Sales development representative demographics and statistics in the US
Sales development representative demographics research summary. Zippia estimates sales development representative demographics and statistics in the United States by using a database of 30 million profiles. Our sales development representative estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about sales development representatives after extensive research and analysis:
- There are over 666,491 sales development representatives currently employed in the United States.
- 36.9% of all sales development representatives are women, while 63.1% are men.
- The average sales development representative age is 47 years old.
- The most common ethnicity of sales development representatives is White (72.4%), followed by Hispanic or Latino (14.5%), Asian (5.2%) and Black or African American (3.9%).
- Sales development representatives are most in-demand in New York, NY.
- The start-up industry is the highest-paying for sales development representatives.
- 6% of all sales development representatives are LGBT.
On this page
Sales development representative demographics by:
Sales development representative gender statistics
36.9% of sales development representatives are women and 63.1% of sales development representatives are men.
- Male, 63.1%
- Female, 36.9%
Sales development representative gender ratio
| Gender | Percentages |
|---|---|
| Male | 63.1% |
| Female | 36.9% |
Sales development representative gender pay gap
Women earn 94¢ for every $1 earned by men
Male income
$51,006
Female income
$47,900
Sales development representative gender ratio over time
This data breaks down the percentage of men and women in sales development representative positions over time. Currently, 36.9% of sales development representatives are female.
Sales development representative gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 65.76% | 34.24% |
| 2011 | 65.82% | 34.18% |
| 2012 | 66.82% | 33.18% |
| 2013 | 65.78% | 34.22% |
| 2014 | 64.31% | 35.69% |
| 2015 | 64.21% | 35.79% |
| 2016 | 64.57% | 35.43% |
| 2017 | 64.65% | 35.35% |
| 2018 | 62.91% | 37.09% |
| 2019 | 63.80% | 36.20% |
| 2020 | 63.89% | 36.11% |
| 2021 | 63.13% | 36.87% |
Sales development representative related jobs gender ratio
We compared sales development representatives with similar job titles to see how gender ratios vary. As you can see, commercial equipment and supplies sales representative and outside parts sales have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Avon Representative | 6% | 94% |
| Avon Sales Representative | 7% | 93% |
| Inside Sales Assistant | 20% | 80% |
| Sales Development Representative | 63% | 37% |
| Factory Representative | 90% | 10% |
| Outside Parts Sales | 92% | 8% |
| Commercial Equipment And Supplies Sales Representative | 93% | 7% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Sales development representative demographics by race
The most common ethnicity among sales development representatives is White, which makes up 72.4% of all sales development representatives. Comparatively, 14.5% of sales development representatives are Hispanic or Latino and 5.2% of sales development representatives are Asian.
- White, 72.4%
- Hispanic or Latino, 14.5%
- Asian, 5.2%
- Black or African American, 3.9%
- Unknown, 3.7%
- American Indian and Alaska Native, 0.3%
Sales development representative race
| Sales development representative race | Percentages |
|---|---|
| White | 72.4% |
| Hispanic or Latino | 14.5% |
| Asian | 5.2% |
| Black or African American | 3.9% |
| Unknown | 3.7% |
| American Indian and Alaska Native | 0.3% |
Sales development representative race and ethnicity over time
See how sales development representative racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Sales development representative race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 78.28% | 3.96% | 4.33% | 11.82% |
| 2011 | 77.78% | 3.85% | 4.67% | 12.35% |
| 2012 | 77.84% | 3.75% | 4.65% | 12.24% |
| 2013 | 77.23% | 4.00% | 4.54% | 12.77% |
| 2014 | 76.33% | 4.19% | 4.62% | 13.24% |
| 2015 | 76.73% | 3.96% | 4.61% | 13.06% |
| 2016 | 76.25% | 3.69% | 4.68% | 13.66% |
| 2017 | 76.37% | 3.99% | 4.55% | 13.36% |
| 2018 | 76.04% | 3.87% | 4.67% | 13.63% |
| 2019 | 75.99% | 3.77% | 4.78% | 13.74% |
| 2020 | 74.37% | 3.88% | 4.68% | 13.56% |
| 2021 | 72.41% | 3.89% | 5.21% | 14.54% |
Sales development representative wage gap by race
| Ethnicity | Salary |
|---|---|
| Unknown | $52,172 |
| White | $53,388 |
| Black or African American | $47,056 |
| Asian | $51,409 |
| Hispanic or Latino | $51,235 |
Average sales development representative age
See how the average age of sales development representatives varies based on ethnicity and gender.
Male
Female
Sales development representative age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 43 | 51.5 |
| Unknown | 46 | 39 |
| Asian | 44 | 48 |
| Hispanic or Latino | 44 | 44 |
| White | 50 | 47 |
| American Indian and Alaska Native | 41 |
Sales development representative age breakdown
The average age of sales development representatives is 40+ years years old, representing 71% of the sales development representative population.
