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Become A Sales Development Manager

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Working As A Sales Development Manager

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $156,000

    Average Salary

What Does A Sales Development Manager Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Sales Development Manager

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Sales Development Manager jobs

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Sales Development Manager Career Paths

Sales Development Manager
Regional Sales Manager National Sales Manager
Director Of Sales
10 Yearsyrs
Director Of Sales Business Developer
Director Of Sales & Business Development
13 Yearsyrs
Regional Sales Manager Director Of Sales
Director Of Sales And Marketing
9 Yearsyrs
Business Development Manager Director Of Sales
Director Of Sales, Americas
13 Yearsyrs
Operations Manager Account Executive
District Sales Manager
7 Yearsyrs
Business Developer Business Manager
General Sales Manager
8 Yearsyrs
Operations Manager Territory Manager
Key Account Manager
7 Yearsyrs
Sales And Marketing Manager Account Manager
Major Account Manager
7 Yearsyrs
Regional Manager Regional Sales Manager
National Account Manager
8 Yearsyrs
District Sales Manager Regional Sales Manager
National Sales Manager
10 Yearsyrs
Senior Account Manager Marketing Consultant
Regional Marketing Manager
7 Yearsyrs
District Sales Manager Sales Manager
Regional Sales Manager
9 Yearsyrs
Regional Manager Sales/Marketing
Sales Manager
5 Yearsyrs
Business Development Manager Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Marketing Manager Product Marketing Manager
Senior Product Marketing Manager
10 Yearsyrs
Business Developer Business Development Manager
Senior Sales Manager
7 Yearsyrs
Director Of Sales Vice President, Business Development
Senior Vice President, Sales
14 Yearsyrs
Senior Account Manager Account Executive
Strategic Accounts Manager
9 Yearsyrs
Marketing Manager General Manager
Territory Manager
7 Yearsyrs
Marketing Director Director Of Sales And Marketing
Vice President Of Sales & Operations
12 Yearsyrs
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Average Length of Employment
Zone Sales Manager 4.9 years
Territory Manager 3.8 years
OEM Sales Manager 3.7 years
Sales Manager 3.6 years
Sales/Marketing 3.6 years
Director Of Sales 3.6 years
Head Of Sales 3.0 years
Account Manager 2.9 years
Sales Team Manager 2.9 years
Sales Development 2.9 years
Channel Manager 2.9 years
Sales Team Leader 2.6 years
Sales Planner 2.3 years
Top Employers Before
Manager 2.9%
Owner 2.6%
Top Employers After
Director 3.6%
President 3.5%

Sales Development Manager Demographics

Gender

Male

65.4%

Female

32.3%

Unknown

2.3%
Ethnicity

White

80.6%

Hispanic or Latino

10.0%

Asian

7.0%

Unknown

2.0%

Black or African American

0.5%
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Languages Spoken

Spanish

52.2%

Portuguese

6.5%

Chinese

6.5%

Russian

4.3%

German

4.3%

Japanese

4.3%

Mandarin

4.3%

Italian

4.3%

Filipino

2.2%

Hindi

2.2%

Armenian

2.2%

Urdu

2.2%

Korean

2.2%

Cebuano

2.2%
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Sales Development Manager Education

Schools

University of Phoenix

15.6%

Michigan State University

8.6%

Florida State University

7.0%

Brigham Young University

5.5%

West Virginia University

5.5%

Syracuse University

4.7%

Arizona State University

4.7%

Cornell University

4.7%

Boston University

4.7%

Northeastern University

4.7%

Santa Clara University

3.9%

Fordham University

3.9%

University of Texas at Austin

3.9%

Indiana University Bloomington

3.9%

Appalachian State University

3.1%

University of South Florida

3.1%

Boston College

3.1%

Slippery Rock University of Pennsylvania

3.1%

Northwestern University

3.1%

Illinois State University

3.1%
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Majors

Business

38.1%

Marketing

14.1%

Communication

6.7%

Management

5.4%

Psychology

4.3%

Finance

3.1%

Economics

3.0%

English

2.6%

Education

2.5%

General Sales

2.5%

Specialized Sales And Merchandising

2.3%

Political Science

2.3%

Computer Science

2.0%

Accounting

2.0%

Electrical Engineering

1.8%

Biology

1.8%

Public Relations

1.6%

Human Resources Management

1.5%

Elementary Education

1.3%

International Business

1.1%
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Degrees

Bachelors

54.9%

Masters

20.9%

Other

16.2%

Associate

3.8%

Certificate

3.2%

Doctorate

0.6%

License

0.2%

Diploma

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Sales Development Manager Salaries

