Sales counselor demographics and statistics in the US
Sales counselor demographics research summary. Zippia estimates sales counselor demographics and statistics in the United States by using a database of 30 million profiles. Our sales counselor estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about sales counselors after extensive research and analysis:
- There are over 6,840 sales counselors currently employed in the United States.
- 41.8% of all sales counselors are women, while 58.2% are men.
- The average sales counselor age is 40 years old.
- The most common ethnicity of sales counselors is White (53.6%), followed by Hispanic or Latino (23.1%), Black or African American (10.5%) and Asian (7.0%).
- Sales counselors are most in-demand in Denver, CO.
- West Sacramento, CA pays an annual average wage of $80,240, the highest in the US.
- In 2022, women sales counselors earned 94% of what men earned.
- Rhode Island is the best state for sales counselors to live.
- Sales counselors are 76% more likely to work at private companies in comparison to public companies.
On this page
Sales counselor demographics by:
Sales counselor gender statistics
41.8% of sales counselors are women and 58.2% of sales counselors are men.
- Male, 58.2%
- Female, 41.8%
Sales counselor gender ratio
| Gender | Percentages |
|---|---|
| Male | 58.2% |
| Female | 41.8% |
Sales counselor gender pay gap
Women earn 94¢ for every $1 earned by men
Male income
$67,184
Female income
$62,859
Sales counselor gender ratio over time
This data breaks down the percentage of men and women in sales counselor positions over time. Currently, 41.8% of sales counselors are female.
Sales counselor gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 55.00% | 45.00% |
| 2011 | 54.68% | 45.32% |
| 2012 | 55.39% | 44.61% |
| 2013 | 55.40% | 44.60% |
| 2014 | 54.46% | 45.54% |
| 2015 | 55.36% | 44.64% |
| 2016 | 55.96% | 44.04% |
| 2017 | 56.27% | 43.73% |
| 2018 | 56.81% | 43.19% |
| 2019 | 55.93% | 44.07% |
| 2020 | 57.34% | 42.66% |
| 2021 | 58.15% | 41.85% |
Sales counselor related jobs gender ratio
We compared sales counselors with similar job titles to see how gender ratios vary. As you can see, parts counterman and lumber associate have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| BRA Specialist | 6% | 94% |
| Clinique Consultant | 6% | 94% |
| Beauty Consultant | 6% | 94% |
| Sales Counselor | 58% | 42% |
| Cart Associate | 94% | 6% |
| Lumber Associate | 95% | 5% |
| Parts Counterman | 96% | 4% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Sales counselor demographics by race
The most common ethnicity among sales counselors is White, which makes up 53.6% of all sales counselors. Comparatively, 23.1% of sales counselors are Hispanic or Latino and 10.5% of sales counselors are Black or African American.
- White, 53.6%
- Hispanic or Latino, 23.1%
- Black or African American, 10.5%
- Asian, 7.0%
- Unknown, 5.2%
- American Indian and Alaska Native, 0.6%
Sales counselor race
| Sales counselor race | Percentages |
|---|---|
| White | 53.6% |
| Hispanic or Latino | 23.1% |
| Black or African American | 10.5% |
| Asian | 7.0% |
| Unknown | 5.2% |
| American Indian and Alaska Native | 0.6% |
Sales counselor race and ethnicity over time
See how sales counselor racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Sales counselor race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 61.83% | 10.86% | 5.75% | 18.72% |
| 2011 | 60.06% | 11.88% | 5.92% | 19.41% |
| 2012 | 59.77% | 11.39% | 6.08% | 19.86% |
| 2013 | 58.78% | 11.90% | 6.13% | 20.21% |
| 2014 | 58.74% | 11.51% | 6.56% | 20.31% |
| 2015 | 58.19% | 11.55% | 6.34% | 20.94% |
| 2016 | 57.99% | 11.22% | 6.32% | 21.24% |
| 2017 | 57.52% | 10.78% | 6.75% | 21.57% |
| 2018 | 57.62% | 10.54% | 6.43% | 22.08% |
| 2019 | 57.60% | 10.49% | 6.50% | 21.96% |
| 2020 | 55.09% | 10.49% | 6.87% | 22.35% |
| 2021 | 53.60% | 10.46% | 7.04% | 23.14% |
Sales counselor wage gap by race
According to our data, white sales counselors have the highest average salary compared to other ethnicities. Unknown sales counselors have the lowest average salary at $66,018.
| Ethnicity | Salary |
|---|---|
| Unknown | $66,018 |
| White | $68,268 |
| Black or African American | $66,208 |
| Asian | $67,733 |
| Hispanic or Latino | $67,725 |
Average sales counselor age
See how the average age of sales counselors varies based on ethnicity and gender.
Male
Female
Sales counselor age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 32.5 | 38 |
| Unknown | 37 | 31.5 |
| Asian | 40 | 47 |
| Hispanic or Latino | 30 | 31 |
| White | 43 | 43 |
| American Indian and Alaska Native | 36.5 | 39 |
Sales counselor age breakdown
The average age of sales counselors is 40+ years years old, representing 49% of the sales counselor population.
