Sales development representatives reach out to potential customers, whether or not they have previously expressed interest in the product. They work their magic during the initial stage of the sales funnel, by qualifying leads and informing prospective buyers about their products or services.

As a sales development representative, you'll be contacting people via phone, email, or social media platform. Sales development representatives are trusted with contacting leads and scheduling meetings with other members of the sales team, who close the deal.

If you want to nail this position, you need the gift of gab. Since they have the first contact with clients through various communication channels, sales development representatives are responsible for creating a first impression for the company they represent. As we know, first impressions last forever, especially if they're unpleasant. This means that a lot rests on the shoulders of sales development representatives.

What Does a Sales Development Representative Do

There are certain skills that many sales development representatives have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed customer-service skills, interpersonal skills and physical stamina.

Learn more about what a Sales Development Representative does

How To Become a Sales Development Representative

If you're interested in becoming a sales development representative, one of the first things to consider is how much education you need. We've determined that 82.7% of sales development representatives have a bachelor's degree. In terms of higher education levels, we found that 4.1% of sales development representatives have master's degrees. Even though most sales development representatives have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become a Sales Development Representative

Sales Development Representative Career Paths

Average Salary for a Sales Development Representative

Sales Development Representatives in America make an average salary of $51,504 per year or $25 per hour. The top 10 percent makes over $77,000 per year, while the bottom 10 percent under $34,000 per year.
Average Sales Development Representative Salary
$51,504 Yearly
$24.76 hourly

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Roles and Types of Sales Development Representative

The role of a sales development representative includes a wide range of responsibilities. These responsibilities can vary based on an individual's specific job, company, or industry.Here are some general sales development representative responsibilities:

  • Develop and cultivate company-provided leads through business development tacts (from qualifying to negotiating
  • Develop and close new sales opportunities through inbound lead follow-up to achieve monthly goals source new sales opportunities through outbound prospecting activities including engagement campaigns by phone, email
  • The sales development representative will report to the director of sales

There are several types of sales development representative, including:

Sales Representative

Role:

As the sole point of contact, sales representatives are responsible for all business matters when it comes to their clients. They ensure the right products are delivered, follow customer leads, and pitch prospective customers.

Probably the most important aspect of a sales representative's job is closing on sales. That's what keeps the business running and your paycheck coming. There are some times when you'll have to deal with tough situations, like customer complaints, and you'll have to know how to fix the situation.

The majority of sales representatives spend about 47 hours a week at work. From travel time to breaks and interacting with customers, you've got some long days ahead. Although, it's not a bad gig, especially since you only need a high school diploma. The majority of your education in your career will come from on-the-job training - nothing beats hands-on experience.
  • Average Salary: $56,591
  • Degree: Bachelor's Degree

Inside Sales Representative

Role:

An inside sales representative is responsible for generating sales. As opposed to outside salespeople, who travel to broker sales on location and face-to-face, an inside sales rep works remotely.

Inside sales reps typically communicate with potential clients over the phone or via email. They research and identify leads and do their best to create hype for a product, all while building fruitful relations with customers. They also contribute to creating marketing strategies.

Inside sales reps generally work for commission, so the more you work, the more you make, and working hours are pretty much up to you. This is a job that can be done from home, which may or may not result in higher productivity.

Your salary will vary significantly, though, depending on where you work, what industry you work for, and whether you have that sales DNA or not. Or call it skills. It is up to your temperament, whichever makes you feel more comfortable.
  • Average Salary: $44,413
  • Degree: Bachelor's Degree

Outside Sales Representative

Role:

Outside sales representatives are responsible for increasing sales by maintaining and developing relationships with clients and customers. To do this, you will need to identify potential clients, follow up on the potential clients, and also maintain relationships with the existing clients. After identifying potential clients, you are expected to meet their sales needs to ensure a lasting relationship. You will also sometimes need to travel to meet clients and inform them of new products and their features so you can negotiate sales contracts.

In the process of identifying potential clients, you will have to schedule and perform product demonstrations to the new clients in a convincing manner. Other duties involve generating and submitting sales reports to management and recommending a marketing strategy for specific regions. One of the major secrets to succeeding as a sales representative is to learn to sustain relationships.

Excellent communication skills, outstanding marketing strategy skills, and consumer psychology are crucial to succeeding as an outside sales representative. Apart from this, you must enjoy traveling and must be proficient with presentation software, spreadsheet, and word processing. The annual salary of an outside sales representative is $71,145, and the educational background is a bachelor's degree in business management or other related disciplines.
  • Average Salary: $60,443
  • Degree: Bachelor's Degree

States With The Most Sales Development Representative Jobs

Mouse over a state to see the number of active sales development representative jobs in each state. The darker areas on the map show where sales development representatives earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Sales Development Representative Jobs By State

Sales Development Representative Education

Sales Development Representative Majors

29.7 %
13.3 %

Sales Development Representative Degrees

Bachelors

82.7 %

Associate

8.3 %

Masters

4.1 %

Top Colleges for Sales Development Representatives

1. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition

$55,584

Enrollment

10,764

Admissions
Most Popular Majors
Finance
Business
Economics
Political Science
Marketing

2. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition

$14,760

Enrollment

31,451

Admissions
Most Popular Majors
Business
Psychology
Economics
Finance
Political Science

3. Baylor University

Waco, TX • Private

In-State Tuition

$45,542

Enrollment

14,159

Admissions
Most Popular Majors
Business
Marketing
Kinesiology
Communication
Finance

4. SUNY College of Technology at Alfred

Alfred, NY • Private

In-State Tuition

$8,570

Enrollment

3,721

Admissions
Most Popular Majors
Liberal Arts
Business
Criminal Justice
Biology
Finance

