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Job outlook for sales coordinators in the United States
Sales coordinator job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected sales coordinator job growth rate is -8% from 2018-2028.
About -286,900 new jobs for sales coordinators are projected over the next decade.
Sales coordinator salaries have increased 10% for sales coordinators in the last 5 years.
There are over 252,426 sales coordinators currently employed in the United States.
There are 176,732 active sales coordinator job openings in the US.
The average sales coordinator salary is $39,355.
Are sales coordinator jobs in demand?
Sales Coordinator job and salary trends over time
Sales Coordinator jobs over time
Sales Coordinator job growth rate over time
| Year | # Of Jobs | % Of Population |
|---|---|---|
| 2021 | 252,426 | 0.07% |
| 2020 | 246,645 | 0.07% |
| 2019 | 269,542 | 0.08% |
| 2018 | 271,664 | 0.08% |
| 2017 | 270,677 | 0.08% |
Average sales coordinator salary over time
Sales Coordinator salary by year
| Year | Avg. Salary | Hourly Rate | % Change |
|---|---|---|---|
| 2025 | $39,355 | $18.92 | +4.3% |
| 2024 | $37,726 | $18.14 | +1.9% |
| 2023 | $37,031 | $17.80 | +3.9% |
| 2022 | $35,646 | $17.14 | +0.0% |
| 2021 | $35,633 | $17.13 | +1.5% |
Sales Coordinator jobs by state
Most common states for sales coordinators
| Rank | State | Population | # of Jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | New Hampshire | 1,342,795 | 600 | 45% |
| 2 | Delaware | 961,939 | 388 | 40% |
| 3 | Kansas | 2,913,123 | 1,086 | 37% |
| 4 | North Dakota | 755,393 | 256 | 34% |
| 5 | New Mexico | 2,088,070 | 620 | 30% |
| 6 | Idaho | 1,716,943 | 519 | 30% |
| 7 | Maine | 1,335,907 | 394 | 29% |
| 8 | South Dakota | 869,666 | 254 | 29% |
| 9 | Massachusetts | 6,859,819 | 1,930 | 28% |
| 10 | North Carolina | 10,273,419 | 2,657 | 26% |
| 11 | Virginia | 8,470,020 | 2,181 | 26% |
| 12 | Oklahoma | 3,930,864 | 1,029 | 26% |
| 13 | Rhode Island | 1,059,639 | 274 | 26% |
| 14 | Tennessee | 6,715,984 | 1,711 | 25% |
| 15 | Maryland | 6,052,177 | 1,499 | 25% |
| 16 | Alabama | 4,874,747 | 1,210 | 25% |
| 17 | Utah | 3,101,833 | 778 | 25% |
| 18 | Arkansas | 3,004,279 | 755 | 25% |
| 19 | Pennsylvania | 12,805,537 | 3,098 | 24% |
| 20 | South Carolina | 5,024,369 | 1,208 | 24% |
Most common cities for sales coordinators
| Rank | City | # of Jobs | Employment/ 1000ppl | Avg. Salary |
|---|---|---|---|---|
| 1 | Orlando | 10 | 4% | $37,445 |
| 2 | Atlanta | 14 | 3% | $35,957 |
| 3 | Miami | 13 | 3% | $37,643 |
| 4 | Saint Louis | 8 | 3% | $35,833 |
| 5 | Des Moines | 6 | 3% | $35,261 |
| 6 | Washington | 11 | 2% | $39,030 |
| 7 | Plano | 6 | 2% | $40,209 |
| 8 | Indianapolis | 10 | 1% | $34,603 |
| 9 | Denver | 9 | 1% | $39,220 |
| 10 | Phoenix | 9 | 1% | $39,607 |
| 11 | Boston | 8 | 1% | $41,367 |
| 12 | Austin | 7 | 1% | $41,070 |
| 13 | Dallas | 7 | 1% | $40,332 |
| 14 | Minneapolis | 6 | 1% | $36,314 |
| 15 | Seattle | 6 | 1% | $38,685 |
| 16 | New York | 17 | 0% | $43,511 |
| 17 | Los Angeles | 15 | 0% | $43,389 |
| 18 | Chicago | 13 | 0% | $37,806 |
| 19 | Houston | 7 | 0% | $41,029 |
Sales Coordinator job outlook: Expert opinions
Our panel of sales coordinator experts
University of Maryland - College Park
University of Southern Mississippi
Southern Illinois University Edwardsville
University of Maryland - College Park
University of Akron
Florida State University
Florida International University
Montclair State University
Denison University
Saint Xavier University - Chicago, IL
Oklahoma Baptist University
Brigham Young University-Idaho
Aurora University
Thomas More University
University of North Alabama
William & Mary
University of Central Missouri
University of Hawaii at Manoa
The University of Findlay
Lloyd Wilson
Professor and Center DirectorWhat general advice would you give to a Sales Coordinator?