Sales development representative age breakdown
| Sales Development Representative Years | Percentages |
|---|---|
| 40+ years | 71% |
| 30-40 years | 22% |
| 20-30 years | 7% |
Sales development representative educational attainment
- Bachelor's, 83%
- Associate, 8%
- Master's, 4%
- High School Diploma, 2%
- Other Degrees, 3%
Sales development representatives by degree level
| Sales development representative degree | Percentages |
|---|---|
| Bachelor's | 83% |
| Associate | 8% |
| Master's | 4% |
| High School Diploma | 2% |
| Other Degrees | 3% |
Sales development representative jobs you might like
Sales development representative wage gap by degree level
| Education | Salary |
|---|---|
| Master's Degree | $64,750 |
| High School Diploma or Less | $43,374 |
| Bachelor's Degree | $57,816 |
| Doctorate Degree | $62,080 |
| Some College/ Associate Degree | $45,112 |
Sales development representative employment statistics
Most sales development representatives work for a private in the technology industry.
Company size where sales development representatives work
Below, you can see the size of companies where sales development representatives work.
Sales development representative jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 7% |
| 50 - 100 employees | 14% |
| 100 - 500 employees | 32% |
| 500 - 1,000 employees | 10% |
| 1,000 - 10,000 employees | 23% |
| > 10,000 employees | 14% |
Sales development representative jobs by company type
Employees with the sales development representative job title have their preferences when it comes to working for a company. For instance, most sales development representatives prefer to work at private companies over public companies.
Sales development representative jobs by sector
| Company type | Percentages |
|---|---|
| Education | 1% |
| Public | 34% |
| Private | 64% |
| Government | 1% |
Sales development representative jobs by industry
The most common industries for sales development representatives are technology, internet and professional.
Sales development representative industry statistics
| Industry | Percentages |
|---|---|
| Technology | 30% |
| Start-up | 20% |
| Internet | 8% |
| Professional | 8% |
| Fortune 500 | 7% |
| Media | 5% |
| Finance | 4% |
| Manufacturing | 3% |
| Transportation | 2% |
| Telecommunication | 2% |
| Health Care | 2% |
| Hospitality | 2% |
| Retail | 2% |
| Pharmaceutical | 1% |
| Government | 1% |
| Utilities | 1% |
| Construction | 1% |
| Real Estate | 1% |
| Education | 1% |
Sales development representative turnover and employment statistics
Sales development representative unemployment rate over time
The unemployment rate for sales development representatives between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Sales development representative unemployment rate by year
| Year | Sales development representative unemployment rate |
|---|---|
| 2010 | 6.75% |
| 2011 | 6.06% |
| 2012 | 4.91% |
| 2013 | 4.06% |
| 2014 | 3.30% |
| 2015 | 2.93% |
| 2016 | 2.45% |
| 2017 | 2.47% |
| 2018 | 2.23% |
| 2019 | 2.12% |
| 2020 | 3.95% |
| 2021 | 3.72% |
Average sales development representative tenure
The average sales development representative stays at their job for 1-2 years, based on the 2,410 sales development representatives resumes in Zippia's database.
Sales development representative tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 34% |
| 1-2 years | 31% |
| 3-4 years | 11% |
| 5-7 years | 17% |
| 8-10 years | 4% |
| 11+ years | 3% |
Sales development representative LGBT ratio compared to similar jobs
Review the percent of sales development representatives that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Sales Development Representative | 6.15% | - |
| Personal Shopper | 7.00% | 357,097 |
| Internet Sales Associate | 7.09% | 296,452 |
| Sales Support Coordinator | 7.23% | 86,112 |
| Finance Service Specialist | 7.29% | 131,509 |
| Counter Person | 8.34% | 43,483 |
| Travel Agent | 12.49% | 34,166 |
Similar sales development representative jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Personal Shopper | 7.00% | 357,097 |
| Internet Sales Associate | 7.09% | 296,452 |
| Sales Support Coordinator | 7.23% | 86,112 |
| Finance Service Specialist | 7.29% | 131,509 |
| Counter Person | 8.34% | 43,483 |
| Travel Agent | 12.49% | 34,166 |
Foreign languages spoken by sales development representatives
The most common foreign language among sales development representatives is Spanish at 60.0%. The second-most popular foreign language spoken is Portuguese at 9.5% and French is the third-most popular at 5.7%.
- Spanish, 60.0%
- Portuguese, 9.5%
- French, 5.7%
- Chinese, 3.8%
- Vietnamese, 1.9%
- Other, 19.1%
Sales development representative languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 60.0% |
| Portuguese | 9.5% |
| French | 5.7% |
| Chinese | 3.8% |
| Vietnamese | 1.9% |
| Other | 19.1% |
