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Sales counselor skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Director Dave Payne M.S.,

Sonya DiPalma Ph.D.

Below we've compiled a list of the most critical sales counselor skills. We ranked the top skills for sales counselors based on the percentage of resumes they appeared on. For example, 17.4% of sales counselor resumes contained lead management as a skill. Continue reading to find out what skills a sales counselor needs to be successful in the workplace.

15 sales counselor skills for your resume and career

1. Lead Management

Here's how sales counselors use lead management:

Entered updated prospective resident information and status of relationship into the lead management system.
Train all sales staff on internal processes and procedures which includes lead management, contract processing, and sales office organization.

2. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how sales counselors use customer service:

Assisted in daily operations including opening/closing, marketing, sales, customer service, administration, merchandising and inventory control.
Provided superior customer service to clients through attentive follow-up and effectively responding to requests, suggestions and concerns.

3. Real Estate

Real estate is land that has buildings on it. This kind of property consists of permanent improvements either natural or man-made, which include, houses, fences, bridges, water trees, and minerals. There are 4 types of real estate namely; residential real estate, commercial real estate, industrial real estate, and vacant land.

Here's how sales counselors use real estate:

Promoted the organization through local real estate offices using seminars and informational meetings.
Established excellent public relations with local real estate offices, promoting development.

4. Community Events

Community events are the events scheduled within the community.

Here's how sales counselors use community events:

Generated leads through communication with community outreach programs, conducted presentations at estate brokerage firms and community events.
Increased new membership sales through cross-promotional events with local merchants and by participating in community events.

5. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how sales counselors use business development:

Developed and executed annual Strategic Marketing Plan: social media strategy, business development and marketing campaigns.
Increased community presence through business development by identifying community partners and built working relationships to grow occupancy.

6. Sales Process

Here's how sales counselors use sales process:

Informed and counseled customers regarding electronic products, provided personal service throughout entire sales process.
Mentored six new sales associates by acting as a guide for them as they learned product and the company sales process.

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7. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how sales counselors use crm:

Outpaced division goals to increase CRM usage through upbeat mentoring, training and technical support.
Provided prompt follow up on a weekly basis through the use of company CRM software.

8. PowerPoint

Here's how sales counselors use powerpoint:

Supported sales presentation efforts, developing targeted materials such as PowerPoint presentations.
Designed, wrote and/ or edited printed materials, PowerPoint presentations, and website-accessed media targeted to sales force.

9. Customer Satisfaction

Here's how sales counselors use customer satisfaction:

Maintain professional business activity with customers throughout the entire purchase process and a high level of customer satisfaction.
Corresponded weekly with customers and maintained high customer satisfaction from conception to finalization of new home construction.

10. KB

Here's how sales counselors use kb:

Learned and adopted KB Home's structured selling process and complete required training through KB Home's online University.
Presented and sold the features and benefits of KB Homes to home buyers through a structured selling process.

11. Independent Living

Here's how sales counselors use independent living:

Reviewed medical profiles of Independent Living residents and approved for occupancy.
Schedule, organize, and conduct tours with prospective residents for independent living and assisted living.

12. Retirement Community

Here's how sales counselors use retirement community:

Leased apartments in Luxury Retirement Community in both Independent and Assisted Living.
Selected to become part of sales and marketing team for this start-up, full service Continuing Care Retirement Community.

13. Competitive Market Analysis

Here's how sales counselors use competitive market analysis:

Generated monthly reports on competitive market analysis, sales tracking, and customer traffic within community.
Conducted monthly competitive market analysis to keep up to date with competition's product, pricing, inventory and offered incentives.

14. Sales Presentations

Here's how sales counselors use sales presentations:

Marketed to Realtor community through sales presentations, Realtor events and successful management of community spec inventory.
Employed as Sales Counselor making new home sales presentations, creating proposals, writing contracts, and closing the sale.

15. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how sales counselors use product knowledge:

Participated in training for specific product knowledge and advanced concepts in home electronic systems.
Performed competitive shop analysis monthly to increase product knowledge enabling to sell against competitors.

5 Sales Counselor resume examples

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What skills help Sales Counselors find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What sales counselor skills would you recommend for someone trying to advance their career?

Director Dave Payne M.S.

Associate Professor of Practice / Sales, University of Akron

Skills and competence are king! Sales professionals are paid a commission and bonus based on "sales performance" results...this will continue to drive top sales reps and managers to earn some of the highest incomes in the country. I am very proud to share that U Akron sales graduates have had a nearly 100% job placement rate for over a decade, with some of the highest starting incomes in the state of Ohio. This is directly tied to the gracious support of the 30 Fisher Institute for Professional Selling corporate partners which hire them every semester.

What soft skills should all sales counselors possess?

Sonya DiPalma Ph.D.

Associate Professor, Chair, Academic Policies Committee, Director of MCOM Internship Program, University of North Carolina at Asheville

Be personable and a person someone wants to talk with and work with on a continuing basis. Listening and note-taking skills will be critical. Great employees listen well and ask good follow up questions. Be versatile and adaptable. If you find some downtime between projects, ask how you may help with another project.

Do you want to know more?

List of sales counselor skills to add to your resume

The most important skills for a sales counselor resume and required skills for a sales counselor to have include:

Lead Management
Customer Service
Real Estate
Community Events
Business Development
Sales Process
CRM
PowerPoint
Customer Satisfaction
KB
Independent Living
Retirement Community
Competitive Market Analysis
Sales Presentations
Product Knowledge
Sales Techniques

Outbound Calls
Buying Process
Front Desk
Gym Memberships
Telephone Calls
Sales Quota
Customer Relations
Schedule Appointments
Corporate Accounts
Membership Sales
Sales Contracts
LA
Weight Loss
Model Homes
Sales
Cold Calls

Travel Industry
Vacation Packages
Track Appointments
Inbound Calls
Sales Floor
Telephone Inquiries
Local Businesses
Service Support
Customer Complaints
Sales Volume
Construction Process
Customer Inquiries
Inventory Homes
Gross Sales
Credit Applications
Club Tours

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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