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The role of a Sales Development representative is integral to many organizations, primarily focusing on generating leads and nurturing prospects through initial sales conversations. As of October 2025, the average salary for this position stands at $89,435 annually. Factors influencing this figure include location, experience, and the industry in which one works.
For example, representatives in high-demand markets may earn significantly more. States like California and New York typically report higher salaries, while rural areas may offer lower compensation. Additionally, cities such as San Francisco and New York City are known for their competitive pay scales.
Different sectors also influence earning potential. Those working in technology or finance often see higher salaries compared to those in traditional retail environments. Understanding these factors can help job seekers make informed decisions about their career paths and expected earnings.
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The average sales development salary in Washington, Oregon, and Maryland are the highest in the U.S. The lowest average sales development salary states are Kansas, Louisiana, and South Carolina.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | North Dakota | $96,700 | $46.49 |
| 2 | Missouri | $97,220 | $46.74 |
| 3 | Pennsylvania | $92,161 | $44.31 |
| 4 | Oregon | $103,990 | $50.00 |
| 5 | Washington | $105,453 | $50.70 |
| 6 | Ohio | $89,269 | $42.92 |
| 7 | Michigan | $87,919 | $42.27 |
| 8 | Minnesota | $88,246 | $42.43 |
| 9 | Texas | $86,489 | $41.58 |
| 10 | Tennessee | $87,365 | $42.00 |
| 11 | Nevada | $86,742 | $41.70 |
| 12 | West Virginia | $87,301 | $41.97 |
| 13 | Wisconsin | $87,603 | $42.12 |
| 14 | New Jersey | $98,467 | $47.34 |
| 15 | Maine | $91,506 | $43.99 |
| 16 | Virginia | $95,565 | $45.94 |
| 17 | Vermont | $91,743 | $44.11 |
| 18 | North Carolina | $90,167 | $43.35 |
| 19 | District of Columbia | $99,027 | $47.61 |
| 20 | Maryland | $99,449 | $47.81 |
| 21 | New York | $96,771 | $46.52 |
| 22 | Kentucky | $85,726 | $41.21 |
| 23 | New Mexico | $83,889 | $40.33 |
| 24 | Arizona | $84,474 | $40.61 |
| 25 | California | $94,367 | $45.37 |
| 26 | Indiana | $82,034 | $39.44 |
| 27 | South Dakota | $79,361 | $38.15 |
| 28 | Connecticut | $90,705 | $43.61 |
| 29 | Nebraska | $81,378 | $39.12 |
| 30 | Mississippi | $82,149 | $39.49 |
| 31 | Wyoming | $78,396 | $37.69 |
| 32 | Alabama | $81,349 | $39.11 |
| 33 | Arkansas | $78,266 | $37.63 |
| 34 | Georgia | $81,893 | $39.37 |
| 35 | Delaware | $86,269 | $41.48 |
| 36 | Florida | $81,459 | $39.16 |
| 37 | Massachusetts | $85,963 | $41.33 |
| 38 | Rhode Island | $83,914 | $40.34 |
| 39 | Montana | $86,022 | $41.36 |
| 40 | Alaska | $77,578 | $37.30 |
| 41 | Illinois | $83,195 | $40.00 |
| 42 | Iowa | $78,943 | $37.95 |
| 43 | Hawaii | $78,698 | $37.84 |
| 44 | Kansas | $76,746 | $36.90 |
| 45 | Idaho | $81,990 | $39.42 |
| 46 | South Carolina | $75,084 | $36.10 |
| 47 | Louisiana | $75,282 | $36.19 |
| 48 | Oklahoma | $72,523 | $34.87 |
| 49 | New Hampshire | $78,415 | $37.70 |
| 50 | Utah | $73,332 | $35.26 |
| 51 | Colorado | $70,301 | $33.80 |
The highest-paying cities for sales development are Seattle, WA, Eugene, OR, and San Francisco, CA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Seattle, WA | $105,992 | $50.96 |
| 2 | Eugene, OR | $104,552 | $50.27 |
| 3 | San Francisco, CA | $99,595 | $47.88 |
| 4 | Washington, DC | $99,002 | $47.60 |
| 5 | Saint Louis, MO | $97,949 | $47.09 |
| 6 | Fargo, ND | $97,176 | $46.72 |
| 7 | New York, NY | $96,981 | $46.63 |
| 8 | Arlington, VA | $95,840 | $46.08 |
| 9 | Philadelphia, PA | $92,681 | $44.56 |
| 10 | Raleigh, NC | $90,845 | $43.68 |
| 11 | Hartford, CT | $90,720 | $43.62 |
| 12 | Cleveland, OH | $89,970 | $43.25 |
| 13 | Knoxville, TN | $88,397 | $42.50 |
| 14 | Detroit, MI | $88,246 | $42.43 |
| 15 | Eagan, MN | $88,236 | $42.42 |
| 16 | Green Bay, WI | $87,727 | $42.18 |