Lloyd Wilson: Be a strong communicator. Make yourself so valuable that the company will lose business if you decide to accept a position with another company. Show your value by being able to improve the company’s bottom line. Earn the company’s respect by earning the respect of the crop consultants, growers, extension agents, and specialists. Be willing to ask for pay increases once you have reached the point that you believe your knowledge separates you from the pack, so-to-speak. Be wiling to change jobs is necessary, but never burn bridges. Be willing to accept leadership roles, even if it means you have to relocate.
What Sales Coordinator skills would you recommend for someone trying to advance their career?
Dr. Kathleen Kelly: Maximizing your salary potential requires research, flexibility, and being your best advocate.
What will help Sales Coordinators increase their earning potential?
Kevin Buckley: My top advice is to be a continuous learner, both about your company/products and about the sales profession itself. Sales is a skill that requires ongoing development through practice, coaching, and studying new techniques. Don't rest on what you learned in school - seek out mentors, training opportunities, and ways to keep enhancing your sales capabilities. I would also advise resilience and to view every 'no' as a step closer to 'yes.' Sales has its share of rejection. Have a positive attitude, persist through obstacles, and be a student of why buyers say no so that you can improve.
E. Duff Wrobbel Ph.D.
ChairSouthern Illinois University Edwardsville
Communication And Media Studies
What Sales Coordinator skills would you recommend for someone trying to advance their career?
E. Duff Wrobbel Ph.D.: All things social media are important, and so writing skills still matter.
What will help Sales Coordinators increase their earning potential?
E. Duff Wrobbel Ph.D.: With this major, probably the best salaries are from sales jobs, which many people shy away from because they think only of hustling used cars, but sales can be very good work.
What general advice would you give to a Sales Coordinator?
Hank Boyd: Demonstrated proficiency in sales represents a feather in your cap. For many
CEOs, they started their illustrious career in sales. Nowadays, it is a common
launchpad for scores of successful business executives in consumer package goods.
Why is this so? Savvy companies know that it is paramount that new hires
quickly learn who the real target consumers are. Spending time on the front lines will
enhance your later contributions to the firm. For example, after obtaining my MBA from
Berkeley, I had the good fortune to land a sales position at Merck. I served as a Hospital
Representative specializing in broad spectrum antibiotics. My territory consisted of
Stanford University Medical Center, Palo Alto VA Medical Center, and the Santa Clara
Valley Medical Center.
After 18 months of working diligently in territory, I was offered a promotion to
work inside at Merck's headquarters in Rahway, New Jersey. Once I truly knew the
needs and concerns of my clients - general surgeons, urologists, gastroenterologists,
urologists, and infectious disease specialists - Merck was confident I could craft
relevant literature pieces and design compelling ad campaigns to reach target
physicians.
Mastery of general sales is a highly coveted asset. Once you conquer a given
product domain, the artform of sales is entirely transferrable. Case in point, it is not
unusual for you to begin in pharmaceuticals and then effortlessly segue into medical
equipment sales after a couple of years.
Director Dave Payne M.S.
Associate Professor of Practice / SalesUniversity of Akron
Specialized Sales, Merchandising And Marketing Operations
What Sales Coordinator skills would you recommend for someone trying to advance their career?
