What does a Sales Coordinator do?
A sales coordinator is primarily responsible for managing a sales team, ensuring that all workforce members are functioning efficiently and are achieving the sales targets. For this, a sales coordinator must arrange strategic schedules, provide necessary support materials to each member, and devise plans that would help the team gain more sales. Aside from monitoring the progress and taking charge of the team's direction, a sales coordinator must also reach out to clients and assist in every way, even handling complaints when necessary.
Sales coordinator responsibilities
Here are examples of responsibilities from real sales coordinator resumes:
- Manage companies Facebook page and create new posts on a weekly basis.
- Manage configuration changes in a sandbox environment and move data between environments using change sets.
- Optimize operational and financial performance and efficiency by strategically overseeing and managing reports and tracking payroll for the sales staff.
- Perform quality customer service by assisting customers with local reservations, complete rental agreements and vehicle returns.
- Follow up with NSM concerning contract fulfillment.
- Secure, troubleshoot, and traffic ad material.
- Maintain orders, assuring forecasts are correct in EDI system.
- Conduct quarterly rate audits to ensure that PMS and MARSHA coincide.
- Create and distribute group resumes and BEOs for each wedding and ski group.
- Direct the change management for the NSM and NCC during a major software transition.
- Produce all sales and marketing reports while working to continually refine new reports and dashboards.
- Develop forecasting tools and dashboards to analyze revenue variance, business pipeline and industry trends.
- Communicate with account managers regarding upcoming promotions and to ensure approval of POS material deliveries with stores.
- Identify and determine appropriate point of sale (POS) advertising to strengthen local marketing efforts and engage consumers.
- Clear understanding of systems and procedures allows for effective work flow with AE s, agencies & cable systems.
Sales coordinator skills and personality traits
We calculated that 27% of Sales Coordinators are proficient in Customer Service, PowerPoint, and CRM. They’re also known for soft skills such as Decisionmaking skills, Writing skills, and Organizational skills.
We break down the percentage of Sales Coordinators that have these skills listed on their resume here:
- Customer Service, 27%
Provided timely and responsive customer service, sales representative backup and emergency problem solving for an estimated 500 accounts.
- PowerPoint, 5%
Read, interpret and prepare bid proposal documentation; develop and design marketing materials utilizing Microsoft Publisher & PowerPoint.
- CRM, 5%
Reviewed acquired corporate contracts for accuracy, and input agreement parameters into CRM system, after obtaining Enterprise Corporate approval.
- Booking, 5%
Prepared internal process documentation to ensure efficient booking of orders, substantially reducing the order processing time.
- Reservations, 4%
Performed daily operations of ordering, planning reservations, preparing banquets, coordinated catering and special events.
- Phone Calls, 4%
Handled incoming telephone calls and responded to information requested.
"customer service," "powerpoint," and "crm" are among the most common skills that sales coordinators use at work. You can find even more sales coordinator responsibilities below, including:
Writing skills. Another essential skill to perform sales coordinator duties is writing skills. Sales coordinators responsibilities require that "secretaries and administrative assistants write memos and emails when communicating with managers, employees, and customers." Sales coordinators also use writing skills in their role according to a real resume snippet: "maintained record of expense analyses for approximately 20 sales reps. computed annual budgets and submitted requests for contract underwriting exceptions. "
Organizational skills. sales coordinators are also known for organizational skills, which are critical to their duties. You can see how this skill relates to sales coordinator responsibilities, because "secretaries and administrative assistants keep files, folders, and schedules in order so that an office runs efficiently." A sales coordinator resume example shows how organizational skills is used in the workplace: "secured appointments, demonstrations, and organizational information (financial buyer) via cold calls. "
Interpersonal skills. A big part of what sales coordinators do relies on "interpersonal skills." You can see how essential it is to sales coordinator responsibilities because "secretaries and administrative assistants interact with clients, customers, or staff." Here's an example of how this skill is used from a resume that represents typical sales coordinator tasks: "provided customer service and helped customers with their purchases showing great interpersonal skills and learning the strategy of the selling process. "
The three companies that hire the most sales coordinators are:
- Harvard Pilgrim
182 sales coordinators jobs
- Sherwin-Williams172 sales coordinators jobs
- Aimbridge Hospitality123 sales coordinators jobs
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Compare different sales coordinators
Sales coordinator vs. Inside sales specialist
An inside sales specialist is primarily responsible for securing sales by reaching out to clients to sell products and services. They may communicate with customers through calls and correspondence or personally recommend products in a retail store setting. Moreover, they are also responsible for responding to inquiries or concerns, identifying the customers' needs, devising strategies to find sales opportunities, and discussing products to customers. An inside sales specialist is often required to meet sales goals and report to managers should there be any issues or problems.