5. Ball State University

Muncie, IN • Private

In-State Tuition

$9,896

Enrollment

15,529

Admissions
Most Popular Majors
Kinesiology
Psychology
Marketing
Communication
Finance

6. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition

$10,555

Enrollment

30,360

Admissions
Most Popular Majors
Economics
Psychology
Finance
Communication
Political Science

7. Bentley University

Waltham, MA • Private

In-State Tuition

$49,880

Enrollment

4,177

Admissions
Most Popular Majors
Accounting
Finance
Business
Marketing
Communication

8. University of Maryland - College Park

College Park, MD • Private

In-State Tuition

$10,595

Enrollment

30,184

Admissions
Most Popular Majors
Business
Economics
Finance
Psychology
Political Science

9. Clemson University

Clemson, SC • Private

In-State Tuition

$15,374

Enrollment

19,564

Admissions
Most Popular Majors
Business
Marketing
Psychology
Finance
Economics

10. Bowling Green State University

Bowling Green, OH • Private

In-State Tuition

$11,105

Enrollment

13,729

Admissions
Most Popular Majors
Business
Psychology
Kinesiology
Marketing
History

Top Skills For a Sales Development Representative

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 11.1% of sales development representatives listed sdr on their resume, but soft skills such as customer-service skills and interpersonal skills are important as well.

Choose From 10+ Customizable Sales Development Representative Resume templates

Zippia allows you to choose from different easy-to-use Sales Development Representative templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Sales Development Representative resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Sales Development Representative Demographics

Sales Development Representative Gender Distribution

Male
Male
63%
Female
Female
37%

After extensive research and analysis, Zippia's data science team found that:

  • Among sales development representatives, 36.9% of them are women, while 63.1% are men.

  • The most common race/ethnicity among sales development representatives is White, which makes up 72.4% of all sales development representatives.

  • The most common foreign language among sales development representatives is Spanish at 60.0%.

Online Courses For Sales Development Representative That You May Like

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1. Salesforce Sales Development Representative

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If you’ve always wanted a rewarding career, the tech sales industry may be the path for you. If you’re an ambitious problem-solver who likes to win, you’ll find tech sales not only fulfilling, but lucrative as well. As the tech industry continuously introduces innovative services and products, tech sales roles have become more crucial than ever. SDRs are in the front lines of the tech biz, connecting with customers and clients, and coming up with the smartest solutions for their problems. Sales...

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2. HubSpot Sales Representative

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Whether you're completely new to sales and looking to start a new career, or you want to grow in your current sales role, this five-course career training program from the inbound sales experts at HubSpot can help you reach your career goals.\n\nYou’ll start by learning the basics of sales enablement and how sales and marketing teams can collaborate to create and keep relationships with their targeted buyers. You’ll develop data-driven sales goals and influential content to enable you to...

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3. The Complete B2B Sales Masterclass: 6 Courses in 1

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1. Generate Leads, 2. Pitch, 3. Close & Handle Any Objection: Get Certified in Cutting Edge, Non-Pushy B2B Sales System...

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Best States For a Sales Development Representative

Some places are better than others when it comes to starting a career as a sales development representative. The best states for people in this position are Alaska, North Dakota, Massachusetts, and Vermont. Sales development representatives make the most in Alaska with an average salary of $71,945. Whereas in North Dakota and Massachusetts, they would average $66,264 and $66,156, respectively. While sales development representatives would only make an average of $65,556 in Vermont, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Wyoming

Total Sales Development Representative Jobs: 242
Highest 10% Earn:
$95,000
Location Quotient:
1.22

2. Rhode Island

Total Sales Development Representative Jobs: 506
Highest 10% Earn:
$95,000
Location Quotient:
1.26

3. North Dakota

Total Sales Development Representative Jobs: 299
Highest 10% Earn:
$95,000
Location Quotient:
0.97
Full List Of Best States For Sales Development Representatives

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Top Sales Development Representative Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ sales development representatives and discovered their number of sales development representative opportunities and average salary. Through our research, we concluded that Southern Valley Schools was the best, especially with an average salary of $56,191. ICIMS follows up with an average salary of $54,737, and then comes T-Mobile US with an average of $38,376. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a sales development representative. The employers include Grubhub, Veeva Systems, and Waters

Most Common Employers For Sales Development Representative

RankCompanyAverage SalaryHourly RateJob Openings
1SV_Eagles$56,191$27.01147
2iCIMS$54,737$26.32102
3Hewlett Packard Enterprise$53,856$25.8935
4Salesforce$53,672$25.8030
5Vacasa$53,514$25.7321
6memoryBlue$52,967$25.4640
7Yodle$52,891$25.4358
8DemandZEN$52,234$25.1134
9Core-Mark International$51,458$24.7424
10Oracle$50,848$24.4525

Sales Development Representative Videos

Becoming a Sales Development Representative FAQs

How Much Does A Business Development Representative Make?

Business development representatives typically make an annual salary of around $50,000. This can vary depending on experience level and industry, but the typical range in salary for business development representatives is $36,000 to $65,000 a year.

Is A Sales Development Representative A Good Job?

Yes, a sales development representative job is good. Sales development representatives earn great money, but it requires hard work. It is also a great stepping stone towards more lucrative senior sales positions.

Is An Sdr A Good Job?

Yes, an SDR is a good job. Sales development representatives (SDRs) jobs are excellent for those with the right combination of sales capabilities and people skills. Working as an SDR pays well if you're willing to put in the time.

Is It Hard Being An Sdr?

Yes, it's hard to be an SDR. Working as a sales development representative (SDR) is largely a sales job. You get out of it what you put into it.

No formal degree is needed to work as an SDR, although having a bachelor's degree definitely helps. Being successful as an SDR comes down to producing results. Your commission and performance evaluations come down to how much sales you are generating.

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