Director Dave Payne M.S.: Skills and competence are king! Sales professionals are paid a commission and bonus based on "sales performance" results...this will continue to drive top sales reps and managers to earn some of the highest incomes in the country. I am very proud to share that U Akron sales graduates have had a nearly 100% job placement rate for over a decade, with some of the highest starting incomes in the state of Ohio. This is directly tied to the gracious support of the 30 Fisher Institute for Professional Selling corporate partners which hire them every semester.
C. Darren Brooks Ph.D.
Assistant Department Chair and Executive Director, Center for Human Resource ManagementFlorida State University
Department of Management and the Center for Human Resource Management
What certifications/licenses/courses can have the biggest impact for Sales Coordinators?
C. Darren Brooks Ph.D.: As jobs become more complex and require additional knowledge and skills, more advanced qualifications are becoming more the norm. However, this will largely be determined by the type of work a job prospect is seeking. Professional and technical positions often require advanced certifications, licenses, or degrees in certain areas such as a certified public accountant or a certified professional in human resources or a course in SQL. In order to be competitive in a post-pandemic job market, job seekers should research the field(s) of interest to understand what would be considered minimum requirements for a job to evaluate if they should invest in additional licensure or preparation.
What's a good job out of college for Sales Coordinators?
C. Darren Brooks Ph.D.: This is a subjective question based on an individual's occupational interests, however, from my perspective a good job is one that allows you to apply your knowledge, skills, and experiences and provides some fulfillment in your life. Of course, there are many factors that influence your job choices such as your skillset, experience, pay, and the needs of the market for your skills, etc. However, as employers adapt to the evolving market demands, fields that will see higher levels of growth and new job opportunities are in the areas of healthcare, financial services, information technology and data security, software development, energy, data science and mathematics, analysts, and management. Specifically, my research suggests job growth over the next 3 to 5 years in the fields of:
-Healthcare. We are seeing demand in this field for both clinical and administrative jobs. Interestingly, according to the BLS, the area of home health is one of the fastest growing career areas with approximately 1.2 million jobs being created between 2019-2029. Additionally, administrators in healthcare industries are project to see a 32 percent growth in job opportunities over the next decade.
-Technology. This is a broad area that contains everything from software development to information and data security to artificial intelligence. As technology continues to become integrated with all jobs, including lower skilled jobs, technology professionals will continue to be in demand.
-Financial Services. Given the importance of financial management for individuals and organizations, financial management jobs are anticipated to grow by 15 percent over the next decade.
-Management. Managers, human resource professionals, consultants, and management analysts will continue to grow as organizations need professionals to help lead and manage turbulent times and changes in consumer demand. The BLS estimates approximately 500,000 new jobs will be created in this area over the next decade.
-Data Science/Operational Research/Mathematics. There are numerous occupations within this category. As a field, the need for jobs that analyzing data to inform organizational decisions is projected to see an increase of 31 percent.
What's a day at work look like for a Sales Coordinator?
John Tobon: In the near term the work day will look a lot like online learning. Everything, starting with onboarding of employees has transitioned online. Newly hired employees may not meet their supervisors and co-workers in person for several months, if ever. There will be more real time online collaboration and greater need for proficiency in the use of communication software. Graduates may not necessarily live in the city where their employer is located, this will provide greater freedom to employees but it will also increase the level of competition for some positions. In the long term, workplace will look different. As a cost savings measure, companies will maximize the amount of offsite work that can be performed by implementing hybrid models that incorporate maximum telework arrangements.
Will there be an enduring impact of the coronavirus pandemic on Sales Coordinators?
John Tobon: Yes, the enduring impact of the coronavirus pandemic on graduates will be how and where they will work. The pandemic forced employers to overlook their reluctance to telework arrangements in order to survive. The biggest change will come in government employment where all but the most sensitive positions will enjoy greater flexibility. This will also mean less travel for in-person meetings, as more people become more comfortable with video conferencing and as the technology becomes more secure and intuitive to the users, business travel will be reserved for only the most necessary activities.
