What is a Sales Development Representative

Sales development representatives reach out to potential customers, whether or not they have previously expressed interest in the product. They work their magic during the initial stage of the sales funnel, by qualifying leads and informing prospective buyers about their products or services.

As a sales development representative, you'll be contacting people via phone, email, or social media platform. Sales development representatives are trusted with contacting leads and scheduling meetings with other members of the sales team, who close the deal.

If you want to nail this position, you need the gift of gab. Since they have the first contact with clients through various communication channels, sales development representatives are responsible for creating a first impression for the company they represent. As we know, first impressions last forever, especially if they're unpleasant. This means that a lot rests on the shoulders of sales development representatives.

There is more than meets the eye when it comes to being a Sales Development Representative. For example, did you know that they make an average of $22.29 an hour? That's $46,362 a year!

Between 2018 and 2028, the career is expected to grow 2% and produce 35,400 job opportunities across the U.S.

What Does a Sales Development Representative Do

There are certain skills that many Sales Development Representatives have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Customer-service skills, Interpersonal skills and Physical stamina.

Learn more about what a Sales Development Representative does

How To Become a Sales Development Representative

If you're interested in becoming a Sales Development Representative, one of the first things to consider is how much education you need. We've determined that 82.7% of Sales Development Representatives have a bachelor's degree. In terms of higher education levels, we found that 4.1% of Sales Development Representatives have master's degrees. Even though most Sales Development Representatives have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a Sales Development Representative. When we researched the most common majors for a Sales Development Representative, we found that they most commonly earn Bachelor's Degree degrees or Associate Degree degrees. Other degrees that we often see on Sales Development Representative resumes include Master's Degree degrees or High School Diploma degrees.

You may find that experience in other jobs will help you become a Sales Development Representative. In fact, many Sales Development Representative jobs require experience in a role such as Sales Representative. Meanwhile, many Sales Development Representatives also have previous career experience in roles such as Account Executive or Sales Associate.

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Average Salary
$46,362
Average Salary
Job Growth Rate
2%
Job Growth Rate
Job Openings
156,371
Job Openings
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Sales Development Representative Career Paths

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Average Salary for a Sales Development Representative

Sales Development Representatives in America make an average salary of $46,362 per year or $22 per hour. The top 10 percent makes over $64,000 per year, while the bottom 10 percent under $33,000 per year.
Average Salary
$46,362
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Sales Development Representative Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Sales Development Representative. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write a Sales Development Representative Resume

At Zippia, we went through countless Sales Development Representative resumes and compiled some information about how to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Sales Development Representative Resume Examples And Templates

Sales Development Representative Demographics

Sales Development Representative Gender Statistics

male

59.8 %

female

35.0 %

unknown

5.2 %

Sales Development Representative Ethnicity Statistics

White

76.0 %

Hispanic or Latino

13.7 %

Asian

4.8 %

Sales Development Representative Foreign Languages Spoken Statistics

Spanish

60.0 %

Portuguese

9.5 %

French

5.7 %
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Sales Development Representative Education

Sales Development Representative Majors

29.7 %
13.3 %

Sales Development Representative Degrees

Bachelors

82.7 %

Associate

8.3 %

Masters

4.1 %

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None
High School / GED
Associate
Bachelor's
Master's
Doctorate

Top Colleges for Sales Development Representatives

1. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

2. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

3. Baylor University

Waco, TX • Private

In-State Tuition
$45,542
Enrollment
14,159

4. SUNY College of Technology at Alfred

Alfred, NY • Private

In-State Tuition
$8,570
Enrollment
3,721

5. Ball State University

Muncie, IN • Private

In-State Tuition
$9,896
Enrollment
15,529

6. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

7. Bentley University

Waltham, MA • Private

In-State Tuition
$49,880
Enrollment
4,177

8. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184

9. Clemson University

Clemson, SC • Private

In-State Tuition
$15,374
Enrollment
19,564

10. Bowling Green State University

Bowling Green, OH • Private

In-State Tuition
$11,105
Enrollment
13,729
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Online Courses For Sales Development Representative That You May Like

Pre-sales Skills: Prospecting, Lead Generation, Qualifying
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4.4
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Lead Generation and pre-sales skills: Learn lead generation, introducing yourself & qualifying your lead in 3 hours...

Cold Calling for B2B Sales: How to Prospect over the Phone
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B2B Sales Skill: How to Cold Call over the Phone with Purpose, Navigate through Gatekeepers and Set Client Meetings...

