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The differences between sales counselors and account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, an account executive has an average salary of $69,618, which is higher than the $63,569 average annual salary of a sales counselor.
The top three skills for a sales counselor include lead management, customer service and real estate. The most important skills for an account executive are customer service, CRM, and healthcare.
| Sales Counselor | Account Executive | |
| Yearly salary | $63,569 | $69,618 |
| Hourly rate | $30.56 | $33.47 |
| Growth rate | - | 5% |
| Number of jobs | 58,475 | 205,561 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 58% | Bachelor's Degree, 78% |
| Average age | 41 | 44 |
| Years of experience | - | - |
The primary job of a sales counselor is to sell products that require an ample amount of money and time from buyers, like senior living condominiums and prefabricated homes. Your duties and responsibilities will typically include closing leads developed by direct mail, special events and media, developing and maintaining relations with potential referral sources, and preparing insurance proposals to clients. Other duties include supporting the customer in selecting a home site, house plan, and structural options, developing contract agendas, and providing client support with the loan application.
An account executive is responsible for supporting existing clients, closing client deals, and developing sales strategies to increase the company's sales and satisfaction. An account executive must be competitive enough to keep up with the constant changes in the sales industry, including the high demands of digital marketing, a different approach to product advertising, effective negotiation, and presentation skills. An account executive also requires excellent communication skills for the successful acquisition of client accounts and immediately resolve possible complaints as they arise.
Sales counselors and account executives have different pay scales, as shown below.
| Sales Counselor | Account Executive | |
| Average salary | $63,569 | $69,618 |
| Salary range | Between $42,000 And $95,000 | Between $44,000 And $109,000 |
| Highest paying City | West Sacramento, CA | Portland, OR |
| Highest paying state | Oregon | Oregon |
| Best paying company | Stripe | Hitachi Vantara |
| Best paying industry | - | Finance |
There are a few differences between a sales counselor and an account executive in terms of educational background:
| Sales Counselor | Account Executive | |
| Most common degree | Bachelor's Degree, 58% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | - | University of Pennsylvania |
Here are the differences between sales counselors' and account executives' demographics:
| Sales Counselor | Account Executive | |
| Average age | 41 | 44 |
| Gender ratio | Male, 58.2% Female, 41.8% | Male, 57.2% Female, 42.8% |
| Race ratio | Black or African American, 10.5% Unknown, 5.2% Hispanic or Latino, 23.1% Asian, 7.0% White, 53.6% American Indian and Alaska Native, 0.6% | Black or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 66.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 7% | 5% |