What are the biggest trends we'll see in the Sales Coordinator job market given the pandemic?
Jeffrey Gonzalez: I have to stress that I'm not an economist but an English professor who does a little work helping English majors think about their career options. That said, the American economy seems to continue down a bifurcated path--white collar labor that provides a modicum of security and blue- or pink-collar labor or gig work that isn't secure or well-paid. I would bet that we'll see a great deal of jobs in both sectors emerge as more people are vaccinated and as the summer months mean more people interacting outside, and I'm also optimistic about the stimulus packages' effect on the economy.
The trends will, if you ask me, mean more hiring. But for the students I work with, it'll likely be more of the same: underemployment for Humanities majors upon first graduating college, followed by slow & steady growth in wages and benefits through a period of switching jobs and careers. They'll start in jobs that involve reading, writing, researching, and analysis, or they'll support individuals engaged in these processes, before they start designing or directing projects of their own. Workers who learn fast, who have great language skills, who are adaptable to different circumstances--these people have the best chance of achieving careers.
Where will we see growth? In areas that cater to the very wealthy; in app development; in health care/public health (of course); in finance; in entertainment production though housed in a handful of places.
Will we see growth in academic hiring? Not for the field I work in--the teaching & research side. We will continue to see growth in the administrative aspects of the university, which has been the trend for decades, while tenure-line hiring has declined considerably. It's not a good job to pursue.
What soft skills should all Sales Coordinators possess?
Jeffrey Gonzalez: Students need to be able to write well; they need to listen well; they need to learn audiences quickly; they need to acknowledge that they're entering into conversations with grace, rather than running in full speed; they need to understand cultural and identity differences; they need to understand the digital environment has a contrary balance of speed (content production; viral reactions) and permanence (your data trail).
How have salaries changed over time for Sales Coordinators?
Jeffrey Gonzalez: My field is academia, and salaries have stayed fairly consistent if you get a tenure-line job. I'm part of a collective bargaining unit, which means I have a much better chance at a decent wage and decent benefits. Adjuncts do the bulk of teaching at American universities, and they don't have nearly the benefits or pay that professors get. English primary and secondary school teachers's pay has also remained consistent or declined, and teachers, like most public-college professors, have to rely on negotiations with the state for raises. We train a lot of teachers, and luckily, none of them is in it for the money.
For the students we have who go into the information or knowledge sector, they start underemployed and move up, as I said. The most recent research I've seen (and again, I'm not an economist) said that Humanities majors eventually make as much as business or more career-specific majors (public relations, etc.).
Will there be an enduring impact of the coronavirus pandemic on Sales Coordinators?
Ashley Strausser: Much has changed in the last year as a result of the coronavirus pandemic. One of the most obvious impacts being that of how we work and connect with others. I believe that working remotely will continue as employees and organizations have proven that they can work effectively from home. For many graduates, utilizing digital technology to do their work, collaborate with colleagues, engage with clients and connect socially with friends and family will continue to be the norm for the foreseeable future.
Additionally, graduating during a global pandemic has required students to be more flexible, open-minded and resourceful than ever before. Students graduating this spring had to adjust and pivot last year when many internships were cancelled or turned remote. While there are many industries that are struggling, many others are experiencing unprecedented growth during this time. I am encouraging students to be open to exploring positions in different industries, sectors and even geographic regions than perhaps they were initially considering, while still being true to their interests and skills. I coach students daily on the importance of networking, which has always been an essential part of an effective job search strategy; however, the power of one's professional network is even more valuable in a competitive job market.
What's a day at work look like for a Sales Coordinator?
Ashley Strausser: As we continue to live and work through a global pandemic, many new graduates will be working remotely or in some sort of hybrid variation. Working remotely necessitates discipline and being a self-starter. Graduates will need to develop strong professional work habits that will serve them well and lay a strong foundation as they begin their career. Many of us are challenged by a lack of social interaction beyond meetings with colleagues or clients via Zoom or Teams. Working from home for the last year, I can personally attest that attending to our physical and mental health is more important than ever. Take time to go for a walk or run on your lunch break. Set your alarm early to spend time meditating before you begin your work day. Don't get into the habit of rolling out of bed at 7:55am to start work at 8:00am. Consider doing yoga after work to help relieve stress. Make it a point to set up regular Zoom lunch dates to connect with or get to know your new colleagues. With our laptop and work space set up at home it's easy to get into the habit of working much more than we normally would if we were commuting to and from the office. It's important to set boundaries related to when and how much we work. Employ a strong work ethic, but don't neglect important aspects of your well-being.