Sales counselor age breakdown
| Sales Counselor Years | Percentages |
|---|---|
| 40+ years | 49% |
| 30-40 years | 18% |
| 20-30 years | 28% |
Sales counselor educational attainment
The most common degree for sales counselors is bachelor's degree, with 58% of sales counselors earning that degree. The second and third most common degree levels are associate degree degree at 19% and associate degree degree at 13%.
- Bachelor's, 58%
- Associate, 19%
- High School Diploma, 13%
- Master's, 4%
- Other Degrees, 6%
Sales counselors by degree level
| Sales counselor degree | Percentages |
|---|---|
| Bachelor's | 58% |
| Associate | 19% |
| High School Diploma | 13% |
| Master's | 4% |
| Other Degrees | 6% |
Sales counselor jobs you might like
Sales counselor wage gap by degree level
According to the data, sales counselors with a Master's degree earn more than those without, at $73,891 annually. With a Bachelor's degree, sales counselors earn a median annual income of $73,085 compared to $64,861 for sales counselors with an Associate degree.
| Education | Salary |
|---|---|
| Master's Degree | $73,891 |
| High School Diploma or Less | $62,742 |
| Bachelor's Degree | $73,085 |
| Some College/ Associate Degree | $64,861 |
Sales counselor employment statistics
Most sales counselors work for a private in the health care industry.
Company size where sales counselors work
Below, you can see the size of companies where sales counselors work.
Sales counselor jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 8% |
| 50 - 100 employees | 23% |
| 100 - 500 employees | 28% |
| 500 - 1,000 employees | 7% |
| 1,000 - 10,000 employees | 19% |
| > 10,000 employees | 14% |
Sales counselor jobs by company type
Employees with the sales counselor job title have their preferences when it comes to working for a company. For instance, most sales counselors prefer to work at private companies over public companies.
Sales counselor jobs by sector
| Company type | Percentages |
|---|---|
| Education | 1% |
| Public | 20% |
| Private | 76% |
| Government | 2% |
Sales counselor jobs by industry
The most common industries for sales counselors are health care, construction and retail.
Sales counselor industry statistics
| Industry | Percentages |
|---|---|
| Health Care | 19% |
| Construction | 13% |
| Retail | 11% |
| Real Estate | 9% |
| Fortune 500 | 9% |
| Professional | 7% |
| Hospitality | 5% |
| Finance | 4% |
| Manufacturing | 3% |
| Media | 3% |
| Telecommunication | 3% |
| Transportation | 2% |
| Government | 2% |
| Non Profits | 2% |
| Technology | 2% |
| Insurance | 2% |
| Energy | 1% |
| Education | 1% |
| Internet | 1% |
| Automotive | 1% |
Sales counselor turnover and employment statistics
Sales counselor unemployment rate over time
The unemployment rate for sales counselors between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Sales counselor unemployment rate by year
| Year | Sales counselor unemployment rate |
|---|---|
| 2010 | 11.74% |
| 2011 | 10.94% |
| 2012 | 9.82% |
| 2013 | 8.89% |
| 2014 | 7.55% |
| 2015 | 7.02% |
| 2016 | 6.27% |
| 2017 | 6.04% |
| 2018 | 5.79% |
| 2019 | 5.48% |
| 2020 | 8.30% |
| 2021 | 8.88% |
Average sales counselor tenure
The average sales counselor stays at their job for 1-2 years, based on the 5,010 sales counselors resumes in Zippia's database.
Sales counselor tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 33% |
| 1-2 years | 36% |
| 3-4 years | 13% |
| 5-7 years | 11% |
| 8-10 years | 4% |
| 11+ years | 3% |
Sales counselor LGBT ratio compared to similar jobs
Review the percent of sales counselors that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Fur Storage Clerk | 3.66% | 67,173 |
| Parts Department Manager | 3.76% | 53,746 |
| Restaurant Cashier | 5.05% | 131,740 |
| Sales Counselor | 7.10% | - |
Similar sales counselor jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Fur Storage Clerk | 3.66% | 67,173 |
| Parts Department Manager | 3.76% | 53,746 |
| Restaurant Cashier | 5.05% | 131,740 |
Foreign languages spoken by sales counselors
The most common foreign language among sales counselors is Spanish at 68.5%. The second-most popular foreign language spoken is French at 8.3% and Portuguese is the third-most popular at 4.2%.
- Spanish, 68.5%
- French, 8.3%
- Portuguese, 4.2%
- Arabic, 4.2%
- Chinese, 1.8%
- Other, 13.0%
Sales counselor languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 68.5% |
| French | 8.3% |
| Portuguese | 4.2% |
| Arabic | 4.2% |
| Chinese | 1.8% |
| Other | 13.0% |