Sales Fire: B2B Sales & Business Development for Startups
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The Ultimate Sales Methodology for Business Development & B2B Sales to Learn Sales Strategy, Sales Skills & Deal Closing...

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Top Skills For a Sales Development Representative

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 11.1% of Sales Development Representatives listed Communication on their resume, but soft skills such as Customer-service skills and Interpersonal skills are important as well.

12 Sales Development Representative RESUME EXAMPLES

Best States For a Sales Development Representative

Some places are better than others when it comes to starting a career as a Sales Development Representative. The best states for people in this position are Washington, Delaware, California, and Massachusetts. Sales Development Representatives make the most in Washington with an average salary of $54,163. Whereas in Delaware and California, they would average $54,121 and $53,699, respectively. While Sales Development Representatives would only make an average of $50,966 in Massachusetts, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Wyoming

Total Sales Development Representative Jobs:
242
Highest 10% Earn:
$82,000
Location Quotient:
1.22
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Pennsylvania

Total Sales Development Representative Jobs:
5,543
Highest 10% Earn:
$82,000
Location Quotient:
1.44
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Nevada

Total Sales Development Representative Jobs:
823
Highest 10% Earn:
$85,000
Location Quotient:
1.19
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Sales Development Representatives

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Top Sales Development Representative Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ Sales Development Representatives and discovered their number of Sales Development Representative opportunities and average salary. Through our research, we concluded that T-Mobile US was the best, especially with an average salary of $44,801. Yodle follows up with an average salary of $43,566, and then comes Whirlpool with an average of $51,354. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a Sales Development Representative. The employers include VMware, Smartsheet, and New Relic

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Becoming a Sales Development Representative FAQs

How much does a business development representative make?

Business development representatives typically make an annual salary of around $50,000. This can vary depending on experience level and industry, but the typical range in salary for business development representatives is $36,000 to $65,000 a year.

A business development representative is an early career business development role, so the low end of the salary representative is fairly low. People with a year or less experience in business development will typically be making a salary closer to the $36,000 range.

Meanwhile, those who have a few years of experience under their belt will typically earn closer to $65,000 in a year. These individuals are also the business development representatives likely to be promoted to higher earning positions, such as business development specialists or business development managers.

Business development representatives can make the most money if they work for large companies in the health care, technology, or manufacturing industries. These industries, especially manufacturing, pay more due to their larger footprints and a bigger need for business development to manage clients and contracts.

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Is a sales development representative a good job?

Yes, a sales development representative job is good. Sales development representatives earn great money, but it requires hard work. It is also a great stepping stone towards more lucrative senior sales positions.

The role of a sales development representative is often considered entry-level. Many companies will search for sales development representatives with 1 to 2 years of experience in comparable fields.

Despite its junior perception, a sales representative can easily earn over six figures. For example, a sales development representative at Salesforce averages $171,021 a year. A senior sales development representative averages $120,000 a year with a range of $96,000 to $144,000 a year.

Becoming a sales development representative is an excellent way to begin any career in the corporate world. 20% of Fortune 500 CEOs started by working as sales reps.

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Is an SDR a good job?

Yes, an SDR is a good job. Sales development representatives (SDRs) jobs are excellent for those with the right combination of sales capabilities and people skills. Working as an SDR pays well if you're willing to put in the time.

SDRs play a critical role in the sales funnel. Sales development representatives must search and find new clients, connect with them, qualify the leads, and send them to the closers of the sales team. An SDR earns around $72,000 a year, but some earn upwards of 200k a year.

SDRs can gain the insight, skills, and talent that drives the sales team by working with talented account representatives. Through learning the ins and outs of a sales cycle, you're presented with endless opportunities in a fast-growing, fun, and rewarding job.

The skills and knowledge you gain in an SDR role can quickly help you move through the ranks and push you to the very top, whether you're grinding away in a corporation or running your own business.

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Is it hard being an SDR?

Yes, it's hard to be an SDR. Working as a sales development representative (SDR) is largely a sales job. You get out of it what you put into it.

No formal degree is needed to work as an SDR, although having a bachelor's degree definitely helps. Being successful as an SDR comes down to producing results. Your commission and performance evaluations come down to how much sales you are generating.

This can be either good or bad, depending on your ability as a salesperson. Most SDRs earn a decent base pay, enough to cover the cost of living (average of $46,000 a year). However, to be successful in a role requires making a commission.

Some SDRs have to make strict quotas per week, month, or quarter. This can cause many new SDRs to feel overwhelmed and stressed as soon as they begin working. Once you get into a groove, these sales hurdles will not seem as daunting.

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