While similarities exist, there are also some differences between sales coordinators and inside sales specialist. For instance, sales coordinator responsibilities require skills such as "booking," "reservations," "front desk," and "sales efforts." Whereas a inside sales specialist is skilled in "work ethic," "outbound calls," "customer satisfaction," and "strong work ethic." This is part of what separates the two careers.
Inside sales specialists tend to make the most money working in the real estate industry, where they earn an average salary of $63,848. In contrast, sales coordinators make the biggest average salary, $42,196, in the technology industry.The education levels that inside sales specialists earn slightly differ from sales coordinators. In particular, inside sales specialists are 0.7% more likely to graduate with a Master's Degree than a sales coordinator. Additionally, they're 0.0% more likely to earn a Doctoral Degree.Sales coordinator vs. Sales operations specialist
The sales operation specialist is the one who is responsible for making certain that the company's sales are efficient and effective. They gather and evaluate sales data for a company. The results are compared with business plans and previous forecasts to find out if goals were achieved. These specialists are also responsible for creating forecasts about upcoming sales data. Also, they make contracts that fulfill both customer and company needs. Skills required for a sales operations specialist include negotiation, good communication skills, analytical, and strong leadership skills.
Each career also uses different skills, according to real sales coordinator resumes. While sales coordinator responsibilities can utilize skills like "powerpoint," "booking," "reservations," and "phone calls," sales operations specialists use skills like "sales operations," "work ethic," "excellent interpersonal," and "strong analytical."
In general, sales operations specialists achieve similar levels of education than sales coordinators. They're 1.9% more likely to obtain a Master's Degree while being 0.0% more likely to earn a Doctoral Degree.Sales coordinator vs. Sales internship
Sales internship is a program that requires work in the business and sales development. Sales interns work as assistants to managers and senior staff. Their duties and responsibilities are administrative. They do research, send emails, update records, and make calls. It is their job to maintain good client relationships. They observe the process and other details related to sales. Also, they help in identifying and tracking sales leads, evaluating success, and generating sales reports.
The required skills of the two careers differ considerably. For example, sales coordinators are more likely to have skills like "booking," "reservations," "phone calls," and "data entry." But a sales internship is more likely to have skills like "sales intern," "work ethic," "excellent interpersonal," and "strong work ethic."
Sales interns earn the best pay in the technology industry, where they command an average salary of $36,889. Sales coordinators earn the highest pay from the technology industry, with an average salary of $42,196.sales interns typically earn similar educational levels compared to sales coordinators. Specifically, they're 0.0% more likely to graduate with a Master's Degree, and 0.0% more likely to earn a Doctoral Degree.Sales coordinator vs. Sales support representative
A sales support representative is responsible for assisting the complex operations of sales departments, performing administrative duties under the supervision of a direct manager. Sales support representatives' tasks include acknowledging and encoding customers' orders in the system, processing payments, responding to the customers' inquiries and concerns about the products, writing sales reports, and updating the customer of the shipment details. They also support the sales representatives on selling goods and services to potential customers by creating marketing materials and communicating with customers over the phone and e-mail to generate revenues and increase profits.
Types of sales coordinator
Updated January 8, 2025
