Sales counselor vs sales consultant

The differences between sales counselors and sales consultants can be seen in a few details. Each job has different responsibilities and duties. Additionally, a sales counselor has an average salary of $63,569, which is higher than the $60,135 average annual salary of a sales consultant.

The top three skills for a sales counselor include lead management, customer service and real estate. The most important skills for a sales consultant are sales process, product knowledge, and POS.

Sales counselor vs sales consultant overview

	Sales Counselor	Sales Consultant
Yearly salary	$63,569	$60,135
Hourly rate	$30.56	$28.91
Growth rate	-	4%
Number of jobs	58,475	227,636
Job satisfaction	-	4.5
Most common degree	Bachelor's Degree, 58%	Bachelor's Degree, 56%
Average age	41	47
Years of experience	-	4

What does a sales counselor do?

The primary job of a sales counselor is to sell products that require an ample amount of money and time from buyers, like senior living condominiums and prefabricated homes. Your duties and responsibilities will typically include closing leads developed by direct mail, special events and media, developing and maintaining relations with potential referral sources, and preparing insurance proposals to clients. Other duties include supporting the customer in selecting a home site, house plan, and structural options, developing contract agendas, and providing client support with the loan application.

What does a sales consultant do?

Sales consultants are employees who work in the sales department of a company. They are usually more skilled than usual sales employees. As such, they are usually given more complicated products or services to sell because they will be able to explain the product or service to the customers better. Sales consultants have in-depth knowledge of the offerings of the company. They talk to customers, understand what the customers need, and match the customers' needs with company products that can address the needs. They should also be updated on trends in the market and what is currently popular with the masses.

Sales counselor vs sales consultant salary

Sales counselors and sales consultants have different pay scales, as shown below.

	Sales Counselor	Sales Consultant
Average salary	$63,569	$60,135
Salary range	Between $42,000 And $95,000	Between $37,000 And $97,000
Highest paying City	West Sacramento, CA	San Francisco, CA
Highest paying state	Oregon	California
Best paying company	Stripe	Google
Best paying industry	-	Finance

Differences between sales counselor and sales consultant education

There are a few differences between a sales counselor and a sales consultant in terms of educational background:

	Sales Counselor	Sales Consultant
Most common degree	Bachelor's Degree, 58%	Bachelor's Degree, 56%
Most common major	Business	Business
Most common college	-	SUNY College of Technology at Alfred

Sales counselor vs sales consultant demographics

Here are the differences between sales counselors' and sales consultants' demographics:

	Sales Counselor	Sales Consultant
Average age	41	47
Gender ratio	Male, 58.2% Female, 41.8%	Male, 63.2% Female, 36.8%
Race ratio	Black or African American, 10.5% Unknown, 5.2% Hispanic or Latino, 23.1% Asian, 7.0% White, 53.6% American Indian and Alaska Native, 0.6%	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.2% Asian, 5.1% White, 72.8% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	6%

Differences between sales counselor and sales consultant duties and responsibilities

Sales counselor example responsibilities.

Enter all leads into the CRM system and maintains that information until the lead is transferred to a sales representative.
Manage product deliveries, and maintain overall orderliness and cleanliness of facility to optimize customer experience.
Clean the dressing rooms, do recovery, help on POS
Outpace division goals to increase CRM usage through upbeat mentoring, training and technical support.
Coordinate all MLS meetings for Collin and Denton counties to establish a presence for the company.
Provide parties with accurate responses to their questions and assist in making their experience with AAA worthwhile.

Sales consultant example responsibilities.

Achieve monthly sales goals through new business and upselling current clients.
Utilize CRM systems to effectively manage accounts; leverage competitor and market intelligence to drive offer posture and capture competitor accounts.
Create print ads design and create ad word campaign for SEO and SEM products.
Deliver effective sales presentations to individuals and groups while cross-selling additional vehicle products and services.
Handle incoming calls from Medicare recipients.
Hire and train employees teach effective upselling strategies.

Sales counselor vs sales consultant skills

Common sales counselor skills

Lead Management, 17%
Customer Service, 16%
Real Estate, 14%
Community Events, 7%
Business Development, 7%
Sales Process, 6%

Common sales consultant skills

Sales Process, 13%
Product Knowledge, 11%
POS, 11%
Pre Sales, 7%
Work Ethic, 5%
Cross-Selling, 5%

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Sales Counselor
Sales Counselor vs Sales Consultant

Updated January 8, 2025

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