What will help Sales Coordinators increase their earning potential?
Ashley Strausser: Graduates need to do their research, know their worth and negotiate their job offer. It amazes me how many students accept the salary offered to them without considering negotiation. Graduates should do their due diligence using sites such as Glassdoor and Salary.com to compare their salary offer to similar roles in the same region. If you are going to negotiate, you must be able to make a strong case as to why you are deserving of more money. This cannot be based on what you feel you deserve, but rather the skills you possess, relevant experiences you've had and the tangible results you've achieved that will enable you to be successful in the role. Evaluate the job description to determine if you possess some, or perhaps many, of the desired qualifications beyond the minimum qualifications listed. If so, use those as part of your negotiation. If not, consider how you might be able to develop those desired qualifications to make you a stronger candidate.
Competitive candidates should have a strong, well-rounded skill set. Being able to articulate your skills and experiences (academic, co-curricular, internships, research, study abroad, etc.) both on your resume and in an interview is critical. Know the skills necessary to be effective in the roles you seek. If you are lacking skills essential to your desired roles or industries, consider completing online courses or certifications through LinkedIn Learning or Coursera. Take advantage of skill-building resources and programs available through your university. Finally, research and prepare well for your interviews. This includes conducting mock interviews with staff in your career center to practice and gain valuable feedback on ways to improve your interviewing skills.
Margie Bernard MBA
Faculty - Graduate Healthcare AdministrationSaint Xavier University - Chicago, IL
Graham School of Management MBA Program
What technical skills for a Sales Coordinator stand out to employers?
Margie Bernard MBA: The most critical skillset relates to all aspects of communication, especially written and verbal. Understanding how to listen is vital since patients tell us about their needs through words and unspoken gestures, such as nods of agreement. Leaders under pressure to increase quality, reduce costs and eliminate errors want new hires who grasp work instructions quickly before medical emergencies happen. Teams reading your work should find correct spelling, grammar and words since poor messaging really does put patients' health in harm's way.
Respectfully collaborating with all team members by learning 24/7 is also essential to build career success in our health care industry. Since IT analytics, electronic medical records (EMRs) and financial dashboards are constantly displaying data notifying workers what tasks need attention, young graduates must be motivated to translate such information into meaningful action plans without constant supervision.
Such duties mean leaders must create a culture where communication across diverse work teams is encouraged around the clock so that timely decisions can be made. Coaching, counseling, strategic planning and budgeting skills are vital along with knowing of how to effectively resolve patient and staff conflicts that surface every day.
At Saint Xavier, our students focus on the most effective techniques to evaluate EMRS, patient surveys, quality measure reports and financial data, using health care analytic tools that will support making the best leadership decisions in leading high-performance care teams.
Perhaps most important are the skills gained from high-impact learning practices in the classroom. At SXU, our students believe that the topics covered in healthcare management courses provide them with a huge career advantage, especially when it comes to the new problem-solving skills they master each day, which rapidly translate into new action plans they implement with patients and colleagues. Students learn how to support geriatric patients who have changing emotional and physical needs, decrease the stigma individuals face when mental health conditions are diagnosed and gently support
family members who must make end-of-life care decisions.
What's a good job out of college for Sales Coordinators?
Margie Bernard MBA: A certificate on how to make Lean Process Improvements, which is something we offer to our graduate management students. This methodology teaches young graduates how to add value to every patient's experience while assuring that wasteful workflow actions or steps are driven out.
Team projects you have helped to complete look excellent on resumes. Make sure to emphasize why results achieved can enhance the lives of patients, family members or community residents this year.
