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Sales coordinator vs sales manager

The differences between sales coordinators and sales managers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a sales manager has an average salary of $73,952, which is higher than the $39,355 average annual salary of a sales coordinator.

The top three skills for a sales coordinator include customer service, powerpoint and CRM. The most important skills for a sales manager are product knowledge, customer satisfaction, and sales performance.

Sales coordinator vs sales manager overview

Sales CoordinatorSales Manager
Yearly salary$39,355$73,952
Hourly rate$18.92$35.55
Growth rate-8%5%
Number of jobs176,732119,066
Job satisfaction-5
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 63%
Average age4446
Years of experience-8

What does a sales coordinator do?

A sales coordinator is primarily responsible for managing a sales team, ensuring that all workforce members are functioning efficiently and are achieving the sales targets. For this, a sales coordinator must arrange strategic schedules, provide necessary support materials to each member, and devise plans that would help the team gain more sales. Aside from monitoring the progress and taking charge of the team's direction, a sales coordinator must also reach out to clients and assist in every way, even handling complaints when necessary.

What does a sales manager do?

Sales managers are responsible for leading the organization's sales team. They oversee the progress and performance of the whole team, set area assignments to team members, and set weekly or monthly quotas. Sales managers oversee training team members during onboarding and providing further coaching to help them achieve their goals. They manage the challenges that team members may meet and help mitigate any problems that come along the way. Sales managers also set the strategic direction of the sales team and follow through by ensuring that the team's activities are in line with the goals.

Sales coordinator vs sales manager salary

Sales coordinators and sales managers have different pay scales, as shown below.

Sales CoordinatorSales Manager
Average salary$39,355$73,952
Salary rangeBetween $30,000 And $50,000Between $42,000 And $129,000
Highest paying CitySanta Barbara, CAJersey City, NJ
Highest paying stateNew JerseyNew Jersey
Best paying companyContinental ResourcesCapgemini
Best paying industryTechnology-

Differences between sales coordinator and sales manager education

There are a few differences between a sales coordinator and a sales manager in terms of educational background:

Sales CoordinatorSales Manager
Most common degreeBachelor's Degree, 66%Bachelor's Degree, 63%
Most common majorBusinessBusiness
Most common collegeStanford UniversityUniversity of Southern California

Sales coordinator vs sales manager demographics

Here are the differences between sales coordinators' and sales managers' demographics:

Sales CoordinatorSales Manager
Average age4446
Gender ratioMale, 29.7% Female, 70.3%Male, 68.7% Female, 31.3%
Race ratioBlack or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.2% Asian, 5.6% White, 67.1% American Indian and Alaska Native, 0.4%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage5%7%

Differences between sales coordinator and sales manager duties and responsibilities

Sales coordinator example responsibilities.

  • Manage companies Facebook page and create new posts on a weekly basis.
  • Manage configuration changes in a sandbox environment and move data between environments using change sets.
  • Optimize operational and financial performance and efficiency by strategically overseeing and managing reports and tracking payroll for the sales staff.
  • Perform quality customer service by assisting customers with local reservations, complete rental agreements and vehicle returns.
  • Follow up with NSM concerning contract fulfillment.
  • Secure, troubleshoot, and traffic ad material.
  • Show more

Sales manager example responsibilities.

  • Achieve proficiency in multitasking by performing multiple duties and managing differing responsibilities periodically.
  • Manage discount contracts, write up of add-ons, renewals, transfers of equities.
  • Manage and support one of the largest portfolios within the division and the largest in the Americas.
  • Manage website, updating product listings, enhancing SEO positioning, and maintaining overall site appearance and functionality.
  • Launch and manage the Americas outsourcing lead generation and qualification process.
  • Set all promotional activity, introduce new items and manage distributors in select markets.
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Sales coordinator vs sales manager skills

Common sales coordinator skills
  • Customer Service, 27%
  • PowerPoint, 5%
  • CRM, 5%
  • Booking, 5%
  • Reservations, 4%
  • Phone Calls, 4%
Common sales manager skills
  • Product Knowledge, 12%
  • Customer Satisfaction, 7%
  • Sales Performance, 6%
  • CRM, 5%
  • Sales Process, 4%
  • Work Ethic, 4%