Sales interns work as assistants to managers and senior staff... Show more	$12-21
   Sales Support Representative	A sales support representative is responsible for assisting the complex operations of sales departments, performing administrative duties under the supervision of a direct manager. Sales support representatives' tasks include acknowledging and encoding customers' orders in the system, processing payments, responding to the customers' inquiries and concerns about the products, writing sales reports, and updating the customer of the shipment details... Show more	$14-23

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Customer Service
   • PowerPoint
   • CRM
   • Booking
   • Reservations
   • Phone Calls
   • Data Entry
   • Customer Complaints
   • Salesforce
   • Sales Support
   • Sales Process
   • Front Desk
   • Sales Efforts
   • Lead Generation

   Check all skills

   Responsibilities:

   • Manage companies Facebook page and create new posts on a weekly basis.
   • Manage configuration changes in a sandbox environment and move data between environments using change sets.
   • Optimize operational and financial performance and efficiency by strategically overseeing and managing reports and tracking payroll for the sales staff.
   • Perform quality customer service by assisting customers with local reservations, complete rental agreements and vehicle returns.
   • Follow up with NSM concerning contract fulfillment.
   • Secure, troubleshoot, and traffic ad material.

   More sales coordinator duties

3. Make a budget

   Including a salary range in the sales coordinator job description is a good way to get more applicants. A sales coordinator salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a sales coordinator in Wisconsin may be lower than in New Jersey, and an entry-level engineer typically earns less than a senior-level sales coordinator. Additionally, a sales coordinator with lots of experience in the field may command a higher salary as a result.

   Average sales coordinator salary

   $39,355yearly

   $18.92 hourly rate

   ---

   Entry-level sales coordinator salary

   $30,000 yearly salary

   Updated December 22, 2025

   Average sales coordinator salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$43,695	$21
   2	New York	$43,511	$21
   3	Maine	$42,686	$21
   4	Massachusetts	$41,367	$20
   5	Texas	$41,251	$20
   6	Hawaii	$41,202	$20
   7	Maryland	$40,028	$19
   8	Arizona	$39,607	$19
   9	Louisiana	$39,566	$19
   10	Colorado	$39,490	$19
   11	Nevada	$39,430	$19
   12	Oregon	$39,031	$19
   13	District of Columbia	$39,030	$19
   14	Washington	$38,685	$19
   15	Virginia	$38,305	$18
   16	Pennsylvania	$37,820	$18
   17	Illinois	$37,806	$18
   18	Florida	$37,705	$18
   19	Kansas	$37,364	$18
   20	Oklahoma	$37,116	$18

   Average sales coordinator salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Continental Resources	$81,645	$39.25
   2	Nabors Industries	$67,957	$32.67
   3	Pamten Inc	$63,067	$30.32
   4	Missouri State University	$55,375	$26.62
   5	Architectural Design Incorporated	$52,515	$25.25
   6	Fluor Corporation	$50,941	$24.49	1
   7	Table 301	$50,418	$24.24
   8	Minnesota Vikings	$50,304	$24.18
   9	Bentley Systems	$49,524	$23.81
   10	Mayor Ethan Berkowitz	$48,272	$23.21
   11	MD Helicopters	$48,084	$23.12
   12	BNP Paribas	$47,972	$23.06
   13	Duolingo	$47,254	$22.72
   14	VF	$46,056	$22.14	812
   15	Beacon Hill Staffing Group	$45,962	$22.10
   16	New York Institute of Technology	$45,876	$22.06
   17	American Axle & Manufacturing	$45,686	$21.96
   18	AssetMark	$45,618	$21.93
   19	Martin Marietta	$45,576	$21.91
   20	Univ Of Colorado-Colorado Spgs	$45,281	$21.77

4. Writing a sales coordinator job description

   A good sales coordinator job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a sales coordinator job description:

   Sales coordinator job description example

   Title:
   Sales Coordinator
   
   The Sales Coordinator is responsible for business development and proposal activities that support selling efforts consistent with the Company's strategic plan and business goals. Drives the disciplined application of KBR's relationship-based sales process, emphasizing the development of advance client relationships, strategic positioning for identified opportunities and development of high-quality responses to satisfy client objectives.
   Responsibilities include the research and analysis of business opportunities, customers and competitors. With support of senior sales personnel, assist in establishing and maintaining client contacts. Evaluate client inquiries and bid recommendations to assist in the framing of sales strategy, pricing and contract negotiations. Participate in all phases of the proposal process, from decision to pursue, strategy development, award and execution, and performance analysis. Promotes and develops proposal process and procedures to meet the needs of the organization and ensures compliance. Under general supervision, and occasional direct supervision, performs assignments requiring experience and knowledge of field and industry best practices. Uses experience and problem-solving skills to develop and improve processes. Skills required for this job are typically acquired through the completion of an undergraduate degree and 2+ years of experience.
   Requirements/Qualifications
   Computer skills: Must be proficient with Microsoft Office suite, including Word, PowerPoint, Excel, and SharePoint, as well as PowerBI and Salesforce.
   Team Player: Works well independently and in an intensely collaborative team environment, including in a supporting role.
   Attention to detail: Possesses a fastidious attention to detail with a sense of urgency while working on client-facing deliverables where customers expect high-quality, fully compliant, winning proposals.
   Communication: Possess excellent verbal and written communication skills and works effectively with management and relevant stakeholders to complete tasks and resolve issues. Demonstratable skill in win strategy development or corporate storytelling
   Problem-solving skills: Must be intellectually curious with strong creative and imaginative prowess to generate ideas for solving complex problems and producing outcomes.
   Flexibility: Able to adjust to frequent changes in priorities, effectively managing time and working across multiple tasks with competing deadlines. Includes willingness to work overtime, weekends, etc. on short notice.
   
   In compliance with the U.S. federal government's vaccine mandate, only candidates who are fully vaccinated for COVID-19 or have a reasonable accommodation or approved medical exception will be considered for this position.
   
   KBR is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity or expression, age, national origin, veteran status, genetic information, union status and/or beliefs, or any other characteristic protected by federal, state, or local law.

   Copy this example

   

5. Post your job

   There are a few common ways to find sales coordinators for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   To find sales coordinator candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as salesjobs, salesheads, allretailjobs.com, sales trax.
   • Post your job on free job posting websites.

6. Interview candidates

   Recruiting sales coordinators requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new sales coordinator

   Once you have selected a candidate for the sales coordinator position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   After that, you can create an onboarding schedule for a new sales coordinator. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a sales coordinator?