Completed courses in accounting and finance show prospective employers that
you know how to save rather than spend organization resources on the job. Key principles covered
in such classes will also help to grow amounts you keep in your wallet and savings account as well.
Dr. Daryl Green
Associate Professor of BusinessOklahoma Baptist University
College of Business
What are the biggest trends we'll see in the Sales Coordinator job market given the pandemic?
Dr. Daryl Green: Today's students need to embrace emerging market trends. For marketing students, the marketing concept means intimately understanding your customers and satisfying their immediate needs. The lingering pandemic from 2020 will make the job hunt more difficult this year. From my research, here are 2021 employment trends to consider:
Marketing strategy still matters. Today's businesses are using ineffective marketing strategies despite using digital tactics like social media platforms. According to HubSpot, only 61% of marketers believe their marketing strategy is effective. Yet, they are still pouring massive amounts of dollars into digital advertising. Understanding the basic marketing strategies will equip college grads for the challenges ahead.
Artificial intelligence and automation rise in 2021. Marketing professionals will need to be more tech-savvy. AI will make analyzing and implementing decisions more efficient. According to a McKinsey study, Netflix saved $1 billion in lost revenue in 2017 by using machine learning to make personalized recommendations. Other businesses, like Amazon, are doing the same.
Data analytics continue to emerge as a critical ingredient for market decision making. About 82% of marketers plan to increase their usage of first-party data (Source: Signal). Taking a marketing analytics course will be helpful to graduates.
Digital platforms will continue to dominate the economy. Thus, an online presence is essential. According to a Bright Edge study, digital ad spending will reach $389 billion in 2021. Thus, students need good digital literacy to succeed.
Mobile platforms like smartphones are the future. As for May of 2020, Google was responsible for 67% of all smartphone search traffic.
How have salaries changed over time for Sales Coordinators?
Dr. Daryl Green: Based on my research, I predict that the current salaries for marketing majors will be unchanged from 2020. There are 'riches in niches.' Certain areas, like marketing analytics, may see a surge. For example, market research analysts are projected to grow 18 percent from 2019 to 2029, according to US BLS. However, Covid-19 is the X-factor for the economy.
Chad Newswander Ph.D.
Professor of Political ScienceBrigham Young University-Idaho
Department of Political Science
What technical skills for a Sales Coordinator stand out to employers?
Chad Newswander Ph.D.: It is a combination of soft and hard skills. Young professionals need to be reliable, conscientious, hardworking, and be able to work well with others. They also need to show early signs of leadership, allowing them to grow within the organization. Above all, they need to be trusted to get the work done and be likeable. They also need to have a concrete skillset that allows them to contribute. Each young professional needs to think how they can add value to their organization (not just what the organization will do for them). Those skills can range from data/statistical analysis, writing, speaking, research, etc. In order to show that they have these skills, students should do multiple internships while in school from credible organizations.
Jacqueline Babb
Assistant Professor of Digital Marketing, Director of Graduate StudiesAurora University
Marketing Department
What are the biggest trends we'll see in the Sales Coordinator job market given the pandemic?
Jacqueline Babb: The pandemic has been a tipping point for innovation in technology. I anticipate that we may see a more of an emphasis on technology in business that will bring teams together virtually, but also automate tasks that are simple and repetitive.
What technical skills for a Sales Coordinator stand out to employers?
Jacqueline Babb: Technical skills paired with strong communication, flexibility in thought, diversity, and creative problem solving are a winning combination for job candidates. Candidates with a strong acumen in data analysis and storytelling are marketable right now.
Dr. John D. (Jack) Rudnick
ProfessorThomas More University
Department of Business Administration and Accountancy
What are the biggest trends we'll see in the Sales Coordinator job market given the pandemic?
