Sales development representatives reach out to potential customers, whether or not they have previously expressed interest in the product. They work their magic during the initial stage of the sales funnel, by qualifying leads and informing prospective buyers about their products or services.
As a sales development representative, you'll be contacting people via phone, email, or social media platform. Sales development representatives are trusted with contacting leads and scheduling meetings with other members of the sales team, who close the deal.
If you want to nail this position, you need the gift of gab. Since they have the first contact with clients through various communication channels, sales development representatives are responsible for creating a first impression for the company they represent. As we know, first impressions last forever, especially if they're unpleasant. This means that a lot rests on the shoulders of sales development representatives.