Job Title Company Location Start Date Salary
Sales Development Manager Acadian Crossing Consumer Products San Antonio, TX Aug 08, 2016 $172,500
Sales Development Manager Cisco Consumer Products, LLC San Francisco, CA Oct 01, 2010 $141,482
Sales Development Manager Google Inc. New York, NY Jul 13, 2016 $140,000
SR. Pre-Sales & Development Technical Manager Gurucul Solutions, LLC Los Angeles, CA May 28, 2016 $122,429 -
$130,000
SR. Pre-Sales & Development Technical Manager Gurucul Solutions, LLC San Diego, CA May 28, 2013 $112,424 -
$130,000
Regional Sales and Development Manager Mining Information Systems USA Inc. Greenwood Village, CO May 01, 2012 $110,000 -
$130,000
Manager-Sales Developer Morgan Stanley Smith Barney, LLC NY Jan 25, 2010 $100,000
International Sales Development Manager Smith & Nephew, Inc. (Orthopaedics Division) Memphis, TN Mar 15, 2013 $96,600
Sales Development Manager Google Inc. Mountain View, CA Apr 27, 2015 $90,000
Chemical Handling Sales and Developing Manager Chemical Containers Inc. Lake Wales, FL Dec 31, 2009 $89,440
Sales Development Manager-Power Generation Rolls-Royce Energy Systems Houston, TX Nov 04, 2011 $88,774
Manager of BUS. Development & Sales Cutrite Surgical Supply, Inc. Edison, NJ Sep 21, 2016 $88,000
Sales Development Manager I Gulfstream Aerospace Corporation Savannah, GA Aug 18, 2016 $86,000
Sales Development Manager I Gulfstream Aerospace Corporation Savannah, GA Aug 25, 2015 $86,000
Sales Development Manager I Gulfstream Aerospace Corporation Savannah, GA Jun 01, 2012 $85,000
Sales Development Manager Future Dial, Inc. Sunnyvale, CA Mar 10, 2016 $80,400
Sales Development Manager Everyday Health, Inc. New York, NY Oct 01, 2012 $75,000
Sales Development Manager Siemens Energy, Inc. Houston, TX Jan 14, 2015 $73,500
Sales Development Manager Siemens Energy, Inc. Houston, TX Jan 29, 2015 $73,500
Sales Development Manager Qantas Airways Ltd Los Angeles, CA Feb 15, 2016 $72,000
Sales Development Manager Showmasters, LLC Duluth, GA Sep 24, 2013 $70,000 -
$95,000
Sales Development Manager Showmasters, LLC Duluth, GA Sep 27, 2013 $70,000 -
$95,000
Web Sales Manager and Developer Wattmaster Controls, Inc. Parkville, MO Oct 01, 2012 $70,000
Sales Development Manager Antoine Francois Trading Company International, In Miami, FL Oct 01, 2012 $68,000

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Top Skills for A Sales Development Manager

ProductKnowledgeRevenueGrowthSalesTerritorySalesStrategiesCustomerServiceBusinessDevelopmentSalesRepresentativesFinancialTrainingProgramSalesSupportSalesTrainingTradeShowsProductLinesSalesGoalsNewSalesDistributorsMarketShareCRMSalesRepsSalesforce

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Top Sales Development Manager Skills

  1. Product Knowledge
  2. Revenue Growth
  3. Sales Territory
You can check out examples of real life uses of top skills on resumes here:
  • Demonstrate good product knowledge in product recommendations and in managing quality issues.
  • Penetrate existing accounts to drive revenue growth and account development.
  • Pioneered sales territory in the North Western States and Canadian region.
  • Implemented corporate sales strategies by building strong relationships with internal and external business partners.
  • Worked with Adobe website for customer service and information on the Adobe Family of Products.

Top Sales Development Manager Employers

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