Dr. John D. (Jack) Rudnick: The COVID-19 pandemic heightens an awareness of the tremendous need and talent gap that presents opportunities for those interested in healthcare leadership and staffing. The lack of preparation for this catastrophic event that many contend should have been anticipated illustrates a strong need for increased disaster preparedness and improved supply chain systems and processes throughout the health care system. Professional opportunities that integrate in with all aspects of the continuum continue to abound. Professionals with an entrepreneurial spirit are valuable to generate creative ideas aimed at cultivation of revenue producing concepts. Those with an interest in further improving efficiency and contributing to an increased return-on-investment through process improvement techniques will find opportunities throughout the field. Finance, strategy, information technology, entrepreneurship, compliance, and marketing are among highly sought-after specialties within the field and projected to rise in need. Crisis management planning has the potential to become more necessary to mitigate against loss and business interruption.
A broad array of careers along the continuum will continue to be in need include the following: Quality and Performance Improvement Specialists, Post-acute care administrators (nursing home, rehabilitation facilities, home health agencies, hospice directors,) behavioral health executives, strategy officers, consultants, compliance officers, agency administrators, health informaticists, and university professors to assist in training leaders and staff for these important roles.
What certifications/licenses/courses can have the biggest impact for Sales Coordinators?
Dr. John D. (Jack) Rudnick: Proficiency in informatics, finance, entrepreneurship strategy, and quality improvement with an intentional strategy to drive these processes can have a large positive effect on revenue generation and expense reduction. CPA certification, process improvement certifications (Scrum, Lean Six Sigma, AGILE), IT certifications and long-term care licensure are beneficial credentials to consider. Leaders with a clinical background bring credibility to positions where flexibility and depth of knowledge offers prospective employers an attractive combination of credentials.
John Cicala Ph.D.
Associate Professor of Digital MarketingUniversity of North Alabama
Management & Marketing Department
What are the biggest trends we'll see in the Sales Coordinator job market given the pandemic?
John Cicala Ph.D.: Increased use and reliance on digital-based marketing, thereby resulting in an increased need for people who understand and appreciate the differences in and among the many digital marketing avenues available. Also, a need for individuals who can not only analyze collected data but who can understand and interpret it as well.
Dr. Matteo Cantarello Ph.D.
Visiting Assistant Professor of Hispanic StudiesWilliam & Mary
Department of Modern Languages and Literatures
How have salaries changed over time for Sales Coordinators?
Dr. Matteo Cantarello Ph.D.: I don't have data and I am sure it varies a lot depending on the institution, the position, the field, etcetera. There is a close relationship between "prestige" of a position (tenure-eligible or a renown postdoctoral fellowship vs. visiting, more teaching-oriented positions) and compensation. A prestigious postdoctoral fellowship with 1 or less courses per semester to teach and/or TE positions with a 2-2 or a 3-3 pay up to 100% more than the average NTE position, that typically dictates a 3-3, 4-4, or 5-5 teaching load. In general, however, the more secure your position is the easier it is to secure funding and other resources that complement the base salary.
What are the biggest trends we'll see in the Sales Coordinator job market given the pandemic?
Dr. Matteo Cantarello Ph.D.: In regard to the academic job market, I can talk about Hispanic/Latin American studies and, broadly speaking, literary and cultural studies. In the past year or two, trans- and interdisciplinarity are a must have to be successful. Research topics that are related to race and gender are also extremely important. More than trends, I would talk about urgency when it comes to higher education. The job market outside of higher education seems to be liking business and computer sciences. In the United States, in particular, any intersection between these two fields (e.g., digital security, cryptocurrency) has been extremely popular.
What technical skills for a Sales Coordinator stand out to employers?
Dr. Matteo Cantarello Ph.D.: Programming has become an asset within the humanities, too. Even though hires of digital humanists are still limited in number (at least within my discipline), they are probably destined to increase in the near future. Also, flexibility and versatility with respect to teaching are also highly marketable. Any candidate who has experience with in-person, hybrid, and online courses and who has degrees, titles, and certificates that demonstrate that is extremely appreciated on the academic job market.
Stephen (Tyler) Hirlinger
Assistant Professor of MarketingUniversity of Central Missouri
Division of Business Strategy, Marketing Program
Will there be an enduring impact of the coronavirus pandemic on Sales Coordinators?