| 17 | San Antonio, TX | $87,452 | $42.04 |
| 18 | Boston, MA | $86,028 | $41.36 |
| 19 | Phoenix, AZ | $84,456 | $40.60 |
| 20 | Chicago, IL | $83,340 | $40.07 |
A sales development's salary ranges from $67,000 a year at the 10th percentile to $118,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $118,000 | $9,833 | $57 |
| 75th Percentile | $103,000 | $8,583 | $50 |
| Average | $89,435 | $7,453 | $43 |
| 25th Percentile | $77,000 | $6,417 | $37 |
| 10th Percentile | $67,000 | $5,583 | $32 |
The highest paying types of sales development are business development sales manager, director of sales, and sales development manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Territory Manager | $73,728 | $6,144 | $35.45 | 106,325 |
| Regional Manager | $97,855 | $8,155 | $47.05 | 156,364 |
| Account Manager | $68,535 | $5,711 | $32.95 | 152,261 |
| Operations Manager, District | $81,574 | $6,798 | $39.22 | 372,271 |
| Director Of Sales | $111,068 | $9,256 | $53.40 | 91,891 |
| Department Sales Manager | $57,136 | $4,761 | $27.47 | 297,625 |
Top companies hiring sales development now:
Sales development salaries at Microsoft and Zerto are the highest-paying according to our most recent salary estimates. In addition, the average sales development salary at companies like Conga and Workday are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Microsoft | $118,527 | $56.98 |
| 2 | Zerto | $105,826 | $50.88 |
| 3 | Conga | $102,915 | $49.48 |
| 4 | Workday | $102,628 | $49.34 |
| 5 | BD | $102,318 | $49.19 |
| 6 | $101,875 | $48.98 | |
| 7 | Cadence Design Systems | $98,420 | $47.32 |
| 8 | Capital Group | $96,342 | $46.32 |
| 9 | VWR, Part of Avantor | $94,148 | $45.26 |
| 10 | Amazon | $93,868 | $45.13 |
| 11 | Ciena | $93,766 | $45.08 |
| 12 | Oil States International | $92,969 | $44.70 |
| 13 | Infoblox | $92,567 | $44.50 |
| 14 | Hajoca | $92,487 | $44.46 |
| 15 | Goodman Manufacturing | $92,171 | $44.31 |
| 16 | Tek Leaders | $92,007 | $44.23 |
| 17 | Insulet | $91,544 | $44.01 |
| 18 | EPSoft | $91,050 | $43.77 |
| 19 | Komodo Health | $90,864 | $43.68 |
| 20 | Maganti IT Resources | $90,848 | $43.68 |
The average sales development salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $91,431 | $43.96 |
| 2 | Manufacturing | $86,647 | $41.66 |
| 3 | Finance | $86,329 | $41.50 |
| 4 | Professional | $81,472 | $39.17 |
| 5 | Insurance | $73,210 | $35.20 |
| 6 | Start-up | $67,110 | $32.26 |
The average sales development salary has risen by $20,721 over the last ten years. In 2014, the average sales development earned $68,714 annually, but today, they earn $89,435 a year. That works out to a 12% change in pay for sales development over the last decade.
Compare sales development salaries for cities or states with the national average over time.
Compare sales development salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $89,400 | $43.00 | +4.3% |
| 2024 | $85,600 | $41.16 | +1.9% |
| 2023 | $84,000 | $40.37 | +2.5% |
| 2022 | $81,800 | $39.35 | +2.6% |
| 2021 | $79,700 | $38.34 | +3.5% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Gemini, Inc. | Inside Sales Territory Development | Cannon Falls, MN | 06/27/2025 | $50,357 |
| Gemini, Inc. | Inside Sales Territory Development | Garland, TX | 06/27/2025 | $50,357 |
| Odom Corp | Sales Relief | Seattle, WA | 06/26/2025 | $42,000 |
| Snap-On | Diagnostics Sales Developer | Morristown, NJ | 06/21/2025 | $90,000 |
| at&T | B2B Sales Development Program Fall (Northern California) | Dallas, TX | 06/18/2025 | $44,600 |
| Gemini, Inc. | Inside Sales Territory Development | Liberty Lake, WA | 06/17/2025 | $50,357 |
| Mitutoyo America | Distributed Products Sales Developer | Marlborough, MA | 06/17/2025 | $65,000 |
| Oracle | Data Platform Sales-FSI | Washington, DC | 06/14/2025 | $97,800 |
| Oracle | Data Platform Sales-FSI | Urban Honolulu, HI | 06/14/2025 | $97,800 |
| Oracle | Data Platform Sales-FSI | Concord, NH | 06/14/2025 | $97,800 |
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