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Sales coordinator vs sales associate

The differences between sales coordinators and sales associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a sales coordinator has an average salary of $39,355, which is higher than the $32,167 average annual salary of a sales associate.

The top three skills for a sales coordinator include customer service, powerpoint and CRM. The most important skills for a sales associate are customer service, sales floor, and cash handling.

Sales coordinator vs sales associate overview

Sales CoordinatorSales Associate
Yearly salary$39,355$32,167
Hourly rate$18.92$15.46
Growth rate-8%-
Number of jobs176,732579,849
Job satisfaction--
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 38%
Average age4441
Years of experience--

What does a sales coordinator do?

A sales coordinator is primarily responsible for managing a sales team, ensuring that all workforce members are functioning efficiently and are achieving the sales targets. For this, a sales coordinator must arrange strategic schedules, provide necessary support materials to each member, and devise plans that would help the team gain more sales. Aside from monitoring the progress and taking charge of the team's direction, a sales coordinator must also reach out to clients and assist in every way, even handling complaints when necessary.

What does a sales associate do?

Sales associates are responsible for promoting the company's goods or services. They are expected to provide exceptional customer service to prospective buyers. They should be familiar with all features of the company's products or services so that they can answer the customers' inquiries. Sales associates also assist customers in processing their checkouts, refunds, returns, and other needs. They should be customer-oriented, and they should have great communication skills. They should know how to sell their products or services to customers. They are considered the company's representatives on the ground.

Sales coordinator vs sales associate salary

Sales coordinators and sales associates have different pay scales, as shown below.

Sales CoordinatorSales Associate
Average salary$39,355$32,167
Salary rangeBetween $30,000 And $50,000Between $21,000 And $47,000
Highest paying CitySanta Barbara, CANew York, NY
Highest paying stateNew JerseyNew York
Best paying companyContinental ResourcesBarclays
Best paying industryTechnologyManufacturing

Differences between sales coordinator and sales associate education

There are a few differences between a sales coordinator and a sales associate in terms of educational background:

Sales CoordinatorSales Associate
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 38%
Most common majorBusinessBusiness
Most common collegeStanford University-

Sales coordinator vs sales associate demographics

Here are the differences between sales coordinators' and sales associates' demographics:

Sales CoordinatorSales Associate
Average age4441
Gender ratioMale, 29.7% Female, 70.3%Male, 38.4% Female, 61.6%
Race ratioBlack or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.2% Asian, 5.6% White, 67.1% American Indian and Alaska Native, 0.4%Black or African American, 10.6% Unknown, 5.1% Hispanic or Latino, 21.4% Asian, 6.9% White, 55.4% American Indian and Alaska Native, 0.6%
LGBT Percentage5%7%

Differences between sales coordinator and sales associate duties and responsibilities

Sales coordinator example responsibilities.

  • Manage companies Facebook page and create new posts on a weekly basis.
  • Manage configuration changes in a sandbox environment and move data between environments using change sets.
  • Optimize operational and financial performance and efficiency by strategically overseeing and managing reports and tracking payroll for the sales staff.
  • Perform quality customer service by assisting customers with local reservations, complete rental agreements and vehicle returns.
  • Follow up with NSM concerning contract fulfillment.
  • Secure, troubleshoot, and traffic ad material.
  • Show more

Sales associate example responsibilities.

  • Supervise women's department, manage jewelry department, assist customers on finalizing purchases
  • Gain experience with credit cards, mathematics, as well as customer service.
  • Utilize forklift, order picker reach truck, electric ladder, or roll ladders to transfer merchandise to the sales floor.
  • Create Facebook page for Ohco Import/Export division.
  • Increase sales by upselling products and follow up sales calls.
  • Assist customers with the purchase of the perfect piece of jewelry
  • Show more

Sales coordinator vs sales associate skills

Common sales coordinator skills
  • Customer Service, 27%
  • PowerPoint, 5%
  • CRM, 5%
  • Booking, 5%
  • Reservations, 4%
  • Phone Calls, 4%
Common sales associate skills
  • Customer Service, 15%
  • Sales Floor, 13%
  • Cash Handling, 9%
  • Retail Sales, 9%
  • Loss Prevention, 7%
  • Basic Math, 5%