Stephen (Tyler) Hirlinger: The pandemic will certainly have a lasting impact on graduates, both positively and negatively. To start with the positives, I think the transition to online learning the past two semesters has forced students to gain many valuable skills that will be necessary for success in the post-pandemic work environment. The work dynamic in many industries may remain radically different for the foreseeable future and I think graduates will be more resourceful, organized, more productive in remote settings, and work better in groups due to the recent circumstances. I also think students will learn to be more entrepreneurial and improve their ability to "sell themselves" due to fewer career opportunities and higher competition in the workforce. Time will tell, but I think the lack of job availability may stunt the career growth for many recent graduates, while those that learn to grow when faced with adversity will thrive.
What will help Sales Coordinators increase their earning potential?
Stephen (Tyler) Hirlinger: I think creativity is a skill that's often overlooked, especially in the businessworld. If I were a student looking to differentiate myself and increase my earning potential, I'd diversify my skill set and develop my creativity as much as possible. In my opinion, creativity is the human ability that's most difficult (if not impossible) to automate with technology and will always be rewarded. Also, the ability to communicate and articulate one's ideas and thoughts effectively is a desirable skill regardless of the profession. The best communicators are often the highest earners!
Dr. Barbara Joyce
ACCESS Academic Advisor for undergraduate students in Sociology, Departmental advisorUniversity of Hawaii at Manoa
Department of Sociology
What are the biggest trends we'll see in the Sales Coordinator job market given the pandemic?
Dr. Barbara Joyce: One of the advantages of a BA in Sociology is that it is a liberal arts degree and not a professional degree. In addition, Sociology has the broadest subject matter of any of the social science disciplines, so our graduates can take their skills and knowledge into a broad range of careers. Since the range of possible careers is so great, labor market trends are not particularly relevant to Sociology graduates.
What's a good job out of college for Sales Coordinators?
Dr. Barbara Joyce: A good job out of college is one that the graduates want, a job that is meaningful, that uplifts and inspires them, a job in which they use, and continue to develop, their talents and skills, and, of course, a job that provides them with the material resources and benefits they need to enjoy life. Credit where credit is due, Stephen R. Covey writes of the importance of those elements in his book Principle-Centered Leadership. I like his work a lot.
What are the biggest trends we'll see in the Sales Coordinator job market given the pandemic?
Amy Rogan: Certainly, the coronavirus pandemic has had a major effect on all industries including journalism. I think the pandemic has changed how journalists conduct and record interviews and produce stories.
Technology was already allowing reporters to act more independently by allowing more mobile flexibility. I believe this is where the industry will continue to develop for digital reporters, including broadcast and print.
Trends in journalism include more interviews via video services such as Zoom, and finding ways to shoot interviews safely. As has happened a number of times in our industry, what's happening in the world affects the technology we develop and use. Whether it's covering a war from the front lines, or learning the best way to safely conduct an interview (via video call or in person) during a pandemic, the times have always influenced the technology in our business.
But journalists are also fighting an uphill battle to deal with a public that now sees the Fourth Estate as the enemy of the people.
Political leaders have had conflicting messages about the pandemic, which has made it difficult for journalists to report actual facts about a pandemic shrouded in secrecy. This in turn has made it difficult for the public to know who to trust for information about COVID-19.
Finding trusted resources over the last four years has been difficult for the general public. It is overwhelmed with a multitude of media outlets which makes the fight for media literacy increasingly difficult. So new journalists need to develop thick skin quickly, become even more tenacious in the pursuit of facts, and maintain strong ethics and commitment to accuracy to protect their reputation as a trusted news source.
What's a good job out of college for Sales Coordinators?
Amy Rogan: There are any number of ways to break into journalism. There is no one true path. If a journalist is interested in television I recommend they look for assistant producer positions or assignment editor positions. Many people who think they want to be on-air talent figure out they really enjoy producing much better.
Digital content producer is another good way to work a journalist way into on-air television work. It's also a way to work into newspapers as they are now more digitally dependent.
Larger organizations have more specialty digital positions in research or digital analytics. But starting out in a small market allows you to learn a lot and work your way into bigger markets and responsibilities.